asemoida

asemoin (first-person indicative present singular)
en asemoi (first-person indicative negative present singular)
olen asemoinut (first-person indicative perfect singular)
en ole asemoinut (first-person indicative negative perfect singular)
asemoit (indicative present second-person singular)
et asemoi (indicative negative present second-person singular)
olet asemoinut (indicative perfect second-person singular)
et ole asemoinut (indicative negative perfect second-person singular)
asemoi (indicative present singular third-person)
ei asemoi (indicative negative present singular third-person)
on asemoinut (indicative perfect singular third-person)
ei ole asemoinut (indicative negative perfect singular third-person)
asemoimme (first-person indicative plural present)
emme asemoi (first-person indicative negative plural present)
olemme asemoineet (first-person indicative perfect plural)
emme ole asemoineet (first-person indicative negative perfect plural)
asemoitte (indicative plural present second-person)
ette asemoi (indicative negative plural present second-person)
olette asemoineet (indicative perfect plural second-person)
ette ole asemoineet (indicative negative perfect plural second-person)
asemoivat (indicative plural present third-person)
eivät asemoi (indicative negative plural present third-person)
ovat asemoineet (indicative perfect plural third-person)
eivät ole asemoineet (indicative negative perfect plural third-person)
asemoidaan (indicative passive present)
ei asemoida (indicative negative passive present)
on asemoitu (indicative passive perfect)
ei ole asemoitu (indicative negative passive perfect)
asemoin (first-person indicative past singular)
en asemoinut (first-person indicative negative past singular)
olin asemoinut (first-person indicative pluperfect singular)
en ollut asemoinut (first-person indicative negative pluperfect singular)
asemoit (indicative past second-person singular)
et asemoinut (indicative negative past second-person singular)
olit asemoinut (indicative pluperfect second-person singular)
et ollut asemoinut (indicative negative pluperfect second-person singular)
asemoi (indicative past singular third-person)
ei asemoinut (indicative negative past singular third-person)
oli asemoinut (indicative pluperfect singular third-person)
ei ollut asemoinut (indicative negative pluperfect singular third-person)
asemoimme (first-person indicative past plural)
emme asemoineet (first-person indicative negative past plural)
olimme asemoineet (first-person indicative pluperfect plural)
emme olleet asemoineet (first-person indicative negative pluperfect plural)
asemoitte (indicative past plural second-person)
ette asemoineet (indicative negative past plural second-person)
olitte asemoineet (indicative pluperfect plural second-person)
ette olleet asemoineet (indicative negative pluperfect plural second-person)
asemoivat (indicative past plural third-person)
eivät asemoineet (indicative negative past plural third-person)
olivat asemoineet (indicative pluperfect plural third-person)
eivät olleet asemoineet (indicative negative pluperfect plural third-person)
asemoitiin (indicative passive past)
ei asemoitu (indicative negative passive past)
oli asemoitu (indicative passive pluperfect)
ei ollut asemoitu (indicative negative passive pluperfect)
asemoisin (conditional first-person present singular)
en asemoisi (conditional first-person negative present singular)
olisin asemoinut (conditional first-person perfect singular)
en olisi asemoinut (conditional first-person negative perfect singular)
asemoisit (conditional present second-person singular)
et asemoisi (conditional negative present second-person singular)
olisit asemoinut (conditional perfect second-person singular)
et olisi asemoinut (conditional negative perfect second-person singular)
asemoisi (conditional present singular third-person)
ei asemoisi (conditional negative present singular third-person)
olisi asemoinut (conditional perfect singular third-person)
ei olisi asemoinut (conditional negative perfect singular third-person)
asemoisimme (conditional first-person plural present)
emme asemoisi (conditional first-person negative plural present)
olisimme asemoineet (conditional first-person perfect plural)
emme olisi asemoineet (conditional first-person negative perfect plural)
asemoisitte (conditional plural present second-person)
ette asemoisi (conditional negative plural present second-person)
olisitte asemoineet (conditional perfect plural second-person)
ette olisi asemoineet (conditional negative perfect plural second-person)
asemoisivat (conditional plural present third-person)
eivät asemoisi (conditional negative plural present third-person)
olisivat asemoineet (conditional perfect plural third-person)
eivät olisi asemoineet (conditional negative perfect plural third-person)
asemoitaisiin (conditional passive present)
ei asemoitaisi (conditional negative passive present)
olisi asemoitu (conditional passive perfect)
ei olisi asemoitu (conditional negative passive perfect)
asemoi (imperative present second-person singular)
älä asemoi (imperative negative present second-person singular)
asemoikoon (imperative present singular third-person)
älköön asemoiko (imperative negative present singular third-person)
olkoon asemoinut (imperative perfect singular third-person)
älköön olko asemoinut (imperative negative perfect singular third-person)
asemoikaamme (first-person imperative plural present)
älkäämme asemoiko (first-person imperative negative plural present)
asemoikaa (imperative plural present second-person)
älkää asemoiko (imperative negative plural present second-person)
asemoikoot (imperative plural present third-person)
älkööt asemoiko (imperative negative plural present third-person)
olkoot asemoineet (imperative perfect plural third-person)
älkööt olko asemoineet (imperative negative perfect plural third-person)
asemoitakoon (imperative passive present)
älköön asemoitako (imperative negative passive present)
olkoon asemoitu (imperative passive perfect)
älköön olko asemoitu (imperative negative passive perfect)
asemoinen (first-person potential present singular)
en asemoine (first-person negative potential present singular)
lienen asemoinut (first-person perfect potential singular)
en liene asemoinut (first-person negative perfect potential singular)
asemoinet (potential present second-person singular)
et asemoine (negative potential present second-person singular)
lienet asemoinut (perfect potential second-person singular)
et liene asemoinut (negative perfect potential second-person singular)
asemoinee (potential present singular third-person)
ei asemoine (negative potential present singular third-person)
lienee asemoinut (perfect potential singular third-person)
ei liene asemoinut (negative perfect potential singular third-person)
asemoinemme (first-person plural potential present)
emme asemoine (first-person negative plural potential present)
lienemme asemoineet (first-person perfect plural potential)
emme liene asemoineet (first-person negative perfect plural potential)
asemoinette (plural potential present second-person)
ette asemoine (negative plural potential present second-person)
lienette asemoineet (perfect plural potential second-person)
ette liene asemoineet (negative perfect plural potential second-person)
asemoinevat (plural potential present third-person)
eivät asemoine (negative plural potential present third-person)
lienevät asemoineet (perfect plural potential third-person)
eivät liene asemoineet (negative perfect plural potential third-person)
asemoitaneen (passive potential present)
ei asemoitane (negative passive potential present)
lienee asemoitu (passive perfect potential)
ei liene asemoitu (negative passive perfect potential)
asemoida (infinitive infinitive-i)
asemoiva (active participle present)
asemoitava (participle passive present)
asemoidakseni (first-person possessive singular)
asemoidaksemme (first-person plural possessive)
asemoidaksesi (possessive second-person singular)
asemoidaksenne (plural possessive second-person)
asemoidakseen (possessive third-person)
asemoidaksensa (possessive third-person)
asemoinut (infinitive-i-long past)
asemoitu (infinitive-i-long past)
asemoidessa (inessive second-person)
asemoitaessa (inessive second-person)
asemoima (agent)
asemoidessani (first-person possessive singular)
asemoidessamme (first-person plural possessive)
asemoidessasi (possessive second-person singular)
asemoidessanne (plural possessive second-person)
asemoidessaan (possessive third-person)
asemoidessansa (possessive third-person)
asemoimaton (inessive negative second-person)
asemoiden (instructive second-person)
asemoimassa (inessive third-person)
asemoimasta (elative third-person)
asemoimaan (illative third-person)
asemoimalla (adessive third-person)
asemoimatta (abessive third-person)
asemoiman (instructive third-person)
asemoitaman (instructive third-person)
asemoiminen (fourth-person noun-from-verb)
asemoimaisillani (first-person possessive singular)
asemoimaisillamme (first-person plural possessive)
asemoimaisillasi (possessive second-person singular)
asemoimaisillanne (plural possessive second-person)
asemoimaisillaan (possessive third-person)
asemoimaisillansa (possessive third-person)

[ˈɑ̝s̠e̞ˌmo̞i̯dɑ̝(ʔ)]


power wall

The small outlet has to adopt such marketing strategems as a "power wall" displaying goods most in demand as customers enter, or positioned at the back of the store so that they are led past other goods that may catch their eye.

1996 March 15, “SMALL BUSINESS: How to fight back when competition gets tough”, in Globe and Mail, Toronto, page C9:

2007, Jennifer Marks, "Wal-Mart Adds Home Brand Exclusives," Home Textiles Today, High Point, vol. 28, no. 27 (29 Oct), p. 1,
The new layout features a "room solutions" orientation, navigational signage, lower-profile fixtures and "power walls" for key categories like towels.

(marketing) In retail selling, a large, visually appealing display of products intended to attract the interest of customers.

They're called "power walls"—those highly visible shelves behind convenience store cashiers. Tobacco companies pay big bucks to use them ($100 million in Canada in 2005), admitting the walls are their single most effective advertising tool.

2006 October 9, Jacqueline Nunes, “Can't find the smokes?”, in Maclean's, volume 119, number 40, page 26:

2008, "Tobacco "power wall" displays banned," at www.toronto.ca, (retrieved 2 June 2008),
When you go into your local convenience or grocery store after May 31, 2008, you'll notice the "power wall" displays of tobacco products behind the counter are gone.

(marketing, Canada) Behind retail sales counters in jurisdictions where tobacco advertising has been banned or heavily restricted, a prominent, enticing display of tobacco products.


target audience

en-noun

target audience (plural target audiences)

(media, marketing) The primary group of people for whom a publication, advertisement or other type of media is designed to appeal.


target group

(marketing) The primary group of people that something, usually an advertising campaign, is designed to appeal to.


cílová skupina

cílová skupina (nominative singular)
cílové skupiny (nominative plural)
cílové skupiny (genitive singular)
cílových skupin (genitive plural)
cílové skupině (dative singular)
cílovým skupinám (dative plural)
cílovou skupinu (accusative singular)
cílové skupiny (accusative plural)
cílová skupino (singular vocative)
cílové skupiny (plural vocative)
cílové skupině (locative singular)
cílových skupinách (locative plural)
cílovou skupinou (instrumental singular)
cílovými skupinami (instrumental plural)

(marketing) target audience, target group


qualitative research

(social sciences, marketing) A set of research techniques in which data is obtained from a relatively small group of respondents and not analyzed with statistical techniques.

kvalitativní výzkum

techniques not relying on statistical analysis


migratable

en-adj

migratable (comparative more migratable, superlative most migratable)

more migratable (comparative)
most migratable (superlative)

(computing, marketing) Suitable for being migrated.


product placement

en-noun

product placement (countable and uncountable, plural product placements)

(marketing) A form of advertising where a brand or product is incorporated into non-advertising media such as films.

การวางผลิตภัณฑ์ประกอบฉาก

gaan waang pà-lìt-dtà-pan bprà-gòp chàak


ฐาน

th-noun

ฐาน • (tǎan)

Borrowed from Pali ṭhāna (“base”). Cognate with Lao ຖານ (thān), Northern Thai ᨮᩣᨶ, ᨮᩣ᩠ᨶ.

(statistics, marketing) basis, elementary level


influencer marketing

(marketing) A form of marketing in which focus is placed on influencers—individuals that have influence over potential buyers—rather than the target market as a whole.


cold calling

(marketing) The practice of making unsolicited telephone calls or house calls to potential clients, voters or other groups in order to drum up custom or investigate intentions


marketize

en-verb

marketize (third-person singular simple present marketizes, present participle marketizing, simple past and past participle marketized)

marketizes (present singular third-person)
marketizing (participle present)
marketized (participle past)
marketized (past)
marketise (alternative)

"You have technology in [Chinese] universities, but people don't know what to do with it— how to marketize it."

