book

books (plural)
boke (alternative obsolete)
booke (alternative archaic)

Sranan Tongo: buku

desctree

Tok Pisin: buk
→ Rotokas: vuku
→ Takia: buk

→ Chichewa: buku

→ Hawaiian: puke

→ Lingala: búku

→ Malagasy: boky

→ Maori: pukapuka (with reduplication)

→ Marshallese: bok

→ Motu: buka

→ Shona: bhuku

→ Somali: buugga

i

possibly also from Afrikaans <i class="Latn mention" lang="af">boek</i>

→ Sotho: buka (possibly also from Afrikaans boek)

→ Zulu: ibhuku (possibly also from Afrikaans boek)

From Middle English bok, book, from Old English bōc, from Proto-West Germanic *bōk, from Proto-Germanic *bōks. Eclipsed non-native Middle English livret, lyveret (“book, booklet”) from Old French livret (“book, booklet”). Bookmaker sense by clipping.

some speakers from Northern England and Ireland

buck (without the foot-strut split, when pronounced /bʊk/)

have more chins than a Chinese phone book

why buy a book when you can join a library

why buy a book when you can join the library

Getting your book (portfolio) organised is the first step, and knowing both what to include, and what to leave out, is an essential step towards achieving that important agency placement.

2017, Nik Mahon, Basics Advertising 02: Art Direction, page 8:

Your portfolio — your book — has to be killer.

(advertising, informal) A portfolio of one's previous work in the industry.


stickiness

en-noun

stickiness (usually uncountable, plural stickinesses)

The stickiness of a cellphone might be measured by its ability to tell correct time, locate its user, and allow its user to remain connected regardless of location.

(marketing, interface design) The presence of unique attributes that make a product indisposable and valuable to its owner.

The low stickiness rating helped explain why our ad’s brand linkage rating was so low: people were turned off by the blurriness of the main photo.

(advertising) A research measure that captures the extent to which viewers wish to spend more time looking at or reading a print advertisement.


SIM

social influence marketing
social influence marketing#English

(marketing) Acronym of social influence marketing.


stand

→ Catalan: estand

→ Danish: stand (semantic loan)

→ Dutch: stand

desctree

→ French: stand
→ Khmer: ស្តង់ (stɑng)
→ Romanian: stand

→ Italian: stand

→ Japanese: スタンド (sutando)

→ Norwegian Bokmål: stand

→ Norwegian Nynorsk: stand

→ Portuguese: estande, stand

→ Russian: стенд (stend)
→ Armenian: ստենդ (stend), սթենդ (stʻend)

→ Southern Ndebele: isitandi

→ Spanish: estand, stand

→ Swahili: stendi

From Middle English stonden, standen (verb) and stand, stond (noun, from the verb), from Old English standan (“to stand, occupy a place”), from Proto-West Germanic *standan, from Proto-Germanic *standaną (“to stand”), from Pre-Germanic *sth₂-n-t-´, an innovative extended n-infixed form of Proto-Indo-European *steh₂-.
Cognates
Cognate with Scots stand (“to stand”), Saterland Frisian stounde (“to stand”), West Frisian stean (“to stand”), dialectal German standen (“to stand”), Danish stande (“to stand”), Swedish stånda (“to stand”), Norwegian standa (“to stand”), Faroese standa (“to stand”), Icelandic standa (“to stand”), Gothic 𐍃𐍄𐌰𐌽𐌳𐌰𐌽 (standan), Russian стоя́ть (stojátʹ, “to stand”). Also from *steh₂-: Irish seas, Latin stare, Lithuanian stóti, Old Church Slavonic стояти (stojati), Albanian shtoj (“to increase”), Ancient Greek ἵστημι (hístēmi, “to put”), Avestan 𐬵𐬌𐬱𐬙𐬀𐬌𐬙𐬌 (hištaⁱti), Sanskrit तिष्ठति (tiṣṭhati). From the related Proto-Germanic *stāną (“to stand”): West Frisian stean, Dutch staan, German stehen, Danish stå.

スタンド

supernatural ability from JoJo's Bizarre Adventure

The cost of the printing alone will average $2 a 'stand.' The sheets are about 28x42 inches and are in four colors, which means they must go through the process four times.

1900, Marketing Communications, volume 30, page 12:

Crew of 14 billers and a four-man brigade will be 10 days ahead and will use all special paper including new jungle and animal designs being prepared by Enquirer Printing Company.
New this season will be a 20-sheet poster depicting 21 K-M elephants parading to local Chevrolet agencies. Deal calls for use of the 20-sheet on poster panels where the auto agency has space allotment. Smaller versions of the same art also will be used.
Circulation of Kelly-Miller heralds, which last season averaged between 5,000 and 6,000 copies per stand, will be in for one of the greatest boosts this year.

(advertising) An advertisement filling an entire billboard, comprising many sheets of paper.


close

en-verb

close (third-person singular simple present closes, present participle closing, simple past and past participle closed)

closes (present singular third-person)
closing (participle present)
closed (participle past)
closed (past)
close (infinitive)
close (first-person present singular)
closed (first-person past singular)
close (present second-person singular)
closest (archaic present second-person singular)
closed (past second-person singular)
closedst (archaic past second-person singular)
closes (present singular third-person)
closeth (archaic present singular third-person)
closed (past singular third-person)
close (plural present)
closed (past plural)
close (present subjunctive)
closed (past subjunctive)
close (imperative present)
closing (participle present)
closed (participle past)

From Middle English closen (“to close, enclose”), partly continuing (in altered form) earlier Middle English clusen (“to close”) from Old English clȳsan (“to close, shut”); compare beclose, foreclose, etc.), and partly derived from Middle English clos (“close, shut up, confined, secret”, adjective), from Old French clos (“close, confined”, adjective), from Latin clausus (“shut up”, past participle), from claudere (“to bar, block, close, enclose, bring an end to, confine”), from Proto-Indo-European *kleh₂w- (“key, hook, nail”), related to Latin clāvis (“key, deadbolt, bar”), clāvus (“nail, peg”), claustrum (“bar, bolt, barrier”), claustra (“dam, wall, barricade, stronghold”). Cognate with Ancient Greek κλείς (kleís, “bar, bolt, key”), German schließen (“to close, conclude, lock”), Dutch sluiten (“to close, conclude, lock”). Partially replaced Old English lūcan (“to close, lock, enclose”), (whence English lock). Doublet of clause.

cog

close the stable door after the horse has bolted

(ergative, marketing) To conclude (a sale).


case

Pseudo-anglicism, derived from case study.

pseudo-loan

(Brazil, marketing) a marketing case study


advertisement

en-noun

advertisement (countable and uncountable, plural advertisements)

advertisements (plural)
advertizement (alternative)

From Middle French advertissement (“statement calling attention”), compare French avertissement (“warning”). See advertise. Equivalent to advertise + -ment.

bor

Companies try to sell their products using advertisements in form of placards, television spots and print publications.

(marketing) A commercial solicitation designed to sell some commodity, service or similar.


collateral

en-noun

collateral (countable and uncountable, plural collaterals)

/kəˈlætəɹəl/

Recorded since c.1378, from Old French, from Medieval Latin collaterālis, from Latin col- (“together with”) (a form of con-) + the stem of latus (“side”). By surface analysis, col- + lateral.

(marketing) Printed materials or content of electronic media used to enhance sales of products (short form of collateral material).


GR

(automotive, marketing, motor racing) Initialism of Gazoo Racing: A performance brand, automotive label, and, racing division, of Toyota.


QR

QR (countable and uncountable, plural QRs)

A QR code is a kind of two-dimensional barcode.

QR manufacturing fits with ECR logistics.

New insights into bee movements and life cycles have been uncovered after researchers tracked the insects using tiny QR codes glued onto their backs.

2025 January 28, Jack Guy, “Tiny QR codes help scientists track bee movements”, in CNN:

(marketing, retail, logistics, manufacturing) Initialism of quick response.

Initialism of quick response.
Ellipsis of QR code.


re

(marketing, branding) Clipping of reinsurance, used in the branding of reinsurance company names.


traffic

traffic (usually uncountable, plural traffics)

traffics (plural)
traffick (alternative)
traffique (alternative)

From Middle French trafique, traffique (“traffic”), from Italian traffico (“traffic”) from trafficare (“to carry on trade”). Potentially from Vulgar Latin *trānsfrīcāre (“to rub across”); Klein instead suggests the Italian has ultimate origin in Arabic تَفْرِيق (tafrīq, “distribution, dispersion”), reshaped to match the native prefix tra- (“trans-”).
The adjectival sense is possibly influenced by Tagalog trapik and follows a general trend in Philippine English to construct a noun from an adjective.

trafik

pedestrians or vehicles on roads or on the air

Vakea

Those fixed locations which are sold to advertisers become preferred according to the expected page traffic.

1950, Advertising & Selling (volume 43, part 2, page 53)

The exchange or flux of information, messages or data, as in a computer or telephone network.

(advertising) The amount of attention paid to a particular printed page etc., in a publication.


lead

en-noun

lead (countable and uncountable, plural leads)

leads (plural)
lede (alternative obsolete)
leed (alternative obsolete)

From Middle English leden, from Old English lǣdan (“to lead”), from Proto-West Germanic *laidijan, from Proto-Germanic *laidijaną (“to cause one to go, lead”), causative of Proto-Germanic *līþaną (“to go”), from Proto-Indo-European *leyt- (“to leave, die”).
Cognate with West Frisian liede (“to lead”), Dutch leiden (“to lead”), German leiten (“to lead”), Danish and Norwegian Bokmål lede (“to lead”), Norwegian Nynorsk leia (“to lead”), Swedish leda (“to lead”). Related to Old English līþan (“to go, travel”).

der

Joe is a great addition to our sales team, he has numerous leads in the paper industry.

(marketing) Potential opportunity for a sale or transaction, a potential customer.


bleed

en-verb

bleed (third-person singular simple present bleeds, present participle bleeding, simple past and past participle bled)

bleeds (present singular third-person)
bleeding (participle present)
bled (participle past)
bled (past)

From Middle English bleden, from Old English blēdan (“to bleed”), from Proto-West Germanic *blōdijan, from Proto-Germanic *blōþijaną (“to bleed”), from *blōþą (“blood”).
Cognates
Cognate with Scots blede, bleid (“to bleed”), Saterland Frisian bläide (“to bleed”), West Frisian bliede (“to bleed”), Dutch bloeden (“to bleed”), Low German blöden (“to bleed”), German bluten (“to bleed”), Danish bløde (“to bleed”), Swedish blöda (“to bleed”).

