"link building" meaning in English

{
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "link building (uncountable)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Internet",
          "orig": "en:Internet",
          "parents": [
            "Computing",
            "Networking",
            "Technology",
            "All topics",
            "Fundamental"
          ],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [
            "Business",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
          ],
          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "2011, Susan Gunelius, Content Marketing For Dummies, John Wiley & Sons, page 53",
          "text": "However, you need to understand the difference between link building and link baiting before you go link crazy! The key to successful linking in content marketing is to achieve a healthy marriage of link building and link baiting: […]",
          "type": "quotation"
        }
      ],
      "glosses": [
        "The process of establishing relevant links to a website from external sites for the purpose search engine optimization."
      ],
      "id": "en-link_building-en-noun-EyU3EUhg",
      "links": [
        [
          "SEO",
          "search engine optimization"
        ],
        [
          "link",
          "link"
        ],
        [
          "website",
          "website"
        ],
        [
          "search engine optimization",
          "search engine optimization"
        ]
      ],
      "raw_glosses": [
        "(SEO) The process of establishing relevant links to a website from external sites for the purpose search engine optimization."
      ],
      "tags": [
        "uncountable"
      ]
    }
  ],
  "word": "link building"
}

{
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "link building (uncountable)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English nouns",
        "English terms with quotations",
        "English uncountable nouns",
        "en:Internet",
        "en:Marketing"
      ],
      "examples": [
        {
          "ref": "2011, Susan Gunelius, Content Marketing For Dummies, John Wiley & Sons, page 53",
          "text": "However, you need to understand the difference between link building and link baiting before you go link crazy! The key to successful linking in content marketing is to achieve a healthy marriage of link building and link baiting: […]",
          "type": "quotation"
        }
      ],
      "glosses": [
        "The process of establishing relevant links to a website from external sites for the purpose search engine optimization."
      ],
      "links": [
        [
          "SEO",
          "search engine optimization"
        ],
        [
          "link",
          "link"
        ],
        [
          "website",
          "website"
        ],
        [
          "search engine optimization",
          "search engine optimization"
        ]
      ],
      "raw_glosses": [
        "(SEO) The process of establishing relevant links to a website from external sites for the purpose search engine optimization."
      ],
      "tags": [
        "uncountable"
      ]
    }
  ],
  "word": "link building"
}