2007, quoted in Thomas L Friedman, The World Is Flat: A Brief History of the Twenty-First Century, page 370

(business, marketing) To bring to market.


marketing collateral

(business, marketing) Printed matter used to present business information, e.g. leaflets, folders, brochures, fliers, fact sheets, and direct mailpieces.


trending

[…] the only conversation most people can keep track of is what’s trending on social media.

2015 September 28, Yesha Callahan, “Social Media Is Driving the TV Conversation”, in The New York Times:

(Internet, marketing) Popular or becoming more popular.


trending

(Internet, marketing) to be trending; to become popular


CPC

en-noun

CPC (countable and uncountable, plural CPCs)

CPCs (plural)
C.P.C. (alternative)
C. P. C. (alternative)

(Internet marketing) Initialism of cost per click.


contemporize

en-verb

contemporize (third-person singular simple present contemporizes, present participle contemporizing, simple past and past participle contemporized)

contemporizes (present singular third-person)
contemporizing (participle present)
contemporized (participle past)
contemporized (past)
contemporise (alternative)

Oscar Mayer tapped him to try to find some way to reposition bologna and other troubled meats that were declining in popularity and sales...when Drane began working on the project, his orders were to “figure out how to contemporize what we’ve got.”

2013, Michael Moss, “The Extraordinary Science of Addictive Junk Food”, in The New York Times Magazine:

(marketing) To modify, repackage, or present a well-known or traditional product or brand in a way that appeals to contemporary consumers.


street team

Companies can check the effectiveness of a street team by watching sales in the team's neighborhood. The team that doesn't get results won't get work.

2000, William Shaw, Westside: Young Men and Hip Hop in L.A., page 35:

Urban brands are hiring what they call "street teams" to go into ethnic communities, where there is a vital market, and target the underprivileged.

2005, Donny Deutsch with Peter Knobler, Often Wrong, Never in Doubt: Unleash the Business Rebel Within, page 157:

2008, Annie Zaleski, "Resolution No. '09", Riverfront Times, volume 33, number 1, January 1–7, 2009, page 37,
Get a street team who can handle online promotion and flyering.

(marketing) A marketing team that operates in less structured settings to promote a product or brand.


riposizionare

it-verb

riposizionàre (first-person singular present riposizióno, first-person singular past historic riposizionài, past participle riposizionàto, auxiliary avére)

riposizionàre (canonical)
riposizióno (first-person present singular)
riposizionài (first-person historic past singular)
riposizionàto (participle past)
avére (auxiliary)
riposizionàre (infinitive)
avére (auxiliary)
riposizionàndo (gerund)
riposizionànte (participle present)
riposizionàto (participle past)
riposizióno (first-person indicative present singular)
riposizióni (indicative present second-person singular)
riposizióna (indicative present singular third-person)
riposizioniàmo (first-person indicative plural present)
riposizionàte (indicative plural present second-person)
riposiziónano (indicative plural present third-person)
riposizionàvo (first-person imperfect indicative singular)
riposizionàvi (imperfect indicative second-person singular)
riposizionàva (imperfect indicative singular third-person)
riposizionavàmo (first-person imperfect indicative plural)
riposizionavàte (imperfect indicative plural second-person)
riposizionàvano (imperfect indicative plural third-person)
riposizionài (first-person historic indicative past singular)
riposizionàsti (historic indicative past second-person singular)
riposizionò (historic indicative past singular third-person)
riposizionàmmo (first-person historic indicative past plural)
riposizionàste (historic indicative past plural second-person)
riposizionàrono (historic indicative past plural third-person)
riposizionerò (first-person future indicative singular)
riposizionerài (future indicative second-person singular)
riposizionerà (future indicative singular third-person)
riposizionerémo (first-person future indicative plural)
riposizioneréte (future indicative plural second-person)
riposizionerànno (future indicative plural third-person)
riposizionerèi (conditional first-person singular)
riposizionerésti (conditional second-person singular)
riposizionerèbbe (conditional singular third-person)
riposizionerébbe (conditional singular third-person)
riposizionerémmo (conditional first-person plural)
riposizioneréste (conditional plural second-person)
riposizionerèbbero (conditional plural third-person)
riposizionerébbero (conditional plural third-person)
riposizióni (first-person present singular subjunctive)
riposizióni (present second-person singular subjunctive)
riposizióni (present singular subjunctive third-person)
riposizioniàmo (first-person plural present subjunctive)
riposizioniàte (plural present second-person subjunctive)
riposiziónino (plural present subjunctive third-person)
riposizionàssi (first-person imperfect singular subjunctive)
riposizionàssi (imperfect second-person singular subjunctive)
riposizionàsse (imperfect singular subjunctive third-person)
riposizionàssimo (first-person imperfect plural subjunctive)
riposizionàste (imperfect plural second-person subjunctive)
riposizionàssero (imperfect plural subjunctive third-person)
riposizióna (imperative second-person singular)
riposizióni (formal imperative second-person-semantically singular third-person)
riposizioniàmo (first-person imperative plural)
riposizionàte (imperative plural second-person)
riposiziónino (formal imperative plural second-person-semantically third-person)
riposizionàre (imperative negative second-person singular)
riposizióni (formal imperative negative second-person-semantically singular third-person)
riposizioniàmo (first-person imperative negative plural)
riposizionàte (imperative negative plural second-person)
riposiziónino (formal imperative negative plural second-person-semantically third-person)


microtargeting

Microtargeting involves obtaining an extensive amount of information—much more than was possible before the use of high-speed computers and relatively cheap databases—about potential groups of voters. The leading Republican microtargeting firm is called TargetPoint Consulting, Inc.

2008, Barbara Bardes, Mack Shelley, Steffen Schmidt, American Government and Politics Today: The Essentials 2008, Cengage Learning, →ISBN, page 198:

Against these macro forces that structure presidential and congressional campaigns (among other races), campaign managers must find the best tools and make the best use of data to target their core voters with campaign messages. Nowadays, campaign managers are debating the impact of microtargeting and various other targeting tools. Some managers argue that technological advances empower them to send specific and highly personalized messages to particular segments of the electorate in more efficient ways than ever.

2016, William J. Feltus, Kenneth M. Goldstein, Matthew Dallek, Inside Campaigns: Elections through the Eyes of Political Professionals, CQ Press, →ISBN:

The increased prevalence and importance of data-driven microtargeting have had consequences for the character of Canadian political parties and the party system. In this era of electoral-professional parties, data-driven microtargeting, strategic political communication, and message control now dominate to the point that they determine even the most mundane of party activities (Flanagan 2014).

2017, Alex Marland, Thierry Giasson, Anna Lennox Esselment, Permanent Campaigning in Canada, Vancouver: UBC Press, →ISBN, page 61:

Microtargeting has also enabled advertisers to discriminate in ways that are hard for regulators to catch.

2023 April 6, Julia Angwin, “If It’s Advertised to You Online, You Probably Shouldn’t Buy It. Here’s Why.”, in The New York Times, →ISSN:

(politics, marketing) The targeting of small, specific demographics on a person-by-person basis.


multibrand

Ms. Hoffman, of the Sloan Center, said the multibrand retailing approach of Sephora is still viable, because […] Sephora has invested heavily in its own brand.

2007 October 1, Bob Tedeschi, “When Beauty Is More Than a Click Deep”, in New York Times:


EIK

(real estate advertising) A kitchen with room for a table and chairs, or with a counter meant for eating on and room for barstools.


targetability

en-noun

targetability (usually uncountable, plural targetabilities)

Digital signs, Ms. Senese said, offer “immense creativity, flexibility and targetability for different demographics, which was really never an option for out-of-home advertising.”

2007 January 11, Louise Story, “Digital Billboard Up Ahead: New-Wave Sign or Hazard?”, in New York Times:

(marketing) The potential to be aimed at or customised for a specific market.


midroll

midrolls (plural)
mid-roll (alternative)

He says he has never used an edited thumbnail, inserted a midroll ad or tried to chase any kind of YouTube trend.

2024 May 23, Chris Almeida, “They’re Ignoring MrBeast’s Rules of YouTube, and Thriving”, in The New York Times, →ISSN:

(Internet, advertising) An advertisement that interrupts an online video, playing before the video resumes.


snackable

en-adj

snackable (comparative more snackable, superlative most snackable)

more snackable (comparative)
most snackable (superlative)

LL-Q1860 (eng)-Flame, not lame-snackable.wav

Media is bite-size (or snackable). Content has to be consumable or people don't know how to fit it into their day.

2007, Brian Reich, Dan Solomon, Media Rules!:

(marketing) Suitable for viewing or consuming in small portions.


consol

(business, marketing) Clipping of consolidation, only used in names of corporations.


consol

(business, marketing) Clipping of consolidated, only used in names of corporations.


blanding

Regardless, we are left with the lesson that "Branding," not "Blanding" is what America voters want and hence your choice is really Rand Paul who brands libertarian values that represent American individual fortitude and people progress via social-political activities far better than conservative Power Prejudice.

2016, Dale Benjamin Drakeford, POWER POSITIVE Moments That Document Nicely Why You Must Invest Your Vote In Bernie Sanders, page 40:

There would have been revisions, more testing, and more revisions until the joy and spontaneity would have been squeezed from the design: blanding as opposed to branding.

2002, Paula Scher, Make It Bigger, page 94:

The Blanding of Branding
Cause marketing isn't the only thing we see too much of today; we see too much of everything. A typical grocery store carries 61 varieties of sunscreen, […]

2010, Jason Saul, Social Innovation, Inc., page 99:

Sometimes logos are refreshed to respond to new visual trends, as, for example, many elaborate visuals have been recently changed into more simple designs, leading to a situation known as 'blanding' and characterised by the adoption of less distinctive but more modern fonts which simplified logos, such as in the case of Balmain and Burberry.

2024, Alice Dallabona, Luxury Fashion Marketing and Branding: A Strategic Approach:

(marketing, informal) The development of a brand that is characterless and unappealing.


bounceback

List management company and rental order service. Includes AMERICAN CONSUMER (10,372,518 names) covering such subject lists as horticultural products, art prints, books, jewelry and fashion items, diet products, beauty and cosmetics, housewares and gifts, general merchandise, catalog offers, bouncebacks, […]

1977, Richard D. Millican, National Mailing-list Houses, page 5:

It is not unusual to get as high as 15 or 20 percent return in bounceback orders if customer satisfaction with the original order is high and the appeal for a follow-up order is strong.

1991, Herman Holtz, Starting and Building Your Catalog Sales Business, page 11:

Bouncebacks encourage customers […]

1996, Night Club & Bar, volume 12, page 16:

(marketing) A customized order form sent out with previously ordered goods, encouraging the customer to make a further order, perhaps motivated by a discount or free gift.


masstige

(marketing) A class of products that are affordable for the general consumer but positioned as luxury goods.


brandless

(marketing) Without a brand; unbranded, generic.


prosumer

(marketing, of a consumer product) Targeted at serious, enthusiastic consumers, incorporating professional features but often modified for non-professional use.

(marketing, of a consumer product) High-end.


subbrand

Julie Gilhart, the fashion director of Barneys New York, has been wearing one this week from A/X, one of the Armani subbrands.

2007 February 8, Eric Wilson, “Yes, You Do Look Fat”, in New York Times:


vertical market

en-noun

vertical market (plural vertical markets)

The market for point-of-sale terminals is a vertical market.

(marketing) A market made up of similar businesses and customers with particular specialized needs.


horizontal market

horizontal market (plural horizontal markets)

The market for wordprocessors is a horizontal market.

(marketing) A market that encompasses a wide variety of industries.


product differentiation

product differentiation (countable and uncountable, plural product differentiations)

(economics, marketing) Perceived differences between the product of one firm and that of its rivals so that some customers value it more.

