"content gap" meaning in English

{
  "forms": [
    {
      "form": "content gaps",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "content gap (plural content gaps)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "Pages with 1 entry",
          "parents": [],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "Pages with entries",
          "parents": [],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Internet",
          "orig": "en:Internet",
          "parents": [
            "Computing",
            "Networking",
            "Technology",
            "All topics",
            "Fundamental"
          ],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [
            "Business",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
          ],
          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "2017, Marshall Sponder, Gohar F. Khan, Digital Analytics for Marketing, Routledge, →ISBN:",
          "text": "Basic SEO involves following the examples below, leveraging content, and creating additional content when analytics inform stakeholders and analysts that there is a content gap. Content gaps occur when visitors and searchers are looking for a specific keyword or phrase, but the term is not located on the website.",
          "type": "quote"
        }
      ],
      "glosses": [
        "The difference between what users are looking for on the web, and the results they receive."
      ],
      "id": "en-content_gap-en-noun-vGGXuJmU",
      "links": [
        [
          "SEO",
          "search engine optimization"
        ],
        [
          "user",
          "user"
        ],
        [
          "web",
          "web"
        ]
      ],
      "qualifier": "SEO slang",
      "raw_glosses": [
        "(SEO slang) The difference between what users are looking for on the web, and the results they receive."
      ]
    }
  ],
  "word": "content gap"
}

{
  "forms": [
    {
      "form": "content gaps",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "content gap (plural content gaps)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        "English countable nouns",
        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English nouns",
        "English slang",
        "English terms with quotations",
        "Pages with 1 entry",
        "Pages with entries",
        "en:Internet",
        "en:Marketing"
      ],
      "examples": [
        {
          "ref": "2017, Marshall Sponder, Gohar F. Khan, Digital Analytics for Marketing, Routledge, →ISBN:",
          "text": "Basic SEO involves following the examples below, leveraging content, and creating additional content when analytics inform stakeholders and analysts that there is a content gap. Content gaps occur when visitors and searchers are looking for a specific keyword or phrase, but the term is not located on the website.",
          "type": "quote"
        }
      ],
      "glosses": [
        "The difference between what users are looking for on the web, and the results they receive."
      ],
      "links": [
        [
          "SEO",
          "search engine optimization"
        ],
        [
          "user",
          "user"
        ],
        [
          "web",
          "web"
        ]
      ],
      "qualifier": "SEO slang",
      "raw_glosses": [
        "(SEO slang) The difference between what users are looking for on the web, and the results they receive."
      ]
    }
  ],
  "word": "content gap"
}