кровоточи́ть

seldom used, име́ть кровотече́ние (imétʹ krovotečénije), идёт кровь (idjót krovʹ)

Full-page and double-page colour advertisements in the Sunday colour magazines usually bleed off the page' (or are 'bled to the margin'), […]

1998, Macmillan Dictionary of Marketing and Advertising, page 35:

Too, bleeding beyond margins provides editors with several picas of space for more layout.

2004, Dorothy A. Bowles, Diane L. Borden, Creative Editing, page 361:

(publishing, advertising, ambitransitive) To (cause to) extend to the edge of the page, without leaving any margin.


fit

Possibly from Middle English fit (“an adversary of equal power”), of uncertain further origin. The original sense appears to have been "to marshal or deploy troops", which shifted to "to suit (troops to a certain location" > "suitable", and may be further related to Icelandic fitja (“to web, knit, cast on”).

cog

The Wonder Bread advertising research results showed the “White Picket Fence” commercial had strong fit ratings.

(advertising) Measure of how well a particular commercial execution captures the character or values of a brand.

yhteensopivuus

advertising: measure of how well a commercial captures the character or values of a brand


distribution

en-noun

distribution (countable and uncountable, plural distributions)

distributions (plural)
distribucion (alternative obsolete)

From Old French, from Latin distributio, from distribuere 'to distribute', itself from dis- 'apart' + tribuere 'to' (from tribus).

(business, marketing) The process by which goods get to final consumers over a geographical market, including storing, selling, shipping and advertising.


CRO

conversion rate optimization
w:conversion rate optimization

(marketing) Initialism of conversion rate optimization.


ROM

ROM (countable and uncountable, plural ROMs)

In all senses (except Romania in sports), by acronymy.

(advertising) Initialism of run of month.


count

From Middle English counten, borrowed from Anglo-Norman conter, from Old French conter (“add up; tell a story”), from Latin computō (“I compute”). In this sense, displaced native Old English tellan, whence Modern English tell. Doublet of compute.

der

(shipping, marketing) Used to show the amount of like items in a package.


key

From Middle English keye, kaye, keiȝe, from Old English cǣġ (“key, solution, experiment”) (whence also Scots key and kay (“key”)), of uncertain origin. The only sure cognates are Saterland Frisian Koai (“key”), West Frisian kaai (“key”), and North Frisian kay (“key”). Possibly from Proto-Germanic *kēgaz, *kēguz (“stake, post, pole”), from Proto-Indo-European *ǵogʰ-, *ǵegʰ-, *ǵegʰn- (“branch, stake, bush”), which would make it cognate with Middle Low German kāk (“whipping post, pillory”), and perhaps to Middle Dutch keige (“javelin, spear”) and Middle Low German keie, keige (“spear”). For the semantic development, note that medieval keys were simply long poles (ending in a hook) with which a crossbar obstructing a door from the inside could be removed from the outside, by lifting it through a hole in the door. Liberman has noted, however, "The original meaning of *kaig-jo- was presumably '*pin with a twisted end.' Words with the root *kai- followed by a consonant meaning 'crooked, bent; twisted' are common only in the North Germanic languages."

шпи́лка

object used to maintain the orientation between two others

Key in the Encyclopædia Britannica (11th edition, 1911)

Another popular way to key ads and mailings is to use a suite number, room number, department number, desk number, etc. as part of the ordering address. With a classified ad, using such a key may increase your ad cost.

(advertising) A modification of an advertisement so as to target a particular group or demographic.


key

en-verb

key (third-person singular simple present keys, present participle keying, simple past and past participle keyed)

keys (present singular third-person)
keying (participle present)
keyed (participle past)
keyed (past)

Keying advertisements and counting the number of inquiries received or the number of coupons returned to indicate the "pulling power" of a particular piece of copy or the coverage of a particular advertising medium.

1936, John Freeman Pyle, Marketing Principles, Organization and Policies, page 711:

Another popular way to key ads and mailings is to use a suite number, room number, department number, desk number, etc. as part of the ordering address. With a classified ad, using such a key may increase your ad cost. Why? Because you're using an extra word or two to key the ad.

(advertising, transitive) To modify (an advertisement) so as to target a particular group or demographic.


horizontal

en-adj

horizontal (comparative more horizontal, superlative most horizontal)

more horizontal (comparative)
most horizontal (superlative)

/ˌhɒɹɪˈzɒntəl/

/hərɪˈzɔɳʈəl/

(marketing) Relating to horizontal markets


vertical

vertical (comparative more vertical, superlative most vertical)

more vertical (comparative)
most vertical (superlative)
vertic (alternative poetic)

Borrowed from Middle French vertical, from Late Latin verticālis.

(marketing) Of or pertaining to vertical markets.


vertical

verticals (plural)
vertic (alternative poetic)

We offer specialised accounting software targeting various verticals.

As Barclay Capital's Douglas Anmuth wrote in a report on Friday morning, Google's "core search growth" is slowing, so there may now be a "greater urgency in pursuing specific verticals". So, what other specialised areas could Google target?

2010 July 5, Joseph Tartakoff, “What search verticals will Google target next?”, in The Guardian, →ISSN:


funnel

From Middle English funell, fonel, probably through Old French *founel (compare Middle French fonel, Old Occitan fonilh, enfounilh), from Latin fundibulum, infundibulum (“funnel”), from infundere (“to pour in”);
in (“in”) + fundere (“to pour”); compare Breton founilh (“funnel”), Welsh ffynel (“air hole, chimney”). See fuse.

top of (the) funnel marketing

Then there's the funnel. Marketing usually spends most of their time at the top of the funnel with a quantity strategy. On the other hand, Sales spends their time trying to convert, accelerate, or close accounts that are in the middle or bottom of the funnel.

2019, Chris Golec, Peter Isaacson, Jessica Fewless, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue, John Wiley & Sons, →ISBN, page 41:

(marketing, figurative) Ellipsis of purchase funnel (“the process of customer acquisition conceptualized as a series of stages, from initial awareness (top) to sale or conversion (bottom)”).


leader

→ Catalan: líder

→ Czech: lídr

→ Galician: líder

→ Japanese: リーダー (rīdā)

→ Korean: 리더 (rideo)

→ Polish: lider

→ Portuguese: líder

→ Romanian: lider

→ Russian: ли́дер (líder)

→ Spanish: líder

→ Turkish: lider

→ Ukrainian: лі́дер (líder)

From Middle English leder, ledere, from Old English lǣdere (“leader”), from Proto-West Germanic *laidijārī (“leader”), equivalent to lead + -er. Cognate with Scots ledar, leidar (“leader”), West Frisian lieder (“leader”), Dutch leider (“leader”), German Leiter (“leader, conductor, manager”), Danish leder (“leader, manager”), Swedish ledare (“leader, conductor, director”), Icelandic leiðari (“leader, conductor”).

cog

Someone or something that leads or conducts.

(marketing) A loss leader or a popular product sold at a normal price.


dump

From Middle English dumpen, dompen, probably from Old Norse dumpa (“to thump”) (whence Danish dumpe (“to fall suddenly”)), of uncertain origin, possibly imitative of falling, similar to thump.

onomatopoeic

imitative

The back of this display is constructed of a double row of cans which are interlocking. The double row is significant because it provides a source of stock to replenish the dump which will be located in the base of the stand.

1958, Milton Alexander, Display ideas for super markets, page 211:

Mass displays to move goods in bulk are dotted here and there throughout the store, particularly at the ends of the gondolas, and considerable use is made of dump displays.

1959, Agenda: Co-operative Management Magazine - Volumes 7-8, page 68:

Although they may have a lot of clutter in promotional cardboard dump displays, that factor is likely to change.

1985, Product Marketing for Beauty Industry Retailers & Manufacturers:

I remember that Bill made a little cardboard dump, with boots and a whip, for the bookstore displays, and the people in the chain stores were so outraged by this dump they threw it in the trash.

1996, Anne Rice, Michael Riley, Interview with Anne Rice, page 76:

(marketing) A temporary display case that holds many copies of an item being sold.


localization

en-noun

localization (countable and uncountable, plural localizations)

localizations (plural)
localisation (alternative Commonwealth)

/ˌləʊkəlaɪˈzeɪʃən/

From localize + -ation; compare French localisation.

გაქართულება

specifically meaning localization to Georgian only

(translation studies, chiefly software, marketing) The act, process, or result of adapting translated text to fit a local culture; domestication.


localize

en-verb

localize (third-person singular simple present localizes, present participle localizing, simple past and past participle localized)

localizes (present singular third-person)
localizing (participle present)
localized (participle past)
localized (past)
localise (alternative)

From local + -ize. Compare French localiser.

We need to localize our software for the Japanese market.

en:adapt to a particular place, transitively

software engineering
software engineering

(software engineering, marketing, transitive) To adapt (a product or service) for use in a particular country or region, typically by translating text into the language of that country and modifying currencies, date formats, etc.

локализирам

to adapt a product for use in a particular country or region

the ethical dilemma faced when to localize is to self-censor

(translation studies, chiefly software, marketing) To adapt translated text to fit a local culture; to domesticate.


con

Clipping of consolidation or consolidated.

(business, marketing) Abbreviation of consolidation: only used in naming.


con

(business, marketing) Abbreviation of consolidated: only used in naming.


universe

universes (plural)
Universe (alternative)

From Middle English universe, from Old French univers, from Latin universum (“all things, as a whole, the universe”), neuter of universus (“all together, whole, entire, collective, general, literally turned or combined into one”), from uni-, combining form of unus (“one”) + versus (“turned”), perfect passive participle of vertō (“to turn”). Analyzable as uni- + -verse through backformation of -verse.

der

God does not play dice with the universe

(marketing, economics) A sample taken from the population.

Everything under consideration.
A sample taken from the population.


line

→ Scottish Gaelic: loidhne

From Middle English line, lyne, from Old English līne (“line, cable, rope, hawser, series, row, rule, direction”), from Proto-West Germanic *līnā, from Proto-Germanic *līnǭ (“line, rope, flaxen cord, thread”), from Proto-Germanic *līną (“flax, linen”), from Proto-Indo-European *līno- (“flax”).
Influenced in Middle English by Middle French ligne (“line”), from Latin linea. More at linen.
The oldest sense of the word is “rope, cord, thread”; from this the senses “path”, “continuous mark” were derived.

lyn

path through two or more points, threadlike mark

lyn

single horizontal row of text on a screen, printed paper, etc.

linja

measure of length, the main division of an inch or its local equivalent

Advertising rates, line contract, less than 500 agate lines, 12 cents per line; 1,000 to 2,000 lines, 7 cents; 5,000 to 10,000 lines, 5 cents.

