open rate

You calculate your open rate by using your non-bounce rate instead of the total e-mails sent because your open rate indicates the strength of your e-mail's identity and content apart from the strength of your deliverability.

2011, John Arnold, E-Mail Marketing For Dummies, John Wiley & Sons, →ISBN:

(Internet marketing) A measure used by marketers as an indication of how many people "view" or "open" the electronic mail they send out.

(marketing) A similar measure applied to conventional advertising mail.


sail sign

(advertising) An advertising sign with a sail-like form factor; a tall, rectangular sign is attached on one side to a pole.


double truck

(advertising) A double-page spread advertisement.


hypertargeted

en-adj

hypertargeted (comparative more hypertargeted, superlative most hypertargeted)

more hypertargeted (comparative)
most hypertargeted (superlative)
hyper-targeted (alternative)

a hypertargeted marketing campaign

It has also a plan to insert ads into AI mode and the Gemini app—which it argues can be hyper-targeted and thus more lucrative to vendors—and sell new products such as augmented reality glasses and ultimately robots.

2025 May 24, Stephen Morris, Melissa Heikkilä, Cristina Criddle, “Defending the high ground”, in FT Weekend, Big Read, page 7:


self-liquidator

Self-liquidators were popular in the days of resale price maintenance, before the widespread development of retail discounting and mail order.

2008, Roddy Mullin, Julian Cummins, Sales Promotion, page 237:

(marketing) A special offer that covers the promoter's costs despite being presented as a discount.


fifteen and two

(advertising) An agency's fee of 15% commission on the gross charge for advertising space and time, minus 2% of the net amount as a discount for prompt payment.


direct response

(marketing) Marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured and attributed to individual advertisements, and where there is no intermediary between buyer and seller.


continuity series

en-noun

continuity series (plural continuity series)

(marketing) A number of items, such as volumes of a publication, sold and delivered over a period of time.


pantry check

(marketing) A form of audit in which the kitchen shelves or cabinets of a household are examined to determine which products the homeowners have purchased.


bullwhip effect

bullwhip effect (plural bullwhip effects)

distribution channel
distribution channel

(marketing) A distribution channel phenomenon in which demand forecasts yield supply chain inefficiencies: there are increasing swings in inventory in response to shifts in consumer demand as one moves further up the supply chain.


brand loyalty

(business, marketing) The positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions, or changes in the environment.

merkkiuskollisuus

positive feelings towards a brand and dedication to purchase from it


produit d'appel

fr-noun

produit d'appel m (plural produits d'appel)


mini-page

Specially cited for their "noting" power have been the mini-pages for Polycolor. Out of four case studies drawn from the pages of Woman's Own, the Polycolor ads came out well ahead of the others.

1965, World's Press News and Advertisers' Review, volume 73, page 4:

I do trades — right now I'm running full page ads in mini-pages in Advertising Age, Media Decisions and Madison Avenue magazines.

1977, Direct Marketing, volume 40, page 44:

(advertising) An advertisement taking up most of a page, with the remaining border containing editorial material.


benefit segmentation

(marketing) Market segmentation based on what different groups of consumers want from a product or service.


four-sheet

The only other idea was a four-sheet designed for Adshels, the display units at bus stops, which had been thought up to cater for Walsh's Scottish campaign.

1988, Peter Chippindale, Chris Horrie, Disaster!: The Rise and Fall of News on Sunday, page 117:

(advertising) A poster measuring 40 inches wide and 60 inches tall.


fourth cover

It sequentially follows the first three "covers": the front cover, inside front cover, and inside back cover.

Advertisements on the fourth cover attract approximately 64% more readers.

1966, Daniel Starch, Measuring Advertising Readership and Results, page 52:

(advertising) The back cover of a publication.


third cover

It sequentially follows the first two "covers" (the front cover and inside front cover) and precedes the back cover or fourth cover.

(advertising) The inside back cover of a publication.


sohor kini

سوهور کيني (Jawi)

Rata-rata pengguna media sosial meluahkan rasa kesal dan tertanya-tanya berkenaan situasi yang berlaku bermula tengah hari tadi sekali gus menjadikan tanda pagar #Blackout sohor kini di laman Twitter.

