"demarketing" meaning in English

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  "etymology_text": "From de- + marketing.",
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  "lang_code": "en",
  "pos": "noun",
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      "examples": [
        {
          "text": "The \"just say no\" advertising campaign was mostly ineffective demarketing of illegal drugs.",
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        "Marketing where the goal is reducing the demand for goods or services."
      ],
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          "demand",
          "demand"
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          "goods",
          "goods"
        ],
        [
          "services",
          "services"
        ]
      ],
      "synonyms": [
        {
          "word": "negative advertising"
        }
      ],
      "tags": [
        "uncountable"
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      "translations": [
        {
          "code": "fr",
          "lang": "French",
          "sense": "negative advertising",
          "tags": [
            "masculine"
          ],
          "word": "démarketing"
        }
      ]
    }
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  "word": "demarketing"
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  "lang_code": "en",
  "pos": "verb",
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        "present participle and gerund of demarket"
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  "word": "demarketing"
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      ],
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      ],
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          "Marketing",
          "marketing"
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          "demand",
          "demand"
        ],
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          "goods",
          "goods"
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        [
          "services",
          "services"
        ]
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  "synonyms": [
    {
      "word": "negative advertising"
    }
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      "code": "fr",
      "lang": "French",
      "sense": "negative advertising",
      "tags": [
        "masculine"
      ],
      "word": "démarketing"
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  "word": "demarketing"
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