"marketese" meaning in English

See marketese in All languages combined, or Wiktionary

Noun

Etymology: marketing + -ese Etymology templates: {{suffix|en|marketing|ese}} marketing + -ese Head templates: {{en-noun|-}} marketese (uncountable)
  1. (usually derogatory) A choice of words with a promotional tone; marketing jargon. Tags: derogatory, uncountable, usually Categories (topical): Jargon, Marketing

Download JSON data for marketese meaning in English (1.5kB)

{
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "marketing",
        "3": "ese"
      },
      "expansion": "marketing + -ese",
      "name": "suffix"
    }
  ],
  "etymology_text": "marketing + -ese",
  "head_templates": [
    {
      "args": {
        "1": "-"
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      "expansion": "marketese (uncountable)",
      "name": "en-noun"
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
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          "source": "w"
        },
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          "name": "English entries with topic categories using raw markup",
          "parents": [
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        },
        {
          "kind": "other",
          "name": "English terms suffixed with -ese",
          "parents": [],
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        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Jargon",
          "orig": "en:Jargon",
          "parents": [
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            "Communication",
            "All topics",
            "Fundamental"
          ],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [
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            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
          ],
          "source": "w"
        }
      ],
      "glosses": [
        "A choice of words with a promotional tone; marketing jargon."
      ],
      "id": "en-marketese-en-noun-T2yscHc2",
      "links": [
        [
          "derogatory",
          "derogatory"
        ],
        [
          "promotional",
          "promotional"
        ],
        [
          "marketing",
          "marketing"
        ],
        [
          "jargon",
          "jargon"
        ]
      ],
      "raw_glosses": [
        "(usually derogatory) A choice of words with a promotional tone; marketing jargon."
      ],
      "tags": [
        "derogatory",
        "uncountable",
        "usually"
      ]
    }
  ],
  "word": "marketese"
}
{
  "etymology_templates": [
    {
      "args": {
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        "2": "marketing",
        "3": "ese"
      },
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      "name": "suffix"
    }
  ],
  "etymology_text": "marketing + -ese",
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "marketese (uncountable)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        "English derogatory terms",
        "English entries with incorrect language header",
        "English entries with topic categories using raw markup",
        "English lemmas",
        "English nouns",
        "English terms suffixed with -ese",
        "English uncountable nouns",
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        "en:Marketing"
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      "glosses": [
        "A choice of words with a promotional tone; marketing jargon."
      ],
      "links": [
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        [
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        ],
        [
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        ]
      ],
      "raw_glosses": [
        "(usually derogatory) A choice of words with a promotional tone; marketing jargon."
      ],
      "tags": [
        "derogatory",
        "uncountable",
        "usually"
      ]
    }
  ],
  "word": "marketese"
}

This page is a part of the kaikki.org machine-readable English dictionary. This dictionary is based on structured data extracted on 2024-05-01 from the enwiktionary dump dated 2024-04-21 using wiktextract (f4fd8c9 and c9440ce). The data shown on this site has been post-processed and various details (e.g., extra categories) removed, some information disambiguated, and additional data merged from other sources. See the raw data download page for the unprocessed wiktextract data.

If you use this data in academic research, please cite Tatu Ylonen: Wiktextract: Wiktionary as Machine-Readable Structured Data, Proceedings of the 13th Conference on Language Resources and Evaluation (LREC), pp. 1317-1325, Marseille, 20-25 June 2022. Linking to the relevant page(s) under https://kaikki.org would also be greatly appreciated.