1912, Miscellaneous Series, numbers 7-11, page 25:


flight

en-noun

flight (countable and uncountable, plural flights)

Etymology tree
Proto-Indo-European *plew-
Proto-Indo-European *plewk-der.
Proto-Germanic *fleuganą
Proto-West Germanic *fleugan
Proto-West Germanic *-þi
Proto-West Germanic *fluhti
Old English flyht
Middle English flight
English flight
From Middle English flight, from Old English flyht (“flight”), from Proto-West Germanic *fluhti (“flight”), derived from *fleuganą (“to fly”), from Proto-Indo-European *plewk- (“to fly”), enlargement of *plew- (“flow”). Analyzable as fly + -t (variant of -th).
Cognate with West Frisian flecht (“flight”), Dutch vlucht (“flight”), German Flucht (“flight”) (etymology 2).

etymon

After the first eight-week flight of advertising, the tracking research showed that consumers' predisposition to use Citi as a financial services provider jumped 50 percent.

2006, Pat Fallon, Fred Senn, Juicing the Orange, page 34:

(advertising, broadcasting) An advertising campaign of fixed length.


pilot

pilot (nominative singular)
piloty (nominative plural)
pilota (genitive singular)
pilotów (genitive plural)
pilotowi (dative singular)
pilotom (dative plural)
pilot (accusative singular)
piloty (accusative plural)
pilotem (instrumental singular)
pilotami (instrumental plural)
pilocie (locative singular)
pilotach (locative plural)
pilocie (singular vocative)
piloty (plural vocative)

(film, marketing) trailer (preview of a film)


slogan

slogans (plural)
sloggorne (alternative)
slughorn (alternative)
slughorne (alternative)

→ Catalan: eslògan

→ Czech: slogan

→ German: Slogan

→ French: slogan

→ Indonesian: slogan

→ Italian: slogan

→ Japanese: スローガン (surōgan)

→ Korean: 슬로건 (seullogeon)

→ Malay: slogan

→ Portuguese: slogan

→ Russian: слоган (slogan)

→ Serbo-Croatian: slògān, сло̀га̄н

→ Spanish: eslogan

→ Turkish: slogan

From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).

cog

(advertising) A catchphrase associated with a product or service being advertised.


slogan

Borrowed from English slogan, from Scottish Gaelic sluagh-ghairm (“battle cry”).

(advertising) a catch phrase associated with the product or service being advertised


slogan

slogan (nominative singular)
slogany (nominative plural)
sloganu (genitive singular)
sloganów (genitive plural)
sloganowi (dative singular)
sloganom (dative plural)
slogan (accusative singular)
slogany (accusative plural)
sloganem (instrumental singular)
sloganami (instrumental plural)
sloganie (locative singular)
sloganach (locative plural)
sloganie (singular vocative)
slogany (plural vocative)

Borrowed from English slogan, from earlier sloggorne, slughorne, from Scottish Gaelic sluagh-ghairm, from Old Irish slóg, from Proto-Celtic *slougos, from Proto-Indo-European *slowgʰo-, *slowgo- + Old Irish gairm, from Proto-Celtic *garman-, *garrman-, from Proto-Indo-European *ǵh₂r-smn-, from Proto-Indo-European *ǵh₂r-.

(advertising) slogan (catch phrase associated with the product or service being advertised)


slogan

Unadapted borrowing from English slogan.

(advertising) slogan (phrase associated with a product)


Christmas

en-proper noun

Christmas (countable and uncountable, plural Christmases or Christmasses)

Christmases (plural)
Christmasses (plural)
Christmass (alternative)
Christmasse (alternative)
Xmas (alternative)
X-mas (alternative)
Xtmas (alternative)

→ Afrikaans: Krismis

desctree

→ Gilbertese: Kiritimati
→ English: Kiritimati

→ Golin: geresma

→ Hawaiian: Kalikimaka

desc

→ Hebrew: כריסטמס

→ Hebrew: כריסטמס

→ Hindi: क्रिसमस (krismas), क्रिस्मस (krismas)

→ Hopi: Kyesmis

→ Japanese: クリスマス (Kurisumasu)

→ Korean: 크리스마스 (Keuriseumaseu)

→ Maori: Kirihimete

→ Marshallese: Kūrijm̧ōj

→ Mon: ခရေတ်သမာတ်

→ Mon: ခရေတ်သမာတ်

→ Burmese: ခရစ္စမတ် (hka.racca.mat)

→ Russian: Кри́стмас (Krístmas)

→ Spanish: Crismes

→ Swahili: Krismasi

The proper noun is derived from Middle English Cristemasse, Criste-mas (“Christmas Day; season of Christmas; Christmas festivities”) [and other forms], from Old English Cristes mæsse (“Christmas”, literally “Christ’s mass”), from Crist (“Christ”) + -es (possessive marker) + mæsse (“a mass (celebration of the Eucharist)”). The English word is analysable as Christ + -mas (suffix denoting a holiday or sacred day). Cognate with Saterland Frisian Kristmisse (“Christmas”), West Frisian Krystmis (“Christmas”), Dutch Kerstmis (“Christmas”), German Low German Karstmis (“Christmas”).
The noun, adjective, and verb are derived from the proper noun.
Adjective sense 1 (“red and green in color”) refers to these colors being traditionally associated with Christmas.

cog

The last three Christmases have been good for retailers.

Christmas shoppers spent less this December than last year, but our store will probably see just as many returned items during the twelve days of Christmas.

There'll be parties for hosting / Marshmallows for toasting / And caroling out in the snow / There'll be scary ghost stories / And tales of the glories / Of Christmases long, long ago

1963 October 14, Eddie [i.e., Edward] Pola, George Wyle, “It’s the Most Wonderful Time of the Year”, performed by Andy Williams, New York, N.Y.: Columbia Records, →OCLC:

Christmas is such a wonderful time of the year / Christmas, it's the season of good cheer / […] / Christmas is love, Christmas is love / The love of God, oh that's the marvelous thing

1981, John W[illard] Peterson, “Christmas is Love”, Grand Rapids, Mich.: Singspiration, →OCLC:

Christmas season
Christmas season#English

(often marketing) Ellipsis of Christmas season (“the period of time before and after Christmas Day, during which people prepare for and celebrate Christmas”); Christmastime.

Christmas season

if ifs and buts were candy and nuts, we'd all have a merry Christmas

like turkeys voting for an early Christmas

think all one's Christmases have come at once


hype

en-noun

hype (usually uncountable, plural hypes)

→ Dutch: hype

→ German: Hype

After all the hype for the diet plan, only the results ended up slim.

Don't believe the hype, it's a sequel / As an equal can I get this through to you

1988, “Don't Believe the Hype”, in It Takes a Nation of Millions to Hold Us Back, performed by Public Enemy:

I was never one to believe the hype
Save that for the black and white

2012, Jeff Bhasker, Nate Ruess, Andrew Dost, Jack Antonoff, “Some Nights”, in Some Nights), performed by fun.:

The first Grand Slam showpiece between the two dominant players on the ATP Tour had been a tantalising prospect - and it surpassed the hype.

2025 June 8, Jonathan Jurejko, “Alcaraz stuns Sinner in extraordinary French Open final”, in BBC:

(marketing) Promotion or propaganda, especially exaggerated claims.


hype

hype (nominative singular)
hype'y (nominative plural)
hype'u (genitive singular)
hype'ów (genitive plural)
hype'owi (dative singular)
hype'om (dative plural)
hype (accusative singular)
hype'y (accusative plural)
hype'em (instrumental singular)
hype'ami (instrumental plural)
hypie (locative singular)
hype'ach (locative plural)
hypie (singular vocative)
hype'y (plural vocative)
hajp (alternative)

Coordinate term: moda

+obj

(slang, marketing) hype [with na (+ accusative) ‘for what’; or with wokół (+ genitive) ‘around/surrounding what’]


promo

(Hong Kong Cantonese, colloquial, marketing) promo (promotion; event to increase reach or image of a product or brand)


research

en-verb

research (third-person singular simple present researches, present participle researching, simple past and past participle researched)

researches (present singular third-person)
researching (participle present)
researched (participle past)
researched (past)

/ˈɹiːsɜːt͡ʃ/

/ˈɹiːsɜːt͡ʃ/

[ˈɹɪi.sɜːt͡ʃ]

Early Modern French rechercher (“to examine closely”), from Old French recerchier (“to seek, to look for”), by surface analysis, re- + search.

uder

Agency and bank staff told the newspaper the ad researched well.

(intransitive, marketing) To receive a certain response in market research.


leaf

en-noun

leaf (countable and uncountable, plural leaves)

Tok Pisin: lip

From Middle English leef, from Old English lēaf, from Proto-West Germanic *laub, from Proto-Germanic *laubą (“leaf”), from Proto-Indo-European *lowbʰ-o-m, from *lewbʰ- (“leaf, rind”)
See also West Frisian leaf, Low German Loov, Dutch loof, German Laub, Danish løv, Swedish löv, Norwegian Nynorsk lauv, Icelandic lauf; also Irish luibh (“herb”), Latin liber (“bast; book”), Lithuanian lúoba (“bark”), Albanian labë (“rind”), Latvian luba (“plank, board”), Russian луб (lub, “bast”).
(Internet slang: Canadian): In reference to the maple leaf as national symbol.

flat-leaf parsley

Petroselinum crispum neapolitanum group; syn. Petroselinum crispum var. neapolitanum

Heretofore advertisers have had to buy and pay for a leaf — two pages.

1900, Profitable Advertising, volume 10, number 2, page 893:

(publishing, bookbinding, advertising) A sheet of a book, magazine, etc. (consisting of two pages, one on each face of the leaf).


trailer

trailer (nominative singular)
trailery (nominative plural)
trailera (genitive singular)
trailerów (genitive plural)
trailerowi (dative singular)
trailerom (dative plural)
trailer (accusative singular)
trailery (accusative plural)
trailerem (instrumental singular)
trailerami (instrumental plural)
trailerze (locative singular)
trailerach (locative plural)
trailerze (singular vocative)
trailery (plural vocative)

Unadapted borrowing from English trailer.


seed

en-noun

seed (countable and uncountable, plural seeds)

seeds (plural)
sede (alternative obsolete)

]
From Middle English seed, sede, side, from Old English sēd, sǣd (“seed, that which is sown”), from Proto-West Germanic *sād, from Proto-Germanic *sēdą, from Proto-Indo-European *seh₁- (“to sow, throw”).
Cognate with Saterland Frisian Säid (“seed”), West Frisian sied (“seed”), Dutch zaad (“seed”), Low German Saad (“seed”), German Saat (“seed; sowing”), Danish sæd (“seed”), Swedish säd (“seed”), Icelandic sæði (“seed”), Latin satiō (“seeding, time of sowing, season”). More at sow.

alkutilanne

initial state, condition or position of a process

The latest seed has attracted a lot of users in our online community.