2022 July 27, “Gangguan bekalan elektrik undang rungutan orang ramai, #blackout sohor kini di Twitter [Electricity supply disruption prompts public complaints, #blackout trending on Twitter]”, in Berita Harian:

Generally, social media users express their dissatisfaction and wonder about the situation that started this afternoon, thus making the #Blackout hashtag trending on Twitter.


təsirçi

az-noun

təsirçi (definite accusative təsirçini, plural təsirçilər)

təsirçini (accusative definite)
təsirçilər (plural)
təsirçi (nominative singular)
təsirçilər (nominative plural)
təsirçini (accusative definite singular)
təsirçiləri (accusative definite plural)
təsirçiyə (dative singular)
təsirçilərə (dative plural)
təsirçidə (locative singular)
təsirçilərdə (locative plural)
təsirçidən (ablative singular)
təsirçilərdən (ablative plural)
təsirçinin (definite genitive singular)
təsirçilərin (definite genitive plural)
təsirçim (first-person nominative possessive singular)
təsirçilərim (first-person nominative possessive singular)
təsirçin (nominative possessive second-person singular)
təsirçilərin (nominative possessive second-person singular)
təsirçisi (nominative possessive singular third-person)
təsirçiləri (nominative possessive singular third-person)
təsirçimiz (first-person nominative plural possessive)
təsirçilərimiz (first-person nominative plural possessive)
təsirçiniz (nominative plural possessive second-person)
təsirçiləriniz (nominative plural possessive second-person)
təsirçisi (nominative plural possessive third-person)
təsirçiləri (nominative plural possessive third-person)
təsirçimi (accusative first-person possessive singular)
təsirçilərimi (accusative first-person possessive singular)
təsirçini (accusative possessive second-person singular)
təsirçilərini (accusative possessive second-person singular)
təsirçisini (accusative possessive singular third-person)
təsirçilərini (accusative possessive singular third-person)
təsirçimizi (accusative first-person plural possessive)
təsirçilərimizi (accusative first-person plural possessive)
təsirçinizi (accusative plural possessive second-person)
təsirçilərinizi (accusative plural possessive second-person)
təsirçisini (accusative plural possessive third-person)
təsirçilərini (accusative plural possessive third-person)
təsirçimə (dative first-person possessive singular)
təsirçilərimə (dative first-person possessive singular)
təsirçinə (dative possessive second-person singular)
təsirçilərinə (dative possessive second-person singular)
təsirçisinə (dative possessive singular third-person)
təsirçilərinə (dative possessive singular third-person)
təsirçimizə (dative first-person plural possessive)
təsirçilərimizə (dative first-person plural possessive)
təsirçinizə (dative plural possessive second-person)
təsirçilərinizə (dative plural possessive second-person)
təsirçisinə (dative plural possessive third-person)
təsirçilərinə (dative plural possessive third-person)
təsirçimdə (first-person locative possessive singular)
təsirçilərimdə (first-person locative possessive singular)
təsirçində (locative possessive second-person singular)
təsirçilərində (locative possessive second-person singular)
təsirçisində (locative possessive singular third-person)
təsirçilərində (locative possessive singular third-person)
təsirçimizdə (first-person locative plural possessive)
təsirçilərimizdə (first-person locative plural possessive)
təsirçinizdə (locative plural possessive second-person)
təsirçilərinizdə (locative plural possessive second-person)
təsirçisində (locative plural possessive third-person)
təsirçilərində (locative plural possessive third-person)
təsirçimdən (ablative first-person possessive singular)
təsirçilərimdən (ablative first-person possessive singular)
təsirçindən (ablative possessive second-person singular)
təsirçilərindən (ablative possessive second-person singular)
təsirçisindən (ablative possessive singular third-person)
təsirçilərindən (ablative possessive singular third-person)
təsirçimizdən (ablative first-person plural possessive)
təsirçilərimizdən (ablative first-person plural possessive)
təsirçinizdən (ablative plural possessive second-person)
təsirçilərinizdən (ablative plural possessive second-person)
təsirçisindən (ablative plural possessive third-person)
təsirçilərindən (ablative plural possessive third-person)
təsirçimin (first-person genitive possessive singular)
təsirçilərimin (first-person genitive possessive singular)
təsirçinin (genitive possessive second-person singular)
təsirçilərinin (genitive possessive second-person singular)
təsirçisinin (genitive possessive singular third-person)
təsirçilərinin (genitive possessive singular third-person)
təsirçimizin (first-person genitive plural possessive)
təsirçilərimizin (first-person genitive plural possessive)
təsirçinizin (genitive plural possessive second-person)
təsirçilərinizin (genitive plural possessive second-person)
təsirçisinin (genitive plural possessive third-person)
təsirçilərinin (genitive plural possessive third-person)

From təsir (“influence”) + -çi. The social media sense is a calque of English influencer.

