"go negative" meaning in English

{
  "forms": [
    {
      "form": "goes negative",
      "tags": [
        "present",
        "singular",
        "third-person"
      ]
    },
    {
      "form": "going negative",
      "tags": [
        "participle",
        "present"
      ]
    },
    {
      "form": "went negative",
      "tags": [
        "past"
      ]
    },
    {
      "form": "gone negative",
      "tags": [
        "participle",
        "past"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {
        "1": "go<goes,,went,gone> negative"
      },
      "expansion": "go negative (third-person singular simple present goes negative, present participle going negative, simple past went negative, past participle gone negative)",
      "name": "en-verb"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "verb",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "American English",
          "parents": [],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "Pages with 1 entry",
          "parents": [],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "Pages with entries",
          "parents": [],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Politics",
          "orig": "en:Politics",
          "parents": [
            "Society",
            "All topics",
            "Fundamental"
          ],
          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "2008, Lynda Lee Kaid, Christina Holtz-Bacha, Encyclopedia of Political Communication, volume 1:",
          "text": "After losing several primaries and facing a campaign debt of $250,000, his associates persuaded him to go negative.",
          "type": "quote"
        },
        {
          "ref": "2011, Judith S. Trent, Robert V. Friedenberg, Robert E. Denton (Jr.), Political Campaign Communication: Principles and Practices (page 235)",
          "text": "All four of the principle candidates in the 2008 presidential election “went negative” in their acceptance addresses."
        },
        {
          "ref": "2015, Kyle Mattes, David P. Redlawsk, The Positive Case for Negative Campaigning, page 24:",
          "text": "The goal of this chapter is to situate our work in the broader literature on negative campaigning, as well as to address a key question: why do candidates have to go negative?",
          "type": "quote"
        },
        {
          "ref": "2016, Yasmin Ibrahim, Politics, Protest, and Empowerment in Digital Spaces, page 187:",
          "text": "We also found that gubernatorial candidates went negative on Twitter.",
          "type": "quote"
        }
      ],
      "glosses": [
        "To focus on attacking political opponents rather than promoting oneself."
      ],
      "id": "en-go_negative-en-verb-ljX1vZFw",
      "links": [
        [
          "politics",
          "politics"
        ]
      ],
      "raw_glosses": [
        "(US, politics) To focus on attacking political opponents rather than promoting oneself."
      ],
      "tags": [
        "US"
      ],
      "topics": [
        "government",
        "politics"
      ]
    }
  ],
  "word": "go negative"
}

{
  "forms": [
    {
      "form": "goes negative",
      "tags": [
        "present",
        "singular",
        "third-person"
      ]
    },
    {
      "form": "going negative",
      "tags": [
        "participle",
        "present"
      ]
    },
    {
      "form": "went negative",
      "tags": [
        "past"
      ]
    },
    {
      "form": "gone negative",
      "tags": [
        "participle",
        "past"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {
        "1": "go<goes,,went,gone> negative"
      },
      "expansion": "go negative (third-person singular simple present goes negative, present participle going negative, simple past went negative, past participle gone negative)",
      "name": "en-verb"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "verb",
  "senses": [
    {
      "categories": [
        "American English",
        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English terms with quotations",
        "English verbs",
        "Pages with 1 entry",
        "Pages with entries",
        "Quotation templates to be cleaned",
        "en:Politics"
      ],
      "examples": [
        {
          "ref": "2008, Lynda Lee Kaid, Christina Holtz-Bacha, Encyclopedia of Political Communication, volume 1:",
          "text": "After losing several primaries and facing a campaign debt of $250,000, his associates persuaded him to go negative.",
          "type": "quote"
        },
        {
          "ref": "2011, Judith S. Trent, Robert V. Friedenberg, Robert E. Denton (Jr.), Political Campaign Communication: Principles and Practices (page 235)",
          "text": "All four of the principle candidates in the 2008 presidential election “went negative” in their acceptance addresses."
        },
        {
          "ref": "2015, Kyle Mattes, David P. Redlawsk, The Positive Case for Negative Campaigning, page 24:",
          "text": "The goal of this chapter is to situate our work in the broader literature on negative campaigning, as well as to address a key question: why do candidates have to go negative?",
          "type": "quote"
        },
        {
          "ref": "2016, Yasmin Ibrahim, Politics, Protest, and Empowerment in Digital Spaces, page 187:",
          "text": "We also found that gubernatorial candidates went negative on Twitter.",
          "type": "quote"
        }
      ],
      "glosses": [
        "To focus on attacking political opponents rather than promoting oneself."
      ],
      "links": [
        [
          "politics",
          "politics"
        ]
      ],
      "raw_glosses": [
        "(US, politics) To focus on attacking political opponents rather than promoting oneself."
      ],
      "tags": [
        "US"
      ],
      "topics": [
        "government",
        "politics"
      ]
    }
  ],
  "word": "go negative"
}