"adtech" meaning in English

{
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "ad",
        "3": "tech"
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      "expansion": "ad + tech",
      "name": "com"
    }
  ],
  "etymology_text": "From ad + tech.",
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      "args": {
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      "expansion": "adtech (uncountable)",
      "name": "en-noun"
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
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        {
          "ref": "2022 March 7, Cory Doctorow, “Safegraph follows people into abortion clinics and then sells the data”, in Pluralistic:",
          "text": "Last week, Motherboard's Joseph Cox laid down $160 with Safegraph, a digital adtech/surveillance company, and got back the location trails of everyone who'd visited 600 Planned Parenthood locations. Safegraph claimed that this data was \"anonymized.\" This is a lie. It's really, really easy to \"re-identify\" location data.",
          "type": "quote"
        }
      ],
      "glosses": [
        "Digital technology for the delivery and measurement of advertising campaigns."
      ],
      "id": "en-adtech-en-noun-0n7JZJ3R",
      "links": [
        [
          "Digital",
          "digital"
        ],
        [
          "technology",
          "technology"
        ],
        [
          "delivery",
          "delivery"
        ],
        [
          "measurement",
          "measurement"
        ],
        [
          "advertising",
          "advertising"
        ],
        [
          "campaign",
          "campaign"
        ]
      ],
      "tags": [
        "uncountable"
      ]
    }
  ],
  "word": "adtech"
}

{
  "etymology_templates": [
    {
      "args": {
        "1": "en",
        "2": "ad",
        "3": "tech"
      },
      "expansion": "ad + tech",
      "name": "com"
    }
  ],
  "etymology_text": "From ad + tech.",
  "head_templates": [
    {
      "args": {
        "1": "-"
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      "expansion": "adtech (uncountable)",
      "name": "en-noun"
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  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
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          "ref": "2022 March 7, Cory Doctorow, “Safegraph follows people into abortion clinics and then sells the data”, in Pluralistic:",
          "text": "Last week, Motherboard's Joseph Cox laid down $160 with Safegraph, a digital adtech/surveillance company, and got back the location trails of everyone who'd visited 600 Planned Parenthood locations. Safegraph claimed that this data was \"anonymized.\" This is a lie. It's really, really easy to \"re-identify\" location data.",
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      ],
      "glosses": [
        "Digital technology for the delivery and measurement of advertising campaigns."
      ],
      "links": [
        [
          "Digital",
          "digital"
        ],
        [
          "technology",
          "technology"
        ],
        [
          "delivery",
          "delivery"
        ],
        [
          "measurement",
          "measurement"
        ],
        [
          "advertising",
          "advertising"
        ],
        [
          "campaign",
          "campaign"
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        "uncountable"
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    }
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  "word": "adtech"
}