Onların texnologiyadan asılılığı, onlayn olaraq müxtəlif ana və ata qruplarının, eləcə də yeni valideynlik meylləri və məhsulları haqqında fikirlərini bölüşən sosial media təsirçiləri və bloggerlər birliyinin artmasına səbəb oldu.

Their dependence on technology has led to an increase in the number of different parent groups online, as well as a community of social media influencers and bloggers who share their views on new parenting trends and products.

Təsirçi olmaq üçün etməli olduğunuz bir çox iş var ki, əvvəl özünüz üçün bir kanal müəyyənləşdirməlisiniz, tamaşaçı yaratmalı və markaları özünüzə cəlb edə biləcək keyfiyyətli bir məzmun yaratmalısınız.

2021 April 21, ten.az, archived from the original on 2021-07-15:

There are many things you need to do to become an influencer, first you need to define a channel for yourself, create an audience and create quality content that can attract brands.

(social media, marketing, neologism) influencer


kidfluencer

Blend of kid + influencer, equivalent to kid + -fluencer.

In December, a 9-year-old kidfluencer known as Txunamy shared a photo on Instagram and asked her more than two million followers to comment on it and share their ages.

2019 January 3, Sapna Maheshwari, “Online and Earnings Thousands, at Age 4: Meet the Kidfluencers”, in The New York Times:

Putting aside the obvious questions regarding infant privacy, just who exactly are these kidfluencers supposed to be kidfluencing?

2019 January 3, Jack Morse, “So it's come to this: An unborn baby 'kidfluencer' has 112,000 Instagram followers”, in Mashable:

As a result, most “Kidfluencers” parents manage their accounts in order to sustain their online presence.

2021 February 23, Vanessa Cezarita Cordeiro, ““Kidfluencers” and Social Media: The Evolution of Child Exploitation in the Digital Age”, in Humanium:

Even though only a small number of kidfluencers are this successful, the prospect of earning a steady income has attracted many families to participate in the trend.

2022 September 6, “What are 'kidfluencers'?”, in INHOPE:

(informal, social media, marketing) A child who is an influencer.


finfluencer

→ German: Finfluencer, Finfluenzer

→ Macedonian: финфлуенсер (finfluenser)

desc

финфлюе́нсер

финфлюэ́нсер

→ Russian: финфлюе́нсер (finfljujénser), финфлюэ́нсер (finfljuénser)

→ Serbo-Croatian: fincluencer /финфлуенсер

(informal, social media, marketing, neologism) An influencer who gives advice on financial investments.


brandwagon

Blend of brand + bandwagon; see jump on the bandwagon.

Because they don't want their (stupid, chicken, technophobic) competitors to wake up and get on the bandwagon, or should I say, brandwagon […]

2011, Jeffrey H. Gitomer, Social Boom!, page 67:

Through online relationships, current loyal customers can possibly persuade new customers to jump on the brandwagon.

2013, Barbara E. Kahn, Global Brand Power: Leveraging Branding for Long-Term Growth, page 17:

(marketing, informal) A trend or craze relating to a marketed brand.


influenser

Internationalism, borrowed from English influencer.

(social media, marketing) influencer (a person who is able to influence consumption, lifestyle, and/or political preferences of their online audience by creating and/or engaging social media content, often as a part of a marketing campaign)


UVP

(marketing) Initialism of unique value proposition.


