tuotesijoittelu

tuotesijoittelu (nominative singular)
tuotesijoittelut (nominative plural)
tuotesijoittelu (accusative nominative singular)
tuotesijoittelut (accusative nominative plural)
tuotesijoittelun (accusative genitive singular)
tuotesijoittelut (accusative genitive plural)
tuotesijoittelun (genitive singular)
tuotesijoittelujen (genitive plural)
tuotesijoitteluiden (genitive plural)
tuotesijoitteluitten (genitive plural)
tuotesijoittelua (partitive singular)
tuotesijoitteluja (partitive plural)
tuotesijoitteluita (partitive plural)
tuotesijoittelussa (inessive singular)
tuotesijoitteluissa (inessive plural)
tuotesijoittelusta (elative singular)
tuotesijoitteluista (elative plural)
tuotesijoitteluun (illative singular)
tuotesijoitteluihin (illative plural)
tuotesijoittelulla (adessive singular)
tuotesijoitteluilla (adessive plural)
tuotesijoittelulta (ablative singular)
tuotesijoitteluilta (ablative plural)
tuotesijoittelulle (allative singular)
tuotesijoitteluille (allative plural)
tuotesijoitteluna (essive singular)
tuotesijoitteluina (essive plural)
tuotesijoitteluksi (singular translative)
tuotesijoitteluiksi (plural translative)
tuotesijoittelutta (abessive singular)
tuotesijoitteluitta (abessive plural)
tuotesijoitteluin (instructive plural)
See the possessive forms below. (comitative)
tuotesijoitteluni (nominative singular)
tuotesijoitteluni (nominative plural)
tuotesijoitteluni (accusative nominative singular)
tuotesijoitteluni (accusative nominative plural)
tuotesijoitteluni (accusative genitive singular)
tuotesijoitteluni (accusative genitive plural)
tuotesijoitteluni (genitive singular)
tuotesijoittelujeni (genitive plural)
tuotesijoitteluideni (genitive plural)
tuotesijoitteluitteni (genitive plural)
tuotesijoitteluani (partitive singular)
tuotesijoittelujani (partitive plural)
tuotesijoitteluitani (partitive plural)
tuotesijoittelussani (inessive singular)
tuotesijoitteluissani (inessive plural)
tuotesijoittelustani (elative singular)
tuotesijoitteluistani (elative plural)
tuotesijoitteluuni (illative singular)
tuotesijoitteluihini (illative plural)
tuotesijoittelullani (adessive singular)
tuotesijoitteluillani (adessive plural)
tuotesijoittelultani (ablative singular)
tuotesijoitteluiltani (ablative plural)
tuotesijoittelulleni (allative singular)
tuotesijoitteluilleni (allative plural)
tuotesijoittelunani (essive singular)
tuotesijoitteluinani (essive plural)
tuotesijoittelukseni (singular translative)
tuotesijoitteluikseni (plural translative)
tuotesijoitteluttani (abessive singular)
tuotesijoitteluittani (abessive plural)
tuotesijoitteluineni (comitative plural)
tuotesijoittelusi (nominative singular)
tuotesijoittelusi (nominative plural)
tuotesijoittelusi (accusative nominative singular)
tuotesijoittelusi (accusative nominative plural)
tuotesijoittelusi (accusative genitive singular)
tuotesijoittelusi (accusative genitive plural)
tuotesijoittelusi (genitive singular)
tuotesijoittelujesi (genitive plural)
tuotesijoitteluidesi (genitive plural)
tuotesijoitteluittesi (genitive plural)
tuotesijoitteluasi (partitive singular)
tuotesijoittelujasi (partitive plural)
tuotesijoitteluitasi (partitive plural)
tuotesijoittelussasi (inessive singular)
tuotesijoitteluissasi (inessive plural)
tuotesijoittelustasi (elative singular)
tuotesijoitteluistasi (elative plural)
tuotesijoitteluusi (illative singular)
tuotesijoitteluihisi (illative plural)
tuotesijoittelullasi (adessive singular)
tuotesijoitteluillasi (adessive plural)
tuotesijoittelultasi (ablative singular)
tuotesijoitteluiltasi (ablative plural)
tuotesijoittelullesi (allative singular)
tuotesijoitteluillesi (allative plural)
tuotesijoittelunasi (essive singular)
tuotesijoitteluinasi (essive plural)
tuotesijoitteluksesi (singular translative)
tuotesijoitteluiksesi (plural translative)
tuotesijoitteluttasi (abessive singular)
tuotesijoitteluittasi (abessive plural)
tuotesijoitteluinesi (comitative plural)
tuotesijoittelumme (nominative singular)
tuotesijoittelumme (nominative plural)
tuotesijoittelumme (accusative nominative singular)
tuotesijoittelumme (accusative nominative plural)
tuotesijoittelumme (accusative genitive singular)
tuotesijoittelumme (accusative genitive plural)
tuotesijoittelumme (genitive singular)
tuotesijoittelujemme (genitive plural)
tuotesijoitteluidemme (genitive plural)
tuotesijoitteluittemme (genitive plural)
tuotesijoitteluamme (partitive singular)
tuotesijoittelujamme (partitive plural)
tuotesijoitteluitamme (partitive plural)
tuotesijoittelussamme (inessive singular)
tuotesijoitteluissamme (inessive plural)
tuotesijoittelustamme (elative singular)
tuotesijoitteluistamme (elative plural)
tuotesijoitteluumme (illative singular)
tuotesijoitteluihimme (illative plural)
tuotesijoittelullamme (adessive singular)
tuotesijoitteluillamme (adessive plural)
tuotesijoittelultamme (ablative singular)
tuotesijoitteluiltamme (ablative plural)
tuotesijoittelullemme (allative singular)
tuotesijoitteluillemme (allative plural)
tuotesijoittelunamme (essive singular)
tuotesijoitteluinamme (essive plural)
tuotesijoitteluksemme (singular translative)
tuotesijoitteluiksemme (plural translative)
tuotesijoitteluttamme (abessive singular)
tuotesijoitteluittamme (abessive plural)
tuotesijoitteluinemme (comitative plural)
tuotesijoittelunne (nominative singular)
tuotesijoittelunne (nominative plural)
tuotesijoittelunne (accusative nominative singular)
tuotesijoittelunne (accusative nominative plural)
tuotesijoittelunne (accusative genitive singular)
tuotesijoittelunne (accusative genitive plural)
tuotesijoittelunne (genitive singular)
tuotesijoittelujenne (genitive plural)
tuotesijoitteluidenne (genitive plural)
tuotesijoitteluittenne (genitive plural)
tuotesijoitteluanne (partitive singular)
tuotesijoittelujanne (partitive plural)
tuotesijoitteluitanne (partitive plural)
tuotesijoittelussanne (inessive singular)
tuotesijoitteluissanne (inessive plural)
tuotesijoittelustanne (elative singular)
tuotesijoitteluistanne (elative plural)
tuotesijoitteluunne (illative singular)
tuotesijoitteluihinne (illative plural)
tuotesijoittelullanne (adessive singular)
tuotesijoitteluillanne (adessive plural)
tuotesijoittelultanne (ablative singular)
tuotesijoitteluiltanne (ablative plural)
tuotesijoittelullenne (allative singular)
tuotesijoitteluillenne (allative plural)
tuotesijoittelunanne (essive singular)
tuotesijoitteluinanne (essive plural)
tuotesijoitteluksenne (singular translative)
tuotesijoitteluiksenne (plural translative)
tuotesijoitteluttanne (abessive singular)
tuotesijoitteluittanne (abessive plural)
tuotesijoitteluinenne (comitative plural)
tuotesijoittelunsa (nominative singular)
tuotesijoittelunsa (nominative plural)
tuotesijoittelunsa (accusative nominative singular)
tuotesijoittelunsa (accusative nominative plural)
tuotesijoittelunsa (accusative genitive singular)
tuotesijoittelunsa (accusative genitive plural)
tuotesijoittelunsa (genitive singular)
tuotesijoittelujensa (genitive plural)
tuotesijoitteluidensa (genitive plural)
tuotesijoitteluittensa (genitive plural)
tuotesijoitteluaan (partitive singular)
tuotesijoitteluansa (partitive singular)
tuotesijoittelujaan (partitive plural)
tuotesijoitteluitaan (partitive plural)
tuotesijoittelujansa (partitive plural)
tuotesijoitteluitansa (partitive plural)
tuotesijoittelussaan (inessive singular)
tuotesijoittelussansa (inessive singular)
tuotesijoitteluissaan (inessive plural)
tuotesijoitteluissansa (inessive plural)
tuotesijoittelustaan (elative singular)
tuotesijoittelustansa (elative singular)
tuotesijoitteluistaan (elative plural)
tuotesijoitteluistansa (elative plural)
tuotesijoitteluunsa (illative singular)
tuotesijoitteluihinsa (illative plural)
tuotesijoittelullaan (adessive singular)
tuotesijoittelullansa (adessive singular)
tuotesijoitteluillaan (adessive plural)
tuotesijoitteluillansa (adessive plural)
tuotesijoittelultaan (ablative singular)
tuotesijoittelultansa (ablative singular)
tuotesijoitteluiltaan (ablative plural)
tuotesijoitteluiltansa (ablative plural)
tuotesijoittelulleen (allative singular)
tuotesijoittelullensa (allative singular)
tuotesijoitteluilleen (allative plural)
tuotesijoitteluillensa (allative plural)
tuotesijoittelunaan (essive singular)
tuotesijoittelunansa (essive singular)
tuotesijoitteluinaan (essive plural)
tuotesijoitteluinansa (essive plural)
tuotesijoittelukseen (singular translative)
tuotesijoitteluksensa (singular translative)
tuotesijoitteluikseen (plural translative)
tuotesijoitteluiksensa (plural translative)
tuotesijoitteluttaan (abessive singular)
tuotesijoitteluttansa (abessive singular)
tuotesijoitteluittaan (abessive plural)
tuotesijoitteluittansa (abessive plural)
tuotesijoitteluineen (comitative plural)
tuotesijoitteluinensa (comitative plural)


audiência objetivada

pt-noun

audiência objetivada f (plural audiências objetivadas)

(marketing, rare) target audience (group of people an advertisement campaign or product is aimed at)


microsegment

(marketing) A very precise division of a market.


micromarketing

(marketing) The use of marketing strategies that focus on specific small markets (microsegments) or individual consumers.


tea garden

(marketing) Synonym of teahouse (“cafe restaurant that primarily serves tea and accompaniments”).


zwiastun

pl-noun

zwiastun m inan (related adjective zwiastunowy)

zwiastunowy (adjective)
zwiastun (nominative singular)
zwiastuny (nominative plural)
zwiastuna (genitive singular)
zwiastunów (genitive plural)
zwiastunowi (dative singular)
zwiastunom (dative plural)
zwiastun (accusative singular)
zwiastuny (accusative plural)
zwiastunem (instrumental singular)
zwiastunami (instrumental plural)
zwiastunie (locative singular)
zwiastunach (locative plural)
zwiastunie (singular vocative)
zwiastuny (plural vocative)

(film, marketing) trailer (preview of a film)


長尾

/ʈ͡ʂʰɑŋ³⁵ weɪ̯²¹⁴⁻²¹⁽⁴⁾/

/t͡sʰœːŋ²¹ mei̯¹³/

/ʈ͡ʂʰɑŋ³⁵ weɪ̯²¹⁴⁻²¹⁽⁴⁾/

/t͡sʰœːŋ²¹ mei̯¹³/

(mathematics, probability, marketing) long tail


vinheta

(advertising) jingle (short, memorable song used in an advertisement)


Small Business Saturday

(US, marketing) The Saturday after Thanksgiving, promoted as a day for shopping at local small businesses


eadar-dhealachadh bathair

product differentiation
product differentiation

(economics, marketing) product differentiation


сарафанное радио

ru-noun+

сарафа́нное ра́дио • (sarafánnoje rádio) n inan (genitive сарафа́нного ра́дио, nominative plural сарафа́нные ра́дио, genitive plural сарафа́нных ра́дио)

сарафа́нное ра́дио (canonical)
sarafánnoje rádio (romanization)
сарафа́нного ра́дио (genitive)
сарафа́нные ра́дио (nominative plural)
сарафа́нных ра́дио (genitive plural)
сарафа́нное ра́дио (nominative singular)
сарафа́нные ра́дио (nominative plural)
сарафа́нного ра́дио (genitive singular)
сарафа́нных ра́дио (genitive plural)
сарафа́нному ра́дио (dative singular)
сарафа́нным ра́дио (dative plural)
сарафа́нное ра́дио (accusative singular)
сарафа́нные ра́дио (accusative plural)
сарафа́нным ра́дио (instrumental singular)
сарафа́нными ра́дио (instrumental plural)
сарафа́нном ра́дио (prepositional singular)
сарафа́нных ра́дио (plural prepositional)

Literally, “sarafan radio”, originally in reference to gossiping village women.


