"hot medium" meaning in English

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  "etymology_text": "Coined by Marshall McLuhan, based on French anthropologist Lévi-Strauss' distinction between hot and cold societies.",
  "forms": [
    {
      "form": "hot media",
      "tags": [
        "plural"
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
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        {
          "word": "cool medium"
        }
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      "glosses": [
        "Any medium that is rich in sensory data (e.g. high-definition film) and thus requires relatively little involvement by the viewer, reader, etc. in order to be consumed."
      ],
      "id": "en-hot_medium-en-noun-p2Jv0uD3",
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        "Claude Lévi-Strauss"
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  "word": "hot medium"
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  "etymology_text": "Coined by Marshall McLuhan, based on French anthropologist Lévi-Strauss' distinction between hot and cold societies.",
  "forms": [
    {
      "form": "hot media",
      "tags": [
        "plural"
      ]
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  "head_templates": [
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      "args": {
        "1": "hot media"
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      "expansion": "hot medium (plural hot media)",
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
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        {
          "word": "cool medium"
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        "Any medium that is rich in sensory data (e.g. high-definition film) and thus requires relatively little involvement by the viewer, reader, etc. in order to be consumed."
      ],
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        "Claude Lévi-Strauss"
      ]
    }
  ],
  "word": "hot medium"
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