UVP

de-noun

UVP m (strong, genitive UVPs or UVP, plural (formal) UVP or (informal) UVPs)

UVPs (genitive)
UVP (genitive)
UVP (formal plural)
UVPs (informal plural)
UVP (nominative singular)
UVP (definite formal nominative plural)
UVPs (definite informal nominative plural)
UVPs (genitive singular)
UVP (genitive singular)
UVP (definite formal genitive plural)
UVPs (definite genitive informal plural)
UVP (dative singular)
UVP (dative definite formal plural)
UVPs (dative definite informal plural)
UVP (accusative singular)
UVP (accusative definite formal plural)
UVPs (accusative definite informal plural)

Audio

unverbindlicher Verkaufspreis
unverbindlicher Verkaufspreis#German

(marketing) initialism of unverbindlicher Verkaufspreis (“recommended retail price”)


brand equity

(business, marketing) The worth of a brand in and of itself; the social value of a well-known brand name.


市場細分

ㄕˋ ㄔㄤˇ ㄒㄧˋ ㄈㄣ

ㄕˋ ㄔㄤˊ ㄒㄧˋ ㄈㄣ

шичан сифэнь

/ʂʐ̩⁵¹ ʈ͡ʂʰɑŋ²¹⁴⁻²¹ ɕi⁵¹ fən⁵⁵/

/ʂʐ̩⁵¹ ʈ͡ʂʰɑŋ³⁵ ɕi⁵¹ fən⁵⁵/

/ʂʐ̩⁵¹ ʈ͡ʂʰɑŋ²¹⁴⁻²¹ ɕi⁵¹ fən⁵⁵/

/ʂʐ̩⁵¹ ʈ͡ʂʰɑŋ³⁵ ɕi⁵¹ fən⁵⁵/


routine response behavior

en-noun

routine response behavior (countable and uncountable, plural routine response behaviors)

(marketing) A consumer's regular purchase of low-cost items of a familiar brand, not requiring significant consideration of the alternatives.


blanqueig

ca-noun

blanqueig m (plural blanqueigs or blanquejos)

[bləŋˈkɛt͡ʃ]

[bləŋˈkət͡ʃ]


native advertising

Another recent innovation in the online advertising space is native advertising, which bridges the worlds of advertising and content.

2014, Shiv Singh, Stephanie Diamond, Social Media Marketing For Dummies, John Wiley & Sons, →ISBN, page 289:

surreptitious advertising
surreptitious advertising

(marketing) A type of surreptitious advertising that matches the form and function of the platform upon which it appears, often in the form of advertorials.


pozycjonować

pl-verb

pozycjonować impf (perfective wypozycjonować)