(economics, marketing) The process of creating such differences.


tuotedifferointi

tuotedifferointi (nominative singular)
tuotedifferoinnit (nominative plural)
tuotedifferointi (accusative nominative singular)
tuotedifferoinnit (accusative nominative plural)
tuotedifferoinnin (accusative genitive singular)
tuotedifferoinnit (accusative genitive plural)
tuotedifferoinnin (genitive singular)
tuotedifferointien (genitive plural)
tuotedifferointia (partitive singular)
tuotedifferointeja (partitive plural)
tuotedifferoinnissa (inessive singular)
tuotedifferoinneissa (inessive plural)
tuotedifferoinnista (elative singular)
tuotedifferoinneista (elative plural)
tuotedifferointiin (illative singular)
tuotedifferointeihin (illative plural)
tuotedifferoinnilla (adessive singular)
tuotedifferoinneilla (adessive plural)
tuotedifferoinnilta (ablative singular)
tuotedifferoinneilta (ablative plural)
tuotedifferoinnille (allative singular)
tuotedifferoinneille (allative plural)
tuotedifferointina (essive singular)
tuotedifferointeina (essive plural)
tuotedifferoinniksi (singular translative)
tuotedifferoinneiksi (plural translative)
tuotedifferoinnitta (abessive singular)
tuotedifferoinneitta (abessive plural)
tuotedifferoinnein (instructive plural)
See the possessive forms below. (comitative)
tuotedifferointini (nominative singular)
tuotedifferointini (nominative plural)
tuotedifferointini (accusative nominative singular)
tuotedifferointini (accusative nominative plural)
tuotedifferointini (accusative genitive singular)
tuotedifferointini (accusative genitive plural)
tuotedifferointini (genitive singular)
tuotedifferointieni (genitive plural)
tuotedifferointiani (partitive singular)
tuotedifferointejani (partitive plural)
tuotedifferoinnissani (inessive singular)
tuotedifferoinneissani (inessive plural)
tuotedifferoinnistani (elative singular)
tuotedifferoinneistani (elative plural)
tuotedifferointiini (illative singular)
tuotedifferointeihini (illative plural)
tuotedifferoinnillani (adessive singular)
tuotedifferoinneillani (adessive plural)
tuotedifferoinniltani (ablative singular)
tuotedifferoinneiltani (ablative plural)
tuotedifferoinnilleni (allative singular)
tuotedifferoinneilleni (allative plural)
tuotedifferointinani (essive singular)
tuotedifferointeinani (essive plural)
tuotedifferoinnikseni (singular translative)
tuotedifferoinneikseni (plural translative)
tuotedifferoinnittani (abessive singular)
tuotedifferoinneittani (abessive plural)
tuotedifferointeineni (comitative plural)
tuotedifferointisi (nominative singular)
tuotedifferointisi (nominative plural)
tuotedifferointisi (accusative nominative singular)
tuotedifferointisi (accusative nominative plural)
tuotedifferointisi (accusative genitive singular)
tuotedifferointisi (accusative genitive plural)
tuotedifferointisi (genitive singular)
tuotedifferointiesi (genitive plural)
tuotedifferointiasi (partitive singular)
tuotedifferointejasi (partitive plural)
tuotedifferoinnissasi (inessive singular)
tuotedifferoinneissasi (inessive plural)
tuotedifferoinnistasi (elative singular)
tuotedifferoinneistasi (elative plural)
tuotedifferointiisi (illative singular)
tuotedifferointeihisi (illative plural)
tuotedifferoinnillasi (adessive singular)
tuotedifferoinneillasi (adessive plural)
tuotedifferoinniltasi (ablative singular)
tuotedifferoinneiltasi (ablative plural)
tuotedifferoinnillesi (allative singular)
tuotedifferoinneillesi (allative plural)
tuotedifferointinasi (essive singular)
tuotedifferointeinasi (essive plural)
tuotedifferoinniksesi (singular translative)
tuotedifferoinneiksesi (plural translative)
tuotedifferoinnittasi (abessive singular)
tuotedifferoinneittasi (abessive plural)
tuotedifferointeinesi (comitative plural)
tuotedifferointimme (nominative singular)
tuotedifferointimme (nominative plural)
tuotedifferointimme (accusative nominative singular)
tuotedifferointimme (accusative nominative plural)
tuotedifferointimme (accusative genitive singular)
tuotedifferointimme (accusative genitive plural)
tuotedifferointimme (genitive singular)
tuotedifferointiemme (genitive plural)
tuotedifferointiamme (partitive singular)
tuotedifferointejamme (partitive plural)
tuotedifferoinnissamme (inessive singular)
tuotedifferoinneissamme (inessive plural)
tuotedifferoinnistamme (elative singular)
tuotedifferoinneistamme (elative plural)
tuotedifferointiimme (illative singular)
tuotedifferointeihimme (illative plural)
tuotedifferoinnillamme (adessive singular)
tuotedifferoinneillamme (adessive plural)
tuotedifferoinniltamme (ablative singular)
tuotedifferoinneiltamme (ablative plural)
tuotedifferoinnillemme (allative singular)
tuotedifferoinneillemme (allative plural)
tuotedifferointinamme (essive singular)
tuotedifferointeinamme (essive plural)
tuotedifferoinniksemme (singular translative)
tuotedifferoinneiksemme (plural translative)
tuotedifferoinnittamme (abessive singular)
tuotedifferoinneittamme (abessive plural)
tuotedifferointeinemme (comitative plural)
tuotedifferointinne (nominative singular)
tuotedifferointinne (nominative plural)
tuotedifferointinne (accusative nominative singular)
tuotedifferointinne (accusative nominative plural)
tuotedifferointinne (accusative genitive singular)
tuotedifferointinne (accusative genitive plural)
tuotedifferointinne (genitive singular)
tuotedifferointienne (genitive plural)
tuotedifferointianne (partitive singular)
tuotedifferointejanne (partitive plural)
tuotedifferoinnissanne (inessive singular)
tuotedifferoinneissanne (inessive plural)
tuotedifferoinnistanne (elative singular)
tuotedifferoinneistanne (elative plural)
tuotedifferointiinne (illative singular)
tuotedifferointeihinne (illative plural)
tuotedifferoinnillanne (adessive singular)
tuotedifferoinneillanne (adessive plural)
tuotedifferoinniltanne (ablative singular)
tuotedifferoinneiltanne (ablative plural)
tuotedifferoinnillenne (allative singular)
tuotedifferoinneillenne (allative plural)
tuotedifferointinanne (essive singular)
tuotedifferointeinanne (essive plural)
tuotedifferoinniksenne (singular translative)
tuotedifferoinneiksenne (plural translative)
tuotedifferoinnittanne (abessive singular)
tuotedifferoinneittanne (abessive plural)
tuotedifferointeinenne (comitative plural)
tuotedifferointinsa (nominative singular)
tuotedifferointinsa (nominative plural)
tuotedifferointinsa (accusative nominative singular)
tuotedifferointinsa (accusative nominative plural)
tuotedifferointinsa (accusative genitive singular)
tuotedifferointinsa (accusative genitive plural)
tuotedifferointinsa (genitive singular)
tuotedifferointiensa (genitive plural)
tuotedifferointiaan (partitive singular)
tuotedifferointiansa (partitive singular)
tuotedifferointejaan (partitive plural)
tuotedifferointejansa (partitive plural)
tuotedifferoinnissaan (inessive singular)
tuotedifferoinnissansa (inessive singular)
tuotedifferoinneissaan (inessive plural)
tuotedifferoinneissansa (inessive plural)
tuotedifferoinnistaan (elative singular)
tuotedifferoinnistansa (elative singular)
tuotedifferoinneistaan (elative plural)
tuotedifferoinneistansa (elative plural)
tuotedifferointiinsa (illative singular)
tuotedifferointeihinsa (illative plural)
tuotedifferoinnillaan (adessive singular)
tuotedifferoinnillansa (adessive singular)
tuotedifferoinneillaan (adessive plural)
tuotedifferoinneillansa (adessive plural)
tuotedifferoinniltaan (ablative singular)
tuotedifferoinniltansa (ablative singular)
tuotedifferoinneiltaan (ablative plural)
tuotedifferoinneiltansa (ablative plural)
tuotedifferoinnilleen (allative singular)
tuotedifferoinnillensa (allative singular)
tuotedifferoinneilleen (allative plural)
tuotedifferoinneillensa (allative plural)
tuotedifferointinaan (essive singular)
tuotedifferointinansa (essive singular)
tuotedifferointeinaan (essive plural)
tuotedifferointeinansa (essive plural)
tuotedifferoinnikseen (singular translative)
tuotedifferoinniksensa (singular translative)
tuotedifferoinneikseen (plural translative)
tuotedifferoinneiksensa (plural translative)
tuotedifferoinnittaan (abessive singular)
tuotedifferoinnittansa (abessive singular)
tuotedifferoinneittaan (abessive plural)
tuotedifferoinneittansa (abessive plural)
tuotedifferointeineen (comitative plural)
tuotedifferointeinensa (comitative plural)

product differentiation
product differentiation


horizontalize

en-verb

horizontalize (third-person singular simple present horizontalizes, present participle horizontalizing, simple past and past participle horizontalized)

horizontalizes (present singular third-person)
horizontalizing (participle present)
horizontalized (participle past)
horizontalized (past)

LL-Q1860 (eng)-Flame, not lame-horizontalize.wav

(transitive, marketing) To adapt to a horizontal market.


overbrand

overbrand (third-person singular simple present overbrands, present participle overbranding, simple past and past participle overbranded)

overbrands (present singular third-person)
overbranding (participle present)
overbranded (participle past)
overbranded (past)

"They had overbranded and had too many branding levels with three different divisions and all of their products using the ITT prefix," says Hayes Roth...

2006, Ronald J Alsop, The 18 Immutable Laws of Corporate Reputation:

If the product name is mentioned more than once in a sound bite and in the narration, you've more than likely overbranded it. Don't overburden your expert.

2007, Neil Henry, American carnival: journalism under siege in an age of new media:

The good news is that overbranding and the absence of a coherent brand strategy are an obvious problem, if not a crisis. Anyone can count brands...

2008, David A Aaker, Spanning Silos: The New CMO Imperative:

(marketing) To use too many brands (proprietary names in marketing).


promoção

→ Tetum: promosaun

From Latin promotiōnem, from prōmoveō (“I move forward”).

(marketing) promotion (event intended to increase the reach or image of a product or brand)


プロモーション

(marketing) promotion, advertising materials or messages intended to increase sales


ad inventory

(advertising) The types of advertisements (web banners) that can be displayed.


keystone pricing

(business, marketing) A pricing method where the price is doubled at each level of distribution.


bottle glorifier

en-noun

bottle glorifier (plural bottle glorifiers)

The bottle glorifier features a solar motor that runs on ambient bar light, which oscillates the brand logo. A small flashing LED is also positioned on the ....

2000 February 21, “AJS & Assoc. of Reedsburg.”, in Modern Brewery Age:

The 18-year-old has other product-specific materials, such as a review from F. Paul Pacult's The Spirit Journal and wood bottle glorifier sets.

2001 September 1, “Fall into Whiskey”, in Beverage Industry:

Also highlighting the brand's core convenience and health aspects are a 2-ft. shelf organizer and a bottle glorifier with suction cups

2003 April 1, “A Drink to your health”, in Point of Purchase:

(marketing, alcoholic beverages) A display that is designed to fit on a bottle, typically with a cut-out area to hold the bottle in position.


verticalize

en-verb

verticalize (third-person singular simple present verticalizes, present participle verticalizing, simple past and past participle verticalized)

verticalizes (present singular third-person)
verticalizing (participle present)
verticalized (participle past)
verticalized (past)

(transitive, marketing) To adapt to a vertical market.


direct marketing

In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.

2013 May 25, “No hiding place”, in The Economist, volume 407, number 8837, page 74:

(business, marketing) Marketing that reaches potential buyers by communications directly addressed to the consumer or customer.

直效營銷 /直效营销

marketing that reaches customers by direct communication


clickstream

“My clickstream data is sensitive information,” she told Mr. Zaneis, “and it belongs to me.”

