"creative spelling" meaning in English

{
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "creative spelling (uncountable)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
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          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Writing",
          "orig": "en:Writing",
          "parents": [
            "Human behaviour",
            "Language",
            "Human",
            "Communication",
            "All topics",
            "Fundamental"
          ],
          "source": "w"
        }
      ],
      "glosses": [
        "The use of non-standard or alternative spelling, for example in baby names or brand names."
      ],
      "id": "en-creative_spelling-en-noun-myYqZu0m",
      "links": [
        [
          "spelling",
          "spelling"
        ],
        [
          "brand name",
          "brand name"
        ]
      ],
      "tags": [
        "uncountable"
      ]
    }
  ],
  "word": "creative spelling"
}

{
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "creative spelling (uncountable)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English nouns",
        "English uncountable nouns",
        "en:Writing"
      ],
      "glosses": [
        "The use of non-standard or alternative spelling, for example in baby names or brand names."
      ],
      "links": [
        [
          "spelling",
          "spelling"
        ],
        [
          "brand name",
          "brand name"
        ]
      ],
      "tags": [
        "uncountable"
      ]
    }
  ],
  "word": "creative spelling"
}