wypozycjonować (perfective)
pozycjonować (infinitive)
pozycjonuję (present singular)
pozycjonujemy (plural present)
pozycjonujesz (present singular)
pozycjonujecie (plural present)
pozycjonuje (present singular third-person)
pozycjonują (plural present third-person)
pozycjonuje się (impersonal present)
pozycjonowałem (masculine past singular)
-(e)m pozycjonował (masculine past singular)
pozycjonowałam (feminine past singular)
-(e)m pozycjonowała (feminine past singular)
pozycjonowałom (neuter past singular)
-(e)m pozycjonowało (neuter past singular)
pozycjonowaliśmy (past plural virile)
-(e)śmy pozycjonowali (past plural virile)
pozycjonowałyśmy (nonvirile past plural)
-(e)śmy pozycjonowały (nonvirile past plural)
pozycjonowałeś (masculine past singular)
-(e)ś pozycjonował (masculine past singular)
pozycjonowałaś (feminine past singular)
-(e)ś pozycjonowała (feminine past singular)
pozycjonowałoś (neuter past singular)
-(e)ś pozycjonowało (neuter past singular)
pozycjonowaliście (past plural virile)
-(e)ście pozycjonowali (past plural virile)
pozycjonowałyście (nonvirile past plural)
-(e)ście pozycjonowały (nonvirile past plural)
pozycjonował (masculine past singular third-person)
pozycjonowała (feminine past singular third-person)
pozycjonowało (neuter past singular third-person)
pozycjonowali (past plural third-person virile)
pozycjonowały (nonvirile past plural third-person)
pozycjonowano (impersonal past)
będę pozycjonował (future masculine singular)
będę pozycjonować (future masculine singular)
będę pozycjonowała (feminine future singular)
będę pozycjonować (feminine future singular)
będę pozycjonowało (future neuter singular)
będę pozycjonować (future neuter singular)
będziemy pozycjonowali (future plural virile)
będziemy pozycjonować (future plural virile)
będziemy pozycjonowały (future nonvirile plural)
będziemy pozycjonować (future nonvirile plural)
będziesz pozycjonował (future masculine singular)
będziesz pozycjonować (future masculine singular)
będziesz pozycjonowała (feminine future singular)
będziesz pozycjonować (feminine future singular)
będziesz pozycjonowało (future neuter singular)
będziesz pozycjonować (future neuter singular)
będziecie pozycjonowali (future plural virile)
będziecie pozycjonować (future plural virile)
będziecie pozycjonowały (future nonvirile plural)
będziecie pozycjonować (future nonvirile plural)
będzie pozycjonował (future masculine singular third-person)
będzie pozycjonować (future masculine singular third-person)
będzie pozycjonowała (feminine future singular third-person)
będzie pozycjonować (feminine future singular third-person)
będzie pozycjonowało (future neuter singular third-person)
będzie pozycjonować (future neuter singular third-person)
będą pozycjonowali (future plural third-person virile)
będą pozycjonować (future plural third-person virile)
będą pozycjonowały (future nonvirile plural third-person)
będą pozycjonować (future nonvirile plural third-person)
będzie pozycjonować się (future impersonal)
pozycjonowałbym (conditional masculine singular)
bym pozycjonował (conditional masculine singular)
pozycjonowałabym (conditional feminine singular)
bym pozycjonowała (conditional feminine singular)
pozycjonowałobym (conditional neuter singular)
bym pozycjonowało (conditional neuter singular)
pozycjonowalibyśmy (conditional plural virile)
byśmy pozycjonowali (conditional plural virile)
pozycjonowałybyśmy (conditional nonvirile plural)
byśmy pozycjonowały (conditional nonvirile plural)
pozycjonowałbyś (conditional masculine singular)
byś pozycjonował (conditional masculine singular)
pozycjonowałabyś (conditional feminine singular)
byś pozycjonowała (conditional feminine singular)
pozycjonowałobyś (conditional neuter singular)
byś pozycjonowało (conditional neuter singular)
pozycjonowalibyście (conditional plural virile)
byście pozycjonowali (conditional plural virile)
pozycjonowałybyście (conditional nonvirile plural)
byście pozycjonowały (conditional nonvirile plural)
pozycjonowałby (conditional masculine singular third-person)
by pozycjonował (conditional masculine singular third-person)
pozycjonowałaby (conditional feminine singular third-person)
by pozycjonowała (conditional feminine singular third-person)
pozycjonowałoby (conditional neuter singular third-person)
by pozycjonowało (conditional neuter singular third-person)
pozycjonowaliby (conditional plural third-person virile)
by pozycjonowali (conditional plural third-person virile)
pozycjonowałyby (conditional nonvirile plural third-person)
by pozycjonowały (conditional nonvirile plural third-person)
pozycjonowano by (conditional impersonal)
niech pozycjonuję (imperative singular)
pozycjonujmy (imperative plural)
pozycjonuj (imperative singular)
pozycjonujcie (imperative plural)
niech pozycjonuje (imperative singular third-person)
niech pozycjonują (imperative plural third-person)
pozycjonujący (active adjectival masculine participle singular)
pozycjonująca (active adjectival feminine participle singular)
pozycjonujące (active adjectival neuter participle singular)
pozycjonujący (active adjectival participle plural virile)
pozycjonujące (active adjectival nonvirile participle plural)
pozycjonowany (adjectival masculine participle passive singular)
pozycjonowana (adjectival feminine participle passive singular)
pozycjonowane (adjectival neuter participle passive singular)
pozycjonowani (adjectival participle passive plural virile)
pozycjonowane (adjectival nonvirile participle passive plural)
pozycjonując (adjectival contemporary participle)
pozycjonowanie (noun-from-verb)

Possibly from French positionner, German positionieren + -ować.