2007 May 12, Dan Mitchell, quoting Kaliya Hamlin, “Online Ads vs. Privacy”, in New York Times:

Clickstream analytics are usually monitored on an aggregate basis. Server-based clickstream analysis provides valuable insight into visitor behavior. For instance, by learning which paths users most frequently take on a site and which routes lead to sales, you can make changes in content and calls to action[…]

2017, Jan Zimmerman, Deborah Ng, Social Media Marketing All-in-One For Dummies, John Wiley & Sons, →ISBN:

(computing, marketing) A profile of a user's activity in a web browser or other software, based on what is clicked.


iklan

→ Tetum: iklan

From Arabic إِعْلَان (ʔiʕlān). Coined by Indonesian journalist Soedardjo Tjokrosisworo in 1951 with intention to replace adpertensi (current spelling advertensi). As the pronunciation of syllable-final ⟨k⟩ is ambiguous for many speakers of Indonesian, it triggers the spelling pronunciation with a hard /k/.

bor

Arabic إِعْلَان (ʔiʕlān)

coinage

(advertising) advertisement (commercial solicitation)

mengiklankan [agent focus + causative benefactive]

periklanan [causative passive + resultative


海報

/xaɪ̯²¹⁴⁻²¹ pɑʊ̯⁵¹/

/hɔːi̯³⁵ pou̯³³/

/hai⁵³⁻⁴⁴ po²¹/

/hai⁵⁵⁴⁻²⁴ po⁴¹/

/hai⁵³⁻⁴⁴ po²¹/

/hai⁵³⁻⁴⁴ po¹¹/

/hai⁴¹⁻⁴⁴ pɤ²¹/

/hai⁵²⁻³⁵ po²¹³/

/xaɪ̯²¹⁴⁻²¹ pɑʊ̯⁵¹/

/hɔːi̯³⁵ pou̯³³/

/hai⁵³⁻⁴⁴ po²¹/

/hai⁵⁵⁴⁻²⁴ po⁴¹/

/hai⁵³⁻⁴⁴ po²¹/

/hai⁵³⁻⁴⁴ po¹¹/

/hai⁴¹⁻⁴⁴ pɤ²¹/

/hai⁵²⁻³⁵ po²¹³/

(advertising, decoration) poster; placard


family size

Near-synonyms: multiserve, multiserving

(marketing, singular only, often attributive) A size for a container of goods, among the largest sizes meant for sale to a householder consumer.


fun size

fun-size (alternative)
funsize (alternative)
fun-sized (alternative)

(singular only, marketing euphemistic) A small size.


accepted pairing

en-noun

accepted pairing (plural accepted pairings)

(advertising) A technique in which two or more competing products are compared in such a manner that certain good qualities are connected, while one product is made to appear more beneficial or desirable than its competitors.


mailpack

(marketing) A collection of published, printed materials, and sometimes other objects, placed in a container (typically an envelope) and sent through the mail to a specific person or postal address.


sunblush

(marketing, of tomatoes) Partially sun-dried.


DAU

(Internet, marketing) Initialism of daily active user.


off brand

(marketing) A brand other than a famous one, for a product or service for which a famous brand exists.


packshot

packshots (plural)
pack shot (alternative)

(advertising) A still or moving close-up of a (usually packaged) product, used to portray the product in advertising.


eslogan

eslogan (absolutive indefinite)
eslogana (absolutive indefinite singular)
esloganak (absolutive indefinite plural)
esloganek (ergative indefinite)
esloganak (ergative indefinite singular)
esloganek (ergative indefinite plural)
eslogani (dative indefinite)
esloganari (dative indefinite singular)
esloganei (dative indefinite plural)
esloganen (genitive indefinite)
esloganaren (genitive indefinite singular)
esloganen (genitive indefinite plural)
esloganekin (comitative indefinite)
esloganarekin (comitative indefinite singular)
esloganekin (comitative indefinite plural)
esloganengatik (causative indefinite)
esloganarengatik (causative indefinite singular)
esloganengatik (causative indefinite plural)
esloganentzat (benefactive indefinite)
esloganarentzat (benefactive indefinite singular)
esloganentzat (benefactive indefinite plural)
esloganez (indefinite instrumental)
esloganaz (indefinite instrumental singular)
esloganez (indefinite instrumental plural)
esloganetan (indefinite inessive)
esloganean (indefinite inessive singular)
esloganetan (indefinite inessive plural)
esloganetako (indefinite locative)
esloganeko (indefinite locative singular)
esloganetako (indefinite locative plural)
esloganetara (allative indefinite)
esloganera (allative indefinite singular)
esloganetara (allative indefinite plural)
esloganetaraino (indefinite terminative)
esloganeraino (indefinite singular terminative)
esloganetaraino (indefinite plural terminative)
esloganetarantz (directive indefinite)
esloganerantz (directive indefinite singular)
esloganetarantz (directive indefinite plural)
esloganetarako (destinative indefinite)
esloganerako (destinative indefinite singular)
esloganetarako (destinative indefinite plural)
esloganetatik (ablative indefinite)
esloganetik (ablative indefinite singular)
esloganetatik (ablative indefinite plural)
esloganik (indefinite partitive)
eslogantzat (indefinite prolative)
slogan (alternative)

Borrowed from Spanish eslogan, from English slogan.


eslogan

es-noun

eslogan m (plural eslógans or eslóganes)

eslógans (plural)
eslóganes (plural)
slogan (alternative)


consumer good

fast-moving consumer goods

At a shopping mall, one can purchase all kinds of consumer goods.

The basket of consumer goods in the United States Consumer Price Index has changed little this year.

This is a result of a switch from High Street to online retailing, requiring consumer goods to be delivered to the door from large-scale distribution parks that have sufficient traffic to justify a rail terminal.

2024 January 10, 'Industry Insider', “Success built on liberalisation and market freedom”, in RAIL, number 1000, page 69:

(business, marketing, chiefly in the plural) Goods that are meant to be sold to consumers or end-users.


multibranded

This allows active sales outside of established territories and multibranded retailing in order to open up competition across the automotive value chain.

2005, Chris Fill, Marketing communications: engagements, strategies and practice:

(marketing) Existing under multiple brands.


CTM

en-noun

CTM (countable and uncountable, plural CTMs)

(Canada, finance, marketing) Abbreviation of Canadian Tire Money.


boxing day

LL-Q1860 (eng)-Flame, not lame-boxing day.wav

(business, marketing) The day or days (boxing week) following Christmas (December 25th) when stores have large reductions.


boxing week

LL-Q1860 (eng)-Flame, not lame-boxing week.wav

Derived from boxing day (“the day after Christmas”).

(business, marketing) The period after Christmas (December 25th) until New Year's (or longer), when stores offer large discounts.


MIR

MIR (countable and uncountable, plural MIRs)


price point

price points (plural)
pricepoint (alternative)

Our cracker shelves need some things at the 5.99 price point, both an upscale product and a very large size mid-range brand.

The big-box stores are selling our $120 price-point items at $99 or less.

(marketing, chiefly US) A price, viewed as one of a number of prices for related retail goods.


price point

en-verb

price point (third-person singular simple present price points, present participle price pointing, simple past and past participle price pointed)

price points (present singular third-person)
price pointing (participle present)
price pointed (participle past)
price pointed (past)
pricepoint (alternative)

(marketing, chiefly US) To set price points on goods; to engage in price-lining.


virality

en-noun

virality (usually uncountable, plural viralities)

The point is virality—content so outlandish that people can’t help but talk about it.

2020 April 7, Sophie Gilbert, “The Most-Watched Show in America Is a Moral Failure”, in The Atlantic:

(advertising, marketing) The state or condition of being viral; tendency to spread by word of mouth.

viralité

the state or condition of being viral; tendency to spread by word of mouth


TAP

TAP (countable and uncountable, plural TAPs)

(advertising) Initialism of total audience package: an offering that includes ads broadcast during every part of the schedule.


reklamować

reklamować (infinitive)
reklamuję (present singular)
reklamujemy (plural present)
reklamujesz (present singular)
reklamujecie (plural present)
reklamuje (present singular third-person)
reklamują (plural present third-person)
reklamuje się (impersonal present)
reklamowałem (masculine past singular)
-(e)m reklamował (masculine past singular)
reklamowałam (feminine past singular)
-(e)m reklamowała (feminine past singular)
reklamowałom (neuter past singular)
-(e)m reklamowało (neuter past singular)
reklamowaliśmy (past plural virile)
-(e)śmy reklamowali (past plural virile)
reklamowałyśmy (nonvirile past plural)
-(e)śmy reklamowały (nonvirile past plural)
reklamowałeś (masculine past singular)
-(e)ś reklamował (masculine past singular)
reklamowałaś (feminine past singular)
-(e)ś reklamowała (feminine past singular)
reklamowałoś (neuter past singular)
-(e)ś reklamowało (neuter past singular)
reklamowaliście (past plural virile)
-(e)ście reklamowali (past plural virile)
reklamowałyście (nonvirile past plural)
-(e)ście reklamowały (nonvirile past plural)
reklamował (masculine past singular third-person)
reklamowała (feminine past singular third-person)
reklamowało (neuter past singular third-person)
reklamowali (past plural third-person virile)
reklamowały (nonvirile past plural third-person)
reklamowano (impersonal past)
będę reklamował (future masculine singular)
będę reklamować (future masculine singular)
będę reklamowała (feminine future singular)
będę reklamować (feminine future singular)
będę reklamowało (future neuter singular)
będę reklamować (future neuter singular)
będziemy reklamowali (future plural virile)
będziemy reklamować (future plural virile)
będziemy reklamowały (future nonvirile plural)
będziemy reklamować (future nonvirile plural)
będziesz reklamował (future masculine singular)
będziesz reklamować (future masculine singular)
będziesz reklamowała (feminine future singular)
będziesz reklamować (feminine future singular)
będziesz reklamowało (future neuter singular)
będziesz reklamować (future neuter singular)
będziecie reklamowali (future plural virile)
będziecie reklamować (future plural virile)
będziecie reklamowały (future nonvirile plural)
będziecie reklamować (future nonvirile plural)
będzie reklamował (future masculine singular third-person)
będzie reklamować (future masculine singular third-person)
będzie reklamowała (feminine future singular third-person)
będzie reklamować (feminine future singular third-person)
będzie reklamowało (future neuter singular third-person)
będzie reklamować (future neuter singular third-person)
będą reklamowali (future plural third-person virile)
będą reklamować (future plural third-person virile)
będą reklamowały (future nonvirile plural third-person)
będą reklamować (future nonvirile plural third-person)
będzie reklamować się (future impersonal)
reklamowałbym (conditional masculine singular)
bym reklamował (conditional masculine singular)
reklamowałabym (conditional feminine singular)
bym reklamowała (conditional feminine singular)
reklamowałobym (conditional neuter singular)
bym reklamowało (conditional neuter singular)
reklamowalibyśmy (conditional plural virile)
byśmy reklamowali (conditional plural virile)
reklamowałybyśmy (conditional nonvirile plural)
byśmy reklamowały (conditional nonvirile plural)
reklamowałbyś (conditional masculine singular)
byś reklamował (conditional masculine singular)
reklamowałabyś (conditional feminine singular)
byś reklamowała (conditional feminine singular)
reklamowałobyś (conditional neuter singular)
byś reklamowało (conditional neuter singular)
reklamowalibyście (conditional plural virile)
byście reklamowali (conditional plural virile)
reklamowałybyście (conditional nonvirile plural)
byście reklamowały (conditional nonvirile plural)
reklamowałby (conditional masculine singular third-person)
by reklamował (conditional masculine singular third-person)
reklamowałaby (conditional feminine singular third-person)
by reklamowała (conditional feminine singular third-person)
reklamowałoby (conditional neuter singular third-person)
by reklamowało (conditional neuter singular third-person)
reklamowaliby (conditional plural third-person virile)
by reklamowali (conditional plural third-person virile)
reklamowałyby (conditional nonvirile plural third-person)
by reklamowały (conditional nonvirile plural third-person)
reklamowano by (conditional impersonal)
niech reklamuję (imperative singular)
reklamujmy (imperative plural)
reklamuj (imperative singular)
reklamujcie (imperative plural)
niech reklamuje (imperative singular third-person)
niech reklamują (imperative plural third-person)
reklamujący (active adjectival masculine participle singular)
reklamująca (active adjectival feminine participle singular)
reklamujące (active adjectival neuter participle singular)
reklamujący (active adjectival participle plural virile)
reklamujące (active adjectival nonvirile participle plural)
reklamowany (adjectival masculine participle passive singular)
reklamowana (adjectival feminine participle passive singular)
reklamowane (adjectival neuter participle passive singular)
reklamowani (adjectival participle passive plural virile)
reklamowane (adjectival nonvirile participle passive plural)
reklamując (adjectival contemporary participle)
reklamowanie (noun-from-verb)

(reflexive with się, advertising) to self-promote


white label

US, 20th century. Originally used for musical vinyl records whose labels had been torn off or covered with a white label by competing DJs to conceal which records they were using.

