"brand parity" meaning in English

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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
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          "kind": "topical",
          "langcode": "en",
          "name": "Business",
          "orig": "en:Business",
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        {
          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [
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            "Economics",
            "Society",
            "Social sciences",
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      "examples": [
        {
          "ref": "1983 Dec. 19, Television/Radio Age, vol 31, p. 115 (Google snippet view)",
          "text": "\"Today we're all competing in an era of close brand parity, where there's very little difference in benefit performance between each brand.\""
        },
        {
          "ref": "1994, Leslie Savan, The Sponsored Life, page 304",
          "text": "This is called \"brand parity,\" when the only real difference between products is their ads.",
          "type": "quotation"
        },
        {
          "ref": "2005 April 7, Equifax Canada, “Is advertising really building brands?”, in financialexpress.com, retrieved 2013-10-04",
          "text": "Some years ago, BBDO conducted a worldwide study on brand parity. . . . What we found was that in every corner of the world, consumers thought that in most cases, products within a given category were essentially the same.",
          "type": "quotation"
        },
        {
          "ref": "2008 January 10, Steven Cole Smith, “Mears' crew chief deals with changes”, in Orlando Sentinel, retrieved 2013-10-04",
          "text": "Joe Gibbs Racing Toyota Camry, ran a blistering 188.830 mph. If NASCAR is looking for proof of brand parity, these final top testing speeds suggest that parity has been achieved. . . . The Ford was Matt Kenseth's Roush Fenway Fusion, with a speed of 188.494, third was Reed Sorenson's Chip Ganassi Racing Dodge Charger at 187.915 mph, and fourth was Gordon's Hendrick Motorsports Chevrolet Impala at 187.837 mph.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "Perceived sameness in quality and function among competing consumer products of differing brands."
      ],
      "id": "en-brand_parity-en-noun-MI3JBq~a",
      "links": [
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          "business",
          "business"
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          "marketing",
          "marketing#Noun"
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        [
          "sameness",
          "sameness"
        ],
        [
          "quality",
          "quality"
        ],
        [
          "function",
          "function"
        ],
        [
          "competing",
          "compete"
        ]
      ],
      "raw_glosses": [
        "(business, marketing) Perceived sameness in quality and function among competing consumer products of differing brands."
      ],
      "related": [
        {
          "word": "brand equity"
        }
      ],
      "tags": [
        "uncountable"
      ],
      "topics": [
        "business",
        "marketing"
      ],
      "wikipedia": [
        "Brand#Brand_parity"
      ]
    }
  ],
  "word": "brand parity"
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "related": [
    {
      "word": "brand equity"
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        "en:Business",
        "en:Marketing"
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      "examples": [
        {
          "ref": "1983 Dec. 19, Television/Radio Age, vol 31, p. 115 (Google snippet view)",
          "text": "\"Today we're all competing in an era of close brand parity, where there's very little difference in benefit performance between each brand.\""
        },
        {
          "ref": "1994, Leslie Savan, The Sponsored Life, page 304",
          "text": "This is called \"brand parity,\" when the only real difference between products is their ads.",
          "type": "quotation"
        },
        {
          "ref": "2005 April 7, Equifax Canada, “Is advertising really building brands?”, in financialexpress.com, retrieved 2013-10-04",
          "text": "Some years ago, BBDO conducted a worldwide study on brand parity. . . . What we found was that in every corner of the world, consumers thought that in most cases, products within a given category were essentially the same.",
          "type": "quotation"
        },
        {
          "ref": "2008 January 10, Steven Cole Smith, “Mears' crew chief deals with changes”, in Orlando Sentinel, retrieved 2013-10-04",
          "text": "Joe Gibbs Racing Toyota Camry, ran a blistering 188.830 mph. If NASCAR is looking for proof of brand parity, these final top testing speeds suggest that parity has been achieved. . . . The Ford was Matt Kenseth's Roush Fenway Fusion, with a speed of 188.494, third was Reed Sorenson's Chip Ganassi Racing Dodge Charger at 187.915 mph, and fourth was Gordon's Hendrick Motorsports Chevrolet Impala at 187.837 mph.",
          "type": "quotation"
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      ],
      "glosses": [
        "Perceived sameness in quality and function among competing consumer products of differing brands."
      ],
      "links": [
        [
          "business",
          "business"
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          "marketing",
          "marketing#Noun"
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        [
          "sameness",
          "sameness"
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        [
          "quality",
          "quality"
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        [
          "function",
          "function"
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        [
          "competing",
          "compete"
        ]
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      "raw_glosses": [
        "(business, marketing) Perceived sameness in quality and function among competing consumer products of differing brands."
      ],
      "tags": [
        "uncountable"
      ],
      "topics": [
        "business",
        "marketing"
      ],
      "wikipedia": [
        "Brand#Brand_parity"
      ]
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  ],
  "word": "brand parity"
}