POG

en-noun

POG (countable and uncountable, plural POGs)


macrosegment

(marketing) A broad division of a market, encompassing many potential customers.


AIDA

(marketing) Initialism of attention, interest, desire, action.


fast follower

(marketing) One who is not an early adopter but begins using a product or service shortly after its introduction.


cool hunter

cool hunters (plural)
cool-hunter (alternative)
coolhunter (alternative)

When Converse's cool-hunter DeeDee Gordon was in Los Angeles, she saw white teenage girls dressing like cholos, or Mexican gangsters, wearing tight white tank tops known as "wife beaters," a bra strap hanging out, long shorts, tube socks, and shower sandals.

1999, Dorothy Leonard-Barton, Walter C. Swap, When Sparks Fly: Igniting Creativity in Groups, page 87:

Google Damien and you will find a director of music videos and commercials. Google Cayce and you will find “coolhunter,” and if you look closely you may see it suggested that she is a “sensitive” of some kind, a dowser in the world of global marketing.

2003, William Gibson, Pattern Recognition:

Seventeen-year-old Hunter is a cool hunter employed by an advertising and marketing agency which has a transnational sporting goods corporation, thinly disguised as Nike, as a major client.

2011, Kerry Mallan, Clare Bradford, Contemporary Children's Literature and Film, page 66:

This is where the edgiest fashion happens (and where the major brands send their researchers and cool-hunters to sniff out the coming looks).

2015 June 23, Jess Cartner-Morley, The Guardian:

(colloquial, marketing) Someone employed to find the newest trends, especially by the fashion or media industry.


treo đầu dê bán thịt chó

[t͡ɕɛw˧˧ ʔɗəw˨˩ ze˧˧ ʔɓaːn˧˦ tʰit̚˧˨ʔ t͡ɕɔ˧˦]

[ʈɛw˧˧ ʔɗəw˦˩ jej˧˧ ʔɓaːŋ˦˧˥ tʰit̚˨˩ʔ t͡ɕɔ˨˩˦]

[ʈɛw˧˧ ʔɗəw˨˩ jej˧˧ ʔɓaːŋ˦˥ tʰɨt̚˨˩˨ cɔ˦˥]

Calque of Chinese 掛羊頭賣狗肉 /挂羊头卖狗肉 (quải dương đầu mại cẩu nhục).

cal

(figurative, advertising) to practice blatantly false advertising, to pull off a bait and switch


zajawka

zajawka (nominative singular)
zajawki (nominative plural)
zajawki (genitive singular)
zajawek (genitive plural)
zajawce (dative singular)
zajawkom (dative plural)
zajawkę (accusative singular)
zajawki (accusative plural)
zajawką (instrumental singular)
zajawkami (instrumental plural)
zajawce (locative singular)
zajawkach (locative plural)
zajawko (singular vocative)
zajawki (plural vocative)

Borrowed from Russian зая́вка (zajávka).

(film, marketing, slang, television) teaser (short acting scene preceding the actual lead of a film or television series)


mercadologicamente

From mercadológico (“relating to marketing”) + -mente.

affix

(marketing) in a manner that involves or concerns marketing


mercadológico

pt-adj

mercadológico (feminine mercadológica, masculine plural mercadológicos, feminine plural mercadológicas)

mercadológica (feminine)
mercadológicos (masculine plural)
mercadológicas (feminine plural)

(marketing) relating to or involving marketing


劃分

/xu̯ä⁵¹ fən⁵⁵/

/ue³³⁻²¹ hun⁴⁴/

/ue³³⁻¹¹ hun⁴⁴/

/ua²²⁻²¹ hun⁴⁴/

/xu̯ä⁵¹ fən⁵⁵/

/ue³³⁻²¹ hun⁴⁴/

/ue³³⁻¹¹ hun⁴⁴/

/ua²²⁻²¹ hun⁴⁴/


viralness

Well, more than 16 million people didn’t miss it, and the family parlayed the viralness into a G-rated franchise that continues at 9 p.m.

2015 October 22, Neil Genzlinger, “10 Unconventional Halloween Diversions”, in New York Times:

(advertising, marketing) Synonym of virality.


tuotejulkistus

tuotejulkistus (nominative singular)
tuotejulkistukset (nominative plural)
tuotejulkistus (accusative nominative singular)
tuotejulkistukset (accusative nominative plural)
tuotejulkistuksen (accusative genitive singular)
tuotejulkistukset (accusative genitive plural)
tuotejulkistuksen (genitive singular)
tuotejulkistusten (genitive plural)
tuotejulkistuksien (genitive plural)
tuotejulkistusta (partitive singular)
tuotejulkistuksia (partitive plural)
tuotejulkistuksessa (inessive singular)
tuotejulkistuksissa (inessive plural)
tuotejulkistuksesta (elative singular)
tuotejulkistuksista (elative plural)
tuotejulkistukseen (illative singular)
tuotejulkistuksiin (illative plural)
tuotejulkistuksella (adessive singular)
tuotejulkistuksilla (adessive plural)
tuotejulkistukselta (ablative singular)
tuotejulkistuksilta (ablative plural)
tuotejulkistukselle (allative singular)
tuotejulkistuksille (allative plural)
tuotejulkistuksena (essive singular)
tuotejulkistuksina (essive plural)
tuotejulkistukseksi (singular translative)
tuotejulkistuksiksi (plural translative)
tuotejulkistuksetta (abessive singular)
tuotejulkistuksitta (abessive plural)
tuotejulkistuksin (instructive plural)
See the possessive forms below. (comitative)
tuotejulkistukseni (nominative singular)
tuotejulkistukseni (nominative plural)
tuotejulkistukseni (accusative nominative singular)
tuotejulkistukseni (accusative nominative plural)
tuotejulkistukseni (accusative genitive singular)
tuotejulkistukseni (accusative genitive plural)
tuotejulkistukseni (genitive singular)
tuotejulkistusteni (genitive plural)
tuotejulkistuksieni (genitive plural)
tuotejulkistustani (partitive singular)
tuotejulkistuksiani (partitive plural)
tuotejulkistuksessani (inessive singular)
tuotejulkistuksissani (inessive plural)
tuotejulkistuksestani (elative singular)
tuotejulkistuksistani (elative plural)
tuotejulkistukseeni (illative singular)
tuotejulkistuksiini (illative plural)
tuotejulkistuksellani (adessive singular)
tuotejulkistuksillani (adessive plural)
tuotejulkistukseltani (ablative singular)
tuotejulkistuksiltani (ablative plural)
tuotejulkistukselleni (allative singular)
tuotejulkistuksilleni (allative plural)
tuotejulkistuksenani (essive singular)
tuotejulkistuksinani (essive plural)
tuotejulkistuksekseni (singular translative)
tuotejulkistuksikseni (plural translative)
tuotejulkistuksettani (abessive singular)
tuotejulkistuksittani (abessive plural)
tuotejulkistuksineni (comitative plural)
tuotejulkistuksesi (nominative singular)
tuotejulkistuksesi (nominative plural)
tuotejulkistuksesi (accusative nominative singular)
tuotejulkistuksesi (accusative nominative plural)
tuotejulkistuksesi (accusative genitive singular)
tuotejulkistuksesi (accusative genitive plural)
tuotejulkistuksesi (genitive singular)
tuotejulkistustesi (genitive plural)
tuotejulkistuksiesi (genitive plural)
tuotejulkistustasi (partitive singular)
tuotejulkistuksiasi (partitive plural)
tuotejulkistuksessasi (inessive singular)
tuotejulkistuksissasi (inessive plural)
tuotejulkistuksestasi (elative singular)
tuotejulkistuksistasi (elative plural)
tuotejulkistukseesi (illative singular)
tuotejulkistuksiisi (illative plural)
tuotejulkistuksellasi (adessive singular)
tuotejulkistuksillasi (adessive plural)
tuotejulkistukseltasi (ablative singular)
tuotejulkistuksiltasi (ablative plural)
tuotejulkistuksellesi (allative singular)
tuotejulkistuksillesi (allative plural)
tuotejulkistuksenasi (essive singular)
tuotejulkistuksinasi (essive plural)
tuotejulkistukseksesi (singular translative)
tuotejulkistuksiksesi (plural translative)
tuotejulkistuksettasi (abessive singular)
tuotejulkistuksittasi (abessive plural)
tuotejulkistuksinesi (comitative plural)
tuotejulkistuksemme (nominative singular)
tuotejulkistuksemme (nominative plural)
tuotejulkistuksemme (accusative nominative singular)
tuotejulkistuksemme (accusative nominative plural)
tuotejulkistuksemme (accusative genitive singular)
tuotejulkistuksemme (accusative genitive plural)
tuotejulkistuksemme (genitive singular)
tuotejulkistustemme (genitive plural)
tuotejulkistuksiemme (genitive plural)
tuotejulkistustamme (partitive singular)
tuotejulkistuksiamme (partitive plural)
tuotejulkistuksessamme (inessive singular)
tuotejulkistuksissamme (inessive plural)
tuotejulkistuksestamme (elative singular)
tuotejulkistuksistamme (elative plural)
tuotejulkistukseemme (illative singular)
tuotejulkistuksiimme (illative plural)
tuotejulkistuksellamme (adessive singular)
tuotejulkistuksillamme (adessive plural)
tuotejulkistukseltamme (ablative singular)
tuotejulkistuksiltamme (ablative plural)
tuotejulkistuksellemme (allative singular)
tuotejulkistuksillemme (allative plural)
tuotejulkistuksenamme (essive singular)
tuotejulkistuksinamme (essive plural)
tuotejulkistukseksemme (singular translative)
tuotejulkistuksiksemme (plural translative)
tuotejulkistuksettamme (abessive singular)
tuotejulkistuksittamme (abessive plural)
tuotejulkistuksinemme (comitative plural)
tuotejulkistuksenne (nominative singular)
tuotejulkistuksenne (nominative plural)
tuotejulkistuksenne (accusative nominative singular)
tuotejulkistuksenne (accusative nominative plural)
tuotejulkistuksenne (accusative genitive singular)
tuotejulkistuksenne (accusative genitive plural)
tuotejulkistuksenne (genitive singular)
tuotejulkistustenne (genitive plural)
tuotejulkistuksienne (genitive plural)
tuotejulkistustanne (partitive singular)
tuotejulkistuksianne (partitive plural)
tuotejulkistuksessanne (inessive singular)
tuotejulkistuksissanne (inessive plural)
tuotejulkistuksestanne (elative singular)
tuotejulkistuksistanne (elative plural)
tuotejulkistukseenne (illative singular)
tuotejulkistuksiinne (illative plural)
tuotejulkistuksellanne (adessive singular)
tuotejulkistuksillanne (adessive plural)
tuotejulkistukseltanne (ablative singular)
tuotejulkistuksiltanne (ablative plural)
tuotejulkistuksellenne (allative singular)
tuotejulkistuksillenne (allative plural)
tuotejulkistuksenanne (essive singular)
tuotejulkistuksinanne (essive plural)
tuotejulkistukseksenne (singular translative)
tuotejulkistuksiksenne (plural translative)
tuotejulkistuksettanne (abessive singular)
tuotejulkistuksittanne (abessive plural)
tuotejulkistuksinenne (comitative plural)
tuotejulkistuksensa (nominative singular)
tuotejulkistuksensa (nominative plural)
tuotejulkistuksensa (accusative nominative singular)
tuotejulkistuksensa (accusative nominative plural)
tuotejulkistuksensa (accusative genitive singular)
tuotejulkistuksensa (accusative genitive plural)
tuotejulkistuksensa (genitive singular)
tuotejulkistustensa (genitive plural)
tuotejulkistuksiensa (genitive plural)
tuotejulkistustaan (partitive singular)
tuotejulkistustansa (partitive singular)
tuotejulkistuksiaan (partitive plural)
tuotejulkistuksiansa (partitive plural)
tuotejulkistuksessaan (inessive singular)
tuotejulkistuksessansa (inessive singular)
tuotejulkistuksissaan (inessive plural)
tuotejulkistuksissansa (inessive plural)
tuotejulkistuksestaan (elative singular)
tuotejulkistuksestansa (elative singular)
tuotejulkistuksistaan (elative plural)
tuotejulkistuksistansa (elative plural)
tuotejulkistukseensa (illative singular)
tuotejulkistuksiinsa (illative plural)
tuotejulkistuksellaan (adessive singular)
tuotejulkistuksellansa (adessive singular)
tuotejulkistuksillaan (adessive plural)
tuotejulkistuksillansa (adessive plural)
tuotejulkistukseltaan (ablative singular)
tuotejulkistukseltansa (ablative singular)
tuotejulkistuksiltaan (ablative plural)
tuotejulkistuksiltansa (ablative plural)
tuotejulkistukselleen (allative singular)
tuotejulkistuksellensa (allative singular)
tuotejulkistuksilleen (allative plural)
tuotejulkistuksillensa (allative plural)
tuotejulkistuksenaan (essive singular)
tuotejulkistuksenansa (essive singular)
tuotejulkistuksinaan (essive plural)
tuotejulkistuksinansa (essive plural)
tuotejulkistuksekseen (singular translative)
tuotejulkistukseksensa (singular translative)
tuotejulkistuksikseen (plural translative)
tuotejulkistuksiksensa (plural translative)
tuotejulkistuksettaan (abessive singular)
tuotejulkistuksettansa (abessive singular)
tuotejulkistuksittaan (abessive plural)
tuotejulkistuksittansa (abessive plural)
tuotejulkistuksineen (comitative plural)
tuotejulkistuksinensa (comitative plural)