(marketing) Being a generically manufactured product, rebranded with the marketer's or retailer's trade dress: synonym of private label.


landing page

A good international landing page should have languages in some type of graphic that all browsers can read, followed by a selection of other languages that the user can shoot to quickly.

1996, Robert F. Breedlove, Web Programming Unleashed, Indianapolis: Sams.net, page 910:

When the user arrives at that landing page the content is not generic (as the home page will be) but specific

2007, Richard Gay with Alan Charlesworth and Rita Esen, Online marketing: a customer-led approach, page 294:

Your most important information on the landing page should be above the fold.

2008, Susan Sweeney, 101 Ways to Promote Your Tourism Business Web Site, page 104:

If they see their user-generated scent of information (keywords) on a website's landing page, they believe the page will help ... Searchers become confident that the landing page is giving them what they need.

2009, Shari Thurow with Nick Musica, When Search Meets Web Usability, page 71:

Is your landing page clearly about that keyword, and is the keyword used repeatedly on the landing page?

2010, Perry S. Marshall with Bryan Todd, Ultimate Guide to Google Ad Words, page 110:

(web design, marketing) A web page at which a user first arrives at a website, now especially one optimized for a marketing campaign or for lead generation.


organic salt

(informal, marketing) table salt that has no additives


sticker price

(marketing) A price displayed on or near merchandise indicating a price at which the merchandise is offered for sale.


unit price

After 10 years, a unit price of between 40p-50p could reduce the number of alcohol-related deaths in Wales by 200-250, she said.

2010 April 28, Tom Bodden, “Health minister Edwina Hart wants law to force up the price of alcohol in Wales”, in Daily Post:

(business, marketing) The price of a standard amount of a good, as of weight or volume. (For example, if the price of a package of biscuits is 100 pesos and the package's net weight is 250 grams, then the biscuits' unit price per kilo is 400 pesos.)


strawbana

a strawbana smoothie

(informal or marketing) A mixture of strawberry and banana.


quảng cáo

[kwaːŋ˧˨ kaːw˨˩˦]

[waːŋ˨˩˦ kaːw˦˥]

Sino-Vietnamese word from 廣告, composed of 廣 (“broad”) and 告 (“to announce”), Japanese 広告 (kōkoku).


quảng cáo

[kwaːŋ˧˨ kaːw˨˩˦]

[waːŋ˨˩˦ kaːw˦˥]


concepting

(advertising, nonstandard) The generation of new ideas.


Slogan

de-noun

Slogan m (strong, genitive Slogans, plural Slogans)

Slogans (genitive)
Slogans (plural)
Slogan (nominative singular)
Slogans (definite nominative plural)
Slogans (genitive singular)
Slogans (definite genitive plural)
Slogan (dative singular)
Slogans (dative definite plural)
Slogan (accusative singular)
Slogans (accusative definite plural)

/ˈslɔʊ̯.ɡən/

(advertising) slogan (phrase associated with a product)


microcopy

en-noun

microcopy (countable and uncountable, plural microcopies)

If your microcopy isn't getting the job done, you'll lose users—and all the marketing in the world might not get you a second chance.

2013, Smashing Magazine, Designing Better UX:

(uncountable, marketing) Very short copy.


baner

baner (nominative singular)
banery (nominative plural)
baneru (genitive singular)
banerów (genitive plural)
banerowi (dative singular)
banerom (dative plural)
baner (accusative singular)
banery (accusative plural)
banerem (instrumental singular)
banerami (instrumental plural)
banerze (locative singular)
banerach (locative plural)
banerze (singular vocative)
banery (plural vocative)
banner (alternative)


babysitter test

"We set out to create a remote that passes the babysitter test," says Klarke, director of marketing and development for Harmony remotes.

2006 June 29, “At last, new remotes that are 'universal'”, in Baltimore Sun, retrieved 2010-08-25, page 5D:

I call it the babysitter test. Can I give a remote control to a 15-year-old, gum-snapping Valley Girl and explain, clearly and succinctly in less than 3 minutes, how she can watch TV? Without getting a panicked call when American Idol begins? TiVo passes the test.

2006 November 1, Jim Louderback, “Does the PC Belong in the Living Room?”, in PC Magazine, retrieved 2010-08-25:

At the devices’ launch, the company claimed this ease of use would pass “the babysitter test” of making TVs and DVD players intuitive to use.

2010 May 25, Matt Warman, “Bose bids to simplify home cinema”, in telegraph.co.uk, retrieved 2010-08-25:

(idiomatic, manufacturing, marketing) A test for the ease of use of household appliances.


marketspace

From market + space, modelled on marketplace.

(Internet, marketing) A virtual marketplace on the Internet.


conversion rate

conversion rate (plural conversion rates)

(marketing) The proportion of visitors to a website who take an action desired by the marketers, such as buying a product or subscribing to a newsletter.


preroll

preroll (countable and uncountable, plural prerolls)

prerolls (plural)
pre-roll (alternative)

Are ads that play before video clips, known as prerolls, more effective when paired with banner ads?

2009 July 27, Brooks Barnes, “Lab Watches Web Surfers to See Which Ads Work”, in New York Times:

(Internet, advertising, countable) An advertisement that plays before the main content.


文案

/wən³⁵ ˀän⁵¹/

/bun²⁴⁻²² an²¹/

/bun²⁴⁻²² an⁴¹/

/bun¹³⁻²² an²¹/

/bun²⁴⁻¹¹ an¹¹/

/bun²³⁻³³ an²¹/

/wən³⁵ ˀän⁵¹/

/bun²⁴⁻²² an²¹/

/bun²⁴⁻²² an⁴¹/

/bun¹³⁻²² an²¹/

/bun²⁴⁻¹¹ an¹¹/

/bun²³⁻³³ an²¹/

寫文案

写文案


Cyber Monday

(US, marketing) The Monday after Thanksgiving, regarded as a day when many people shop online.

الِاثْنَيْن الْإِلِكْتْرُونِيّ

the Monday after Thanksgiving, regarded as a day when many people shop online


perpetual beta

(marketing) A marketing strategy in which a maker of computer software or hardware repeatedly launches early versions of new products as a product development feedback method.


dwell time

dwell time (usually uncountable, plural dwell times)

The length of time that a thing or person remains in a given state.

(Internet, marketing) The amount of time that a user spends on a certain page or site.


hyperphysical

en-adj

hyperphysical (comparative more hyperphysical, superlative most hyperphysical)

more hyperphysical (comparative)
most hyperphysical (superlative)

In the post-pandemic present, the key to success is undoubtedly the "hyperphysical" shops, the macro trend, identified by The Future Laboratory and reported by Vogue Business, which describes retail spaces so spectacular that visiting them is an emotional experience. From Balenciaga's pink fur-clad pop-ups to Jacquemus' bag vending machines: at a time when many consumers have yet to abandon e-commerce as their preferred mode of purchase, hyperphysical retailing is catalysing the attention of younger consumers.

2022 May 5, Lucy Shaw, “The future of retail is "hyperphysical"”, in Nss magazine:

Additionally, the store can lead to an immersive brand activation environment, with the digital and physical environment converging more and more. Some of this discussion involves concepts such as hyperphysical stores (where the tangible aspects are highly visible and sensorial) and other leans more toward the ‘store of the future’, with increased technology integration.

2024, Ana Roncha, “Fashion brand management”, in Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, Liz Gee, editors, Fashion Management: A Strategic Approach, London: Bloomsbury, →ISBN, page 104:

(business, marketing, retail, often fashion) Highly stimulating, offering intense or abundant visual, tactile, or other physical stimulation.


RTB

(advertising) Initialism of real-time bidding.


uplevel

(marketing) Having greater capabilities or a higher version number.


downlevel

The downlevel Gillette Good News subbrand works in part because the rest of the razor line is positioned (and thus elevated) by the Gillette Sensor.

2012, David A. Aaker, Building Strong Brands:

(marketing) Having lesser capabilities or a lower version number.


premiumization

“The pace of premiumization has slowed,” he said.

2009 March 8, Andrew Martin, “Reaching for the Bottom Shelf”, in New York Times:

(marketing) The move towards more expensive premium products.


Superstitial

Over 10% of viewers have visited the truth site through one of these Superstitial ads.

2003 June, K. M. Ribisl, “The Potential of the Internet as a Medium to Encourage and Discourage Youth Tobacco Use”, in Tobacco Control, volume 12, page i55:

[T]he value of superstitials, say, or any type of out-of-banner rich media ad, is just as potent as it was two years ago.

2005 September 19, Gavin O'Malley, “Pace Thyself”, in MediaPost, retrieved 2011-08-12:

A revolutionary new idea can eventually become a mainstay in our media options. For example, I executed the first Unicast superstitial back in 1998 to promote the Universal Pictures movie “The Mummy.”

2006 April 24, Pam Stein, “Innovative Media Plans”, in iMEDIA Connection, retrieved 2011-08-12:

(advertising, often capitalized, sometimes used attributively) A proprietary standard in online advertising created by Unicast, featuring animation and interactivity; advertising produced under this standard.


CDP

en:Constitutional Democratic Party (disambiguation)

customer data platform
w:customer data platform

(marketing) Initialism of customer data platform.


third screen

(marketing, business) The screen of a mobile device (as opposed to earlier television and computer screens), regarded as a means of transmitting advertisements etc.


early adopter

(marketing, business) A person who begins using a product or service at or around the time it becomes available.


geotarget

en-verb

geotarget (third-person singular simple present geotargets, present participle geotargeting, simple past and past participle geotargeted)

geotargets (present singular third-person)
geotargeting (participle present)
geotargeted (participle past)
geotargeted (past)

(transitive, Internet, marketing) To target (an Internet user) with specific content for a geographic location.


U-pick

From u (“an abbreviation of you”) + pick.

com

an abbreviation of <i class="Latn mention" lang="en">you</i>

I live near a U-pick strawberry farm.

(agriculture, marketing) Of a farm operation, in which a customer can harvest the produce they wish to purchase.


Green Monday

LL-Q1860 (eng)-Flame, not lame-Green Monday.wav

From green in its sense of “environmentally friendly”.

