"antimarketing" meaning in English

{
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "anti-",
        "3": "marketing"
      },
      "expansion": "anti- + marketing",
      "name": "af"
    }
  ],
  "etymology_text": "From anti- + marketing.",
  "forms": [
    {
      "form": "more antimarketing",
      "tags": [
        "comparative"
      ]
    },
    {
      "form": "most antimarketing",
      "tags": [
        "superlative"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "antimarketing (comparative more antimarketing, superlative most antimarketing)",
      "name": "en-adj"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "adj",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "English terms prefixed with anti-",
          "parents": [],
          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "1989, John E. G. Bateson, Managing services marketing: text and readings",
          "text": "This is almost an antimarketing argument, since in its purest form it implies finding customers to fit the service rather than fitting the service to the customer's needs.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "Opposing marketing."
      ],
      "id": "en-antimarketing-en-adj-lfGgAN0s",
      "links": [
        [
          "marketing",
          "marketing"
        ]
      ],
      "translations": [
        {
          "code": "pt",
          "lang": "Portuguese",
          "sense": "opposing marketing",
          "word": "antimarketing"
        }
      ]
    }
  ],
  "word": "antimarketing"
}

{
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "anti-",
        "3": "marketing"
      },
      "expansion": "anti- + marketing",
      "name": "af"
    }
  ],
  "etymology_text": "From anti- + marketing.",
  "forms": [
    {
      "form": "more antimarketing",
      "tags": [
        "comparative"
      ]
    },
    {
      "form": "most antimarketing",
      "tags": [
        "superlative"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "antimarketing (comparative more antimarketing, superlative most antimarketing)",
      "name": "en-adj"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "adj",
  "senses": [
    {
      "categories": [
        "English adjectives",
        "English entries with incorrect language header",
        "English lemmas",
        "English terms prefixed with anti-",
        "English terms with quotations",
        "Quotation templates to be cleaned"
      ],
      "examples": [
        {
          "ref": "1989, John E. G. Bateson, Managing services marketing: text and readings",
          "text": "This is almost an antimarketing argument, since in its purest form it implies finding customers to fit the service rather than fitting the service to the customer's needs.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "Opposing marketing."
      ],
      "links": [
        [
          "marketing",
          "marketing"
        ]
      ]
    }
  ],
  "translations": [
    {
      "code": "pt",
      "lang": "Portuguese",
      "sense": "opposing marketing",
      "word": "antimarketing"
    }
  ],
  "word": "antimarketing"
}