"hype cycle" meaning in English

{
  "forms": [
    {
      "form": "hype cycles",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "hype cycle (plural hype cycles)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Business",
          "orig": "en:Business",
          "parents": [
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
          ],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [
            "Business",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
          ],
          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "2023 October 9, Tressie McMillan Cottom, “Ozempic Can’t Fix What Our Culture Has Broken”, in The New York Times, →ISSN",
          "text": "It is hard to recall the last time a drug so excited the general public. Fen-phen in the 1990s, maybe? Viagra or Botox in the 2000s? Each had amazing hype cycles but none as explosive as Ozempic.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "The various stages in the adoption of a new technology or product."
      ],
      "id": "en-hype_cycle-en-noun-rLa0IWuz",
      "links": [
        [
          "business",
          "business"
        ],
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "various",
          "various"
        ],
        [
          "stage",
          "stage"
        ],
        [
          "adoption",
          "adoption"
        ],
        [
          "new",
          "new"
        ],
        [
          "technology",
          "technology"
        ],
        [
          "product",
          "product"
        ]
      ],
      "raw_glosses": [
        "(business, marketing) The various stages in the adoption of a new technology or product."
      ],
      "topics": [
        "business",
        "marketing"
      ]
    }
  ],
  "word": "hype cycle"
}

{
  "forms": [
    {
      "form": "hype cycles",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "hype cycle (plural hype cycles)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        "English countable nouns",
        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English nouns",
        "English terms with quotations",
        "en:Business",
        "en:Marketing"
      ],
      "examples": [
        {
          "ref": "2023 October 9, Tressie McMillan Cottom, “Ozempic Can’t Fix What Our Culture Has Broken”, in The New York Times, →ISSN",
          "text": "It is hard to recall the last time a drug so excited the general public. Fen-phen in the 1990s, maybe? Viagra or Botox in the 2000s? Each had amazing hype cycles but none as explosive as Ozempic.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "The various stages in the adoption of a new technology or product."
      ],
      "links": [
        [
          "business",
          "business"
        ],
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "various",
          "various"
        ],
        [
          "stage",
          "stage"
        ],
        [
          "adoption",
          "adoption"
        ],
        [
          "new",
          "new"
        ],
        [
          "technology",
          "technology"
        ],
        [
          "product",
          "product"
        ]
      ],
      "raw_glosses": [
        "(business, marketing) The various stages in the adoption of a new technology or product."
      ],
      "topics": [
        "business",
        "marketing"
      ]
    }
  ],
  "word": "hype cycle"
}