"cooptation" meaning in English

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        "A co-opting: a commandeering, appropriation, or taking over."
      ],
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          "text": "This book is a study of co-optation rather than counterculture, an analysis of the forces and logic that made rebel youth cultures so attractive to corporate decision-makers rather than a study of those cultures themselves. In doing so, it risks running afoul of what I will call the co-optation theory: faith in the revolutionary potential of \"authentic\" counterculture combined with the notion that business mimics and mass-produces fake counterculture in order to cash in on a particular demographic and to subvert the great threat that \"real\" counterculture represents.",
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