"elevator pitch" meaning in English

{
  "etymology_text": "From the idea that such a pitch is concise enough to be given during a trip between floors in an elevator.",
  "forms": [
    {
      "form": "elevator pitches",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "elevator pitch (plural elevator pitches)",
      "name": "en-noun"
    }
  ],
  "hyphenation": [
    "el‧e‧vat‧or"
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "_dis": "88 12",
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w+disamb"
        }
      ],
      "examples": [
        {
          "ref": "1998, Electronic Business, volume 24, Highlands Ranch, Colo.: Cahners Business Information, →ISSN, →OCLC, page 8, column 1",
          "text": "Once you've found the right person, the art is in making an elevator pitch—spill the beans fast.",
          "type": "quotation"
        },
        {
          "ref": "1998, Don Pfarrer, Guerrilla Persuasion: Mastering the Art of Effective and Winning Business Presentations, Boston, Mass.: Houghton Mifflin, page 110",
          "text": "An elevator pitch raises more questions than it answers but they are likely to be questions about how the business works, not what it is.",
          "type": "quotation"
        },
        {
          "ref": "2010, Frances Kay, “The Elevator Pitch”, in Successful Networking: How to Build New Networks for Career and Company Progression, London, Philadelphia, Pa.: Kogan Page, page 137",
          "text": "This chapter is about the elevator (or lift) pitch: what it is, how you develop one and how to use it effectively. It is a single sentence that describes your work and which you can deliver in 30 seconds or less – the time it takes an elevator to travel from one floor to another. […] If you want to create a compelling elevator pitch, it needs to be short and accurate. […] The elevator pitch is about getting your message across in the shortest possible time.",
          "type": "quotation"
        },
        {
          "ref": "2017, Sara Kelly, “Brand You”, in Personal Branding for Entrepreneurial Journalists and Creative Professionals, New York, N.Y., Abingdon, Oxon.: Routledge, page 66",
          "text": "Elevator pitches are called what they are for a reason. They force you to focus your personal pitch to the mere 30 seconds or so a typical elevator ride takes. The term is old, but the concept remains relevant.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "A brief and simple sales pitch; a short summary of a business plan, process, or product, and its selling point and value proposition."
      ],
      "id": "en-elevator_pitch-en-noun-slxUwcht",
      "links": [
        [
          "brief",
          "brief#Adjective"
        ],
        [
          "simple",
          "simple"
        ],
        [
          "sales pitch",
          "sales pitch"
        ],
        [
          "short",
          "short#Adjective"
        ],
        [
          "summary",
          "summary"
        ],
        [
          "business plan",
          "business plan"
        ],
        [
          "process",
          "process#Noun"
        ],
        [
          "product",
          "product"
        ],
        [
          "selling point",
          "selling point"
        ],
        [
          "value proposition",
          "value proposition"
        ]
      ],
      "translations": [
        {
          "_dis1": "97 3",
          "code": "fi",
          "lang": "Finnish",
          "sense": "brief and simple sales pitch",
          "word": "hissipuhe"
        },
        {
          "_dis1": "97 3",
          "code": "sv",
          "lang": "Swedish",
          "sense": "brief and simple sales pitch",
          "tags": [
            "common-gender"
          ],
          "word": "hisspitch"
        }
      ]
    },
    {
      "categories": [],
      "examples": [
        {
          "ref": "1987, Dave Prochnow, Flight Simulator and Flight Simulator II: 82 Challenging New Adventures, Blue Ridge Summit, Pa.: TAB Books, page 39",
          "text": "Control the glide descent angle through small amounts of elevator pitch movements.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "Used other than figuratively or idiomatically: see elevator, pitch."
