"microconcept" meaning in English

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      "expansion": "Etymology tree\nEnglish micro-\nLatin conceptusder.\nMiddle French conceptbor.\nEnglish concept\nEnglish microconcept\n[Appendix:Glossary#loanword|Borrowed]] from\", \"terms\" : [ { \"children\" : [ { \"keyword_abbrev\" : \"der.\", \"keyword_label\" : \"Derived from\", \"terms\" : [ { \"id\" : \"noun\", \"children\" : [ ], \"status\" : \"missing\", \"lang_name\" : \"Latin\", \"term\" : \"conceptus\", \"lang\" : \"la\" } ], \"keyword\" : \"derived\" } ], \"lang_name\" : \"Middle French\", \"term\" : \"concept\", \"status\" : \"inline\", \"lang\" : \"frm\" } ], \"keyword\" : \"bor\" } ], \"lang_name\" : \"English\", \"term\" : \"concept\", \"status\" : \"ok\", \"lang\" : \"en\" } ], \"keyword_label\" : \"From\", \"is_group\" : true, \"keyword\" : \"affix\" } ], \"lang_name\" : \"English\", \"term\" : \"microconcept\", \"status\" : \"ok\", \"lang\" : \"en\" }\" data-lang=\"en\" data-title=\"microconcept\">\nFrom micro- + concept.",
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  "etymology_text": "Etymology tree\nEnglish micro-\nLatin conceptusder.\nMiddle French conceptbor.\nEnglish concept\nEnglish microconcept\nFrom micro- + concept.",
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  "pos": "noun",
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          "text": "“Diller has been fairly clear with his Johnny Appleseed strategy, where he’s putting a whole lot of microconcepts into the market so you don’t have to have a billion dollars invested in one idea or one company.”",
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        "A small or simple concept."
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      "expansion": "Etymology tree\nEnglish micro-\nLatin conceptusder.\nMiddle French conceptbor.\nEnglish concept\nEnglish microconcept\n[Appendix:Glossary#loanword|Borrowed]] from\", \"terms\" : [ { \"children\" : [ { \"keyword_abbrev\" : \"der.\", \"keyword_label\" : \"Derived from\", \"terms\" : [ { \"id\" : \"noun\", \"children\" : [ ], \"status\" : \"missing\", \"lang_name\" : \"Latin\", \"term\" : \"conceptus\", \"lang\" : \"la\" } ], \"keyword\" : \"derived\" } ], \"lang_name\" : \"Middle French\", \"term\" : \"concept\", \"status\" : \"inline\", \"lang\" : \"frm\" } ], \"keyword\" : \"bor\" } ], \"lang_name\" : \"English\", \"term\" : \"concept\", \"status\" : \"ok\", \"lang\" : \"en\" } ], \"keyword_label\" : \"From\", \"is_group\" : true, \"keyword\" : \"affix\" } ], \"lang_name\" : \"English\", \"term\" : \"microconcept\", \"status\" : \"ok\", \"lang\" : \"en\" }\" data-lang=\"en\" data-title=\"microconcept\">\nFrom micro- + concept.",
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