"hard sell" meaning in English

{
  "forms": [
    {
      "form": "hard sells",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "hard sell (plural hard sells)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "antonyms": [
        {
          "word": "soft sell"
        }
      ],
      "categories": [],
      "examples": [
        {
          "ref": "1994 July 7, “COMPANY NEWS; Lockheed Set to Cut Price on F-16 Fighter”, in New York Times, retrieved 2009-03-24",
          "text": "The Lockheed Corporation said today that it would reduce the price of its F-16 fighter plane, underscoring a new, aggressive posture. . . . \"It's the old hard sell, which is necessitated by the market conditions both here and overseas,\" Mr. Dane said.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "A sales technique of pressuring the potential buyer to agree to a purchase."
      ],
      "id": "en-hard_sell-en-noun-IHDfT6Km",
      "links": [
        [
          "sales",
          "sales"
        ],
        [
          "pressuring",
          "pressure"
        ],
        [
          "potential",
          "potential"
        ],
        [
          "purchase",
          "purchase"
        ]
      ]
    },
    {
      "categories": [
        {
          "_dis": "23 77",
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w+disamb"
        }
      ],
      "examples": [
        {
          "ref": "2009 March 24, Jane Taber, “Liberals fill coffers with pay-per-schmooze”, in Globe and Mail, Canada, retrieved 2009-03-24",
          "text": "Mr. Ignatieff's predecessor, Stéphane Dion, was a hard sell on the fundraising circuit, but so far, the new leader has proven to be a draw.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "A sales transaction which is challenging for the sales person to make; any act or object of persuasion which is challenging."
      ],
      "id": "en-hard_sell-en-noun-pUVGQ~BU",
      "links": [
        [
          "transaction",
          "transaction"
        ],
        [
          "challenging",
          "challenging"
        ],
        [
          "persuasion",
          "persuasion"
        ]
      ]
    }
  ],
  "synonyms": [
    {
      "_dis1": "0 0",
      "word": "hard-sell"
    }
  ],
  "wikipedia": [
    "hard sell"
  ],
  "word": "hard sell"
}

{
  "categories": [
    "English countable nouns",
    "English entries with incorrect language header",
    "English lemmas",
    "English multiword terms",
    "English nouns"
  ],
  "forms": [
    {
      "form": "hard sells",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "hard sell (plural hard sells)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "antonyms": [
        {
          "word": "soft sell"
        }
      ],
      "categories": [
        "English terms with quotations"
      ],
      "examples": [
        {
          "ref": "1994 July 7, “COMPANY NEWS; Lockheed Set to Cut Price on F-16 Fighter”, in New York Times, retrieved 2009-03-24",
          "text": "The Lockheed Corporation said today that it would reduce the price of its F-16 fighter plane, underscoring a new, aggressive posture. . . . \"It's the old hard sell, which is necessitated by the market conditions both here and overseas,\" Mr. Dane said.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "A sales technique of pressuring the potential buyer to agree to a purchase."
      ],
      "links": [
        [
          "sales",
          "sales"
        ],
        [
          "pressuring",
          "pressure"
        ],
        [
          "potential",
          "potential"
        ],
        [
          "purchase",
          "purchase"
        ]
      ]
    },
    {
      "categories": [
        "English terms with quotations"
      ],
      "examples": [
        {
          "ref": "2009 March 24, Jane Taber, “Liberals fill coffers with pay-per-schmooze”, in Globe and Mail, Canada, retrieved 2009-03-24",
          "text": "Mr. Ignatieff's predecessor, Stéphane Dion, was a hard sell on the fundraising circuit, but so far, the new leader has proven to be a draw.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "A sales transaction which is challenging for the sales person to make; any act or object of persuasion which is challenging."
      ],
      "links": [
        [
          "transaction",
          "transaction"
        ],
        [
          "challenging",
          "challenging"
        ],
        [
          "persuasion",
          "persuasion"
        ]
      ]
    }
  ],
  "synonyms": [
    {
      "word": "hard-sell"
    }
  ],
  "wikipedia": [
    "hard sell"
  ],
  "word": "hard sell"
}