(countable) The initial state, condition or position of a changing, growing or developing process; the ultimate precursor in a defined chain of precursors.

(Internet marketing) A commercial message in a creative format placed on relevant sites on the Internet. (seed idea or seed message)


copy

copies (plural)
coppy (alternative)
coppie (alternative)
copie (alternative)

Etymology tree
Middle English copy
English copy
From Middle English copy, copie, from Old French copie (“abundance, plenty; transcript, copy”), from Medieval Latin copia (“reproduction, transcript”), from Latin cōpia (“plenty, abundance”), from *coopia, from co- (“together”) + ops (“wealth, riches”). More at opulent.

ру́копись

для сда́чи в печа́ть

материа́л

для статьи́, заме́тки, книги, публика́ции

en:text that is to be typeset or similarly prepared and published

en:output of copywriters, as marketing or advertising matter

(typography, journalism, publishing) The text (words, content) that is to be typeset or similarly prepared and published.

(marketing, advertising) The output of copywriters, who are employed to write material which encourages consumers to buy goods or services.


geography

en-noun

geography (countable and uncountable, plural geographies)

⇒ Malay: geografi

/dʒiˈɒɡɹəfi/

/d͡ʒiˈɑɡɹəfi/

From Middle French géographie, from Latin geōgraphia, from Ancient Greek γεωγραφία (geōgraphía, “a description of the earth”), from γῆ (gê, “earth”) + γράφω (gráphō, “write”).
Use in reference to lavatories derives from the mid-20th century euphemism "show one the geography of the house" in reference to pointing out the toilets.

uder

We currently operate only in EU countries but we're building prototype services for various geographies.

(chiefly business and marketing) A territory: a geographical area as a field of business or market sector.


spot

→ Catalan: espot

From Middle English spot, spotte, partially from Middle Dutch spotte (“spot, speck”), and partially merging with Middle English splot, from Old English splott (“spot, plot of land”), from Proto-West Germanic *splott, from Proto-Germanic *spluttaz (“segment”), from Proto-Indo-European *splt-no- (“an off-split, segment”), from Proto-Indo-European *(s)pel- (“to split”). Cognate with North Frisian spot (“speck, piece of ground”), Low German spot (“speck”), Old Norse spotti (“small piece”). See also splot, splotch.

cog

Did you see the spot on the news about the shoelace factory?

(US, advertising) A brief advertisement or program segment on television.


migrate

en-verb

migrate (third-person singular simple present migrates, present participle migrating, simple past and past participle migrated)

migrates (present singular third-person)
migrating (participle present)
migrated (participle past)
migrated (past)

First attested in 1623; borrowed from Latin migrātus, perfect passive participle of migrō (“to migrate, change, transport”), see -ate (verb-forming suffix).

We were hoping to migrate the customers of the "C" series to the "E" series and the "E" customers to the "S" series.

(transitive, marketing) To induce customers to shift purchases from one set of a company's related products to another.

saada siirtymään

marketing: to induce customers to shift purchases


whale

From Middle English whal, whale, from Old English hwæl (“whale”), from Proto-West Germanic *hwal, from Proto-Germanic *hwalaz (“whale”) (compare German Wal, Swedish val, Danish and Norwegian Bokmål hval, Norwegian Nynorsk kval; compare also Dutch walvis, West Frisian walfisk, from Proto-Indo-European *(s)kʷálos (“sheatfish”) (compare German Wels, Latin squalus (“big sea fish”), Old Prussian kalis, Ancient Greek ἄσπαλος (áspalos), Avestan 𐬐𐬀𐬭𐬀 (kara, “kind of fish”)).

Whales are the big spenders who drop huge amounts of money into a game.

2015, Jamie Madigan, Getting Gamers: The Psychology of Video Games and Their Impact on the People who Play Them:

These different customer groups will be attracted to very different promotions. Your whales might enjoy receiving frequent emails from you and will purchase almost every time.

2015, Omer Artun, Dominique Levin, Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data, John Wiley & Sons, →ISBN, page 99:

[…] gleaned from their activity: one group they dubbed “whales,” the highest-value customers, who bought shave cream and wipes as well as razors; […]

2020, Lawrence Ingrassia, Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy, Henry Holt and Company, →ISBN:

(marketing, figuratively) A person who spends large amounts of money on things that are marketed to them.


niche

niche (third-person singular simple present niches, present participle niching, simple past and past participle niched)

niches (present singular third-person)
niching (participle present)
niched (participle past)
niched (past)

Unadapted borrowing from French niche, from Middle French niche, from Old French niche, from nicher (“to make a nest”) (modern French nicher), from Vulgar Latin *nīdicāre, from Latin nīdus (“nest”). Doublet of nidus and nide via Latin and nest via Proto-Indo-European; also related to nyas.

Product differentiation will be mostly limited to market niching and fashion.

2002, Frederick Betz, Executive Strategy, page 92:

(transitive, marketing) To specialize in a niche, or particular narrow section of the market.


interstitial

/ɪntəɹˈstɪʃəl/

From Latin interstitiālis. By surface analysis, interstitium + -al.

An interstitial appeared before the download.

Interstitials should be used sparingly. Display an ad only the first time the user accesses a piece of content, not every time.

2007, Barbara Ballard, Designing the Mobile User Experience, page 126:

(Internet, advertising) A web page, usually carrying advertising, displayed when leaving one content page for another.

väli-ikkuna

web page displayed before a content page


mega-

From Ancient Greek μέγας (mégas, “great, large, mighty”), from Proto-Indo-European *meǵh₂s (“great”). Cognate with Latin magnus, Sanskrit मह (maha, “great, massive, large-scale, epic”), and with Germanic words: Gothic 𐌼𐌹𐌺𐌹𐌻𐍃 (mikils), Old English micel, Middle English muchel, English much, Old High German mihhil, Old Norse mikill, Danish meget.

cog

(computing, marketing) Multiplying the unit to which it is attached by 2¹⁰ × 10³ (= 1,024,000, the binary round number closest to a million).


passive

From Middle English passyf, passyve, from Middle French, French passif, from Latin passivus (“serving to express the suffering of an action; in late Latin literally capable of suffering or feeling”), from passus, past participle of pati (“to suffer”), ultimately from Proto-Indo-European *peh₁- (“to hurt”); compare patient.

der

If you want to improve your organization's NPS, you need to follow up with your detractors, passives, and promoters to understand why they answered your question as they did and what you can do better in the future.

2014, Roy Barnes, Bob Kelleher, Customer Experience For Dummies, page 266:

(marketing) A customer who is satisfied with a product or service, but not keen enough to promote it by word of mouth.


penetration

en-noun

penetration (countable and uncountable, plural penetrations)

From Middle English penetracioun, from Old French penetracïon, and its source, Latin penetrātiō, from the participle stem of penetrō (“pierce”, verb). Morphologically penetrate + -ion.

The electrification of the lines radiating from Casablanca originated with the policy of economic penetration and conciliation pursued by Marshal Lyautey for the pacification of Morocco.

1950 March, “The Why and the Wherefore: Railway Electrification in Morocco”, in Railway Magazine, page 214:

(marketing) The proportion of the target audience who buy or use the specified product or service.


mechanical

From Middle English mechanical, mechanicalle, mechanycalle, equivalent to mechanic + -al.

Since we are dealing with copy in paste-up form, we are now concerned with the preparation and assembly of elements suitable for camera-ready copy, positioned on the mechanical according to the rough layout supplied.

1980, Henry C. Latimer, Production planning and repro mechanicals for offset printing, page 92:

We'll start with a simple mechanical for a standard 7" x 10" ad, using one block of copy, some display type, and one picture.

1982, Jerry Demoney, Susan E. Meyer, Pasteups & mechanicals: a step-by-step guide to preparing art for reproduction:

In order to produce the posters, the advertising agency purchases photographs, composition and artwork and fabricates such property to produce layouts and mechanicals.

2009, New York State Sales and Use Tax Law and Regulations:

(advertising) Manually created layout of artwork that is camera ready for photographic reproduction.


activation

activation (countable and uncountable, plural activations)

/ˌæktɪˈveɪʃən/

/ˌæktəˈveɪʃən/

using shopper activation to convert shoppers into buyers

(marketing) The promotion of a brand through an event or campaign.


astroturfing

From AstroTurf (“a synthetic substitute for grass”), a play on grass roots, as in “fake grass roots”. Attributed to U.S. Senator Lloyd Bentsen in an unidentified 1985 public statement: "[A] fellow from Texas can tell the difference between grassroots and Astroturf."

(originally US politics, now social media, marketing) The disguising of an orchestrated campaign as a "grass-roots" event, i.e., a spontaneous upwelling of public opinion.

Tarnung einer Kampagne als Volksbewegung


brand

en-verb

brand (third-person singular simple present brands, present participle branding, simple past and past participle branded)

brands (present singular third-person)
branding (participle present)
branded (participle past)
branded (past)

advertising research
brand
copy testing
global advertising
integrated marketing communications

From Middle English brand, from Old English brand (“fire; flame; burning; torch; sword”), from Proto-West Germanic *brand, from Proto-Germanic *brandaz (“flame; flaming; fire-brand; torch; sword”), from Proto-Indo-European *bʰrenu- (“to bubble forth; brew; spew forth; burn”).
Cognate with Scots brand, West Frisian brân (“fire”), Dutch brand, German Brand, Danish brand, Swedish brand (“blaze, fire”), Icelandic brandur, French brand (< Germanic). More distantly cognate with Proto-Slavic *gorěti (“to burn”).

der

They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.

(transitive, marketing) To associate a product or service with a trademark or other name and related images.


avail

en-noun

avail (countable and uncountable, plural avails)

From Middle English availen (“to be of use”), from Old French a (“to”) + vail from valoir (“to be worth”), from Latin valere (“to be worthy, strong”).

The salesperson at an affiliate TV station might prepare an avail which offers two weeks of spots in early and late news[…].

1994, Barry L. Sherman, Telecommunications Management: Broadcasting/cable and the New Technologies, →ISBN, page 353:

At an avail, the ad server plays out the MPEG-2 audio/video elementary streams.

