"brandstanding" meaning in English

{
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "brand",
        "3": "grandstanding"
      },
      "expansion": "Blend of brand + grandstanding",
      "name": "blend"
    }
  ],
  "etymology_text": "Blend of brand + grandstanding",
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "brandstanding (uncountable)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English blends",
          "parents": [],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Advertising",
          "orig": "en:Advertising",
          "parents": [
            "Business",
            "Marketing",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
          ],
          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "2002, Rusty Cawley, PR Rainmaker",
          "text": "There are many ways to get attention with a publicity stunt. Most risk making you look cheap or silly. The best method is to produce a stunt that doesn't look like a stunt. This is the “brandstanding” event.",
          "type": "quotation"
        },
        {
          "ref": "1988, Pam Korza, Dian Magie, Barbara Schaffer Bacon, The Arts Festival Work Kit, page 121",
          "text": "A steep rise in the cost of advertising in the mass media, especially television, has resulted in \"brandstanding\"; the term used for corporate sponsorship of events. The \"official Olympic Games sponsors\" of everything from toothpaste to fast food […]",
          "type": "quotation"
        },
        {
          "text": "1986, Philip D. Cooper, Academy for Health Services Marketing (American Marketing Association), Responding to the challenge: health care marketing comes of age\nAn excellent example of a \"brandstanding\" event is Burson-Marsteller's promotion of Dramamine, the antinauseant drug."
        }
      ],
      "glosses": [
        "The promotion of goods or services by associating them with popular events."
      ],
      "id": "en-brandstanding-en-noun-mOUzAQ67",
      "links": [
        [
          "advertising",
          "advertising#Noun"
        ],
        [
          "promotion",
          "promotion"
        ],
        [
          "goods",
          "goods"
        ],
        [
          "service",
          "service"
        ],
        [
          "associating",
          "associate"
        ],
        [
          "popular",
          "popular"
        ],
        [
          "event",
          "event"
        ]
      ],
      "raw_glosses": [
        "(advertising) The promotion of goods or services by associating them with popular events."
      ],
      "tags": [
        "uncountable"
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
      ]
    }
  ],
  "word": "brandstanding"
}

{
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "brand",
        "3": "grandstanding"
      },
      "expansion": "Blend of brand + grandstanding",
      "name": "blend"
    }
  ],
  "etymology_text": "Blend of brand + grandstanding",
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "brandstanding (uncountable)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        "English blends",
        "English entries with incorrect language header",
        "English lemmas",
        "English nouns",
        "English terms with quotations",
        "English uncountable nouns",
        "Quotation templates to be cleaned",
        "en:Advertising"
      ],
      "examples": [
        {
          "ref": "2002, Rusty Cawley, PR Rainmaker",
          "text": "There are many ways to get attention with a publicity stunt. Most risk making you look cheap or silly. The best method is to produce a stunt that doesn't look like a stunt. This is the “brandstanding” event.",
          "type": "quotation"
        },
        {
          "ref": "1988, Pam Korza, Dian Magie, Barbara Schaffer Bacon, The Arts Festival Work Kit, page 121",
          "text": "A steep rise in the cost of advertising in the mass media, especially television, has resulted in \"brandstanding\"; the term used for corporate sponsorship of events. The \"official Olympic Games sponsors\" of everything from toothpaste to fast food […]",
          "type": "quotation"
        },
        {
          "text": "1986, Philip D. Cooper, Academy for Health Services Marketing (American Marketing Association), Responding to the challenge: health care marketing comes of age\nAn excellent example of a \"brandstanding\" event is Burson-Marsteller's promotion of Dramamine, the antinauseant drug."
        }
      ],
      "glosses": [
        "The promotion of goods or services by associating them with popular events."
      ],
      "links": [
        [
          "advertising",
          "advertising#Noun"
        ],
        [
          "promotion",
          "promotion"
        ],
        [
          "goods",
          "goods"
        ],
        [
          "service",
          "service"
        ],
        [
          "associating",
          "associate"
        ],
        [
          "popular",
          "popular"
        ],
        [
          "event",
          "event"
        ]
      ],
      "raw_glosses": [
        "(advertising) The promotion of goods or services by associating them with popular events."
      ],
      "tags": [
        "uncountable"
      ],
      "topics": [
        "advertising",
        "business",
        "marketing"
      ]
    }
  ],
  "word": "brandstanding"
}