"Hallmark moment" meaning in English

{
  "etymology_text": "From a Hallmark Cards advertising campaign.",
  "forms": [
    {
      "form": "Hallmark moments",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "Hallmark moment (plural Hallmark moments)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "American English",
          "parents": [],
          "source": "w"
        },
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
          ],
          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "2012, Sarah Francis Martin, Stress Point: Thriving Through Your Twenties in a Decade of Drama, Nashville, Tennessee: Thomas Nelson Inc, page 128",
          "text": "And then comes that inevitable moment when someone makes a snide remark or brings up a past grudge, and the bottom falls out and things go south fast. In a matter of seconds my Hallmark moment goes right out the window.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "A memorable moment or event, one which would make a poignant greeting card."
      ],
      "id": "en-Hallmark_moment-en-noun-tnDyuwQs",
      "links": [
        [
          "memorable",
          "memorable"
        ],
        [
          "moment",
          "moment"
        ],
        [
          "event",
          "event"
        ],
        [
          "poignant",
          "poignant"
        ],
        [
          "greeting card",
          "greeting card"
        ]
      ],
      "raw_glosses": [
        "(US) A memorable moment or event, one which would make a poignant greeting card."
      ],
      "related": [
        {
          "word": "Kodak moment"
        }
      ],
      "tags": [
        "US"
      ]
    }
  ],
  "sounds": [
    {
      "audio": "en-au-Hallmark moment.ogg",
      "mp3_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/f/f9/En-au-Hallmark_moment.ogg/En-au-Hallmark_moment.ogg.mp3",
      "ogg_url": "https://upload.wikimedia.org/wikipedia/commons/f/f9/En-au-Hallmark_moment.ogg",
      "tags": [
        "Australia"
      ],
      "text": "Audio (AU)"
    }
  ],
  "word": "Hallmark moment"
}

{
  "etymology_text": "From a Hallmark Cards advertising campaign.",
  "forms": [
    {
      "form": "Hallmark moments",
      "tags": [
        "plural"
      ]
    }
  ],
  "head_templates": [
    {
      "args": {},
      "expansion": "Hallmark moment (plural Hallmark moments)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "related": [
    {
      "word": "Kodak moment"
    }
  ],
  "senses": [
    {
      "categories": [
        "American English",
        "English countable nouns",
        "English entries with incorrect language header",
        "English lemmas",
        "English multiword terms",
        "English nouns",
        "English terms with audio links",
        "English terms with quotations"
      ],
      "examples": [
        {
          "ref": "2012, Sarah Francis Martin, Stress Point: Thriving Through Your Twenties in a Decade of Drama, Nashville, Tennessee: Thomas Nelson Inc, page 128",
          "text": "And then comes that inevitable moment when someone makes a snide remark or brings up a past grudge, and the bottom falls out and things go south fast. In a matter of seconds my Hallmark moment goes right out the window.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "A memorable moment or event, one which would make a poignant greeting card."
      ],
      "links": [
        [
          "memorable",
          "memorable"
        ],
        [
          "moment",
          "moment"
        ],
        [
          "event",
          "event"
        ],
        [
          "poignant",
          "poignant"
        ],
        [
          "greeting card",
          "greeting card"
        ]
      ],
      "raw_glosses": [
        "(US) A memorable moment or event, one which would make a poignant greeting card."
      ],
      "tags": [
        "US"
      ]
    }
  ],
  "sounds": [
    {
      "audio": "en-au-Hallmark moment.ogg",
      "mp3_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/f/f9/En-au-Hallmark_moment.ogg/En-au-Hallmark_moment.ogg.mp3",
      "ogg_url": "https://upload.wikimedia.org/wikipedia/commons/f/f9/En-au-Hallmark_moment.ogg",
      "tags": [
        "Australia"
      ],
      "text": "Audio (AU)"
    }
  ],
  "word": "Hallmark moment"
}