"counteradvertising" meaning in English

{
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "counter",
        "3": "advertising"
      },
      "expansion": "counter- + advertising",
      "name": "prefix"
    }
  ],
  "etymology_text": "counter- + advertising",
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "counteradvertising (uncountable)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "English terms prefixed with counter-",
          "parents": [],
          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "2009 June 30, Clyde Haberman, “Aiming Wide in City War on Smoking”, in New York Times",
          "text": "He added, “What we know is that counteradvertising in general works.”",
          "type": "quotation"
        }
      ],
      "glosses": [
        "A form of advertising that aims to dissuade consumers from a product or service."
      ],
      "id": "en-counteradvertising-en-noun-Rf-q0aoh",
      "links": [
        [
          "advertising",
          "advertising"
        ],
        [
          "dissuade",
          "dissuade"
        ],
        [
          "consumer",
          "consumer"
        ]
      ],
      "tags": [
        "uncountable"
      ]
    }
  ],
  "word": "counteradvertising"
}

{
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "counter",
        "3": "advertising"
      },
      "expansion": "counter- + advertising",
      "name": "prefix"
    }
  ],
  "etymology_text": "counter- + advertising",
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "counteradvertising (uncountable)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        "English entries with incorrect language header",
        "English lemmas",
        "English nouns",
        "English terms prefixed with counter-",
        "English terms with quotations",
        "English uncountable nouns"
      ],
      "examples": [
        {
          "ref": "2009 June 30, Clyde Haberman, “Aiming Wide in City War on Smoking”, in New York Times",
          "text": "He added, “What we know is that counteradvertising in general works.”",
          "type": "quotation"
        }
      ],
      "glosses": [
        "A form of advertising that aims to dissuade consumers from a product or service."
      ],
      "links": [
        [
          "advertising",
          "advertising"
        ],
        [
          "dissuade",
          "dissuade"
        ],
        [
          "consumer",
          "consumer"
        ]
      ],
      "tags": [
        "uncountable"
      ]
    }
  ],
  "word": "counteradvertising"
}