"brandwagon" meaning in English

{
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "brand",
        "3": "bandwagon"
      },
      "expansion": "Blend of brand + bandwagon",
      "name": "blend"
    }
  ],
  "etymology_text": "Blend of brand + bandwagon; see jump on the bandwagon.",
  "forms": [
    {
      "form": "brandwagons",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "brandwagon (plural brandwagons)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English blends",
          "parents": [],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [
            "Business",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
          ],
          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "2011, Jeffrey H. Gitomer, Social Boom!, page 67",
          "text": "Because they don't want their (stupid, chicken, technophobic) competitors to wake up and get on the bandwagon, or should I say, brandwagon […]",
          "type": "quotation"
        },
        {
          "ref": "2013, Barbara E. Kahn, Global Brand Power: Leveraging Branding for Long-Term Growth, page 17",
          "text": "Through online relationships, current loyal customers can possibly persuade new customers to jump on the brandwagon.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "A trend or craze relating to a marketed brand."
      ],
      "id": "en-brandwagon-en-noun-XhooFO9C",
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "trend",
          "trend"
        ],
        [
          "craze",
          "craze"
        ],
        [
          "market",
          "market"
        ],
        [
          "brand",
          "brand"
        ]
      ],
      "raw_glosses": [
        "(marketing, informal) A trend or craze relating to a marketed brand."
      ],
      "tags": [
        "informal"
      ],
      "topics": [
        "business",
        "marketing"
      ]
    }
  ],
  "word": "brandwagon"
}

{
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "brand",
        "3": "bandwagon"
      },
      "expansion": "Blend of brand + bandwagon",
      "name": "blend"
    }
  ],
  "etymology_text": "Blend of brand + bandwagon; see jump on the bandwagon.",
  "forms": [
    {
      "form": "brandwagons",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "brandwagon (plural brandwagons)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        "English blends",
        "English countable nouns",
        "English entries with incorrect language header",
        "English informal terms",
        "English lemmas",
        "English nouns",
        "English terms with quotations",
        "Quotation templates to be cleaned",
        "en:Marketing"
      ],
      "examples": [
        {
          "ref": "2011, Jeffrey H. Gitomer, Social Boom!, page 67",
          "text": "Because they don't want their (stupid, chicken, technophobic) competitors to wake up and get on the bandwagon, or should I say, brandwagon […]",
          "type": "quotation"
        },
        {
          "ref": "2013, Barbara E. Kahn, Global Brand Power: Leveraging Branding for Long-Term Growth, page 17",
          "text": "Through online relationships, current loyal customers can possibly persuade new customers to jump on the brandwagon.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "A trend or craze relating to a marketed brand."
      ],
      "links": [
        [
          "marketing",
          "marketing#Noun"
        ],
        [
          "trend",
          "trend"
        ],
        [
          "craze",
          "craze"
        ],
        [
          "market",
          "market"
        ],
        [
          "brand",
          "brand"
        ]
      ],
      "raw_glosses": [
        "(marketing, informal) A trend or craze relating to a marketed brand."
      ],
      "tags": [
        "informal"
      ],
      "topics": [
        "business",
        "marketing"
      ]
    }
  ],
  "word": "brandwagon"
}