2004, Walter S. Ciciora et al., Modern Cable Television Technology: Video, Voice, and Data Communications, →ISBN, page 123:

(television, advertising) An advertising slot or package.


e-

Etymology tree
Ancient Greek ἤλεκτρον (ḗlektron)bor.
Latin ēlectrum
Proto-Italic *-kos
Latin -cus
Latin -icus
New Latin ēlectricusbor.
English electric
English e-
Abbreviation of electric or electrical.

etymon

(marketing) Used to prefix product names, to indicate an electrified or all-electric variant of the product, particularly cars.

(marketing) Used to prefix product names, to indicate a battery-powered or onboard electric power source variant.


blast

en-noun

blast (countable and uncountable, plural blasts)

→ Irish: bleaist

From Middle English blast, blest, from Old English blǣst (“blowing, blast”), from Proto-West Germanic *blāstu, from Proto-Germanic *blēstuz (“blowing, blast”).
Cognate with West Frisian blast (“blast”), dialectal Dutch blast (“stubborn intent, drumming”), obsolete German Blast (“wind, blowing”), German blasen (“to blow”), Dutch blazen (“to blow”), Danish blæst (“wind”), French blaser (“to blunt, dull”). More at blow.

cog

an e-mail blast; a fax blast

(marketing) A promotional message sent to an entire mailing list.


click

en-verb

click (third-person singular simple present clicks, present participle clicking, simple past and past participle clicked)

clicks (present singular third-person)
clicking (participle present)
clicked (participle past)
clicked (past)

Imitative of the "click" sound; first recorded in the 1500s. Compare Saterland Frisian klikke (“to click”), Middle Dutch clicken (Modern Dutch: klikken (“to click”)), Old High German klecchen (Modern German: klecken, klicken (“to click”)), Danish klikke (“to click”), Swedish klicka (“to click”), Norwegian klikke (“to click”), Norwegian klekke (“to hatch”).

onomatopoeic

Imitative

Visit a location, call, or click www.example.com.

(transitive, computing, advertising) To visit (a website).


solution

en-noun

solution (countable and uncountable, plural solutions)

From Middle English solucioun, from Old French solucion (French solution), from Latin solūtiōnem, accusative singular of solūtiō, from the verb solvō. Compare solve, -tion.

there is nothing more permanent than a temporary solution

(marketing) A product, service or suite thereof, especially software.


conquest

en-verb

conquest (third-person singular simple present conquests, present participle conquesting, simple past and past participle conquested)

conquests (present singular third-person)
conquesting (participle present)
conquested (participle past)
conquested (past)

From Middle English conquest, from Old French conqueste (French conquête).

(marketing) To compete with an established competitor by placing advertisements for one's own products adjacent to editorial content relating to the competitor or by using terms and keywords for one's own products that are currently associated with the competitor.


convert

convert (third-person singular simple present converts, present participle converting, simple past and past participle converted)

converts (present singular third-person)
converting (participle present)
converted (participle past)
converted (past)

[kʰə̥ɱˈvɜːt]

From Old French convertir, from Latin converto (“turn around”).

Each time a user clicks on one of your adverts, you will be charged the bid amount whether the user converts or not.

(intransitive, marketing) To perform the action that an online advertisement is intended to induce; to reach the point of conversion.


eyeball

eyeballs (plural)
eye-ball (alternative obsolete)

From eye + ball. Compare Middle English balle off the eye, balle of þe eyȝe (“eyeball”, literally “ball of the eye”).

given enough eyeballs, all bugs are shallow

We need compelling content for the new Web site so we can attract more eyeballs.

When The Lord of the Rings: The Rings of Power debuted at the same time as House of the Dragon, much noise was made about which show attracted more eyeballs.

2022 October 17, Stuart Heritage, “Now it’s over, let’s come out and say it: The Rings of Power was a stinker”, in The Guardian:

(marketing, in the plural) A readership or viewership.


banner

banner (nominative singular)
bannery (nominative plural)
banneru (genitive singular)
bannerów (genitive plural)
bannerowi (dative singular)
bannerom (dative plural)
banner (accusative singular)
bannery (accusative plural)
bannerem (instrumental singular)
bannerami (instrumental plural)
bannerze (locative singular)
bannerach (locative plural)
bannerze (singular vocative)
bannery (plural vocative)

Unadapted borrowing from English banner.

(advertising, Internet) alternative spelling of baner


insight

en-noun

insight (countable and uncountable, plural insights)

From Middle English insight, insiht (“insight, mental vision, intelligence, understanding”), equivalent to in- + sight. Perhaps continuing Old English insiht (“narrative, argument, account”), from Proto-Germanic *insahtiz (“account, narrative, argument”). Compare West Frisian ynsjoch (“insight”), Dutch inzicht (“insight, awareness, view, opinion”), German Low German Insicht (“insight”), German Einsicht (“insight, knowledge, perception, understanding”), Danish indsigt (“insight”), Swedish insikt (“insight”), Icelandic innsýn (“insight”).

cog

(marketing) Knowledge (usually derived from consumer understanding) that a company applies in order to make a product or brand perform better and be more appealing to customers

Gespür

knowledge that a company applies to make a product or brand perform better


viral

“Efficient way to disseminate information? I don't think.”
“But it is,” Cayce insists. “The model's viral. ‘Deep niche.’ The venues would be carefully selected—”

2003, William Gibson, Pattern Recognition (Bigend cycle; book 1), New York: G. P. Putnam's Sons, →ISBN, page 85:

Still, the movie [Ralph Breaks the Internet] manages to locate some gentle satire in our culture's love-hate relationship with the internet. At one point, Ralph must attain a certain level of viral popularity, assisted by the BuzzFeed-esque content guru Yesss (Taraji P. Henson), and the movie is savvy about how accidental spikes in fame can turn into cynical algorithm manipulation.

2018 November 14, Jesse Hassenger, “Disney Goes Viral with an Ambitious, Overstuffed Wreck-It Ralph Sequel”, in The A.V. Club, archived from the original on 2019-11-21:

(advertising and marketing) Spread by word of mouth with minimal intervention, in order to create buzz and interest.

viral

advertising and marketing: spread by word of mouth


viral

2002, Nik Lever, Flash Mx Games: ActionScript for Artists, Focal Press, page 411,
Using the Flash ActiveX control in this way allows you as a developer to create desktop characters, email virals and screensavers.

2003, Dave Chaffey, Total E-Mail Marketing, Elsevier, page 2,
[M]ost virals are not seen as profiling and data collection exercises, since that would kill the impulse of forwarding to a friend.

2005, Russell Evans, Practical DV Filmmaking, Focal Press, page 289,
Music company virals are becoming commonplace as costs of promos force labels to reconsider how to target more directly to consumers.

(marketing) A video, image or text spread by "word of mouth" on the internet or by e-mail for humorous, political or marketing purposes.


viral

id-adj

viral (comparative lebih viral, superlative paling viral)

lebih viral (comparative)
paling viral (superlative)

(advertising, marketing, social media) circulated rapidly and widely from one user to another


hitchhike

hitchhikes (plural)
hitch-hike (alternative)

There are just too many diseases for each to have its own special organization, complete with radio hitchhikes, sponsored ads, expensive brochures, pledge cards, team captains and collection envelopes.

1952, Frank Emerson Andrews, Corporation Giving, page 183:

(radio, advertising) Alternative form of hitchhiker (“advertisement at the end of a programme”).


channel

→ Japanese: チャンネル (channeru)

→ Korean: 채널 (chaeneol)

→ Welsh: sianel

From Middle English chanel (also as canel, cannel, kanel), a borrowing from Old French chanel, canel, from Latin canālis (“groove; canal; channel”). Doublet of canal.

kanal

communication: single path provided by a transmission medium via physical separation

kanal

broadcasting: specific radio frequency or band of frequencies

distribution channel
distribution channel

(business, marketing) A distribution channel.


edgy

en-adj

edgy (comparative edgier, superlative edgiest)

edgier (comparative)
edgiest (superlative)

From edge + -y. Compare German eckig (“angular, edgy”).

(entertainment, advertising) Creatively challenging; cutting edge; leading edge.

(entertainment, advertising) On the edge between acceptable and offensive; pushing the boundaries of good taste; risqué.

provokující

on the edge between acceptable and offensive


pasko

From Spanish pascua, from Vulgar Latin pascua, from Latin pascha, from Ancient Greek πάσχα (páskha, “Passover”), from Aramaic פסחא (paskha), from Hebrew פסח (pesakh).

der

(marketing, retailing) the Christmas season


persona

en-noun

persona (plural personas or personae or personæ)

personas (plural)
personae (plural)
personæ (plural)

→ Japanese: ペルソナ (perusona)

Borrowed from Latin persōna (“mask; character”), of uncertain origin. Suggested to be from Etruscan 𐌘𐌄𐌓𐌔𐌖 (φersu, “mask; masked individual; actor”), which could be a loan from Ancient Greek πρόσωπον (prósōpon, “face; appearance; mask used in ancient theatre to denote a character or, more generally, a social role”). Doublet of person and parson.

der

To do so, your organization should create nuanced buyer personas for all relevant market segments or buyer groups that demonstrate affinity to your brand. These buyer personas should include standard demographic information […]

2014, Ira Kaufman, Chris Horton, Digital Marketing, page 128:

(marketing, user experience) An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.


persona

From English persona, ultimately from Latin persōna. Doublet with persoon (“person”).

(marketing, user experience) an imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them; a persona


spectacular

From Latin spectaculum (“a sight, show”) + -ar.

Here are a few examples of "spectaculars," or three-dimensional pieces, including those which have won awards […]

1966, Hanley Norins, The Compleat Copywriter:

(advertising) A pop-up (folded paper element) in material sent by postal mail.


organic

en-adj

organic (comparative more organic, superlative most organic)

more organic (comparative)
most organic (superlative)
organick (alternative)

From Middle English organic, organik, from Old French organique, from Latin organicus.

According to a recent survey by Jupiter Research, 80 percent of Web users get information from organic search results.

