"bright shiny object" meaning in English

{
  "forms": [
    {
      "form": "bright shiny objects",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "bright shiny object (plural bright shiny objects)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "_dis": "96 4",
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w+disamb"
        },
        {
          "_dis": "94 6",
          "kind": "other",
          "name": "Pages with 1 entry",
          "parents": [],
          "source": "w+disamb"
        },
        {
          "_dis": "95 5",
          "kind": "other",
          "name": "Pages with entries",
          "parents": [],
          "source": "w+disamb"
        }
      ],
      "examples": [
        {
          "ref": "2003 April 11, Jim Kennedy, “Re: VMWare for Production Environment”, in comp.databases.oracle.server (Usenet):",
          "text": "Why add this extra layer of software? It sounds like someone is wanting to use their new BSO. (Bright Shiny Object) I wouldn't use it in my production environments.",
          "type": "quote"
        },
        {
          "ref": "2008, Larina Kase, The Confident Leader, page 28:",
          "text": "This is the “bright shiny object” phenomenon that the majority of entrepreneurs experience—you see something and are attracted to it ... until a new bright shiny object catches your eye.",
          "type": "quote"
        },
        {
          "ref": "2010, Mitch Meyerson, Success Secrets of Social Media Marketing Superstars, page 103:",
          "text": "A lot of people just play with social media because it's this new, bright, shiny object, but they don't really know what they're doing.",
          "type": "quote"
        }
      ],
      "glosses": [
        "Something that attracts a great deal of attention because of its appealing superficial characteristics."
      ],
      "id": "en-bright_shiny_object-en-noun-t4aUuZsZ",
      "raw_glosses": [
        "(figuratively) Something that attracts a great deal of attention because of its appealing superficial characteristics."
      ],
      "tags": [
        "figuratively"
      ]
    },
    {
      "glosses": [
        "Used other than figuratively or idiomatically: see bright, shiny, object."
      ],
      "id": "en-bright_shiny_object-en-noun-RVKN3n2Y",
      "links": [
        [
          "bright",
          "bright#English"
        ],
        [
          "shiny",
          "shiny#English"
        ],
        [
          "object",
          "object#English"
        ]
      ]
    }
  ],
  "word": "bright shiny object"
}

{
  "categories": [
    "English countable nouns",
    "English entries with incorrect language header",
    "English lemmas",
    "English multiword terms",
    "English nouns",
    "Pages with 1 entry",
    "Pages with entries"
  ],
  "forms": [
    {
      "form": "bright shiny objects",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "bright shiny object (plural bright shiny objects)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        "English terms with quotations"
      ],
      "examples": [
        {
          "ref": "2003 April 11, Jim Kennedy, “Re: VMWare for Production Environment”, in comp.databases.oracle.server (Usenet):",
          "text": "Why add this extra layer of software? It sounds like someone is wanting to use their new BSO. (Bright Shiny Object) I wouldn't use it in my production environments.",
          "type": "quote"
        },
        {
          "ref": "2008, Larina Kase, The Confident Leader, page 28:",
          "text": "This is the “bright shiny object” phenomenon that the majority of entrepreneurs experience—you see something and are attracted to it ... until a new bright shiny object catches your eye.",
          "type": "quote"
        },
        {
          "ref": "2010, Mitch Meyerson, Success Secrets of Social Media Marketing Superstars, page 103:",
          "text": "A lot of people just play with social media because it's this new, bright, shiny object, but they don't really know what they're doing.",
          "type": "quote"
        }
      ],
      "glosses": [
        "Something that attracts a great deal of attention because of its appealing superficial characteristics."
      ],
      "raw_glosses": [
        "(figuratively) Something that attracts a great deal of attention because of its appealing superficial characteristics."
      ],
      "tags": [
        "figuratively"
      ]
    },
    {
      "glosses": [
        "Used other than figuratively or idiomatically: see bright, shiny, object."
      ],
      "links": [
        [
          "bright",
          "bright#English"
        ],
        [
          "shiny",
          "shiny#English"
        ],
        [
          "object",
          "object#English"
        ]
      ]
    }
  ],
  "word": "bright shiny object"
}