julkistus

julkistus (nominative singular)
julkistukset (nominative plural)
julkistus (accusative nominative singular)
julkistukset (accusative nominative plural)
julkistuksen (accusative genitive singular)
julkistukset (accusative genitive plural)
julkistuksen (genitive singular)
julkistusten (genitive plural)
julkistuksien (genitive plural)
julkistusta (partitive singular)
julkistuksia (partitive plural)
julkistuksessa (inessive singular)
julkistuksissa (inessive plural)
julkistuksesta (elative singular)
julkistuksista (elative plural)
julkistukseen (illative singular)
julkistuksiin (illative plural)
julkistuksella (adessive singular)
julkistuksilla (adessive plural)
julkistukselta (ablative singular)
julkistuksilta (ablative plural)
julkistukselle (allative singular)
julkistuksille (allative plural)
julkistuksena (essive singular)
julkistuksina (essive plural)
julkistukseksi (singular translative)
julkistuksiksi (plural translative)
julkistuksetta (abessive singular)
julkistuksitta (abessive plural)
julkistuksin (instructive plural)
See the possessive forms below. (comitative)
julkistukseni (nominative singular)
julkistukseni (nominative plural)
julkistukseni (accusative nominative singular)
julkistukseni (accusative nominative plural)
julkistukseni (accusative genitive singular)
julkistukseni (accusative genitive plural)
julkistukseni (genitive singular)
julkistusteni (genitive plural)
julkistuksieni (genitive plural)
julkistustani (partitive singular)
julkistuksiani (partitive plural)
julkistuksessani (inessive singular)
julkistuksissani (inessive plural)
julkistuksestani (elative singular)
julkistuksistani (elative plural)
julkistukseeni (illative singular)
julkistuksiini (illative plural)
julkistuksellani (adessive singular)
julkistuksillani (adessive plural)
julkistukseltani (ablative singular)
julkistuksiltani (ablative plural)
julkistukselleni (allative singular)
julkistuksilleni (allative plural)
julkistuksenani (essive singular)
julkistuksinani (essive plural)
julkistuksekseni (singular translative)
julkistuksikseni (plural translative)
julkistuksettani (abessive singular)
julkistuksittani (abessive plural)
julkistuksineni (comitative plural)
julkistuksesi (nominative singular)
julkistuksesi (nominative plural)
julkistuksesi (accusative nominative singular)
julkistuksesi (accusative nominative plural)
julkistuksesi (accusative genitive singular)
julkistuksesi (accusative genitive plural)
julkistuksesi (genitive singular)
julkistustesi (genitive plural)
julkistuksiesi (genitive plural)
julkistustasi (partitive singular)
julkistuksiasi (partitive plural)
julkistuksessasi (inessive singular)
julkistuksissasi (inessive plural)
julkistuksestasi (elative singular)
julkistuksistasi (elative plural)
julkistukseesi (illative singular)
julkistuksiisi (illative plural)
julkistuksellasi (adessive singular)
julkistuksillasi (adessive plural)
julkistukseltasi (ablative singular)
julkistuksiltasi (ablative plural)
julkistuksellesi (allative singular)
julkistuksillesi (allative plural)
julkistuksenasi (essive singular)
julkistuksinasi (essive plural)
julkistukseksesi (singular translative)
julkistuksiksesi (plural translative)
julkistuksettasi (abessive singular)
julkistuksittasi (abessive plural)
julkistuksinesi (comitative plural)
julkistuksemme (nominative singular)
julkistuksemme (nominative plural)
julkistuksemme (accusative nominative singular)
julkistuksemme (accusative nominative plural)
julkistuksemme (accusative genitive singular)
julkistuksemme (accusative genitive plural)
julkistuksemme (genitive singular)
julkistustemme (genitive plural)
julkistuksiemme (genitive plural)
julkistustamme (partitive singular)
julkistuksiamme (partitive plural)
julkistuksessamme (inessive singular)
julkistuksissamme (inessive plural)
julkistuksestamme (elative singular)
julkistuksistamme (elative plural)
julkistukseemme (illative singular)
julkistuksiimme (illative plural)
julkistuksellamme (adessive singular)
julkistuksillamme (adessive plural)
julkistukseltamme (ablative singular)
julkistuksiltamme (ablative plural)
julkistuksellemme (allative singular)
julkistuksillemme (allative plural)
julkistuksenamme (essive singular)
julkistuksinamme (essive plural)
julkistukseksemme (singular translative)
julkistuksiksemme (plural translative)
julkistuksettamme (abessive singular)
julkistuksittamme (abessive plural)
julkistuksinemme (comitative plural)
julkistuksenne (nominative singular)
julkistuksenne (nominative plural)
julkistuksenne (accusative nominative singular)
julkistuksenne (accusative nominative plural)
julkistuksenne (accusative genitive singular)
julkistuksenne (accusative genitive plural)
julkistuksenne (genitive singular)
julkistustenne (genitive plural)
julkistuksienne (genitive plural)
julkistustanne (partitive singular)
julkistuksianne (partitive plural)
julkistuksessanne (inessive singular)
julkistuksissanne (inessive plural)
julkistuksestanne (elative singular)
julkistuksistanne (elative plural)
julkistukseenne (illative singular)
julkistuksiinne (illative plural)
julkistuksellanne (adessive singular)
julkistuksillanne (adessive plural)
julkistukseltanne (ablative singular)
julkistuksiltanne (ablative plural)
julkistuksellenne (allative singular)
julkistuksillenne (allative plural)
julkistuksenanne (essive singular)
julkistuksinanne (essive plural)
julkistukseksenne (singular translative)
julkistuksiksenne (plural translative)
julkistuksettanne (abessive singular)
julkistuksittanne (abessive plural)
julkistuksinenne (comitative plural)
julkistuksensa (nominative singular)
julkistuksensa (nominative plural)
julkistuksensa (accusative nominative singular)
julkistuksensa (accusative nominative plural)
julkistuksensa (accusative genitive singular)
julkistuksensa (accusative genitive plural)
julkistuksensa (genitive singular)
julkistustensa (genitive plural)
julkistuksiensa (genitive plural)
julkistustaan (partitive singular)
julkistustansa (partitive singular)
julkistuksiaan (partitive plural)
julkistuksiansa (partitive plural)
julkistuksessaan (inessive singular)
julkistuksessansa (inessive singular)
julkistuksissaan (inessive plural)
julkistuksissansa (inessive plural)
julkistuksestaan (elative singular)
julkistuksestansa (elative singular)
julkistuksistaan (elative plural)
julkistuksistansa (elative plural)
julkistukseensa (illative singular)
julkistuksiinsa (illative plural)
julkistuksellaan (adessive singular)
julkistuksellansa (adessive singular)
julkistuksillaan (adessive plural)
julkistuksillansa (adessive plural)
julkistukseltaan (ablative singular)
julkistukseltansa (ablative singular)
julkistuksiltaan (ablative plural)
julkistuksiltansa (ablative plural)
julkistukselleen (allative singular)
julkistuksellensa (allative singular)
julkistuksilleen (allative plural)
julkistuksillensa (allative plural)
julkistuksenaan (essive singular)
julkistuksenansa (essive singular)
julkistuksinaan (essive plural)
julkistuksinansa (essive plural)
julkistuksekseen (singular translative)
julkistukseksensa (singular translative)
julkistuksikseen (plural translative)
julkistuksiksensa (plural translative)
julkistuksettaan (abessive singular)
julkistuksettansa (abessive singular)
julkistuksittaan (abessive plural)
julkistuksittansa (abessive plural)
julkistuksineen (comitative plural)
julkistuksinensa (comitative plural)


fun pack

fun packs (plural)
funpack (alternative)

Companies often use pictures of kids on their packaging and make individual “fun pack” or “snack pack” servings to make their food more kid-friendly.

2008, Frances O'Connor, Obesity and the Media, page 28:

(marketing) A small ("fun-size") package of snacks etc.


OOH

(advertising) Initialism of out of home (“denoting forms of advertising, such as billboards, that reach consumers outside of their homes”).


coined name

For example, the coined name "Hardiclad" used to describe molded plastic drawer fronts having the appearance of wood, is not sufficient to disclose that such parts are plastic or that they are not wood.

"Corn Dogs" made from poultry cooked sausage, e.g., poultry franks or poultry frankfurters, must show the "kind" of poultry used in conjunction with the coined name "Corn Dogs," e.g., "Chicken (or Turkey) Corn Dogs."

2005, Y. H. Hui, Frank Sherkat, Handbook of Food Science, Technology, and Engineering, →ISBN, page 4:

The coined name, too, should be easy to pronounce and easy to spell. It should not be grotesque or in any way displeasing. Possibly the name "Mak-Mor Sales Company" can be criticised on this score.

2008, Paul Terry Cherington, Advertising as a Business Force, →ISBN, page 361:

(advertising) A newly invented word used as the name of an ingredient, product, or brand. For example, the use of "Kreme" for non-dairy cream-like products.


郵寄名單

ㄧㄡˊ ㄐㄧˋ ㄇㄧㄥˊ ㄉㄢ

ㄧㄡˊ ㄐㄧˋ ㄇㄧㄥˊ ㄉㄢ

юцзи миндань

/joʊ̯³⁵ t͡ɕi⁵¹ miŋ³⁵ tän⁵⁵/

/jɐu̯²¹ kei̯³³ mɪŋ²¹ taːn⁵⁵/

/joʊ̯³⁵ t͡ɕi⁵¹ miŋ³⁵ tän⁵⁵/

/jɐu̯²¹ kei̯³³ mɪŋ²¹ taːn⁵⁵/


geomarketing

While there is a wide range of practical applications for this problem (e.g., reachability analyses, geomarketing, visualizing the cruising range of a vehicle), there has been little research on fast computation of isochrones on large, realistic inputs.

2015, Moritz Baum, Valentin Buchhold, Julian Dibbelt, Dorothea Wagner, “Fast Computation of Isochrones in Road Networks”, in arXiv:

(marketing) The integration of geographical parameters into various aspects of marketing, including sales and distribution.

géomarketing

Integration of geographical parameters into various aspects of marketing


販促

ja-noun

販(はん)促(そく) • (hansoku) ^(←はんそく (fansoku)?)

販促 (canonical)
hansoku (romanization)
fansoku (romanization)
はんそく (hiragana historical)

[hã̠ɰ̃so̞kɯ̟]

(marketing) clipping of 販売促進 (hanbai sokushin): sales promotion


longform

(advertising, of a television advertisement) Running for a relatively long time, typically more than two minutes.


shortform

(advertising, of a television advertisement) Running for a relatively short time, typically no more than two minutes.


招貼

/ʈ͡ʂɑʊ̯⁵⁵ tʰi̯ɛ⁵⁵/

/t͡siːu̯⁵⁵ tʰiːp̚³/

/ʈ͡ʂɑʊ̯⁵⁵ tʰi̯ɛ⁵⁵/

/t͡siːu̯⁵⁵ tʰiːp̚³/

(advertising, decoration) poster; placard


eletroeletrônico

pt-noun

eletroeletrônico m (plural eletroeletrônicos)

eletroeletrônicos (plural)
eletroeletrónico (alternative Portugal)

(Brazil, chiefly advertising slang) an electric appliance or an electronic device


growth hacker

Josh Elman, a growth hacker at Twitter, recognized early on that it was possible to "focus on understanding your users and how they discover and adopt your products [and to] build features that help you acquire and retain more users, rather than just spending marketing dollars."