(transitive, advertising, of brands, products, etc.) to position


wypozycjonować

wypozycjonować pf (imperfective pozycjonować)

pozycjonować (imperfective)
wypozycjonować (infinitive)
wypozycjonuję (future singular)
wypozycjonujemy (future plural)
wypozycjonujesz (future singular)
wypozycjonujecie (future plural)
wypozycjonuje (future singular third-person)
wypozycjonują (future plural third-person)
wypozycjonuje się (future impersonal)
wypozycjonowałem (masculine past singular)
-(e)m wypozycjonował (masculine past singular)
wypozycjonowałam (feminine past singular)
-(e)m wypozycjonowała (feminine past singular)
wypozycjonowałom (neuter past singular)
-(e)m wypozycjonowało (neuter past singular)
wypozycjonowaliśmy (past plural virile)
-(e)śmy wypozycjonowali (past plural virile)
wypozycjonowałyśmy (nonvirile past plural)
-(e)śmy wypozycjonowały (nonvirile past plural)
wypozycjonowałeś (masculine past singular)
-(e)ś wypozycjonował (masculine past singular)
wypozycjonowałaś (feminine past singular)
-(e)ś wypozycjonowała (feminine past singular)
wypozycjonowałoś (neuter past singular)
-(e)ś wypozycjonowało (neuter past singular)
wypozycjonowaliście (past plural virile)
-(e)ście wypozycjonowali (past plural virile)
wypozycjonowałyście (nonvirile past plural)
-(e)ście wypozycjonowały (nonvirile past plural)
wypozycjonował (masculine past singular third-person)
wypozycjonowała (feminine past singular third-person)
wypozycjonowało (neuter past singular third-person)
wypozycjonowali (past plural third-person virile)
wypozycjonowały (nonvirile past plural third-person)
wypozycjonowano (impersonal past)
wypozycjonowałbym (conditional masculine singular)
bym wypozycjonował (conditional masculine singular)
wypozycjonowałabym (conditional feminine singular)
bym wypozycjonowała (conditional feminine singular)
wypozycjonowałobym (conditional neuter singular)
bym wypozycjonowało (conditional neuter singular)
wypozycjonowalibyśmy (conditional plural virile)
byśmy wypozycjonowali (conditional plural virile)
wypozycjonowałybyśmy (conditional nonvirile plural)
byśmy wypozycjonowały (conditional nonvirile plural)
wypozycjonowałbyś (conditional masculine singular)
byś wypozycjonował (conditional masculine singular)
wypozycjonowałabyś (conditional feminine singular)
byś wypozycjonowała (conditional feminine singular)
wypozycjonowałobyś (conditional neuter singular)
byś wypozycjonowało (conditional neuter singular)
wypozycjonowalibyście (conditional plural virile)
byście wypozycjonowali (conditional plural virile)
wypozycjonowałybyście (conditional nonvirile plural)
byście wypozycjonowały (conditional nonvirile plural)
wypozycjonowałby (conditional masculine singular third-person)
by wypozycjonował (conditional masculine singular third-person)
wypozycjonowałaby (conditional feminine singular third-person)
by wypozycjonowała (conditional feminine singular third-person)
wypozycjonowałoby (conditional neuter singular third-person)
by wypozycjonowało (conditional neuter singular third-person)
wypozycjonowaliby (conditional plural third-person virile)
by wypozycjonowali (conditional plural third-person virile)
wypozycjonowałyby (conditional nonvirile plural third-person)
by wypozycjonowały (conditional nonvirile plural third-person)
wypozycjonowano by (conditional impersonal)
niech wypozycjonuję (imperative singular)
wypozycjonujmy (imperative plural)
wypozycjonuj (imperative singular)
wypozycjonujcie (imperative plural)
niech wypozycjonuje (imperative singular third-person)
niech wypozycjonują (imperative plural third-person)
wypozycjonowany (adjectival masculine participle passive singular)
wypozycjonowana (adjectival feminine participle passive singular)
wypozycjonowane (adjectival neuter participle passive singular)
wypozycjonowani (adjectival participle passive plural virile)
wypozycjonowane (adjectival nonvirile participle passive plural)
wypozycjonowawszy (adverbial anterior participle)
wypozycjonowanie (noun-from-verb)


run of paper

(advertising) The publisher's freedom to place an advertisement anywhere within a publication, and not at a specific point, sometimes granted by the advertiser.


social listening

(marketing) The observation of social media channels in order to measure the popularity of a brand or company.


petfluencer

Blend of pet + influencer, equivalent to pet + -fluencer.

That is why there are so many cat videos on the internet, creating cat celebrities and “petfluencers,” animals that help to sell products online.