2008, Michael Masterson, MaryEllen Tribby, Changing the Channel: 12 Easy Ways to Make Millions for Your Business:

(Internet, marketing, of search results) Generated according to the ranking algorithms of a search engine, as opposed to deliberate promotional techniques e.g. by advertisers.


premium

de-adj

premium (indeclinable, predicative only)

(advertising, often in compounds) premium


halo

From Latin halōs, from Ancient Greek ἅλως (hálōs, “threshing floor; disk; disk of the sun or moon; ring of light around the sun or moon”), of unknown origin. The threshing floor's circular threshold or oxen walking on it in a circle gave rise to the other meanings. Used in English since 1563; the sense of light around someone’s head since 1646.

aureole

luminous disc around head of saints in paintings

massive astronomical compact halo object

massive astrophysical compact halo object

In both cases, they found that […] there was a halo effect (e.g., when a "low cholesterol" claim was made, consumers perceived other nutrients, such as fat, also to be at low levels when they were actually high). Andrews reported that these misleading halos were reduced only when the claims were accompanied by an evaluative disclosure […]

2016, National Academies of Sciences, Engineering, and Medicine, Health and Medicine Division, Food and Nutrition Board, Food Literacy: How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior?, page 51:

(advertising) The bias caused by the halo effect.


promotion

en-noun

promotion (countable and uncountable, plural promotions)

/pɹəˈmoʊʃən/

/pɹəˈməʊʃən/

Late Middle English, from Old French promocion, from Late Latin promotio, from Latin promoveo (“I move forward”).

The price cut is serving as a promotion of the manufacturer's new beverage varieties.

(marketing) An event intended to increase the reach or image of a product or brand.


voucher

From vouch + -er. The verb is from the noun.

Most agencies also have a vouchers department. It is its responsibility to obtain a copy of every advertisement that appears in print. It supplies the accounts department with the relevant newspaper or magazine, which is affixed to the agency's invoice for the space.

2014, Nigel Linacre, Advertising for Account Holders (RLE Marketing), page 9:

(advertising) A copy of a published advertisement sent by the agency to the client as proof of publication.


inorganic

/ɪnɔɹˈɡænɪk/

/ɪnɔːˈɡænɪk/

(Internet, marketing, of search results) Not generated by the ranking algorithms of a search engine, but deliberately by promotional techniques.


best practice

→ German: Best Practice

For the record: A best practice for account names is to use the organization's full name in the account name field—such as, Department of Usually Micro Managed Important Executive Secretaries.

2008, Joel Scott, David Lee, Scott Weiss, Microsoft Dynamics CRM 4 For Dummies, John Wiley, →ISBN, page 374:

(business, marketing) A well-defined procedure that is known to produce near-optimum results.


conversion

conversion (countable and uncountable, plural conversions)

From Middle English conversion, conversioun, borrowed from Anglo-Norman conversion, from Latin conversiō, from convertō.

обръщане

the act of having converted something or someone

המרת דת

to replace one religious faith with another

(marketing) An online advertising performance metric representing a visitor performing whatever the intended result of an ad is defined to be.


visual

visuals (plural)
visuall (alternative obsolete rare)

From Middle English vysual, from Old French, from Late Latin visualis (“of sight”), from Latin visus (“sight”), from videre (“to see”), past participle visus; see visage.


herald

From Latin heraldus, from Middle English herald, herauld, heraud, from Anglo-Norman heraud, from Old French heraut, hiraut (modern French héraut), from Frankish *heriwald, from Proto-Germanic *harjawaldaz, a compound consisting of Proto-Indo-European *ker- (“army”) + *h₂welh₁- (“to be strong”). Doublet of Harold and Harald; compare Walter, which has these elements reversed.

New this season will be a 20-sheet poster depicting 21 K-M elephants parading to local Chevrolet agencies. Deal calls for use of the 20-sheet on poster panels where the auto agency has space allotment. Smaller versions of the same art also will be used.
Circulation of Kelly-Miller heralds, which last season averaged between 5,000 and 6,000 copies per stand, will be in for one of the greatest boosts this year.

(advertising) A handbill consisting of an advertisement.


reader

From Middle English reder, redar, redere, redare, from Old English rēdere, rǣdere (“a reader; scholar; diviner”), from Proto-West Germanic *rādāri, equivalent to read + -er. Cognate with Saterland Frisian Räider (“advisor”), Dutch rader (“advisor”), German Rater (“advisor”).

(advertising) A newspaper advertisement designed to look like a news article rather than a commercial solicitation.


lifestyle

lifestyles (plural)
life style (alternative)
life-style (alternative)

(marketing) The totality of the likes and dislikes of a particular section of the market, especially when expressed in terms of the products and services that they would buy; a marketing strategy based on the self-image of such a group.


lifestyle

Unadapted borrowing from English lifestyle.


intercept

Borrowed from Latin interceptum, past participle of intercipiō.

(marketing) A form of market research where consumers are intercepted and interviewed in a retail store or mall.


bangtail

bangtails (plural)
bang tail (alternative)
bang-tail (alternative)

From bang + tail. The primary meaning refers to the sense bang (“fringe of hair cut across the forehead”).

(marketing) An envelope with a perforated flap on which promotional material is printed; the flap on such an envelope.


QPR

(marketing) Initialism of quality-price ratio.


Effie

Grey Advertising won gold Effies for General Foods' Dream Whip and Swift's Sizzlean, and a pair of gold Effies went to Ally & Gargano for MCI Telecommunications and Pentax.

(marketing) An annual award given for effective marketing.


cowcatcher

Hitchhiker and cowcatcher plugs will be considered.

National advertisers have probably been major contributors to this practice through the use of so-called hitchhike and cowcatcher announcements.

1945, Charles Harold Sandage, Radio Advertising for Retailers, page 185:

Sometime in the mid-40s, the Hummerts canceled Mr. Keen and Easy Aces from their early evening periods on CBS, which also killed my cowcatchers and hitchhikes.

2009, George Ansbro, I Have a Lady in the Balcony, page 138:

(radio, advertising) An advertisement at the start of a programme.


CTR

Remember Click-thru rate (CTR) is the number of people who click on an ad …

2008, Jerri L. Ledford, Google AdSense for Dummies, John Wiley & Sons, →ISBN:

click-through rate
click-through rate#English

(advertising) Initialism of click-through rate.


Brand

de-noun

Brand n or m (strong, genitive Brands, plural Brands)

Brands (genitive)
Brands (plural)
Brand (genitive)
Brands (plural)
Brand (definite nominative singular)
Brands (definite nominative plural)
Brands (genitive singular)
Brands (definite genitive plural)
Brand (dative singular)
Brands (dative definite plural)
Brand (accusative definite singular)
Brands (accusative definite plural)
Brand (nominative singular)
Brands (definite nominative plural)
Brand (genitive singular)
Brands (definite genitive plural)
Brand (dative singular)
Brands (dative definite plural)
Brand (accusative singular)
Brands (accusative definite plural)

Internationale Brands benutzen Schriftarten, deren Erfinder Laurenz Brunner heißt und in einem Szeneviertel der deutschen Hauptstadt jeder Mode trotzt.

2015 July 2, Daniele Muscionico, “Im Hinterhof mit Weitsicht”, in Die Zeit:

(marketing slang, otherwise unusual) brand


Promotion

Promotion f (genitive Promotion, plural Promotions)

Promotion (genitive)
Promotions (plural)
Promotion (nominative singular)
Promotions (definite nominative plural)
Promotion (genitive singular)
Promotions (definite genitive plural)
Promotion (dative singular)
Promotions (dative definite plural)
Promotion (accusative singular)
Promotions (accusative definite plural)

/pʁomɔʊ̯ʃn̩/


TC

(advertising) Initialism of till cancelled/countermanded.


hot button

hot buttons (plural)
hot-button (alternative)
hotbutton (alternative)

Registered as a trademark by American sales trainer Jack Lacy in 1956, first used in the 1940s.

not touch something with a ten-foot pole

Jack Lacey^([sic]), a top rating salesman, says that sales are made by touching off a “hot button” within the prospect’s mind.’

1944, Dental Items of Interest, volume 66, Dental Items of Interest Publishing Company, page 866:

So one way of producing conviction is to “find the hot button”— something the other person is currently interested in—and show him how your idea can help him get that.

1965, John D. Yeck, How to Get Profitable Ideas, McGraw-Hill, page 197:

Therefore, when a prospect is considering buying something, his main concern is what's in it for him. And he always has a dominant desire. There is something he is trying to do which is important to him. We call this dominant desire his “Hot Button.” Once you have found the Hot Button of your prospect, you build your presentation around it.

1975, Paul J. Micali, Hot Button Salesmanship, Dow Jones-Irwin, →ISBN, page 8:

(marketing, originally US) The principal desire that a salesman needs to "hit" in order to make a sale.


TGIF

(marketing) Initialism of Twitter, Google, iPhone/iPad or Instagram, Facebook.


guerrilla

en-adj

guerrilla (comparative more guerrilla, superlative most guerrilla)

more guerrilla (comparative)
most guerrilla (superlative)
guerilla (alternative)

Borrowed from Spanish guerrilla, diminutive of guerra (“war”), coined during the Peninsular War.

We took a very guerrilla approach to marketing Goin' Hollywood, in keeping with the irreverent tone of the game.

1989, Michael Wiese, Film & video marketing, page 445:

"Mozilla's marketing has been very guerrilla. You're not seeing it spend millions of dollars on TV. Instead, it's a powerful ground swell.

2005 February 28, “Firefox Continues To Chip Away At IE's Share”, in InformationWeek:

My style is more guerrilla. I grew up in a village, a very suppressed environment. I was like one of those young kids who hated the whole conventional way of doing things. So when I started to make films it was very hand-made, very fast.

2010 February 26, “A serious woman”, in The Times:

(marketing) Relating to, using, or typical of guerrilla marketing.


CPA

en-noun

CPA (countable and uncountable, plural CPAs)

(advertising) Abbreviation of cost per action.


collarette

collarettes (plural)
collaret (alternative)

(advertising) An advertising card fitted around the neck of a bottle.


EPS

extended problem-solving
extended problem-solving#English

(marketing) Initialism of extended problem-solving.


talker

From Middle English talkere, equivalent to talk + -er.

