"benchmarketing" meaning in English

{
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        "2": "benchmark",
        "3": "marketing",
        "nocap": "1"
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      "expansion": "blend of benchmark + marketing",
      "name": "blend"
    }
  ],
  "etymology_text": "In both senses, blend of benchmark + marketing; but the two appear to have formed independently.",
  "head_templates": [
    {
      "args": {
        "1": "-"
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      "expansion": "benchmarketing (uncountable)",
      "name": "en-noun"
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "related": [
    {
      "_dis1": "0 0",
      "word": "bullshot"
    }
  ],
  "senses": [
    {
      "categories": [],
      "glosses": [
        "The misleading use of unrepresentative benchmark software results in marketing a computer system."
      ],
      "id": "en-benchmarketing-en-noun-77HSjEYQ",
      "links": [
        [
          "derogatory",
          "derogatory"
        ],
        [
          "unrepresentative",
          "unrepresentative"
        ],
        [
          "benchmark",
          "benchmark"
        ],
        [
          "software",
          "software"
        ],
        [
          "marketing",
          "marketing"
        ],
        [
          "computer",
          "computer"
        ]
      ],
      "raw_glosses": [
        "(derogatory) The misleading use of unrepresentative benchmark software results in marketing a computer system."
      ],
      "tags": [
        "derogatory",
        "uncountable"
      ]
    },
    {
      "categories": [
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Business",
          "orig": "en:Business",
          "parents": [
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
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          "source": "w"
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        {
          "_dis": "36 64",
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          "_dis": "36 64",
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          "_dis": "26 74",
          "kind": "other",
          "name": "Terms with Polish translations",
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        }
      ],
      "glosses": [
        "The imitation of an aspect of another business where it is seen to excel, such as in supply-chain management or customer service."
      ],
      "id": "en-benchmarketing-en-noun-t8OyI4VR",
      "links": [
        [
          "business",
          "business"
        ],
        [
          "imitation",
          "imitation"
        ],
        [
          "excel",
          "excel"
        ],
        [
          "customer service",
          "customer service"
        ]
      ],
      "raw_glosses": [
        "(business) The imitation of an aspect of another business where it is seen to excel, such as in supply-chain management or customer service."
      ],
      "tags": [
        "uncountable"
      ],
      "topics": [
        "business"
      ],
      "translations": [
        {
          "_dis1": "16 84",
          "code": "pl",
          "lang": "Polish",
          "sense": "business",
          "tags": [
            "masculine"
          ],
          "word": "benchmarking"
        },
        {
          "_dis1": "16 84",
          "code": "pl",
          "lang": "Polish",
          "sense": "business",
          "tags": [
            "neuter",
            "plural"
          ],
          "word": "badania porównawcze"
        },
        {
          "_dis1": "16 84",
          "code": "pl",
          "lang": "Polish",
          "sense": "business",
          "tags": [
            "feminine"
          ],
          "word": "analiza porównawcza"
        }
      ]
    }
  ],
  "word": "benchmarketing"
}

{
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    "English nouns",
    "English uncountable nouns",
    "Entries with translation boxes",
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    "Pages with entries",
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  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "benchmark",
        "3": "marketing",
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      },
      "expansion": "blend of benchmark + marketing",
      "name": "blend"
    }
  ],
  "etymology_text": "In both senses, blend of benchmark + marketing; but the two appear to have formed independently.",
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "benchmarketing (uncountable)",
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "related": [
    {
      "word": "bullshot"
    }
  ],
  "senses": [
    {
      "categories": [
        "English derogatory terms"
      ],
      "glosses": [
        "The misleading use of unrepresentative benchmark software results in marketing a computer system."
      ],
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        [
          "derogatory",
          "derogatory"
        ],
        [
          "unrepresentative",
          "unrepresentative"
        ],
        [
          "benchmark",
          "benchmark"
        ],
        [
          "software",
          "software"
        ],
        [
          "marketing",
          "marketing"
        ],
        [
          "computer",
          "computer"
        ]
      ],
      "raw_glosses": [
        "(derogatory) The misleading use of unrepresentative benchmark software results in marketing a computer system."
      ],
      "tags": [
        "derogatory",
        "uncountable"
      ]
    },
    {
      "categories": [
        "en:Business"
      ],
      "glosses": [
        "The imitation of an aspect of another business where it is seen to excel, such as in supply-chain management or customer service."
      ],
      "links": [
        [
          "business",
          "business"
        ],
        [
          "imitation",
          "imitation"
        ],
        [
          "excel",
          "excel"
        ],
        [
          "customer service",
          "customer service"
        ]
      ],
      "raw_glosses": [
        "(business) The imitation of an aspect of another business where it is seen to excel, such as in supply-chain management or customer service."
      ],
      "tags": [
        "uncountable"
      ],
      "topics": [
        "business"
      ]
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  ],
  "translations": [
    {
      "code": "pl",
      "lang": "Polish",
      "sense": "business",
      "tags": [
        "masculine"
      ],
      "word": "benchmarking"
    },
    {
      "code": "pl",
      "lang": "Polish",
      "sense": "business",
      "tags": [
        "neuter",
        "plural"
      ],
      "word": "badania porównawcze"
    },
    {
      "code": "pl",
      "lang": "Polish",
      "sense": "business",
      "tags": [
        "feminine"
      ],
      "word": "analiza porównawcza"
    }
  ],
  "word": "benchmarketing"
}