2013 July 8, Ryan Holiday, “The Secret That Defines Marketing Now”, in Fast Company:

(Internet, marketing) Someone who is skilled in both marketing and programming, and utilises these skills to grow the userbase of a startup.


angel dusting

(advertising, marketing, pharmacology) The misleading marketing practice of including a minuscule amount of an active ingredient in a product (such as food or cosmetics), insufficient to give any measurable benefit.


poster stamp

(philately, advertising) A label, resembling a postage stamp, issued to advertise or commemorate a product or event.


LTV

en-noun

LTV (countable and uncountable, plural LTVs)

At the end of the process, the company has a topic and a dollar amount — the term's "lifetime value," or LTV — that Demand expects to generate from any resulting content.

2009 October 19, Daniel Roth, “The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as Hell Media Model”, in Wired, volume 17, number 11, →ISSN:

(business, marketing) Initialism of (customer) life-time value.


demand partner

(marketing) A business that generates demand for another business's advertisement inventory.


promóció

promóciók (plural)
promóció (nominative singular)
promóciók (nominative plural)
promóciót (accusative singular)
promóciókat (accusative plural)
promóciónak (dative singular)
promócióknak (dative plural)
promócióval (instrumental singular)
promóciókkal (instrumental plural)
promócióért (causal-final singular)
promóciókért (causal-final plural)
promócióvá (singular translative)
promóciókká (plural translative)
promócióig (singular terminative)
promóciókig (plural terminative)
promócióként (essive-formal singular)
promóciókként (essive-formal plural)
promócióban (inessive singular)
promóciókban (inessive plural)
promóción (singular superessive)
promóciókon (plural superessive)
promóciónál (adessive singular)
promócióknál (adessive plural)
promócióba (illative singular)
promóciókba (illative plural)
promócióra (singular sublative)
promóciókra (plural sublative)
promócióhoz (allative singular)
promóciókhoz (allative plural)
promócióból (elative singular)
promóciókból (elative plural)
promócióról (delative singular)
promóciókról (delative plural)
promóciótól (ablative singular)
promócióktól (ablative plural)
promócióé (singular)
promócióké (plural)
promócióéi (singular)
promóciókéi (plural)
promócióm (first-person possessed-single possessive singular)
promócióim (first-person possessed-many possessive singular)
promóciód (possessed-single possessive second-person singular)
promócióid (possessed-many possessive second-person singular)
promóciója (possessed-single possessive singular third-person)
promóciói (possessed-many possessive singular third-person)
promóciónk (first-person plural possessed-single possessive)
promócióink (first-person plural possessed-many possessive)
promóciótok (plural possessed-single possessive second-person)
promócióitok (plural possessed-many possessive second-person)
promóciójuk (plural possessed-single possessive third-person)
promócióik (plural possessed-many possessive third-person)

Borrowed from English promotion, from Latin promotio. With Latinate -ció ending.

(marketing) promotion (dissemination of positive information about a product, product line, brand, or company)


hard launch

(marketing) The release of a product or service (particularly software) to the general public.


A/B testing

(marketing, software, testing) The use of a randomized experiment with two variants (termed A and B) which differ in a single particular.


Label

de-noun

Label n (strong, genitive Labels, plural Labels or (less common) Label)

Labels (genitive)
Labels (plural)
Label (plural uncommon)
Label (nominative singular)
Labels (definite nominative plural)
Label (definite nominative plural)
Labels (genitive singular)
Labels (definite genitive plural)
Label (definite genitive plural)
Label (dative singular)
Labels (dative definite plural)
Labeln (dative definite plural)
Label (accusative singular)
Labels (accusative definite plural)
Label (accusative definite plural)

(marketing) brand of clothes or sometimes other fashionable products like cosmetics, sports equipment, etc.

Eine Nachhaltigkeitsinitiative von Schweiz Tourismus, auch eine Marketingaktion: Swisstainable. Das Label steht für den Zeitgeist und Nachhaltigkeitsinitiativen in Häusern von Jugendherbergen bis zu Luxushotels.

2022 September 9, Edith Kresta, “Nachhaltige Reisen in der Schweiz: Viele Sterne war gestern”, in Die Tageszeitung: taz, →ISSN:

(marketing) commercial label or seal indicating an official certification or the like


market segment

(marketing) A group of customers that share at least one characteristic in one homogenous market.


paradessence

Blend of paradox + essence, coined by Alex Shakar in 2001.

The paradessence of coffee is stimulation and relaxation. Every successful ad campaign for coffee will promise both of those mutually exclusive states.“ Chas snaps his fingers in front of her face. ”That’s what consumer motivation is about, Ursula. Every product has this paradoxical essence. Two opposing desires that it can promise to satisfy simultaneously. The job of the marketer is to cultivate this schismatic core, this broken soul, at the center of every product.“

2001, Alex Shakar, The Savage Girl, →ISBN:

The marketer's task, therefore, is to manage this tension, this broken soul, this bifurcated core, this paradessence of a product or service.

2004, Stephen Brown, Free Gift Inside!!: Forget the Customer. Develop Marketease, →ISBN, page 53:

Palin is a paradessence, and hence a wildly popular commodity, because she combines the family-centeredness of the ideal suburban Mom with the ruthlessness of a corporate “warrior” in the dog-eat-dog neoliberal economy, or of a hard-core ideologue/foot soldier for the Far Right. She is sort of a perfect combination of June Cleaver and Ilse Koch. She both energizes the GOP’s fundamentalist-Christian base (which was previously very suspicious of McCain), and appeals to non-fundamentalist, independent white voters (who find her even more charismatic than Obama — with the added advantage that she’s white, to boot). It is probable that, given how gender formations work in America today, so powerful a paradessence would have to appear in the form of a woman, rather than a (heterosexual) man.

2008, Steven Shaviro, “An Issue That Won’t Go Away”, in The Pinocchio Theory:

Although he attributes the theory of paradessences to Chas, Shakar has described the concept as an invention of his own, one that he takes as true: "[W]alking around supermarkets myself, watching commercials, paying attention to what had an effect on me, and then trying to figure out why it did...I came up with the idea of paradessence" (Hogan). One gets the sense that Shakar believes in the power of the "paradessence." that (along with "postirony") it is not only one of the novel's central neologisms, but a principle of construction for the novel itself.

2009, Lee Konstantinou, Wipe that smirk off your face, page 227:

(marketing) The quality of appealing to and promising to satisfy multiple contradictory desires.


LOHAS

(marketing) Initialism of lifestyles of health and sustainability: a market segment defined by sustainable living and "green" ecological initiatives.


SGTM

(internet, marketing) Initialism of server-side Google Tag Manager, Google's advanced tag management solution for tracking and data transmission by processing requests on the owned server instead of doing it directly in the user's browser.


消費品

ㄒㄧㄠ ㄈㄟˋ ㄆㄧㄣˇ

ㄒㄧㄠ ㄈㄟˋ ㄆㄧㄣˇ

/ɕi̯ɑʊ̯⁵⁵ feɪ̯⁵¹ pʰin²¹⁴⁻²¹⁽⁴⁾/

/siːu̯⁵⁵ fɐi̯³³ pɐn³⁵/

/siau⁴⁴⁻²² hui²¹⁻⁵³ pʰin⁵³/

/siau³³ hui⁴¹⁻⁵⁵⁴ pʰin⁵⁵⁴/

/siau⁴⁴⁻²² hui²¹⁻⁵³ pʰin⁵³/

/siau⁴⁴⁻³³ hui¹¹⁻⁵³ pʰin⁵³/

/siau⁴⁴⁻³³ hui²¹⁻⁴¹ pʰin⁴¹/

/ɕi̯ɑʊ̯⁵⁵ feɪ̯⁵¹ pʰin²¹⁴⁻²¹⁽⁴⁾/

/siːu̯⁵⁵ fɐi̯³³ pɐn³⁵/

/siau⁴⁴⁻²² hui²¹⁻⁵³ pʰin⁵³/

/siau³³ hui⁴¹⁻⁵⁵⁴ pʰin⁵⁵⁴/

/siau⁴⁴⁻²² hui²¹⁻⁵³ pʰin⁵³/

/siau⁴⁴⁻³³ hui¹¹⁻⁵³ pʰin⁵³/

/siau⁴⁴⁻³³ hui²¹⁻⁴¹ pʰin⁴¹/


消費財

/ɕi̯ɑʊ̯⁵⁵ feɪ̯⁵¹ t͡sʰaɪ̯³⁵/

/ɕi̯ɑʊ̯⁵⁵ feɪ̯⁵¹ t͡sʰaɪ̯³⁵/


streamie

As a group, streamies represent a very desirable demographic for advertisers. Streamies are among the most active group of internet users, spending more time on-line than the average internet user.

2004, Christopher H. Sterling, Encyclopedia of Radio 3-Volume Set, →ISBN, page 1244:

Many streamies use their office PCs to tune in to their favorite stations. Some use Web radio as a way to keep up with hometown news from a distance. In particular, sporting event broadcasts are very popular with streamies. Marketing analysts have noticed that the proportion of Internet users who are streamies is increasing.

2005, Alan Kvanli, Robert Pavur, Kellie Keeling, Concise Managerial Statistics, →ISBN:

The streamie has important demographic characteristics that make them attractive marketing targets.

2006, Joe Follansbee, Hands-On Guide to Streaming Media, →ISBN:

(marketing) A consumer who frequently listens to, views and interacts with streaming media on the Internet.


direct selling

(business, marketing) The marketing and selling of products directly to consumers away from a fixed retail location.


below the line

(marketing) Targeting specific demographics through trade shows, search engine advertising, etc. rather than the mainstream media.


Giving Tuesday

(US, marketing) The Tuesday after Thanksgiving Weekend, promoted as a day for donations, after the consumerism of Black Friday/Black Week/Cyber Monday


OTH

Half of all workers have a radio at work and nearly 90 per cent of those who drive to work listen in the car on their way. Because it is often a background medium, advertisements need to be repeated to allow a greater opportunity to hear (OTH) and should be simple and novel so as to attract attention.

2000, Ray Wright, Advertising, page 224:

(advertising) Initialism of opportunity to hear.


multibuyer

(marketing) A customer who makes more than one purchase.


time to market

en-noun

time to market (countable and uncountable, plural times to market)

times to market (plural)
time-to-market (alternative)

(business, marketing) The length of time between the conception of a product and its availability for sale.


superviral

en-adj

superviral (comparative more superviral, superlative most superviral)

more superviral (comparative)
most superviral (superlative)