2021, Penelope Rich, Cat Tales: True Stories of Fantastic Felines:

[…] And as you all know, petfluencers are increasingly attractive to film companies.' 'Wasn't there a hairless cat in an Austin Powers film once?' someone asks.

2022, Kirstie Pelling, Life's a Catastrophe:

(social media, marketing) An animal used as an influencer.

You see, it's too late for me to become one of those 'petfluencers' – a tastemaker, babbling on about the latest trends in sundresses for coonhounds or why you should be using jewel-encrusted poop bags.

2019, Vincent J. Musi, The Year of the Dogs, page 146:

(social media, marketing) A human influencer who uses an animal for this purpose.


buck slip

(marketing) A small advertising flyer included alongside other correspondence.


premiumize

en-verb

premiumize (third-person singular simple present premiumizes, present participle premiumizing, simple past and past participle premiumized)

premiumizes (present singular third-person)
premiumizing (participle present)
premiumized (participle past)
premiumized (past)

to premiumize a brand

(marketing) To move toward a more expensive premium segment.


brändäys

brändäys (nominative singular)
brändäykset (nominative plural)
brändäys (accusative nominative singular)
brändäykset (accusative nominative plural)
brändäyksen (accusative genitive singular)
brändäykset (accusative genitive plural)
brändäyksen (genitive singular)
brändäysten (genitive plural)
brändäyksien (genitive plural)
brändäystä (partitive singular)
brändäyksiä (partitive plural)
brändäyksessä (inessive singular)
brändäyksissä (inessive plural)
brändäyksestä (elative singular)
brändäyksistä (elative plural)
brändäykseen (illative singular)
brändäyksiin (illative plural)
brändäyksellä (adessive singular)
brändäyksillä (adessive plural)
brändäykseltä (ablative singular)
brändäyksiltä (ablative plural)
brändäykselle (allative singular)
brändäyksille (allative plural)
brändäyksenä (essive singular)
brändäyksinä (essive plural)
brändäykseksi (singular translative)
brändäyksiksi (plural translative)
brändäyksettä (abessive singular)
brändäyksittä (abessive plural)
brändäyksin (instructive plural)
See the possessive forms below. (comitative)
brändäykseni (nominative singular)
brändäykseni (nominative plural)
brändäykseni (accusative nominative singular)
brändäykseni (accusative nominative plural)
brändäykseni (accusative genitive singular)
brändäykseni (accusative genitive plural)
brändäykseni (genitive singular)
brändäysteni (genitive plural)
brändäyksieni (genitive plural)
brändäystäni (partitive singular)
brändäyksiäni (partitive plural)
brändäyksessäni (inessive singular)
brändäyksissäni (inessive plural)
brändäyksestäni (elative singular)
brändäyksistäni (elative plural)
brändäykseeni (illative singular)
brändäyksiini (illative plural)
brändäykselläni (adessive singular)
brändäyksilläni (adessive plural)
brändäykseltäni (ablative singular)
brändäyksiltäni (ablative plural)
brändäykselleni (allative singular)
brändäyksilleni (allative plural)
brändäyksenäni (essive singular)
brändäyksinäni (essive plural)
brändäyksekseni (singular translative)
brändäyksikseni (plural translative)
brändäyksettäni (abessive singular)
brändäyksittäni (abessive plural)
brändäyksineni (comitative plural)
brändäyksesi (nominative singular)
brändäyksesi (nominative plural)
brändäyksesi (accusative nominative singular)
brändäyksesi (accusative nominative plural)
brändäyksesi (accusative genitive singular)
brändäyksesi (accusative genitive plural)
brändäyksesi (genitive singular)
brändäystesi (genitive plural)
brändäyksiesi (genitive plural)
brändäystäsi (partitive singular)
brändäyksiäsi (partitive plural)
brändäyksessäsi (inessive singular)
brändäyksissäsi (inessive plural)
brändäyksestäsi (elative singular)
brändäyksistäsi (elative plural)
brändäykseesi (illative singular)
brändäyksiisi (illative plural)
brändäykselläsi (adessive singular)
brändäyksilläsi (adessive plural)
brändäykseltäsi (ablative singular)