(US, marketing) The Monday before Christmas, used as a shopping event to order last-minute gifts for shipping before Christmas Day.


mainosteksti

mainosteksti (nominative singular)
mainostekstit (nominative plural)
mainosteksti (accusative nominative singular)
mainostekstit (accusative nominative plural)
mainostekstin (accusative genitive singular)
mainostekstit (accusative genitive plural)
mainostekstin (genitive singular)
mainostekstien (genitive plural)
mainostekstiä (partitive singular)
mainostekstejä (partitive plural)
mainostekstissä (inessive singular)
mainosteksteissä (inessive plural)
mainostekstistä (elative singular)
mainosteksteistä (elative plural)
mainostekstiin (illative singular)
mainosteksteihin (illative plural)
mainostekstillä (adessive singular)
mainosteksteillä (adessive plural)
mainostekstiltä (ablative singular)
mainosteksteiltä (ablative plural)
mainostekstille (allative singular)
mainosteksteille (allative plural)
mainostekstinä (essive singular)
mainosteksteinä (essive plural)
mainostekstiksi (singular translative)
mainosteksteiksi (plural translative)
mainostekstittä (abessive singular)
mainosteksteittä (abessive plural)
mainostekstein (instructive plural)
See the possessive forms below. (comitative)
mainostekstini (nominative singular)
mainostekstini (nominative plural)
mainostekstini (accusative nominative singular)
mainostekstini (accusative nominative plural)
mainostekstini (accusative genitive singular)
mainostekstini (accusative genitive plural)
mainostekstini (genitive singular)
mainostekstieni (genitive plural)
mainostekstiäni (partitive singular)
mainostekstejäni (partitive plural)
mainostekstissäni (inessive singular)
mainosteksteissäni (inessive plural)
mainostekstistäni (elative singular)
mainosteksteistäni (elative plural)
mainostekstiini (illative singular)
mainosteksteihini (illative plural)
mainostekstilläni (adessive singular)
mainosteksteilläni (adessive plural)
mainostekstiltäni (ablative singular)
mainosteksteiltäni (ablative plural)
mainostekstilleni (allative singular)
mainosteksteilleni (allative plural)
mainostekstinäni (essive singular)
mainosteksteinäni (essive plural)
mainostekstikseni (singular translative)
mainosteksteikseni (plural translative)
mainostekstittäni (abessive singular)
mainosteksteittäni (abessive plural)
mainosteksteineni (comitative plural)
mainostekstisi (nominative singular)
mainostekstisi (nominative plural)
mainostekstisi (accusative nominative singular)
mainostekstisi (accusative nominative plural)
mainostekstisi (accusative genitive singular)
mainostekstisi (accusative genitive plural)
mainostekstisi (genitive singular)
mainostekstiesi (genitive plural)
mainostekstiäsi (partitive singular)
mainostekstejäsi (partitive plural)
mainostekstissäsi (inessive singular)
mainosteksteissäsi (inessive plural)
mainostekstistäsi (elative singular)
mainosteksteistäsi (elative plural)
mainostekstiisi (illative singular)
mainosteksteihisi (illative plural)
mainostekstilläsi (adessive singular)
mainosteksteilläsi (adessive plural)
mainostekstiltäsi (ablative singular)
mainosteksteiltäsi (ablative plural)
mainostekstillesi (allative singular)
mainosteksteillesi (allative plural)
mainostekstinäsi (essive singular)
mainosteksteinäsi (essive plural)
mainostekstiksesi (singular translative)
mainosteksteiksesi (plural translative)
mainostekstittäsi (abessive singular)
mainosteksteittäsi (abessive plural)
mainosteksteinesi (comitative plural)
mainostekstimme (nominative singular)
mainostekstimme (nominative plural)
mainostekstimme (accusative nominative singular)
mainostekstimme (accusative nominative plural)
mainostekstimme (accusative genitive singular)
mainostekstimme (accusative genitive plural)
mainostekstimme (genitive singular)
mainostekstiemme (genitive plural)
mainostekstiämme (partitive singular)
mainostekstejämme (partitive plural)
mainostekstissämme (inessive singular)
mainosteksteissämme (inessive plural)
mainostekstistämme (elative singular)
mainosteksteistämme (elative plural)
mainostekstiimme (illative singular)
mainosteksteihimme (illative plural)
mainostekstillämme (adessive singular)
mainosteksteillämme (adessive plural)
mainostekstiltämme (ablative singular)
mainosteksteiltämme (ablative plural)
mainostekstillemme (allative singular)
mainosteksteillemme (allative plural)
mainostekstinämme (essive singular)
mainosteksteinämme (essive plural)
mainostekstiksemme (singular translative)
mainosteksteiksemme (plural translative)
mainostekstittämme (abessive singular)
mainosteksteittämme (abessive plural)
mainosteksteinemme (comitative plural)
mainostekstinne (nominative singular)
mainostekstinne (nominative plural)
mainostekstinne (accusative nominative singular)
mainostekstinne (accusative nominative plural)
mainostekstinne (accusative genitive singular)
mainostekstinne (accusative genitive plural)
mainostekstinne (genitive singular)
mainostekstienne (genitive plural)
mainostekstiänne (partitive singular)
mainostekstejänne (partitive plural)
mainostekstissänne (inessive singular)
mainosteksteissänne (inessive plural)
mainostekstistänne (elative singular)
mainosteksteistänne (elative plural)
mainostekstiinne (illative singular)
mainosteksteihinne (illative plural)
mainostekstillänne (adessive singular)
mainosteksteillänne (adessive plural)
mainostekstiltänne (ablative singular)
mainosteksteiltänne (ablative plural)
mainostekstillenne (allative singular)
mainosteksteillenne (allative plural)
mainostekstinänne (essive singular)
mainosteksteinänne (essive plural)
mainostekstiksenne (singular translative)
mainosteksteiksenne (plural translative)
mainostekstittänne (abessive singular)
mainosteksteittänne (abessive plural)
mainosteksteinenne (comitative plural)
mainostekstinsä (nominative singular)
mainostekstinsä (nominative plural)
mainostekstinsä (accusative nominative singular)
mainostekstinsä (accusative nominative plural)
mainostekstinsä (accusative genitive singular)
mainostekstinsä (accusative genitive plural)
mainostekstinsä (genitive singular)
mainostekstiensä (genitive plural)
mainostekstiään (partitive singular)
mainostekstiänsä (partitive singular)
mainostekstejään (partitive plural)
mainostekstejänsä (partitive plural)
mainostekstissään (inessive singular)
mainostekstissänsä (inessive singular)
mainosteksteissään (inessive plural)
mainosteksteissänsä (inessive plural)
mainostekstistään (elative singular)
mainostekstistänsä (elative singular)
mainosteksteistään (elative plural)
mainosteksteistänsä (elative plural)
mainostekstiinsä (illative singular)
mainosteksteihinsä (illative plural)
mainostekstillään (adessive singular)
mainostekstillänsä (adessive singular)
mainosteksteillään (adessive plural)
mainosteksteillänsä (adessive plural)
mainostekstiltään (ablative singular)
mainostekstiltänsä (ablative singular)
mainosteksteiltään (ablative plural)
mainosteksteiltänsä (ablative plural)
mainostekstilleen (allative singular)
mainostekstillensä (allative singular)
mainosteksteilleen (allative plural)
mainosteksteillensä (allative plural)
mainostekstinään (essive singular)
mainostekstinänsä (essive singular)
mainosteksteinään (essive plural)
mainosteksteinänsä (essive plural)
mainostekstikseen (singular translative)
mainostekstiksensä (singular translative)
mainosteksteikseen (plural translative)
mainosteksteiksensä (plural translative)
mainostekstittään (abessive singular)
mainostekstittänsä (abessive singular)
mainosteksteittään (abessive plural)
mainosteksteittänsä (abessive plural)
mainosteksteineen (comitative plural)
mainosteksteinensä (comitative plural)


distribution channel

en-noun

distribution channel (plural distribution channels)

distribution channels (plural)
channel of distribution (alternative)

From the metaphor of goods or services flowing from production to use.

(business, marketing) the route by which goods or services are passed from producer to user


manufacturer's representative

manufacturer's representative (plural manufacturer's representatives)

manufacturer's representatives (plural)
manufacturers representative (alternative)
manufacturer's rep (alternative)
manufacturers rep (alternative)
manufacturers' representative (alternative)
manufacturers' rep (alternative)

(business, marketing) An independent selling organization, paid principally by commission that usually represents multiple lines of products (usually not directly competitive).


manufacturers representative

manufacturers representative (plural manufacturers representatives)

manufacturer's representative
manufacturer's representative#English

(business, marketing) Alternative form of manufacturer's representative.


manufacturer's rep

manufacturer's rep (plural manufacturer's reps)


manufacturers rep

manufacturers rep (plural manufacturers reps)

(proscribed, business, marketing) Alternative form of manufacturer's representative.


chickenability

(marketing) The quality of convenience and wide palatability in a consumer food product.


makegood

makegoods (plural)
make-good (alternative)

(television, radio, advertising) A rerun of an advertisement to make up for previous cancellation or error by the broadcaster.


პროსპექტი

ka-noun

პროსპექტი • (ṗrosṗekṭi) (plural პროსპექტები)

ṗrosṗekṭi (romanization)
პროსპექტები (plural)
პროსპექტი (nominative singular)
პროსპექტები (nominative plural)
პროსპექტნი (archaic nominative plural)
პროსპექტმა (ergative singular)
პროსპექტებმა (ergative plural)
პროსპექტთ (archaic ergative plural)
პროსპექტთ (archaic ergative plural)
პროსპექტთაt) (archaic ergative plural)
პროსპექტთაta) (archaic ergative plural)
პროსპექტს (dative singular)
პროსპექტს (dative singular)
პროსპექტსაs) (dative singular)
პროსპექტსაsa) (dative singular)
პროსპექტებს (dative plural)
პროსპექტებს (dative plural)
პროსპექტებსაs) (dative plural)
პროსპექტებსაsa) (dative plural)
პროსპექტთ (archaic dative plural)
პროსპექტთ (archaic dative plural)
პროსპექტთაt) (archaic dative plural)
პროსპექტთაta) (archaic dative plural)
პროსპექტის (genitive singular)
პროსპექტის (genitive singular)
პროსპექტისაs) (genitive singular)
პროსპექტისაsa) (genitive singular)
პროსპექტების (genitive plural)
პროსპექტების (genitive plural)
პროსპექტებისაs) (genitive plural)
პროსპექტებისაsa) (genitive plural)
პროსპექტთ (archaic genitive plural)
პროსპექტთ (archaic genitive plural)
პროსპექტთაt) (archaic genitive plural)
პროსპექტთაta) (archaic genitive plural)
პროსპექტით (instrumental singular)
პროსპექტით (instrumental singular)
პროსპექტითაt) (instrumental singular)
პროსპექტითაta) (instrumental singular)
პროსპექტებით (instrumental plural)
პროსპექტებით (instrumental plural)
პროსპექტებითაt) (instrumental plural)
პროსპექტებითაta) (instrumental plural)
პროსპექტად (adverbial singular)
პროსპექტად (adverbial singular)
პროსპექტადაd) (adverbial singular)
პროსპექტადაda) (adverbial singular)
პროსპექტებად (adverbial plural)
პროსპექტებად (adverbial plural)
პროსპექტებადაd) (adverbial plural)
პროსპექტებადაda) (adverbial plural)
პროსპექტო (singular vocative)
პროსპექტებო (plural vocative)
პროსპექტნო (archaic plural vocative)
პროსპექტზე (singular)
პროსპექტებზე (plural)
პროსპექტთან (singular)
პროსპექტებთან (plural)
პროსპექტში (singular)
პროსპექტებში (plural)
პროსპექტივით (singular)
პროსპექტებივით (plural)
პროსპექტისთვის (singular)
პროსპექტებისთვის (plural)
პროსპექტისებრ (singular)
პროსპექტებისებრ (plural)
პროსპექტისკენ (singular)
პროსპექტებისკენ (plural)
პროსპექტისგან (singular)
პროსპექტებისგან (plural)
პროსპექტისადმი (singular)
პროსპექტებისადმი (plural)
პროსპექტიდან (singular)
პროსპექტებიდან (plural)
პროსპექტითურთ (singular)
პროსპექტებითურთ (plural)
პროსპექტამდე (singular)
პროსპექტებამდე (plural)

Borrowed from Russian проспе́кт (prospékt). In sense 1, now often replaced by the nativized calque გამზირი (gamziri).

bor+

(marketing) prospectus, catalogue (a paper outlining the products with prices and other details)


SCA

(marketing) Initialism of sustainable competitive advantage.


kidfluence

Game makers found they didn't have to appeal to parents as buyers as they could activate the pressure of "kidfluence."

2002, Stephen Kline, Greig de Peuter, “Ghosts in the Machine: Postmodern Childhood, Video Gaming, and Advertising”, in Daniel Thomas Cook, editor, Symbolic Childhood, Peter Lang, →ISBN, page 266:

(marketing) The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents.


soft launch

(marketing) The release of a product or service (particularly software) to a limited audience, often in order to gain data on the product's usage and acceptance by customers.


minutage

The Statement set conditions for cross-promotion of digital services outside of designated advertising minutage, addressing in particular how analogue terrestrial licensees could promote their associated digital services.