LL-Q1860 (eng)-Flame, not lame-superviral.wav

a superviral catchphrase


apelli

apelli (nominative singular)
apellit (nominative plural)
apelli (accusative nominative singular)
apellit (accusative nominative plural)
apellin (accusative genitive singular)
apellit (accusative genitive plural)
apellin (genitive singular)
apellien (genitive plural)
apellia (partitive singular)
apelleja (partitive plural)
apellissa (inessive singular)
apelleissa (inessive plural)
apellista (elative singular)
apelleista (elative plural)
apelliin (illative singular)
apelleihin (illative plural)
apellilla (adessive singular)
apelleilla (adessive plural)
apellilta (ablative singular)
apelleilta (ablative plural)
apellille (allative singular)
apelleille (allative plural)
apellina (essive singular)
apelleina (essive plural)
apelliksi (singular translative)
apelleiksi (plural translative)
apellitta (abessive singular)
apelleitta (abessive plural)
apellein (instructive plural)
See the possessive forms below. (comitative)
apellini (nominative singular)
apellini (nominative plural)
apellini (accusative nominative singular)
apellini (accusative nominative plural)
apellini (accusative genitive singular)
apellini (accusative genitive plural)
apellini (genitive singular)
apellieni (genitive plural)
apelliani (partitive singular)
apellejani (partitive plural)
apellissani (inessive singular)
apelleissani (inessive plural)
apellistani (elative singular)
apelleistani (elative plural)
apelliini (illative singular)
apelleihini (illative plural)
apellillani (adessive singular)
apelleillani (adessive plural)
apelliltani (ablative singular)
apelleiltani (ablative plural)
apellilleni (allative singular)
apelleilleni (allative plural)
apellinani (essive singular)
apelleinani (essive plural)
apellikseni (singular translative)
apelleikseni (plural translative)
apellittani (abessive singular)
apelleittani (abessive plural)
apelleineni (comitative plural)
apellisi (nominative singular)
apellisi (nominative plural)
apellisi (accusative nominative singular)
apellisi (accusative nominative plural)
apellisi (accusative genitive singular)
apellisi (accusative genitive plural)
apellisi (genitive singular)
apelliesi (genitive plural)
apelliasi (partitive singular)
apellejasi (partitive plural)
apellissasi (inessive singular)
apelleissasi (inessive plural)
apellistasi (elative singular)
apelleistasi (elative plural)
apelliisi (illative singular)
apelleihisi (illative plural)
apellillasi (adessive singular)
apelleillasi (adessive plural)
apelliltasi (ablative singular)
apelleiltasi (ablative plural)
apellillesi (allative singular)
apelleillesi (allative plural)
apellinasi (essive singular)
apelleinasi (essive plural)
apelliksesi (singular translative)
apelleiksesi (plural translative)
apellittasi (abessive singular)
apelleittasi (abessive plural)
apelleinesi (comitative plural)
apellimme (nominative singular)
apellimme (nominative plural)
apellimme (accusative nominative singular)
apellimme (accusative nominative plural)
apellimme (accusative genitive singular)
apellimme (accusative genitive plural)
apellimme (genitive singular)
apelliemme (genitive plural)
apelliamme (partitive singular)
apellejamme (partitive plural)
apellissamme (inessive singular)
apelleissamme (inessive plural)
apellistamme (elative singular)
apelleistamme (elative plural)
apelliimme (illative singular)
apelleihimme (illative plural)
apellillamme (adessive singular)
apelleillamme (adessive plural)
apelliltamme (ablative singular)
apelleiltamme (ablative plural)
apellillemme (allative singular)
apelleillemme (allative plural)
apellinamme (essive singular)
apelleinamme (essive plural)
apelliksemme (singular translative)
apelleiksemme (plural translative)
apellittamme (abessive singular)
apelleittamme (abessive plural)
apelleinemme (comitative plural)
apellinne (nominative singular)
apellinne (nominative plural)
apellinne (accusative nominative singular)
apellinne (accusative nominative plural)
apellinne (accusative genitive singular)
apellinne (accusative genitive plural)
apellinne (genitive singular)
apellienne (genitive plural)
apellianne (partitive singular)
apellejanne (partitive plural)
apellissanne (inessive singular)
apelleissanne (inessive plural)
apellistanne (elative singular)
apelleistanne (elative plural)
apelliinne (illative singular)
apelleihinne (illative plural)
apellillanne (adessive singular)
apelleillanne (adessive plural)
apelliltanne (ablative singular)
apelleiltanne (ablative plural)
apellillenne (allative singular)
apelleillenne (allative plural)
apellinanne (essive singular)
apelleinanne (essive plural)
apelliksenne (singular translative)
apelleiksenne (plural translative)
apellittanne (abessive singular)
apelleittanne (abessive plural)
apelleinenne (comitative plural)
apellinsa (nominative singular)
apellinsa (nominative plural)
apellinsa (accusative nominative singular)
apellinsa (accusative nominative plural)
apellinsa (accusative genitive singular)
apellinsa (accusative genitive plural)
apellinsa (genitive singular)
apelliensa (genitive plural)
apelliaan (partitive singular)
apelliansa (partitive singular)
apellejaan (partitive plural)
apellejansa (partitive plural)
apellissaan (inessive singular)
apellissansa (inessive singular)
apelleissaan (inessive plural)
apelleissansa (inessive plural)
apellistaan (elative singular)
apellistansa (elative singular)
apelleistaan (elative plural)
apelleistansa (elative plural)
apelliinsa (illative singular)
apelleihinsa (illative plural)
apellillaan (adessive singular)
apellillansa (adessive singular)
apelleillaan (adessive plural)
apelleillansa (adessive plural)
apelliltaan (ablative singular)
apelliltansa (ablative singular)
apelleiltaan (ablative plural)
apelleiltansa (ablative plural)
apellilleen (allative singular)
apellillensa (allative singular)
apelleilleen (allative plural)
apelleillensa (allative plural)
apellinaan (essive singular)
apellinansa (essive singular)
apelleinaan (essive plural)
apelleinansa (essive plural)
apellikseen (singular translative)
apelliksensa (singular translative)
apelleikseen (plural translative)
apelleiksensa (plural translative)
apellittaan (abessive singular)
apellittansa (abessive singular)
apelleittaan (abessive plural)
apelleittansa (abessive plural)
apelleineen (comitative plural)
apelleinensa (comitative plural)


evoked set

The drinks company spent millions of dollars on advertising to make it into the consumer's evoked set.

(marketing) A small group of brands that consumers consider before making a purchase.


chumbox

From chum + box, suggesting the chumbuckets used in fishing, full of rancid bait.

ctrl+f "chumbox" http://www.theverge.com/2014/4/22/5639892/how-weaponized-clickbait-took-over-the-web zero results :(

2014 April 22, Alene Vincent, “Alene Vincent on Twitter”, in Twitter, archived from the original on 2017-05-26:

This is a chumbox. It is a variation on the banner ad which takes the form of a grid of advertisements that sits at the bottom of a web page underneath the main content. It can be found on the sites of many leading publishers, including nymag.com, dailymail.co.uk, usatoday.com, and theawl.com (where it was “an experiment that has since ended.”)

2015 June 4, John Mahoney, “A Complete Taxonomy of Internet Chum”, in The Awl, archived from the original on 2017-05-26:

You know those bizarre ads at the bottom of a lot of web pages? “10 foods that will kill you,” “Creepy historical photos,” things like that? Here are a few that caught my eye lately: “Which presidential politician are you?” “Which actor are you?” or even “Which Kardashian are you?” Then you’re supposed to click and answer a few questions about yourself to find out. It’s called the “chumbox,”—click bait junk advertising that doesn’t deliver.

2016 October 12, John Stonestreet, “Beware the Chumbox”, in Break Point, archived from the original on 2017-05-26:

But to some news publishers, already fending off fake-news accusations and struggling to retain readers, chumbox ads have turned from annoying to toxic. The New Yorker stopped posting them in 2016.

2019 October 4, Tiffany Hsu, “You Will Be Shocked by This Article”, in The New York Times, →ISSN:

(Internet marketing) A grid of clickbait advertisements on a webpage.


patrocínio

Learned borrowing from Latin patrōcinium (“protection; patronage”).

lbor

(marketing) sponsorship (money, products or services given to a person, organisation or event in exchange for the display of advertisements)


bite and smile

(advertising) The depiction of people enjoying a product, rather than a mere exposition of the product's benefits.


distress purchase

en-noun

distress purchase (plural distress purchases)

(marketing) A purchase made out of necessity, rather than for pleasure.


market segmentation

market segmentation (countable and uncountable, plural market segmentations)

(economics, marketing) The process of dividing a market into sub-groups of potential customers based on particular shared characteristics.


市場劃分

ㄕˋ ㄔㄤˇ ㄏㄨㄚˋ ㄈㄣ

ㄕˋ ㄔㄤˊ ㄏㄨㄚˋ ㄈㄣ

шичан хуафэнь

/ʂʐ̩⁵¹ ʈ͡ʂʰɑŋ²¹⁴⁻²¹ xu̯ä⁵¹ fən⁵⁵/

/ʂʐ̩⁵¹ ʈ͡ʂʰɑŋ³⁵ xu̯ä⁵¹ fən⁵⁵/

/ʂʐ̩⁵¹ ʈ͡ʂʰɑŋ²¹⁴⁻²¹ xu̯ä⁵¹ fən⁵⁵/

/ʂʐ̩⁵¹ ʈ͡ʂʰɑŋ³⁵ xu̯ä⁵¹ fən⁵⁵/

(economics, marketing) market segmentation


bealach imdháilte

head

bealach imdháilte m (genitive singular bealaigh imdháilte, nominative plural bealaí imdháilte)

bealaigh imdháilte (genitive singular)
bealaí imdháilte (nominative plural)
bealach imdháilte
bhealach imdháilte
mbealach imdháilte

distribution channel
distribution channel

(business, marketing) distribution channel


コンシューマー

ja-noun

コンシューマー • (konshūmā)

[kõ̞ɰ̃ɕɨːma̠ː]

(marketing) consumer (as opposed to professional; i.e. everyman)


軟文

/ʐu̯än²¹⁴⁻²¹ wən³⁵/

/ʐu̯än²¹⁴⁻²¹ wən³⁵/

(chiefly Mainland China, advertising) advertorial


value-added service

en-noun

value-added service (plural value-added services)

(business, marketing) A service used to promote the primary business of an enterprise that is provided at little or no cost.


增值服務

ㄗㄥ ㄓˊ ㄈㄨˊ ㄨˋ

ㄗㄥ ㄓˊ ㄈㄨˊ ㄨˋ

/t͡sɤŋ⁵⁵ ʈ͡ʂʐ̩³⁵ fu³⁵ u⁵¹/

/t͡sɤŋ⁵⁵ ʈ͡ʂʐ̩³⁵ fu³⁵ u⁵¹/

(business, marketing) value-added service


drip marketing

(marketing) A communication strategy in which a previously prepared series of messages are sent to customers or prospects over time.


double opt-in

(Internet, marketing) The situation where a subscriber to a newsletter etc. first provides their e-mail address and then receives a confirmation request to that address, requiring them to take further action (such as clicking a hyperlink) to activate the subscription.


biên tập

[ʔɓiən˧˧ təp̚˧˨ʔ]

[ʔɓiəŋ˧˧ təp̚˨˩ʔ]

[ʔɓiəŋ˧˧ təp̚˨˩˨]

LL-Q9199 (vie)-Penn Zero MSSJ-biên tập.wav

Sino-Vietnamese word from 編輯, from Chinese 編輯 /编辑 (biānjí).

Biên tập
Vũ Văn A

(writing, publishing, journalism, advertising, film, television) to edit


CTA

CTA (countable and uncountable, plural CTAs)

(marketing) Initialism of call to action.


MMP

MMP (countable and uncountable, plural MMPs)

(Internet marketing) Initialism of mobile measurement partner.


消費區

/ɕi̯ɑʊ̯⁵⁵ feɪ̯⁵¹ t͡ɕʰy⁵⁵/

/ɕi̯ɑʊ̯⁵⁵ feɪ̯⁵¹ t͡ɕʰy⁵⁵/


empathy map

(marketing) A diagram summarising a consumer's feelings about a product or service.


bounce rate

(Internet marketing) The proportion of visitors who arrive at a website and then leave rather than continuing to view other pages within the same site.


shoutline

The shoutline of the poster for the film (which had some theatrical exhibition in countries like Spain, Germany and some in South America and a substantial video release) was: 'He came to destroy her family. And she fell in love with him.'

1999, Julian Friedmann, Roy Ascott, How to Make Money Scriptwriting, →ISBN, page 74:

Apart from the imprint, and the type size, the two versions differ only in the spelling on the front cover, in that the Duckworth shoutline describes the book as 'an hilarous collection of apocryphal anecdotes', a mistake that for ever more mortified the meticulous Colin when, in proudly passing me a copy of the book hot from the press, his eye suddenly fell on the misprint on the jacket.

2000, Rodney Dale, The Wordsworth Book of Urban Legend, →ISBN, page 191:

The third shoutline and final paragraph hint at this final conflict.

2014, Kris James, Hook, Tagline, and Sinker: Writing Irresistible Book Descriptions:

(advertising) A line of text that is formatted to be particularly eye-catching.


mystery guest

For example, an amusement park may hire an outside marketing firm to send a mystery guest to the park to evaluate his or her experiences with the park's sales and service employees.

2007, Ken Kaser, Dotty B. Oelkers, Sports and Entertainment Marketing, Cengage Learning, →ISBN, page 111:

Another consideration is setting up the program to avoid departmental rivalries and bias by applying objective measures of effectiveness. For example, to check on frontdesk performance, the mystery guest can record how long the clerk took to answer the phone.

1995, Time Sharing Institute, Worldex Corporation, Vacation Industry Review: A Publication of the Time Sharing Institute, The Institute, page 103:

A mystery guest check by means of e-mail inquiries sent to selected tourism organizations was undertaken to determine the response behaviour and breadth of information provided.

2013, Noel Scott, Eric Laws, Knowledge Sharing and Quality Assurance in Hospitality and Tourism, Routledge, →ISBN:

(marketing, business) A person hired by a company to pose as a customer in order to evaluate the quality of its service.