      ],
      "id": "en-elevator_pitch-en-noun-0hZHEe~O",
      "links": [
        [
          "elevator",
          "elevator#English"
        ],
        [
          "pitch",
          "pitch#English"
        ]
      ],
      "related": [
        {
          "_dis1": "43 57",
          "word": "high concept"
        }
      ],
      "synonyms": [
        {
          "_dis1": "43 57",
          "word": "elevator speech"
        },
        {
          "_dis1": "43 57",
          "word": "elevator statement"
        }
      ]
    }
  ],
  "sounds": [
    {
      "ipa": "/ˈɛləveɪtə ˈpɪtʃ/",
      "tags": [
        "Received-Pronunciation"
      ]
    },
    {
      "ipa": "/ˈɛləveɪtɚ ˈpɪtʃ/",
      "tags": [
        "General-American"
      ]
    },
    {
      "ipa": "/-ɾɚ/",
      "tags": [
        "General-American"
      ]
    },
    {
      "audio": "en-au-elevator pitch.ogg",
      "mp3_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/b/b1/En-au-elevator_pitch.ogg/En-au-elevator_pitch.ogg.mp3",
      "ogg_url": "https://upload.wikimedia.org/wikipedia/commons/b/b1/En-au-elevator_pitch.ogg",
      "tags": [
        "Australia"
      ],
      "text": "Audio (AU)"
    }
  ],
  "word": "elevator pitch"
}

{
  "categories": [
    "English countable nouns",
    "English entries with incorrect language header",
    "English lemmas",
    "English multiword terms",
    "English nouns",
    "English terms with IPA pronunciation",
    "English terms with audio links"
  ],
  "etymology_text": "From the idea that such a pitch is concise enough to be given during a trip between floors in an elevator.",
  "forms": [
    {
      "form": "elevator pitches",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "elevator pitch (plural elevator pitches)",
      "name": "en-noun"
    }
  ],
  "hyphenation": [
    "el‧e‧vat‧or"
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "related": [
    {
      "word": "high concept"
    }
  ],
  "senses": [
    {
      "categories": [
        "English terms with quotations"
      ],
      "examples": [
        {
          "ref": "1998, Electronic Business, volume 24, Highlands Ranch, Colo.: Cahners Business Information, →ISSN, →OCLC, page 8, column 1",
          "text": "Once you've found the right person, the art is in making an elevator pitch—spill the beans fast.",
          "type": "quotation"
        },
        {
          "ref": "1998, Don Pfarrer, Guerrilla Persuasion: Mastering the Art of Effective and Winning Business Presentations, Boston, Mass.: Houghton Mifflin, page 110",
          "text": "An elevator pitch raises more questions than it answers but they are likely to be questions about how the business works, not what it is.",
          "type": "quotation"
        },
        {
          "ref": "2010, Frances Kay, “The Elevator Pitch”, in Successful Networking: How to Build New Networks for Career and Company Progression, London, Philadelphia, Pa.: Kogan Page, page 137",
          "text": "This chapter is about the elevator (or lift) pitch: what it is, how you develop one and how to use it effectively. It is a single sentence that describes your work and which you can deliver in 30 seconds or less – the time it takes an elevator to travel from one floor to another. […] If you want to create a compelling elevator pitch, it needs to be short and accurate. […] The elevator pitch is about getting your message across in the shortest possible time.",
          "type": "quotation"
        },
        {
          "ref": "2017, Sara Kelly, “Brand You”, in Personal Branding for Entrepreneurial Journalists and Creative Professionals, New York, N.Y., Abingdon, Oxon.: Routledge, page 66",
          "text": "Elevator pitches are called what they are for a reason. They force you to focus your personal pitch to the mere 30 seconds or so a typical elevator ride takes. The term is old, but the concept remains relevant.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "A brief and simple sales pitch; a short summary of a business plan, process, or product, and its selling point and value proposition."
      ],
      "links": [
        [
          "brief",
          "brief#Adjective"
        ],
        [
          "simple",
          "simple"
        ],
        [
          "sales pitch",
          "sales pitch"
        ],
        [
          "short",
          "short#Adjective"
        ],
        [
          "summary",
          "summary"
        ],
        [
          "business plan",
          "business plan"
        ],
        [
          "process",
          "process#Noun"
        ],
        [
          "product",
          "product"
        ],
        [
          "selling point",
          "selling point"
        ],
        [
          "value proposition",
          "value proposition"
        ]
      ]
    },
    {
      "categories": [
        "English terms with quotations"
      ],
      "examples": [
        {
          "ref": "1987, Dave Prochnow, Flight Simulator and Flight Simulator II: 82 Challenging New Adventures, Blue Ridge Summit, Pa.: TAB Books, page 39",
          "text": "Control the glide descent angle through small amounts of elevator pitch movements.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "Used other than figuratively or idiomatically: see elevator, pitch."
      ],
      "links": [
        [
          "elevator",
          "elevator#English"
        ],
        [
          "pitch",
          "pitch#English"
        ]
      ]
    }
  ],
  "sounds": [
    {
      "ipa": "/ˈɛləveɪtə ˈpɪtʃ/",
      "tags": [
        "Received-Pronunciation"
      ]
    },
    {
      "ipa": "/ˈɛləveɪtɚ ˈpɪtʃ/",
      "tags": [
        "General-American"
      ]
    },
    {
      "ipa": "/-ɾɚ/",
      "tags": [
        "General-American"
      ]
    },
    {
      "audio": "en-au-elevator pitch.ogg",
      "mp3_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/b/b1/En-au-elevator_pitch.ogg/En-au-elevator_pitch.ogg.mp3",
      "ogg_url": "https://upload.wikimedia.org/wikipedia/commons/b/b1/En-au-elevator_pitch.ogg",
      "tags": [
        "Australia"
      ],
      "text": "Audio (AU)"
    }
  ],
  "synonyms": [
    {
      "word": "elevator speech"
    },
    {
      "word": "elevator statement"
    }
  ],
  "translations": [
    {
      "code": "fi",
      "lang": "Finnish",
      "sense": "brief and simple sales pitch",
      "word": "hissipuhe"
    },
    {
      "code": "sv",
      "lang": "Swedish",
      "sense": "brief and simple sales pitch",
      "tags": [
        "common-gender"
      ],
      "word": "hisspitch"
    }
  ],
  "word": "elevator pitch"
}