(marketing) A table talker or shelf-talker.


asu

asu (nominative singular)
asut (nominative plural)
asu (accusative nominative singular)
asut (accusative nominative plural)
asun (accusative genitive singular)
asut (accusative genitive plural)
asun (genitive singular)
asujen (genitive plural)
asua (partitive singular)
asuja (partitive plural)
asussa (inessive singular)
asuissa (inessive plural)
asusta (elative singular)
asuista (elative plural)
asuun (illative singular)
asuihin (illative plural)
asulla (adessive singular)
asuilla (adessive plural)
asulta (ablative singular)
asuilta (ablative plural)
asulle (allative singular)
asuille (allative plural)
asuna (essive singular)
asuina (essive plural)
asuksi (singular translative)
asuiksi (plural translative)
asutta (abessive singular)
asuitta (abessive plural)
asuin (instructive plural)
See the possessive forms below. (comitative)
asuni (nominative singular)
asuni (nominative plural)
asuni (accusative nominative singular)
asuni (accusative nominative plural)
asuni (accusative genitive singular)
asuni (accusative genitive plural)
asuni (genitive singular)
asujeni (genitive plural)
asuani (partitive singular)
asujani (partitive plural)
asussani (inessive singular)
asuissani (inessive plural)
asustani (elative singular)
asuistani (elative plural)
asuuni (illative singular)
asuihini (illative plural)
asullani (adessive singular)
asuillani (adessive plural)
asultani (ablative singular)
asuiltani (ablative plural)
asulleni (allative singular)
asuilleni (allative plural)
asunani (essive singular)
asuinani (essive plural)
asukseni (singular translative)
asuikseni (plural translative)
asuttani (abessive singular)
asuittani (abessive plural)
asuineni (comitative plural)
asusi (nominative singular)
asusi (nominative plural)
asusi (accusative nominative singular)
asusi (accusative nominative plural)
asusi (accusative genitive singular)
asusi (accusative genitive plural)
asusi (genitive singular)
asujesi (genitive plural)
asuasi (partitive singular)
asujasi (partitive plural)
asussasi (inessive singular)
asuissasi (inessive plural)
asustasi (elative singular)
asuistasi (elative plural)
asuusi (illative singular)
asuihisi (illative plural)
asullasi (adessive singular)
asuillasi (adessive plural)
asultasi (ablative singular)
asuiltasi (ablative plural)
asullesi (allative singular)
asuillesi (allative plural)
asunasi (essive singular)
asuinasi (essive plural)
asuksesi (singular translative)
asuiksesi (plural translative)
asuttasi (abessive singular)
asuittasi (abessive plural)
asuinesi (comitative plural)
asumme (nominative singular)
asumme (nominative plural)
asumme (accusative nominative singular)
asumme (accusative nominative plural)
asumme (accusative genitive singular)
asumme (accusative genitive plural)
asumme (genitive singular)
asujemme (genitive plural)
asuamme (partitive singular)
asujamme (partitive plural)
asussamme (inessive singular)
asuissamme (inessive plural)
asustamme (elative singular)
asuistamme (elative plural)
asuumme (illative singular)
asuihimme (illative plural)
asullamme (adessive singular)
asuillamme (adessive plural)
asultamme (ablative singular)
asuiltamme (ablative plural)
asullemme (allative singular)
asuillemme (allative plural)
asunamme (essive singular)
asuinamme (essive plural)
asuksemme (singular translative)
asuiksemme (plural translative)
asuttamme (abessive singular)
asuittamme (abessive plural)
asuinemme (comitative plural)
asunne (nominative singular)
asunne (nominative plural)
asunne (accusative nominative singular)
asunne (accusative nominative plural)
asunne (accusative genitive singular)
asunne (accusative genitive plural)
asunne (genitive singular)
asujenne (genitive plural)
asuanne (partitive singular)
asujanne (partitive plural)
asussanne (inessive singular)
asuissanne (inessive plural)
asustanne (elative singular)
asuistanne (elative plural)
asuunne (illative singular)
asuihinne (illative plural)
asullanne (adessive singular)
asuillanne (adessive plural)
asultanne (ablative singular)
asuiltanne (ablative plural)
asullenne (allative singular)
asuillenne (allative plural)
asunanne (essive singular)
asuinanne (essive plural)
asuksenne (singular translative)
asuiksenne (plural translative)
asuttanne (abessive singular)
asuittanne (abessive plural)
asuinenne (comitative plural)
asunsa (nominative singular)
asunsa (nominative plural)
asunsa (accusative nominative singular)
asunsa (accusative nominative plural)
asunsa (accusative genitive singular)
asunsa (accusative genitive plural)
asunsa (genitive singular)
asujensa (genitive plural)
asuaan (partitive singular)
asuansa (partitive singular)
asujaan (partitive plural)
asujansa (partitive plural)
asussaan (inessive singular)
asussansa (inessive singular)
asuissaan (inessive plural)
asuissansa (inessive plural)
asustaan (elative singular)
asustansa (elative singular)
asuistaan (elative plural)
asuistansa (elative plural)
asuunsa (illative singular)
asuihinsa (illative plural)
asullaan (adessive singular)
asullansa (adessive singular)
asuillaan (adessive plural)
asuillansa (adessive plural)
asultaan (ablative singular)
asultansa (ablative singular)
asuiltaan (ablative plural)
asuiltansa (ablative plural)
asulleen (allative singular)
asullensa (allative singular)
asuilleen (allative plural)
asuillensa (allative plural)
asunaan (essive singular)
asunansa (essive singular)
asuinaan (essive plural)
asuinansa (essive plural)
asukseen (singular translative)
asuksensa (singular translative)
asuikseen (plural translative)
asuiksensa (plural translative)
asuttaan (abessive singular)
asuttansa (abessive singular)
asuittaan (abessive plural)
asuittansa (abessive plural)
asuineen (comitative plural)
asuinensa (comitative plural)


commodity

commodity (countable and uncountable, plural commodities)

commodities (plural)
commoditie (alternative archaic)

→ Bulgarian: комодити (komoditi)

→ Czech: komodita

→ Indonesian: komoditas

→ Japanese: コモディティ (komoditi)

→ French: commodité

→ Portuguese: comódite

desc

→ Russian: коммодити (kommoditi), коммодитиз (kommoditiz)

→ Slovak: komodita

From Middle English commoditee, from Anglo-Norman commoditee, from Latin commoditās.

Although they were once in the forefront of consumer electronics, the calculators have become a mere commodity.

(marketing) Undifferentiated goods characterized by a low profit margin and (usually) fungibility, as distinguished from branded products not wholly fungible.


liner

From line (noun) + -er (relational suffix) or -er (measurement suffix) (sense 5).


francais

فرنچاءيس (Jawi)

From English franchise, from Middle English franchise, fraunchise, from Old French franchise (“freedom”), a derivative of franc (“free”).

(business, marketing) Positive influence on the buying behaviour of customers.


CPM

en-noun

CPM (countable and uncountable, plural CPMs)

(advertising) Initialism of cost per mille (“the cost of showing an advertisement one thousand times”).


pop-up advertisement

pop-up advertisement (plural pop-up advertisements)

(Internet, advertising) An advertisement that takes the form of a window that appears automatically on a computer screen when certain websites are visited.


lineup

The mid-size Chevelle lineup featured revised frontal styling and one new model, a Concours Estate Wagon that sported wood-grain exterior trim and a black-accented grille.

2008, J. “Kelly” Flory, Jr., American Cars, 1960-1972: Every Model, Year by Year, page 486:

If you look at its whole product lineup—cars, motorcycles, marine engines, lawn mowers , power generators, and so forth —Honda makes about 30 million engines a year worldwide.

2009, James E. Harbour, James V. Higgins, Factory Man, page 100:

If you decide that part of your portfolio should be in mutual funds, you can do a lot worse than going with T. Rowe Price's lineup of entirely load-free funds.

2011, Russell Wild, Exchange-Traded Funds For Dummies, page 46:

Let's take another example in this space looking at Dr.^([sic]) Pepper Snapple (DPS), which has a strong lineup of leading brands, including Snapple A&W Root Beer, 7UP, Hawaiian Punch, Sunkist, Country Time Lemonade, and Yoo‐hoo chocolate beverage against Monster Beverage Corporation (MNST), the high‐caffeine energy drink maker.

2012, John L. Person, Mastering the Stock Market, page 82:

Starbucks has continuously reshaped its lineup, tweaking its prices and introducing new offers like the Frappuccino, the Pumpkin Spice Latte, and the Oleato. These active adjustments to its lineup allow Starbucks to continue to deliver what customers need at prices they're willing to pay.

2023, Jean-Manuel Izaret, Arnab Sinha, Game Changer, page 193:

(marketing) The set of product options available from a particular manufacturer or under a particular brand name.


jingle

/ˈd͡ʒɪŋɡ(ə)l/

The verb, which is older than the noun, is from Middle English gyngle. Onomatopoeic; compare jangle.

That used-car dealership's jingle has been stuck in my head since we heard that song.

The best of friends become the worst of enemies when Barney makes a hilarious attack ad where he viciously pummels a cardboard cut-out of Homer before special guest star Linda Ronstadt joins the fun to both continue the attack on the helpless Homer stand-in and croon a slanderously accurate, insanely catchy jingle about how “Mr. Plow is a loser/And I think he is a boozer.”

2012 June 3, Nathan Rabin, “TV: Review: THE SIMPSONS (CLASSIC): “Mr. Plow” (season 4, episode 9; originally aired 11/19/1992)”, in (Please provide the book title or journal name):

(broadcasting, advertising, music) A memorable short song, or in some cases a snippet of a popular song with its lyrics modified, used for the purposes of advertising a product or service in a TV or radio commercial.


jingle

[ˈd͡ʒĩ.ɡoʊ̯]

Unadapted borrowing from English jingle.

(advertising) jingle (short, memorable song used in an advertisement)


diffusion

diffusion (countable and uncountable, plural diffusions)

Borrowed from Latin diffūsiō, from diffundō; can be decomposed as diffuse + -ion.

(marketing) The gradual spread and adoption of goods or services.


Black Friday

pt-noun

Black Friday f or (less common) m (plural Black Fridays)

Unadapted borrowing from English Black Friday.

ubor

(advertising, retailing) Black Friday (period with widespread discounts after the fourth Tuesday of November)


grapple

Lady Cheron looks at the cupboards. Both apple butter and apple jelly, as well as "grapple" (grape-apple) jelly are sitting in little mason jars on the top shelf.

1997 July 28, LadyCheron, “A Pawned Pond”, in alt.callahans (Usenet):

Bradley’s mother prefers grapple juice that is 25 percent grape and 75 percent apple.

2001, Charlene Beckmann, Esther Billings, “Menu of Problems: April 2001”, in Mathematics Teaching in the Middle School, volume 6, number 8, NCTM, →DOI, →ISSN, pages 464–472:

This is a bit like pouring grape juice from one pitcher and apple juice from another pitcher into a common pitcher. You'd end up with neither grape juice or apple juice, but with some new mixture possibly called grapple juice.

2009 March 31, Bruce A. Ware, Big Truths for Young Hearts, Crossway, →ISBN, pages 122–123:

The parrot plant shook its beak and leaves wildly, almost tipping itself and the little pot over, with drops of grapple juice spraying in all directions.