Influencer

de-noun

Influencer m (strong, genitive Influencers, plural Influencer, feminine Influencerin)

Influencers (genitive)
Influencer (plural)
Influencerin (feminine)
Influencer (nominative singular)
Influencer (definite nominative plural)
Influencers (genitive singular)
Influencer (definite genitive plural)
Influencer (dative singular)
Influencern (dative definite plural)
Influencer (accusative singular)
Influencer (accusative definite plural)
Influenzer (alternative)

Unadapted borrowing from English influencer.

ubor

Das denken sich offenbar immer wieder Influencer – oder Menschen, die gerne welche wären. Denn viele von ihnen fragen nach Aussage des „Luxus-Hostels“, wie sich der „Banana Beach Club“ selbst nennt, immer wieder nach kostenlosen Schlafplätzen, Essen, Drinks. Das wurde dem Hostel jetzt zu viel.

2019 April 2, “Hostel rät selbsternannten Influencern, einfach arbeiten zu gehen”, in jetzt.de:

(neologism, marketing, social media) influencer (person on social media using their influence for marketing)


microviral

(marketing) Being a campaign that is successful with a niche audience.


dystrybutor

pl-noun

dystrybutor m pers (female equivalent dystrybutorka)

dystrybutorka (feminine)
dystrybutor (nominative singular)
dystrybutorzy (nominative plural)
dystrybutory (derogatory nominative plural)
dystrybutora (genitive singular)
dystrybutorów (genitive plural)
dystrybutorowi (dative singular)
dystrybutorom (dative plural)
dystrybutora (accusative singular)
dystrybutorów (accusative plural)
dystrybutorem (instrumental singular)
dystrybutorami (instrumental plural)
dystrybutorze (locative singular)
dystrybutorach (locative plural)
dystrybutorze (singular vocative)
dystrybutorzy (plural vocative)

Internationalism; compare English distributor, French distributeur, Russian дистрибью́тор (distribʹjútor), ultimately from Latin distribūtor.

cog

дистрибью́тор

(economics, marketing) retailer, distributor


purchase funnel

en-noun

purchase funnel (plural purchase funnels)

(marketing) The process by which a person learns about a brand, is attracted to it, and finally becomes a customer.


what wins on Sunday sells on Monday

win on Sunday, sell on Monday (alternative)
wins on Sunday, sells on Monday (alternative)

Doesn't anyone remember the axiom that what wins on Sunday sells on Monday? Automotive execs may wonder whether that still applies, but you can bet they know who won before they go to bed each Sunday night.

1991 July 3, Al Pearce, “General Motors likely to reduce NASCAR funds”, in Daily Press, Virginia, US, retrieved 2018-10-15:

"The automakers have provided a lot of money and support for NASCAR," Baker said. "They believe that what wins on Sunday sells on Monday."

2008 December 20, Don Crinklaw, “Life in the fast lane”, in Sun-Sentinel, Florida, US, retrieved 2018-10-15:

"Chevrolet wants to have an engine running after midyear so by July we want to be running it on the track in car tests," Penske said. "They say what wins on Sunday sells on Monday."

2011 April 8, Bruce Martin, “Penske talks future in IndyCar, Danica's foray in NASCAR, more”, in Sports Illustrated, retrieved 2018-10-15:

Auto racing was a glamorous extension of Detroit's iconic position in American life, where "win on Sunday, sell on Monday" was gospel truth.

2012 May 22, Micheline Maynard, “'Mad Men' And The Glory Of Mid-1960s Cars”, in Forbes, retrieved 2018-10-15:

(chiefly US, marketing, motor sports) A brand of automobile that performs well in racing competitions will be popular with retail purchasers.

There's an old saying in the golf industry: What wins on Sunday sells on Monday. Golfers are the ultimate copycats.

2006 April 13, Ed Sherman, “Dual-driver bag is not for duffers”, in Chicago Tribune, retrieved 2018-10-15:

(chiefly US, marketing, by extension) Any equipment available to consumers that performs well in widely-viewed public events on weekends can be expected to receive higher retail sales subsequently.


job market

job market (countable and uncountable, plural job markets)

job markets (plural)
jobs market (alternative)

/ˈd͡ʒɑb ˌmɑɹkɪt/

/ˈd͡ʒɒb ˌmɑːkɪt/

/ˈd͡ʒɑb ˌmɑɹkət/

America’s job market continues to expand despite elevated interest rates maintained by the Federal Reserve (Fed).

2024 February 5, “The effect of the job market on the economy”, in U.S. Wealth Management – U.S. Bank:

The job market remains one of the U.S. economy's main engines, with the nation's unemployment rate near a 50-year low and wages finally pulling ahead of inflation.

2024 February 1, Aimee Picchi, “The job market is strong. So why did layoffs double in January?”, in CBS News:

(business, marketing) A market in which employers seek out potential employees and employees search for prospective jobs.


free-from

In general, Mintel's research shows that consumers appear happy with the quality and taste of free-from products, but they are still looking for greater choice.

2005, Food Australia: Official Journal of CAFTA and AIFST, page 222:

In the UK, the overall market for 'free-from' products is expected to show continued strong growth in the near future. Within the next 5 years, it is expected to almost double, growing by 97% from 2007–2012, reaching an estimated £354 million.

2009, Eimear Gallagher, Gluten-Free Food Science and Technology, page 105:

(marketing) Of food, drink, cosmetics etc.: created without the use of ingredients that some consumers prefer to avoid, such as allergens or animal products.


brändätä

brändään (first-person indicative present singular)
en brändää (first-person indicative negative present singular)
olen brändännyt (first-person indicative perfect singular)
en ole brändännyt (first-person indicative negative perfect singular)
brändäät (indicative present second-person singular)
et brändää (indicative negative present second-person singular)
olet brändännyt (indicative perfect second-person singular)
et ole brändännyt (indicative negative perfect second-person singular)
brändää (indicative present singular third-person)
ei brändää (indicative negative present singular third-person)
on brändännyt (indicative perfect singular third-person)
ei ole brändännyt (indicative negative perfect singular third-person)
brändäämme (first-person indicative plural present)
emme brändää (first-person indicative negative plural present)
olemme brändänneet (first-person indicative perfect plural)
emme ole brändänneet (first-person indicative negative perfect plural)
brändäätte (indicative plural present second-person)
ette brändää (indicative negative plural present second-person)
olette brändänneet (indicative perfect plural second-person)
ette ole brändänneet (indicative negative perfect plural second-person)
brändäävät (indicative plural present third-person)
eivät brändää (indicative negative plural present third-person)
ovat brändänneet (indicative perfect plural third-person)
eivät ole brändänneet (indicative negative perfect plural third-person)
brändätään (indicative passive present)
ei brändätä (indicative negative passive present)
on brändätty (indicative passive perfect)
ei ole brändätty (indicative negative passive perfect)
brändäsin (first-person indicative past singular)
en brändännyt (first-person indicative negative past singular)
olin brändännyt (first-person indicative pluperfect singular)
en ollut brändännyt (first-person indicative negative pluperfect singular)
brändäsit (indicative past second-person singular)
et brändännyt (indicative negative past second-person singular)
olit brändännyt (indicative pluperfect second-person singular)
et ollut brändännyt (indicative negative pluperfect second-person singular)
brändäsi (indicative past singular third-person)
ei brändännyt (indicative negative past singular third-person)
oli brändännyt (indicative pluperfect singular third-person)
ei ollut brändännyt (indicative negative pluperfect singular third-person)
brändäsimme (first-person indicative past plural)
emme brändänneet (first-person indicative negative past plural)
olimme brändänneet (first-person indicative pluperfect plural)
emme olleet brändänneet (first-person indicative negative pluperfect plural)
brändäsitte (indicative past plural second-person)
ette brändänneet (indicative negative past plural second-person)
olitte brändänneet (indicative pluperfect plural second-person)
ette olleet brändänneet (indicative negative pluperfect plural second-person)
brändäsivät (indicative past plural third-person)
eivät brändänneet (indicative negative past plural third-person)
olivat brändänneet (indicative pluperfect plural third-person)
eivät olleet brändänneet (indicative negative pluperfect plural third-person)
brändättiin (indicative passive past)
ei brändätty (indicative negative passive past)
oli brändätty (indicative passive pluperfect)
ei ollut brändätty (indicative negative passive pluperfect)
brändäisin (conditional first-person present singular)
en brändäisi (conditional first-person negative present singular)
olisin brändännyt (conditional first-person perfect singular)
en olisi brändännyt (conditional first-person negative perfect singular)
brändäisit (conditional present second-person singular)
et brändäisi (conditional negative present second-person singular)
olisit brändännyt (conditional perfect second-person singular)
et olisi brändännyt (conditional negative perfect second-person singular)
brändäisi (conditional present singular third-person)
ei brändäisi (conditional negative present singular third-person)
olisi brändännyt (conditional perfect singular third-person)
ei olisi brändännyt (conditional negative perfect singular third-person)
brändäisimme (conditional first-person plural present)
emme brändäisi (conditional first-person negative plural present)
olisimme brändänneet (conditional first-person perfect plural)
emme olisi brändänneet (conditional first-person negative perfect plural)
brändäisitte (conditional plural present second-person)
ette brändäisi (conditional negative plural present second-person)
olisitte brändänneet (conditional perfect plural second-person)
ette olisi brändänneet (conditional negative perfect plural second-person)
brändäisivät (conditional plural present third-person)
eivät brändäisi (conditional negative plural present third-person)
olisivat brändänneet (conditional perfect plural third-person)
eivät olisi brändänneet (conditional negative perfect plural third-person)
brändättäisiin (conditional passive present)
ei brändättäisi (conditional negative passive present)
olisi brändätty (conditional passive perfect)
ei olisi brändätty (conditional negative passive perfect)
brändää (imperative present second-person singular)
älä brändää (imperative negative present second-person singular)
brändätköön (imperative present singular third-person)
älköön brändätkö (imperative negative present singular third-person)
olkoon brändännyt (imperative perfect singular third-person)
älköön olko brändännyt (imperative negative perfect singular third-person)
brändätkäämme (first-person imperative plural present)
älkäämme brändätkö (first-person imperative negative plural present)
brändätkää (imperative plural present second-person)
älkää brändätkö (imperative negative plural present second-person)
brändätkööt (imperative plural present third-person)
älkööt brändätkö (imperative negative plural present third-person)
olkoot brändänneet (imperative perfect plural third-person)
älkööt olko brändänneet (imperative negative perfect plural third-person)
brändättäköön (imperative passive present)
älköön brändättäkö (imperative negative passive present)
olkoon brändätty (imperative passive perfect)
älköön olko brändätty (imperative negative passive perfect)
brändännen (first-person potential present singular)
en brändänne (first-person negative potential present singular)
lienen brändännyt (first-person perfect potential singular)
en liene brändännyt (first-person negative perfect potential singular)
brändännet (potential present second-person singular)
et brändänne (negative potential present second-person singular)
lienet brändännyt (perfect potential second-person singular)
et liene brändännyt (negative perfect potential second-person singular)
brändännee (potential present singular third-person)
ei brändänne (negative potential present singular third-person)
lienee brändännyt (perfect potential singular third-person)
ei liene brändännyt (negative perfect potential singular third-person)
brändännemme (first-person plural potential present)
emme brändänne (first-person negative plural potential present)
lienemme brändänneet (first-person perfect plural potential)
emme liene brändänneet (first-person negative perfect plural potential)
brändännette (plural potential present second-person)
ette brändänne (negative plural potential present second-person)
lienette brändänneet (perfect plural potential second-person)
ette liene brändänneet (negative perfect plural potential second-person)
brändännevät (plural potential present third-person)
eivät brändänne (negative plural potential present third-person)
lienevät brändänneet (perfect plural potential third-person)
eivät liene brändänneet (negative perfect plural potential third-person)
brändättäneen (passive potential present)
ei brändättäne (negative passive potential present)
lienee brändätty (passive perfect potential)
ei liene brändätty (negative passive perfect potential)
brändätä (infinitive infinitive-i)
brändäävä (active participle present)
brändättävä (participle passive present)
brändätäkseni (first-person possessive singular)
brändätäksemme (first-person plural possessive)
brändätäksesi (possessive second-person singular)
brändätäksenne (plural possessive second-person)
brändätäkseen (possessive third-person)
brändätäksensä (possessive third-person)
brändännyt (infinitive-i-long past)
brändätty (infinitive-i-long past)
brändätessä (inessive second-person)
brändättäessä (inessive second-person)
brändäämä (agent)
brändätessäni (first-person possessive singular)
brändätessämme (first-person plural possessive)
brändätessäsi (possessive second-person singular)
brändätessänne (plural possessive second-person)
brändätessään (possessive third-person)
brändätessänsä (possessive third-person)
brändäämätön (inessive negative second-person)
brändäten (instructive second-person)
brändäämässä (inessive third-person)
brändäämästä (elative third-person)
brändäämään (illative third-person)
brändäämällä (adessive third-person)
brändäämättä (abessive third-person)
brändäämän (instructive third-person)
brändättämän (instructive third-person)
brändääminen (fourth-person noun-from-verb)
brändäämäisilläni (first-person possessive singular)
brändäämäisillämme (first-person plural possessive)
brändäämäisilläsi (possessive second-person singular)
brändäämäisillänne (plural possessive second-person)
brändäämäisillään (possessive third-person)
brändäämäisillänsä (possessive third-person)
brandata (alternative)


