"embrace, extend and extinguish" meaning in English

{
  "etymology_text": "Formerly used internally by Microsoft. First described outside Microsoft in a 1996 New York Times article entitled \"Microsoft Trying to Dominate the Internet\".",
  "head_templates": [
    {
      "args": {
        "1": "en",
        "2": "phrase",
        "head": "embrace, extend and extinguish"
      },
      "expansion": "embrace, extend and extinguish",
      "name": "head"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "phrase",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English coordinated triples",
          "parents": [
            "Coordinated triples",
            "Terms by etymology"
          ],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "English entries with language name categories using raw markup",
          "parents": [
            "Entries with language name categories using raw markup",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "English entries with topic categories using raw markup",
          "parents": [
            "Entries with topic categories using raw markup",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "English terms with non-redundant non-automated sortkeys",
          "parents": [
            "Terms with non-redundant non-automated sortkeys",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [
            "Business",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
          ],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Microsoft",
          "orig": "en:Microsoft",
          "parents": [
            "Computing",
            "Technology",
            "All topics",
            "Fundamental"
          ],
          "source": "w"
        }
      ],
      "glosses": [
        "A strategy of marketing that involves extending widely used standards of product categories with proprietary capabilities, and then using the differences to disadvantage its competitors."
      ],
      "id": "en-embrace,_extend_and_extinguish-en-phrase-kZo7SwRn",
      "links": [
        [
          "strategy",
          "strategy"
        ],
        [
          "marketing",
          "marketing"
        ],
        [
          "standard",
          "standard"
        ],
        [
          "proprietary",
          "proprietary"
        ],
        [
          "disadvantage",
          "disadvantage"
        ],
        [
          "competitor",
          "competitor"
        ]
      ],
      "synonyms": [
        {
          "word": "EEE"
        }
      ],
      "wikipedia": [
        "embrace, extend and extinguish"
      ]
    }
  ],
  "word": "embrace, extend and extinguish"
}

{
  "etymology_text": "Formerly used internally by Microsoft. First described outside Microsoft in a 1996 New York Times article entitled \"Microsoft Trying to Dominate the Internet\".",
  "head_templates": [
    {
      "args": {
        "1": "en",
        "2": "phrase",
        "head": "embrace, extend and extinguish"
      },
      "expansion": "embrace, extend and extinguish",
      "name": "head"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "phrase",
  "senses": [
    {
      "categories": [
        "English coordinated triples",
        "English entries with incorrect language header",
        "English entries with language name categories using raw markup",
        "English entries with topic categories using raw markup",
        "English lemmas",
        "English multiword terms",
        "English phrases",
        "English terms with non-redundant non-automated sortkeys",
        "en:Marketing",
        "en:Microsoft"
      ],
      "glosses": [
        "A strategy of marketing that involves extending widely used standards of product categories with proprietary capabilities, and then using the differences to disadvantage its competitors."
      ],
      "links": [
        [
          "strategy",
          "strategy"
        ],
        [
          "marketing",
          "marketing"
        ],
        [
          "standard",
          "standard"
        ],
        [
          "proprietary",
          "proprietary"
        ],
        [
          "disadvantage",
          "disadvantage"
        ],
        [
          "competitor",
          "competitor"
        ]
      ],
      "wikipedia": [
        "embrace, extend and extinguish"
      ]
    }
  ],
  "synonyms": [
    {
      "word": "EEE"
    }
  ],
  "word": "embrace, extend and extinguish"
}