2010, Jonathan Hardy, Cross-media Promotion, page 207:

(advertising) The amount of time, in minutes, during which advertising can be broadcast.


reklamowy

pl-adj

reklamowy (not comparable, no derived adverb)

reklamowy (masculine nominative singular)
reklamowa (feminine nominative singular)
reklamowe (neuter nominative singular)
reklamowi (nominative plural virile)
reklamowe (nominative plural)
reklamowego (genitive masculine singular)
reklamowej (feminine genitive singular)
reklamowego (genitive neuter singular)
reklamowych (genitive plural)
reklamowych (genitive plural virile)
reklamowemu (dative masculine singular)
reklamowej (dative feminine singular)
reklamowemu (dative neuter singular)
reklamowym (dative plural)
reklamowym (dative plural virile)
reklamowego (accusative animate masculine singular)
reklamowy (accusative inanimate masculine singular)
reklamową (accusative feminine singular)
reklamowe (accusative neuter singular)
reklamowych (accusative plural virile)
reklamowe (accusative plural)
reklamowym (instrumental masculine singular)
reklamową (feminine instrumental singular)
reklamowym (instrumental neuter singular)
reklamowymi (instrumental plural)
reklamowymi (instrumental plural virile)
reklamowym (locative masculine singular)
reklamowej (feminine locative singular)
reklamowym (locative neuter singular)
reklamowych (locative plural)
reklamowych (locative plural virile)

(advertising, relational) advertising, advertisement


above the line

(marketing) Having a broad reach rather than targeting a specific demographic.


halo effect

In general on this index BP gained most on the items featured in the advertising but there was a 'halo' effect on items not included. There was also a very small halo effect on the other two companies.

1980, Advertising Magazine, volumes 63-69, page 13:

In both cases, they found that […] there was a halo effect (e.g., when a "low cholesterol" claim was made, consumers perceived other nutrients, such as fat, also to be at low levels when they were actually high). Andrews reported that these misleading halos were reduced only when the claims were accompanied by an evaluative disclosure […]

2016, National Academies of Sciences, Engineering, and Medicine, Health and Medicine Division, Food and Nutrition Board, Food Literacy: How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior?, page 51:

(advertising) The situation where the consumer's attitudes or beliefs are influenced by association, for example by a related product or service.


ROP

en-noun

ROP (countable and uncountable, plural ROPs)

(uncountable, advertising) Initialism of run of paper.

(uncountable, advertising) Initialism of run of press.


célcsoport

célcsoportok (plural)
célcsoport (nominative singular)
célcsoportok (nominative plural)
célcsoportot (accusative singular)
célcsoportokat (accusative plural)
célcsoportnak (dative singular)
célcsoportoknak (dative plural)
célcsoporttal (instrumental singular)
célcsoportokkal (instrumental plural)
célcsoportért (causal-final singular)
célcsoportokért (causal-final plural)
célcsoporttá (singular translative)
célcsoportokká (plural translative)
célcsoportig (singular terminative)
célcsoportokig (plural terminative)
célcsoportként (essive-formal singular)
célcsoportokként (essive-formal plural)
célcsoportban (inessive singular)
célcsoportokban (inessive plural)
célcsoporton (singular superessive)
célcsoportokon (plural superessive)
célcsoportnál (adessive singular)
célcsoportoknál (adessive plural)
célcsoportba (illative singular)
célcsoportokba (illative plural)
célcsoportra (singular sublative)
célcsoportokra (plural sublative)
célcsoporthoz (allative singular)
célcsoportokhoz (allative plural)
célcsoportból (elative singular)
célcsoportokból (elative plural)
célcsoportról (delative singular)
célcsoportokról (delative plural)
célcsoporttól (ablative singular)
célcsoportoktól (ablative plural)
célcsoporté (singular)
célcsoportoké (plural)
célcsoportéi (singular)
célcsoportokéi (plural)
célcsoportom (first-person possessed-single possessive singular)
célcsoportjaim (first-person possessed-many possessive singular)
célcsoportod (possessed-single possessive second-person singular)
célcsoportjaid (possessed-many possessive second-person singular)
célcsoportja (possessed-single possessive singular third-person)
célcsoportjai (possessed-many possessive singular third-person)
célcsoportunk (first-person plural possessed-single possessive)
célcsoportjaink (first-person plural possessed-many possessive)
célcsoportotok (plural possessed-single possessive second-person)
célcsoportjaitok (plural possessed-many possessive second-person)
célcsoportjuk (plural possessed-single possessive third-person)
célcsoportjaik (plural possessed-many possessive third-person)


célközönség

head

célközönség (countable and uncountable, plural célközönségek)

célközönségek (plural)
célközönség (nominative singular)
célközönségek (nominative plural)
célközönséget (accusative singular)
célközönségeket (accusative plural)
célközönségnek (dative singular)
célközönségeknek (dative plural)
célközönséggel (instrumental singular)
célközönségekkel (instrumental plural)
célközönségért (causal-final singular)
célközönségekért (causal-final plural)
célközönséggé (singular translative)
célközönségekké (plural translative)
célközönségig (singular terminative)
célközönségekig (plural terminative)
célközönségként (essive-formal singular)
célközönségekként (essive-formal plural)
célközönségben (inessive singular)
célközönségekben (inessive plural)
célközönségen (singular superessive)
célközönségeken (plural superessive)
célközönségnél (adessive singular)
célközönségeknél (adessive plural)
célközönségbe (illative singular)
célközönségekbe (illative plural)
célközönségre (singular sublative)
célközönségekre (plural sublative)
célközönséghez (allative singular)
célközönségekhez (allative plural)
célközönségből (elative singular)
célközönségekből (elative plural)
célközönségről (delative singular)
célközönségekről (delative plural)
célközönségtől (ablative singular)
célközönségektől (ablative plural)
célközönségé (singular)
célközönségeké (plural)
célközönségéi (singular)
célközönségekéi (plural)
célközönségem (first-person possessed-single possessive singular)
célközönségeim (first-person possessed-many possessive singular)
célközönséged (possessed-single possessive second-person singular)
célközönségeid (possessed-many possessive second-person singular)
célközönsége (possessed-single possessive singular third-person)
célközönségei (possessed-many possessive singular third-person)
célközönségünk (first-person plural possessed-single possessive)
célközönségeink (first-person plural possessed-many possessive)
célközönségetek (plural possessed-single possessive second-person)
célközönségeitek (plural possessed-many possessive second-person)
célközönségük (plural possessed-single possessive third-person)
célközönségeik (plural possessed-many possessive third-person)


EOR

en-noun

EOR (countable and uncountable, plural EORs)

(marketing) Initialism of email open rate.


アドバルーン

[a̠do̞ ba̠ɾɯ̟̃ːɴ]

Wasei eigo (和製英語; pseudo-anglicism), derived from ad + balloon, equivalent to アド (ado) + バルーン (barūn)

pseudo-loan

(advertising) a balloon for floating ad banners in the air


đối tượng

[ʔɗoj˧˦ tɨəŋ˧˨ʔ]

[ʔɗoj˨˩˦ tɨəŋ˨˩ʔ]

[ʔɗoj˦˥ tɨəŋ˨˩˨]

Sino-Vietnamese word from 對象, composed of 對 (“to face; opposite”) and 象 (“appearance; phenomenon”), Japanese 対象 (taishō, “object; target”).

vi-etym-sino

đối tượng người dùng dưới 25 tuổi

the demographic of 25 or lower years of age


link bait

From link + -bait (manipulation to elicit a particular response).

af

linkbait (alternative)
link-bait (alternative uncommon)

Sustainable link bait is rooted in quality content.

2007, Amelia Painter, Opening and Operating a Bed & Breakfast in the 21st Century, page 183:

A good link bait tool will create 'brand evangelists' — people who will talk positively about you.

2009, Susan Rice Lincoln, Mastering Web 2.0:

Link bait content is typically written about a hot, real-time topic such as breaking news.

2011, Susan Gunelius, Content Marketing For Dummies, page 53:

I've seen link bait succeed in the form of a downloadable scientific research paper, and I've seen it succeed in the form of a picture of a golden retriever in a tutu.

(Internet marketing) Articles, infographics, videos, and other content on websites created as part of a strategy to attract links and go viral.

Many bloggers write false story headings about search topics that are trending as well, resulting in high bounce rates, abandonment by subscribers, and raising the ire of other bloggers in the industry. You should never write false headings or try to manipulate your readers with link bait.

2010, Douglas Karr, Chantelle Flannery, Corporate Blogging For Dummies, page 384:

Link bait is content or a feature on a website that is expressly designed to get users' attention so they click through to another website.

2014, Sunni Brown, The Doodle Revolution: Unlock the Power to Think Differently:

There is also content that appears on the bottom of many websites with link bait type headlines like, "See the Dinner Hack that Millennials are Crazy for."

2017, Jayne Barnett, Advertising Nuggets:

Further black hat examples could be misleading link bait from ads for poorly targeted news articles, clicking on links spawning extra windows, or simply only dealing with robots (in a shady way).

2017, Anne Ahola Ward, The SEO Battlefield, page 22:

(Internet marketing, nonstandard) Provocative headlines designed specifically to persuade people to click or share by using loaded terminology (e.g. incredible, secret, shocking, unbelievable), posing provocative questions, or tying themselves in to hot topics.


Mascara

de-noun

Mascara f (genitive Mascara, plural Mascaras)

Mascara m (strong, genitive Mascaras or Mascara, plural Mascaras)

Mascara (genitive)
Mascaras (plural)
Mascaras (genitive)
Mascara (genitive)
Mascaras (plural)
Mascara (nominative singular)
Mascaras (definite nominative plural)
Mascara (genitive singular)
Mascaras (definite genitive plural)
Mascara (dative singular)
Mascaras (dative definite plural)
Mascara (accusative singular)
Mascaras (accusative definite plural)
Mascara (nominative singular)
Mascaras (definite nominative plural)
Mascaras (genitive singular)
Mascara (genitive singular)
Mascaras (definite genitive plural)
Mascara (dative singular)
Mascaras (dative definite plural)
Mascara (accusative singular)
Mascaras (accusative definite plural)
Maskara (alternative uncommon)

Borrowed from English mascara with a spelling pronunciation.

(neologism, especially advertising) synonym of Wimperntusche (“mascara”)


supp.

(law, marketing) Abbreviation of supplement.


brand parity

"Today we're all competing in an era of close brand parity, where there's very little difference in benefit performance between each brand."

1983 Dec. 19, Television/Radio Age, vol 31, p. 115 (Google snippet view)

This is called "brand parity," when the only real difference between products is their ads.

1994, Leslie Savan, The Sponsored Life, →ISBN, page 304:

Some years ago, BBDO conducted a worldwide study on brand parity. . . . What we found was that in every corner of the world, consumers thought that in most cases, products within a given category were essentially the same.

2005 April 7, Equifax Canada, “Is advertising really building brands?”, in financialexpress.com, retrieved 2013-10-04:

Joe Gibbs Racing Toyota Camry, ran a blistering 188.830 mph. If NASCAR is looking for proof of brand parity, these final top testing speeds suggest that parity has been achieved. . . . The Ford was Matt Kenseth's Roush Fenway Fusion, with a speed of 188.494, third was Reed Sorenson's Chip Ganassi Racing Dodge Charger at 187.915 mph, and fourth was Gordon's Hendrick Motorsports Chevrolet Impala at 187.837 mph.