arculat

arculatok (plural)
arculat (nominative singular)
arculatok (nominative plural)
arculatot (accusative singular)
arculatokat (accusative plural)
arculatnak (dative singular)
arculatoknak (dative plural)
arculattal (instrumental singular)
arculatokkal (instrumental plural)
arculatért (causal-final singular)
arculatokért (causal-final plural)
arculattá (singular translative)
arculatokká (plural translative)
arculatig (singular terminative)
arculatokig (plural terminative)
arculatként (essive-formal singular)
arculatokként (essive-formal plural)
arculatban (inessive singular)
arculatokban (inessive plural)
arculaton (singular superessive)
arculatokon (plural superessive)
arculatnál (adessive singular)
arculatoknál (adessive plural)
arculatba (illative singular)
arculatokba (illative plural)
arculatra (singular sublative)
arculatokra (plural sublative)
arculathoz (allative singular)
arculatokhoz (allative plural)
arculatból (elative singular)
arculatokból (elative plural)
arculatról (delative singular)
arculatokról (delative plural)
arculattól (ablative singular)
arculatoktól (ablative plural)
arculaté (singular)
arculatoké (plural)
arculatéi (singular)
arculatokéi (plural)
arculatom (first-person possessed-single possessive singular)
arculataim (first-person possessed-many possessive singular)
arculatod (possessed-single possessive second-person singular)
arculataid (possessed-many possessive second-person singular)
arculata (possessed-single possessive singular third-person)
arculatai (possessed-many possessive singular third-person)
arculatunk (first-person plural possessed-single possessive)
arculataink (first-person plural possessed-many possessive)
arculatotok (plural possessed-single possessive second-person)
arculataitok (plural possessed-many possessive second-person)
arculatuk (plural possessed-single possessive third-person)
arculataik (plural possessed-many possessive third-person)

First attested in 1565. From the obsolete form arcel of the noun arc (“face”) (compare also archaic orca) with the noun-forming suffix -at, recorded as arczelat(u).

(marketing, graphic design) corporate identity (consistent outward appearance of a company, especially with regard to visual style including logo, stationery, uniforms, etc.)


line card

line cards (plural)
linecard (alternative)

marketing collateral
marketing collateral

(marketing) A piece of marketing collateral listing the vendors and brands represented by a supplier.


-vac

(obsolete, marketing, science fiction, computing, mid-20th century) Used in the naming of computer systems and computer models, due to the use of vacuum tubes as the functional elements of computers of the time.

(marketing) Used in the naming of vacuum cleaner models.


white coat rule

white coat rule (plural white coat rules)

(advertising) A rule prohibiting the use of actors dressed as medical professionals to give a misleading impression of the medical benefits of a product being advertised.


prestitial

(Internet, advertising) Of a webpage, usually carrying advertising: displayed when the user arrives on a site and before they are shown the desired content.


sponcon

Blend of sponsored + content, coined in 2015.

Shilling #sponcon for all it’s worth? It’s an interesting thing to consider, for sure.

2018 December 5, “Here's a comprehensive list of all the #sponcon Nick Jonas and Priyanka Chopra had for their wedding”, in The Daily Edge:

“Toy companies look to YouTube and its army of influencers to spread the word about their products, sometimes paying them top dollar for sponcon and, at the minimum, sending them toys for free.”

2019 March 22, Chavie Lieber, “Toy unboxing videos have taken over YouTube. Some experts say they exploit kids.”, in Vox:

And despite a million followers on Instagram, her page is surprisingly bereft of stereotypical captions or sponcon (sponsored content).

2020 June 16, Sarah Manavis, “The queen of quarantine: How Grace Beverley built an at-home fitness empire”, in New Statesman:

Seven years in, the show is an international, BAFTA-winning phenomenon that has produced marriages, children, and enough Instagram sponcon to provide intergenerational wealth.

2022 June 2, Anna Peele, “Inside ‘Love Island,’ From the Tragic Suicide Deaths to New Mental Health Protocols”, in Vanity Fair:

(informal, marketing, neologism) Advertisements, particularly in social media, misleadingly styled or presented similarly to non-advertising content such as editorials or magazine articles.


unit pricing

(business, marketing) The use of unit prices.


use the user

A "Use the User" plan will also be conducted by the outside salesmen and by the floor sales people by telephone.

1931, American Gas Engineering Journal, volumes 134-135, page 8:

Use-the-user premium plans can be devised to fit a great many different types of businesses. Among the largest users of such techniques are appliance manufacturers and their dealers, […]

1962, George Meredith, Effective Merchandising with Premiums, page 140:

(advertising) A promotion that offers some additional bonus to customers who refer further customers.


étude de marché

fr-noun

étude de marché f (plural études de marché)

faire une étude de marché


island site

At this very moment, solus, semi-solus and island sites are practically unobtainable except during this month of August.

1951, Newspaper World and Advertising Review:

(advertising) A space for an advertisement surrounded mostly or entirely by editorial matter.


institutional advertising

One might well think from reading and seeing and hearing some of the institutional advertising of some stores that these stores were fulfilling some inspired mission, instead of reflecting the growth of a town or mirroring the spirit of a community […]

(marketing) Advertising that promotes a company rather than the specific products or services it offers.


macromarketing

(marketing) The use of marketing strategies that focus on large markets (macrosegments) rather than individual consumers etc.


postroll

(Internet, advertising, chiefly attributive) An advertisement that plays after the main content.


DNT

(Internet, advertising) Initialism of Do Not Track.


account man

(US, advertising) A male account manager.


OTS

In traditional media, the vehicle might be a television program or a magazine, but not the ad itself. For in-store advertising, the store is the vehicle, which makes an OTS an exposure to the store, not necessarily the ad itself.

2004, Robert Liljenwall, The Power of Point-of-Purchase Advertising: Marketing at Retail:

(advertising) Initialism of opportunity to see.


BTA

(advertising) Initialism of best time available (for publishing or broadcasting).


psychological pricing

(marketing) The setting of prices for goods and services in a way thought to have a psychological impact on the consumer. For example, an "odd price" that is slightly under a round number, such as $19.98, may be perceived as lower than it really is.


decoy effect

(marketing) The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others.


guard book

Most of the advertising material surviving from Rowntree & Co. is in the form of guard books of cuttings and proofs of press and magazine advertising, and therefore most of the material pre c. 1950 is in black and white.

1997, Judith Burg, A Guide to the Rowntree and Mackintosh Company Archives:

(advertising) An advertising agency's internal archive of work done for a particular client.


adshel

(advertising) A kind of large poster for display at a bus shelter.


ride the boards

en-verb

ride the boards (third-person singular simple present rides the boards, present participle riding the boards, simple past rode the boards, past participle ridden the boards)

rides the boards (present singular third-person)
riding the boards (participle present)
rode the boards (past)
ridden the boards (participle past)

In order to see the exact location of the boards being purchased, advertisers or their agencies will often ride the boards to visit some of the sites.

1999, Bruce G. Vanden Bergh, Helen E. Katz, Advertising Principles: Choice, Challenge, Change, page 362:

A Day in the Life of an Advertising Media Planner […] 4:30 Go out riding the boards — checking out outdoor advertising locations — with the media buyer.

2003, The WetFeet Insider Guide to Careers in Advertising and Public Relations, page 86:

(advertising) To visit and inspect potential sites for billboard advertising.


low-T

In recent years, many in this world have become obsessed with the idea that conservative guys are jacked, masculine, high-T GigaChads while liberals are weak, emasculated, low-T Soy Boys.

2023 April 5, Mark Hay, “Does Testosterone Affect Your Politics?”, in VICE:

(medicine, pathology, euphemistic, pharmacology marketing) Abbreviation of low testosterone (“A medical condition in men where testosterone levels are low, and associated with low physique, motivation and virility”).


beauty shot

Cut to beauty shot of skin care products with beauty show going on in the background. Cut to business woman on street.

1983, John A. Quelch, Paul Farris, Cases in Advertising and Promotion Management, →ISBN, page 71:

(advertising, photography) A close-up of the product being advertised.


ripamatic

ripamatics (plural)
ripomatic (alternative)

(advertising) A mockup advertisement assembled from portions of existing advertisements.


liveamatic

(advertising) A mockup advertisement filmed with live actors.


reading notice

(advertising) Synonym of reader (“newspaper advertisement designed to look like a news article”).


brandstanding

There are many ways to get attention with a publicity stunt. Most risk making you look cheap or silly. The best method is to produce a stunt that doesn't look like a stunt. This is the “brandstanding” event.

A steep rise in the cost of advertising in the mass media, especially television, has resulted in "brandstanding"; the term used for corporate sponsorship of events. The "official Olympic Games sponsors" of everything from toothpaste to fast food […]

1988, Pam Korza, Dian Magie, Barbara Schaffer Bacon, The Arts Festival Work Kit, page 121:

1986, Philip D. Cooper, Academy for Health Services Marketing (American Marketing Association), Responding to the challenge: health care marketing comes of age
An excellent example of a "brandstanding" event is Burson-Marsteller's promotion of Dramamine, the antinauseant drug.

(advertising) The promotion of goods or services by associating them with popular events.


flash pack

As a simple example of a sales promotion we will consider a money-off flash pack promotion for a convenience food product, using very simplified numbers.

2013, Keith Ward, Financial Aspects of Marketing:

The lower price is given advertising support, e.g. special flash packs, coupons, banner displays at the point of sale, etc.

2013, P. F. McGoldrick, Advances in Manufacturing Technology: Proceedings, page 33:

(retail, marketing) A package printed with a special discount offer on it.


pre-to-post

This was then plotted against the change or lack of change among respondents on the pre-to-post questionnaire […]

1977, Proceedings of the Annual Conference of the American Academy of Advertising:

The pre-to-post shift in preferences toward the advertised brand is the persuasion measure.

2006, Rajiv Grover, Marco Vriens, The Handbook of Marketing Research:

(advertising) Relating to the change in a potential consumer's attitude to goods or services as a result of seeing or hearing an advertisement for them.


price-lining

(marketing) The technique of offering goods or services at a range of separated price points so as to give the impression of a hierarchy of quality.


blind envelope

(marketing) A plain envelope with no window showing the contents, used to make junk mail resemble legitimate correspondence.


on-brand

en-adjective

on-brand (comparative more on-brand, superlative most on-brand)

more on-brand (comparative)
most on-brand (superlative)

The use of red and yellow is very on-brand for McDonald's.

"The Zipcar Low-Car Diet, a very on-brand promotion that gets people to blog about giving up their cars, fits the lifestyle."

2010 December 15, David A. Aaker, Brand Relevance: Making Competitors Irrelevant, John Wiley & Sons:

2017, "How to Write an On-Brand and Engaging Staff Handbook", TEAMango.com, 23 January.

(marketing) Serving the public image which a company seeks to associate with its product.


EEE

embrace, extend and extinguish
embrace, extend and extinguish#English

(marketing) Initialism of embrace, extend and extinguish.


nonbrowser

Also, are browsers important to retailers? Are they more interested in the products they look at than nonbrowsers? Do they have more information about products than nonbrowsers? Are they opinion leaders for other potential buyers?

1992, Eric N. Berkowitz, Roger A. Kerin, William Rudelius, Marketing, 3rd edition, Homewood, IL: Richard D. Irwin, →ISBN, page 434:

(marketing) A person who is not a browser; one who does not usually examine goods for sale without the intention of purchasing.


call to action

calls to action (plural)
CTA (alternative)

(marketing) A design (words, picture, or otherwise) to prompt an immediate response or encourage an immediate sale.