2010, Anthony E. Southby, Green Planet, page 153:

(marketing) A combination of grape and apple flavors.


branding

Unadapted borrowing from English branding.


close out

en-verb

close out (third-person singular simple present closes out, present participle closing out, simple past and past participle closed out)

closes out (present singular third-person)
closing out (participle present)
closed out (participle past)
closed out (past)

Sales people are taught how to close out the deal. Buyers are less well trained but protect themselves with processes that stop the seller from reaching this stage.

2017, Paul T. Steele, Tom Beasor, Business Negotiation: A Practical Workbook:

(transitive, marketing) Synonym of close (“to make a sale”).


hitchhiker

hitchhikers (plural)
hitch-hiker (alternative)

[…] and networks have taken steps to modify or eliminate the bunching of spots and commercials between programs which results from the use of hitchhikers and cowcatchers.

1945, Charles Harold Sandage, Radio Advertising for Retailers, page 186:

(radio, advertising) An advertisement at the end of a programme.


scamp

It did not matter that the scamp (simple illustrative line-drawing) it contained could have been done in the pub the night before.

2007, Adrian Mackay, Practice of Advertising, page 124:

From the scamps, the creative idea can be developed more fully into a proposal for an actual ad. This needs to be clear enough to present to the client.

2009, FCS: Advertising & Promotions L4, page 25:

(advertising) A preliminary design sketch.


franchise

en-noun

franchise (countable and uncountable, plural franchises)

From Middle English franchise, fraunchise, from Old French franchise (“freedom”), a derivative of franc (“free”). More at frank.

/ˈfɹænt͡ʃaɪ̯z/

Once a brand has established a consumer franchise and a brand image, it takes a long time for these to decay, as the image is maintained more by people's personal familiarity with and usage of the brand than by external marketing stimuli.

2000, John Philip Jones, Behind powerful brands: from strategy to campaign, page 80:

Warren Buffett teaches us that the best business to own, the one with the best long-term prospects is a franchise - one that sells a product or service that is needed or desired, has no close substitute, and yields profits that are unregulated.

2002, Robert G. Hagstrom, The Essential Buffett: Timeless Principles for the New Economy, page 26:

Certain other industries have no plant. Value derives entirely from brand franchise. (Consulting firms, engineering firms, and advertising agencies do not talk about the value of their franchise. Instead, they talk about "reputation".)

2007, Jack L. Treynor, Treynor on institutional investing, page 354:

(business, marketing) The positive influence on the buying behavior of customers exerted by the reputation of a company or a brand.


influencer

→ Azerbaijani: təsirçi (calque)

→ Dutch: influencer

→ French: influenceur (calque)

→ German: Influencer

→ Japanese: インフルエンサー (infuruensā)

→ Korean: 인플루언서 (inpeullueonseo)

→ Hungarian: influencer, influenszer

→ Polish: influencer

→ Spanish: influencer

→ Portuguese: influenciador (calque)

By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience — from the tens to low hundreds of thousands.

2018 November 11, Sapna Maheshwari, “Are You Ready for the Nanoinfluencers?”, in New York Times:

The idea of an influencer economy or streaming economy might have caused eyes to roll just a couple years ago, but the reality is that this segment of the economy is growing fast. More importantly, it is the part of the economy (and type of engagement) that is most appealing to the increasingly important millennial and Gen-Z cohorts.

2020 August 4, Sean Stein Smith, “Blockchain, TikTok, And The Influencer Economy - What Are The Connections?”, in Forbes:

Over the past year, mansions full of young influencers have proliferated across the United States (in Los Angeles, Dallas and Las Vegas) and around the world (France, the U.K., Mexico, Spain and Russia).

2020 December 11, Taylor Lorenz, “The New Influencer Capital of America”, in The New York Times, →ISSN:

(social media, marketing) A person who is able to influence consumption, lifestyle, or political preferences of their online audience by creating or engaging social media content, often as a part of a marketing campaign.

網紅 /网红 (mong⁵ hung⁴, literally “network celebrity”)

網紅 /网红 (wǎnghóng, literally “network celebrity”)


influencer

Unadapted borrowing from English influencer.


influencer

nl-noun

influencer m (plural influencers, diminutive influencertje n)

influencers (plural)
influencertje (diminutive neuter)


microchunk

(marketing) Part of a product or service made available separately from its traditional package.


microchunk

en-verb

microchunk (third-person singular simple present microchunks, present participle microchunking, simple past and past participle microchunked)

microchunks (present singular third-person)
microchunking (participle present)
microchunked (participle past)
microchunked (past)

If I were a television executive right now, I'd take my content, microchunk it, put a couple calls to a video ad server in the middle of it, and let it go wherever it wants to go.

2005, November 5, Fred Wilson, "The Future of Media (aka Please Take My RSS Feed)", AVC (blog)

(marketing, transitive) To split up a product or service sold traditionally as a package.


totem

Borrowed from English totem, from Ojibwe (o)doodem(an).

Após fazer o pedido no totem, o nome do cliente aparece em duas telas no fundo da loja, indicando em qual dos armários a bandeja estará disponível.

2023 November 5, Tina Bini, “O fenômeno chamado We Coffee e suas novas e tecnológicas lojas em São Paulo”, in CNN Brasil:

(marketing) e-kiosk (digital panel used for advertising or user interaction)


motivation

From French motivation.
Morphologically motivate + -ion

The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.

(advertising) A research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.

motivació

research rating that measures how a commercial affects consumer intention


communication mix

en-noun

communication mix (plural communication mixes)

You must know how to use the elements of the communication mix to communicate the product's existence, value and benefits to the target customers.

(marketing) The range of approaches and expressions of a marketing idea developed with the hope that it be effective in conveying the ideas to the diverse population of people who receive it.


top of mind awareness

Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.

(advertising) The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.


unaided awareness

Since the company was new and had only started advertising two weeks before the research began, it was not surprising to see low unaided awareness of the brand.

(advertising) In advertising research, recognition of a specific brand or product without being prompted with possible names.


aided awareness

Since respondents were asked specifically if they saw any of the company's ads in the aided awareness question, that score is higher than the one for unaided awareness.

(advertising) In advertising research, recognition of a specific brand or product from a list of possible names offered as a prompt.


brand image

brand image (countable and uncountable, plural brand images)

Whenever Sally drinks her favorite beer, Duff's brand image floods her senses with scenes of being on a hot beach drinking something refreshing.

(advertising) A consumer's perception of a brand.


brand linkage

brand linkage (countable and uncountable, plural brand linkages)

If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.

(advertising) The degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category.


brand stretch

brand stretch (countable and uncountable, plural brand stretches)

(advertising) the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image.


copy test

(advertising) A method of market research that predicts in-market performance of an advertisement before it airs.


day-after recall test

day-after recall test (plural day-after recall tests)

The day-after recall test is one of the original forms of advertising research, but few people still use it because the data and analysis are limited.

(advertising) A method of advertising research measuring the proportion of people who remember seeing an advertisement the day after it was shown on television.


dramatic structure

dramatic structure (countable and uncountable, plural dramatic structures)

The laptop ad that first showed an IT team with a problem and then showed FooCorp as the solution used emotional pivot as its dramatic structure.

(advertising) One of four formats used in commercials that are designed to affect the audience emotionally, not just rationally: emotional pivot, positive transition, emotional build, and sustained emotion.


emotional pivot

emotional pivot (plural emotional pivots)

IBM utilized the dramatic structure known as emotional pivot in their ads about a company needing to cut costs and IBM products being the solution.

(advertising) one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end.

(advertising) a narrative structure used in commercials known as “star-type” advertising.


entry point for the eye

entry point for the eye (plural entry points for the eye)

We thought the entry point for the eye in this ad would be the actress’ face, but it was actually her legs.

(advertising) The first spot in a print advertisement noticed by the reader.


experiential advertising

Commercials that make you want to run to the fridge for a soda or drive to the restaurant for a burger are examples of one type of experiential advertising.

(advertising) Commercials designed to evoke strong sensory responses from the audience as opposed to pitching a rational sales message.


picture sort

(advertising) A research tool used to assess the effectiveness of advertising by asking consumers to select the pictures that best describe a brand.


positive transition

The SUV ad featuring an ordinary man walking away from his ordinary home on his way to work, and then feeling like a daredevil behind the wheel of his SUV, utilizes a positive transition.

(advertising) One of four archetypal dramatic structures of commercials, characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use.

(advertising) A narrative structure used in commercials known as “supporting actor-type” advertising.


semantic network

semantic network (plural semantic networks)

Our semantic network results showed that the phrase “good cooks use it” in our commercials was increasing sales because it made people think “fresh” and “taste” which are two of our key attributes.

(advertising) A quantitative research technique that analyzes the data in a control cell against a test cell to determine how viewing an ad strengthens the linkages between related ideas in a product category.

quantitative research
quantitative research

(marketing) A quantitative research technique used to develop “selling pathways” to motivate sales.


stopping power

stopping power
stopping power (particle radiation)

The Victoria's Secret ad's racy image generated strong stopping power ratings.

(advertising) A research measure that captures a print advertisement's ability to grab the attention of the reader; also known as the attention rating.


subjective time

Instead of selecting an image for testing every 0.2 seconds, the new research team used a subjective time approach, selecting an image to represent each significant change in the ad, no matter how fast or slow the ad’s edits may be.

(advertising) A system by which intervals are measured by actions or emotions in a commercial for research purposes.


virtual consumption

When we see someone eat a hamburger in a commercial, we store that experience as having happened in reality when, in reality, it was a case of virtual consumption.

(advertising) The artificial memories created by experiential advertising.


copywriter

/ˈkɑːpiˌɹaɪtɚ/

LL-Q1860 (eng)-Flame, not lame-copywriter.wav

(marketing, advertising) A person who writes advertising copy (the text used in advertisements).


copywriter

cs-noun

copywriter m anim (female equivalent copywriterka, relational adjective copywriterský)

copywriterka (feminine)
copywriterský (adjective relational)
copywriter (nominative singular)
copywriteři (nominative plural)
copywritera (genitive singular)
copywriterů (genitive plural)
copywriterovi (dative singular)
copywriteru (dative singular)
copywriterům (dative plural)
copywritera (accusative singular)
copywritery (accusative plural)
copywritere (singular vocative)
copywriteři (plural vocative)
copywriterovi (locative singular)
copywriteru (locative singular)
copywriterech (locative plural)
copywriterem (instrumental singular)
copywritery (instrumental plural)

Unadapted borrowing from English copywriter.