2008 January 10, Steven Cole Smith, “Mears' crew chief deals with changes”, in Orlando Sentinel, retrieved 2013-10-04:

(business, marketing) The perceived sameness in quality and function among competing consumer products of differing brands.


slow-moving

en-adj

slow-moving (comparative slower-moving or more slow-moving, superlative slowest-moving or most slow-moving)

slower-moving (comparative)
more slow-moving (comparative)
slowest-moving (superlative)
most slow-moving (superlative)
slowmoving (alternative)

(business, marketing) Of a product or service, that is sold slowly.


suoramarkkinointi

suoramarkkinointi (nominative singular)
suoramarkkinoinnit (nominative plural)
suoramarkkinointi (accusative nominative singular)
suoramarkkinoinnit (accusative nominative plural)
suoramarkkinoinnin (accusative genitive singular)
suoramarkkinoinnit (accusative genitive plural)
suoramarkkinoinnin (genitive singular)
suoramarkkinointien (genitive plural)
suoramarkkinointia (partitive singular)
suoramarkkinointeja (partitive plural)
suoramarkkinoinnissa (inessive singular)
suoramarkkinoinneissa (inessive plural)
suoramarkkinoinnista (elative singular)
suoramarkkinoinneista (elative plural)
suoramarkkinointiin (illative singular)
suoramarkkinointeihin (illative plural)
suoramarkkinoinnilla (adessive singular)
suoramarkkinoinneilla (adessive plural)
suoramarkkinoinnilta (ablative singular)
suoramarkkinoinneilta (ablative plural)
suoramarkkinoinnille (allative singular)
suoramarkkinoinneille (allative plural)
suoramarkkinointina (essive singular)
suoramarkkinointeina (essive plural)
suoramarkkinoinniksi (singular translative)
suoramarkkinoinneiksi (plural translative)
suoramarkkinoinnitta (abessive singular)
suoramarkkinoinneitta (abessive plural)
suoramarkkinoinnein (instructive plural)
See the possessive forms below. (comitative)
suoramarkkinointini (nominative singular)
suoramarkkinointini (nominative plural)
suoramarkkinointini (accusative nominative singular)
suoramarkkinointini (accusative nominative plural)
suoramarkkinointini (accusative genitive singular)
suoramarkkinointini (accusative genitive plural)
suoramarkkinointini (genitive singular)
suoramarkkinointieni (genitive plural)
suoramarkkinointiani (partitive singular)
suoramarkkinointejani (partitive plural)
suoramarkkinoinnissani (inessive singular)
suoramarkkinoinneissani (inessive plural)
suoramarkkinoinnistani (elative singular)
suoramarkkinoinneistani (elative plural)
suoramarkkinointiini (illative singular)
suoramarkkinointeihini (illative plural)
suoramarkkinoinnillani (adessive singular)
suoramarkkinoinneillani (adessive plural)
suoramarkkinoinniltani (ablative singular)
suoramarkkinoinneiltani (ablative plural)
suoramarkkinoinnilleni (allative singular)
suoramarkkinoinneilleni (allative plural)
suoramarkkinointinani (essive singular)
suoramarkkinointeinani (essive plural)
suoramarkkinoinnikseni (singular translative)
suoramarkkinoinneikseni (plural translative)
suoramarkkinoinnittani (abessive singular)
suoramarkkinoinneittani (abessive plural)
suoramarkkinointeineni (comitative plural)
suoramarkkinointisi (nominative singular)
suoramarkkinointisi (nominative plural)
suoramarkkinointisi (accusative nominative singular)
suoramarkkinointisi (accusative nominative plural)
suoramarkkinointisi (accusative genitive singular)
suoramarkkinointisi (accusative genitive plural)
suoramarkkinointisi (genitive singular)
suoramarkkinointiesi (genitive plural)
suoramarkkinointiasi (partitive singular)
suoramarkkinointejasi (partitive plural)
suoramarkkinoinnissasi (inessive singular)
suoramarkkinoinneissasi (inessive plural)
suoramarkkinoinnistasi (elative singular)
suoramarkkinoinneistasi (elative plural)
suoramarkkinointiisi (illative singular)
suoramarkkinointeihisi (illative plural)
suoramarkkinoinnillasi (adessive singular)
suoramarkkinoinneillasi (adessive plural)
suoramarkkinoinniltasi (ablative singular)
suoramarkkinoinneiltasi (ablative plural)
suoramarkkinoinnillesi (allative singular)
suoramarkkinoinneillesi (allative plural)
suoramarkkinointinasi (essive singular)
suoramarkkinointeinasi (essive plural)
suoramarkkinoinniksesi (singular translative)
suoramarkkinoinneiksesi (plural translative)
suoramarkkinoinnittasi (abessive singular)
suoramarkkinoinneittasi (abessive plural)
suoramarkkinointeinesi (comitative plural)
suoramarkkinointimme (nominative singular)
suoramarkkinointimme (nominative plural)
suoramarkkinointimme (accusative nominative singular)
suoramarkkinointimme (accusative nominative plural)
suoramarkkinointimme (accusative genitive singular)
suoramarkkinointimme (accusative genitive plural)
suoramarkkinointimme (genitive singular)
suoramarkkinointiemme (genitive plural)
suoramarkkinointiamme (partitive singular)
suoramarkkinointejamme (partitive plural)
suoramarkkinoinnissamme (inessive singular)
suoramarkkinoinneissamme (inessive plural)
suoramarkkinoinnistamme (elative singular)
suoramarkkinoinneistamme (elative plural)
suoramarkkinointiimme (illative singular)
suoramarkkinointeihimme (illative plural)
suoramarkkinoinnillamme (adessive singular)
suoramarkkinoinneillamme (adessive plural)
suoramarkkinoinniltamme (ablative singular)
suoramarkkinoinneiltamme (ablative plural)
suoramarkkinoinnillemme (allative singular)
suoramarkkinoinneillemme (allative plural)
suoramarkkinointinamme (essive singular)
suoramarkkinointeinamme (essive plural)
suoramarkkinoinniksemme (singular translative)
suoramarkkinoinneiksemme (plural translative)
suoramarkkinoinnittamme (abessive singular)
suoramarkkinoinneittamme (abessive plural)
suoramarkkinointeinemme (comitative plural)
suoramarkkinointinne (nominative singular)
suoramarkkinointinne (nominative plural)
suoramarkkinointinne (accusative nominative singular)
suoramarkkinointinne (accusative nominative plural)
suoramarkkinointinne (accusative genitive singular)
suoramarkkinointinne (accusative genitive plural)
suoramarkkinointinne (genitive singular)
suoramarkkinointienne (genitive plural)
suoramarkkinointianne (partitive singular)
suoramarkkinointejanne (partitive plural)
suoramarkkinoinnissanne (inessive singular)
suoramarkkinoinneissanne (inessive plural)
suoramarkkinoinnistanne (elative singular)
suoramarkkinoinneistanne (elative plural)
suoramarkkinointiinne (illative singular)
suoramarkkinointeihinne (illative plural)
suoramarkkinoinnillanne (adessive singular)
suoramarkkinoinneillanne (adessive plural)
suoramarkkinoinniltanne (ablative singular)
suoramarkkinoinneiltanne (ablative plural)
suoramarkkinoinnillenne (allative singular)
suoramarkkinoinneillenne (allative plural)
suoramarkkinointinanne (essive singular)
suoramarkkinointeinanne (essive plural)
suoramarkkinoinniksenne (singular translative)
suoramarkkinoinneiksenne (plural translative)
suoramarkkinoinnittanne (abessive singular)
suoramarkkinoinneittanne (abessive plural)
suoramarkkinointeinenne (comitative plural)
suoramarkkinointinsa (nominative singular)
suoramarkkinointinsa (nominative plural)
suoramarkkinointinsa (accusative nominative singular)
suoramarkkinointinsa (accusative nominative plural)
suoramarkkinointinsa (accusative genitive singular)
suoramarkkinointinsa (accusative genitive plural)
suoramarkkinointinsa (genitive singular)
suoramarkkinointiensa (genitive plural)
suoramarkkinointiaan (partitive singular)
suoramarkkinointiansa (partitive singular)
suoramarkkinointejaan (partitive plural)
suoramarkkinointejansa (partitive plural)
suoramarkkinoinnissaan (inessive singular)
suoramarkkinoinnissansa (inessive singular)
suoramarkkinoinneissaan (inessive plural)
suoramarkkinoinneissansa (inessive plural)
suoramarkkinoinnistaan (elative singular)
suoramarkkinoinnistansa (elative singular)
suoramarkkinoinneistaan (elative plural)
suoramarkkinoinneistansa (elative plural)
suoramarkkinointiinsa (illative singular)
suoramarkkinointeihinsa (illative plural)
suoramarkkinoinnillaan (adessive singular)
suoramarkkinoinnillansa (adessive singular)
suoramarkkinoinneillaan (adessive plural)
suoramarkkinoinneillansa (adessive plural)
suoramarkkinoinniltaan (ablative singular)
suoramarkkinoinniltansa (ablative singular)
suoramarkkinoinneiltaan (ablative plural)
suoramarkkinoinneiltansa (ablative plural)
suoramarkkinoinnilleen (allative singular)
suoramarkkinoinnillensa (allative singular)
suoramarkkinoinneilleen (allative plural)
suoramarkkinoinneillensa (allative plural)
suoramarkkinointinaan (essive singular)
suoramarkkinointinansa (essive singular)
suoramarkkinointeinaan (essive plural)
suoramarkkinointeinansa (essive plural)
suoramarkkinoinnikseen (singular translative)
suoramarkkinoinniksensa (singular translative)
suoramarkkinoinneikseen (plural translative)
suoramarkkinoinneiksensa (plural translative)
suoramarkkinoinnittaan (abessive singular)
suoramarkkinoinnittansa (abessive singular)
suoramarkkinoinneittaan (abessive plural)
suoramarkkinoinneittansa (abessive plural)
suoramarkkinointeineen (comitative plural)
suoramarkkinointeinensa (comitative plural)


clickbait

en-noun

clickbait (countable and uncountable, plural clickbaits)

clickbaits (plural)
click-bait (alternative)
click bait (alternative)

LL-Q1860 (eng)-Flame, not lame-clickbait.wav

From click + -bait (manipulation to elicit a particular response).

af

Fairfax's sites are renowned for what is sometimes called ‘clickbait’: headlines written to beguile passing eyeballs but which obscure nondescript or irrelevant stories.

2012, Gideon Haigh, The Deserted Newsroom, Penguin, →ISBN:

"His careful lawyerly writing would be out of fashion now", wrote one commenter after Kettle's piece. "It wasn't clickbait".

2013 September 29, Peter Preston, The Observer:

In August 2016, leaders at Facebook announced a plan to identify and limit clickbait, because the Facebook newsfeed goal is to “show people the stories most relevant to them.”

2017, Ted Kwartler, Text Mining in Practice with R, John Wiley & Sons, →ISBN:

In comparison with algorithms used in the past, this SI based technique provided a better accuracy and a human interpretable set of rules to classify clickbaits

2019, Deepanshu Pandey, Garimendra Verma, Sushama Nagpal, “Clickbait Detection Using Swarm Intelligence”, in Advances in Signal Processing and Intelligent Recognition Systems:

(Internet marketing, derogatory) Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.

klikaas

content aimed at generating advertising revenue


clickbait

clickbait (nominative singular)
clickbaity (nominative plural)
clickbaitu (genitive singular)
clickbaitów (genitive plural)
clickbaitowi (dative singular)
clickbaitom (dative plural)
clickbait (accusative singular)
clickbaity (accusative plural)
clickbaitem (instrumental singular)
clickbaitami (instrumental plural)
clickbaicie (locative singular)
clickbaitach (locative plural)
clickbaicie (singular vocative)
clickbaity (plural vocative)

Unadapted borrowing from English clickbait.

ubor

(colloquial, Internet, marketing) clickbait (website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines)


PPC

en-noun

PPC (countable and uncountable, plural PPCs)

(Internet marketing) Initialism of pay-per-click.


TOFU

To move prospects through a marketing funnel, you need to provide content designed to satisfy their needs at each of the three stages:
 » Content at the top of the funnel (TOFU) that facilitates awareness

2018, Business Skills All-in-One For Dummies, John Wiley & Sons, →ISBN, page 603:

(marketing) Initialism of top of funnel.