Teaser

de-noun

Teaser m (strong, genitive Teasers, plural Teaser)

Teasers (genitive)
Teaser (plural)
Teaser (nominative singular)
Teaser (definite nominative plural)
Teasers (genitive singular)
Teaser (definite genitive plural)
Teaser (dative singular)
Teasern (dative definite plural)
Teaser (accusative singular)
Teaser (accusative definite plural)


conquest sale

(marketing) A sale to the customer of a rival company.


reply device

(marketing) An order form ready to be mailed (i.e. printed on a postcard or accompanied by an envelope etc.), sent out as part of a marketing campaign.


click-through rate

en-noun

click-through rate (plural click-through rates)

click-through rates (plural)
CTR (alternative)

(Internet, advertising) A ratio of the number of clicks on a unit of online advertising to the number of times it is shown.


reklámozás

reklámozások (plural)
reklámozás (nominative singular)
reklámozások (nominative plural)
reklámozást (accusative singular)
reklámozásokat (accusative plural)
reklámozásnak (dative singular)
reklámozásoknak (dative plural)
reklámozással (instrumental singular)
reklámozásokkal (instrumental plural)
reklámozásért (causal-final singular)
reklámozásokért (causal-final plural)
reklámozássá (singular translative)
reklámozásokká (plural translative)
reklámozásig (singular terminative)
reklámozásokig (plural terminative)
reklámozásként (essive-formal singular)
reklámozásokként (essive-formal plural)
reklámozásul (essive-modal singular)
reklámozásban (inessive singular)
reklámozásokban (inessive plural)
reklámozáson (singular superessive)
reklámozásokon (plural superessive)
reklámozásnál (adessive singular)
reklámozásoknál (adessive plural)
reklámozásba (illative singular)
reklámozásokba (illative plural)
reklámozásra (singular sublative)
reklámozásokra (plural sublative)
reklámozáshoz (allative singular)
reklámozásokhoz (allative plural)
reklámozásból (elative singular)
reklámozásokból (elative plural)
reklámozásról (delative singular)
reklámozásokról (delative plural)
reklámozástól (ablative singular)
reklámozásoktól (ablative plural)
reklámozásé (singular)
reklámozásoké (plural)
reklámozáséi (singular)
reklámozásokéi (plural)
reklámozásom (first-person possessed-single possessive singular)
reklámozásaim (first-person possessed-many possessive singular)
reklámozásod (possessed-single possessive second-person singular)
reklámozásaid (possessed-many possessive second-person singular)
reklámozása (possessed-single possessive singular third-person)
reklámozásai (possessed-many possessive singular third-person)
reklámozásunk (first-person plural possessed-single possessive)
reklámozásaink (first-person plural possessed-many possessive)
reklámozásotok (plural possessed-single possessive second-person)
reklámozásaitok (plural possessed-many possessive second-person)
reklámozásuk (plural possessed-single possessive third-person)
reklámozásaik (plural possessed-many possessive third-person)

reklámoz (“to advertise”) + -ás (noun-forming suffix)

affix

(marketing) advertisement (the act of commercial solicitation designed to sell some commodity, service or similar)


dustbin check

(marketing) A form of audit in which members of a household are given a special bin in which to place the packaging of all the products they consume in a given period.


phygital

/ˈfɪd͡ʒɪtl̩/

(neologism, marketing) A sales method that integrates a physical point of sale and digital tools.


phygital

/ˈfɪd͡ʒɪtl̩/

The experiential value is, therefore, a major component of luxury consumption in a phygital environment.

2019, Wided Batat, Digital Luxury: Transforming Brands and Consumer Experiences, SAGE, →ISBN, unnumbered page:

(marketing) Relating to this sales method.


consumer resistance

(marketing) A resistance on the part of consumers toward adopting or using a particular product.


customer resistance

consumer resistance
consumer resistance#English

(marketing) Synonym of consumer resistance.


sales resistance

Throughout recent years, a vast amount of money and time and brains has been employed in overcoming sales resistance, i.e. in inducing unoffending persons to waste their money in purchasing objects which they had no desire to possess.

1996, Bertrand Russell, Harry Ruja, Mortals and Others: American Essays, 1931-1935, page 98:

The objections could revolve around your price, the customer's satisfaction with his or her existing supplier, complacency with the existing situation, the newness of or lack of familiarity with your product, or even knee jerk sales resistance that comes automatically.

2002, Brian Tracy, Be a Sales Superstar, page 84:

Even though they may agree that they should have life insurance, their sales resistance starts to take over and they become reluctant.

2012, Benson Smith, Tony Rutigliano, Discover Your Sales Strengths:

Eicoff was convinced that sales resistance would be highest during prime time and lowest during late night.

2015, John McDonough, Karen Egolf, The Advertising Age Encyclopedia of Advertising:

However a significant percentage of the salesmen selling your products (approximately 55%) can't distinguish between a sales resistance and a legitimate obstacle if their life depends upon it, and then two things occur.

2021, Richard M. White, The Entrepreneur's Manual:

(marketing) A general reluctance on the part of a potential buyer to buying a product (as opposed to a specific, legitimate, concern or objection).


ghost brand

It is true that few now smoke Capstan Full Strength untipped, perhaps the strongest cigarettes still marketed, and only available as a 'ghost brand' in a few specialist outlets.

2008, Peter Hitchens, The Abolition of Britain, page 250:

By the 1980s, Mallomars had lost its “leadership status” and was considered a “ghost brand” by Nabisco, yet the company has continued to make them. Today, 70 percent are sold in the metropolitan New York area; […]

2015, Savoring Gotham: A Food Lover's Companion to New York City:

(marketing) A brand that is no longer successful in the mainstream but still retains some popularity among earlier consumers.


Alleinstellungsmerkmal

de-noun

Alleinstellungsmerkmal n (strong, genitive Alleinstellungsmerkmales or Alleinstellungsmerkmals, plural Alleinstellungsmerkmale)

Alleinstellungsmerkmales (genitive)
Alleinstellungsmerkmals (genitive)
Alleinstellungsmerkmale (plural)
Alleinstellungsmerkmal (nominative singular)
Alleinstellungsmerkmale (definite nominative plural)
Alleinstellungsmerkmales (genitive singular)
Alleinstellungsmerkmals (genitive singular)
Alleinstellungsmerkmale (definite genitive plural)
Alleinstellungsmerkmal (dative singular)
Alleinstellungsmerkmale (dative singular)
Alleinstellungsmerkmalen (dative definite plural)
Alleinstellungsmerkmal (accusative singular)
Alleinstellungsmerkmale (accusative definite plural)


ロスリーダー

ja-noun

ロスリーダー • (rosu rīdā)

[ɾo̞sɨ ɾʲiːda̠ː]


mercatistico

it-adj

mercatistico (feminine mercatistica, masculine plural mercatistici, feminine plural mercatistiche)

mercatistica (feminine)
mercatistici (masculine plural)
mercatistiche (feminine plural)


syncratic

From Ancient Greek συγκρᾱτικός (sunkrātikós, “mixed together”). By surface analysis, syn- + cratic.

bor

The focused interviews indicated that through the life-cycle stages, the upper-middle-class families made syncratic decisions, the lower-middle-class families made syncratic and partially syncratic decisions, and the upper-lower-class families made syncratic, partially syncratic, and autonomic decisions.

1969 August, Richard H. Evans, Norman R. Smith, “A Selected Paradigm of Family Behavior”, in Journal of Marriage and Family, volume 31, number 3, →DOI, →JSTOR, pages 512–517:

[…]autonomous decisions that are equally likely to be independently taken by either of the partners are in the middle of the triangle and truly syncratic (or joint) decisions are in the outer-right corner of the triangle.

2017, Morris Altman, Handbook of Behavioural Economics and Smart Decision-Making, page 359:

(marketing, economics) Of a decision, made jointly instead of individually.


リーチ

(advertising) reach; the extent to which a target audience is reached


articulu

From Latin articulus. Cognates include Italian articolo and French article.


hall test

So called because the central location might be a large room or hall.

(marketing) A form of market research in which members of the public are recruited and brought to a central location to provide feedback.


vignett

vignett m (definite singular vignetten, indefinite plural vignetter, definite plural vignettene)

vignetten (definite singular)
vignetter (indefinite plural)
vignettene (definite plural)


vignett

vignett m (definite singular vignetten, indefinite plural vignettar, definite plural vignettane)

vignetten (definite singular)
vignettar (indefinite plural)
vignettane (definite plural)


hierarchy of effects

en-noun

hierarchy of effects (plural hierarchies of effects)

(marketing) Any of various hierarchical models according to which customers progress through a series of stages, from first becoming aware of a brand through to making a purchase.


DAGMAR

(marketing) Acronym of Defining Advertising Goals for Measured Advertising Results.


biên tập viên

[ʔɓiən˧˧ təp̚˧˨ʔ viən˧˧]

[ʔɓiəŋ˧˧ təp̚˨˩ʔ viəŋ˧˧]

[ʔɓiəŋ˧˧ təp̚˨˩˨ viəŋ˧˧]

[ʔɓiəŋ˧˧ təp̚˨˩˨ jiəŋ˧˧]

LL-Q9199 (vie)-Penn Zero MSSJ-biên tập viên.wav

Sino-Vietnamese word from 編輯 (“to edit”) and 員 (“-er”), analyzable as biên tập + -viên.

vi-etym-sino

(writing, publishing, journalism, advertising, film, television) an editor


インフルエンサー

[ĩɰ̃ɸɯ̟ɾɯ̟ẽ̞ɰ̃sa̠ː]


extended problem-solving

(marketing) The situation where a potential consumer looks for the best good or service in an unfamiliar, expensive, or infrequently-bought category, requiring a great deal of research.


backsell

Last issue IMD described how Mullard “sold” its AX TV tube to retailers in order to put pressure on setmakers to incorporate it in their products: a classic backsell.

1984, Industrial Marketing Digest, volume 9, page 132:

(marketing) The promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers.


backsell

en-verb

backsell (third-person singular simple present backsells, present participle backselling, simple past and past participle backsold)

backsells (present singular third-person)
backselling (participle present)
backsold (participle past)
backsold (past)


promosi

From Dutch promotie, from French promotion, from Latin prōmōtiō, from prōmoveō.

(marketing) an event intended to increase the reach or image of a product or brand


przebojowy

pl-adj

przebojowy (comparative bardziej przebojowy, superlative najbardziej przebojowy, derived adverb przebojowo)

bardziej przebojowy (comparative)
najbardziej przebojowy (superlative)
przebojowy (masculine nominative singular)
przebojowa (feminine nominative singular)
przebojowe (neuter nominative singular)
przebojowi (nominative plural virile)
przebojowe (nominative plural)
przebojowego (genitive masculine singular)
przebojowej (feminine genitive singular)
przebojowego (genitive neuter singular)
przebojowych (genitive plural)
przebojowych (genitive plural virile)
przebojowemu (dative masculine singular)
przebojowej (dative feminine singular)
przebojowemu (dative neuter singular)
przebojowym (dative plural)
przebojowym (dative plural virile)
przebojowego (accusative animate masculine singular)
przebojowy (accusative inanimate masculine singular)
przebojową (accusative feminine singular)
przebojowe (accusative neuter singular)
przebojowych (accusative plural virile)
przebojowe (accusative plural)
przebojowym (instrumental masculine singular)
przebojową (feminine instrumental singular)
przebojowym (instrumental neuter singular)
przebojowymi (instrumental plural)
przebojowymi (instrumental plural virile)
przebojowym (locative masculine singular)
przebojowej (feminine locative singular)
przebojowym (locative neuter singular)
przebojowych (locative plural)
przebojowych (locative plural virile)


hero shot

The meat edges, as shown in our hero shot, can be styled to create interest and depth.

2012, Linda Bellingham, Jean Ann Bybee, Food Styling for Photographers, Taylor & Francis, →ISBN, page 102:

(advertising, photography) Synonym of beauty shot.


message unit

The planner has to consider the nature of the advertising message: some simply require more time and space to explain. Competitive activity often dictates more message units.

1996, William F. Arens, Jack J. Whidden, Contemporary Advertising, page 239:

The GOP candidate campaign also mentioned health care in 12.2 percent of their ads' message units (n=9) and education in 8.1 percent (n=6).

2009, Federico Subervi-Velez, The Mass Media and Latino Politics, page 316:

(advertising) An individual broadcasting slot, such as a single televised advertisement.


nisza

nisza (nominative singular)
nisze (nominative plural)
niszy (genitive singular)
nisz (genitive plural)
niszy (dative singular)
niszom (dative plural)
niszę (accusative singular)
nisze (accusative plural)
niszą (instrumental singular)
niszami (instrumental plural)
niszy (locative singular)
niszach (locative plural)
niszo (singular vocative)
nisze (plural vocative)

Borrowed from French niche, from Middle French niche, from Old French niche, from nichier, from Latin nīdus.

(marketing) niche (position of opportunity)