brändäyksiltäsi (ablative plural)
brändäyksellesi (allative singular)
brändäyksillesi (allative plural)
brändäyksenäsi (essive singular)
brändäyksinäsi (essive plural)
brändäykseksesi (singular translative)
brändäyksiksesi (plural translative)
brändäyksettäsi (abessive singular)
brändäyksittäsi (abessive plural)
brändäyksinesi (comitative plural)
brändäyksemme (nominative singular)
brändäyksemme (nominative plural)
brändäyksemme (accusative nominative singular)
brändäyksemme (accusative nominative plural)
brändäyksemme (accusative genitive singular)
brändäyksemme (accusative genitive plural)
brändäyksemme (genitive singular)
brändäystemme (genitive plural)
brändäyksiemme (genitive plural)
brändäystämme (partitive singular)
brändäyksiämme (partitive plural)
brändäyksessämme (inessive singular)
brändäyksissämme (inessive plural)
brändäyksestämme (elative singular)
brändäyksistämme (elative plural)
brändäykseemme (illative singular)
brändäyksiimme (illative plural)
brändäyksellämme (adessive singular)
brändäyksillämme (adessive plural)
brändäykseltämme (ablative singular)
brändäyksiltämme (ablative plural)
brändäyksellemme (allative singular)
brändäyksillemme (allative plural)
brändäyksenämme (essive singular)
brändäyksinämme (essive plural)
brändäykseksemme (singular translative)
brändäyksiksemme (plural translative)
brändäyksettämme (abessive singular)
brändäyksittämme (abessive plural)
brändäyksinemme (comitative plural)
brändäyksenne (nominative singular)
brändäyksenne (nominative plural)
brändäyksenne (accusative nominative singular)
brändäyksenne (accusative nominative plural)
brändäyksenne (accusative genitive singular)
brändäyksenne (accusative genitive plural)
brändäyksenne (genitive singular)
brändäystenne (genitive plural)
brändäyksienne (genitive plural)
brändäystänne (partitive singular)
brändäyksiänne (partitive plural)
brändäyksessänne (inessive singular)
brändäyksissänne (inessive plural)
brändäyksestänne (elative singular)
brändäyksistänne (elative plural)
brändäykseenne (illative singular)
brändäyksiinne (illative plural)
brändäyksellänne (adessive singular)
brändäyksillänne (adessive plural)
brändäykseltänne (ablative singular)
brändäyksiltänne (ablative plural)
brändäyksellenne (allative singular)
brändäyksillenne (allative plural)
brändäyksenänne (essive singular)
brändäyksinänne (essive plural)
brändäykseksenne (singular translative)
brändäyksiksenne (plural translative)
brändäyksettänne (abessive singular)
brändäyksittänne (abessive plural)
brändäyksinenne (comitative plural)
brändäyksensä (nominative singular)
brändäyksensä (nominative plural)
brändäyksensä (accusative nominative singular)
brändäyksensä (accusative nominative plural)
brändäyksensä (accusative genitive singular)
brändäyksensä (accusative genitive plural)
brändäyksensä (genitive singular)
brändäystensä (genitive plural)
brändäyksiensä (genitive plural)
brändäystään (partitive singular)
brändäystänsä (partitive singular)
brändäyksiään (partitive plural)
brändäyksiänsä (partitive plural)
brändäyksessään (inessive singular)
brändäyksessänsä (inessive singular)
brändäyksissään (inessive plural)
brändäyksissänsä (inessive plural)
brändäyksestään (elative singular)
brändäyksestänsä (elative singular)
brändäyksistään (elative plural)
brändäyksistänsä (elative plural)
brändäykseensä (illative singular)
brändäyksiinsä (illative plural)
brändäyksellään (adessive singular)
brändäyksellänsä (adessive singular)
brändäyksillään (adessive plural)
brändäyksillänsä (adessive plural)
brändäykseltään (ablative singular)
brändäykseltänsä (ablative singular)
brändäyksiltään (ablative plural)
brändäyksiltänsä (ablative plural)
brändäykselleen (allative singular)
brändäyksellensä (allative singular)
brändäyksilleen (allative plural)
brändäyksillensä (allative plural)
brändäyksenään (essive singular)
brändäyksenänsä (essive singular)
brändäyksinään (essive plural)
brändäyksinänsä (essive plural)
brändäyksekseen (singular translative)
brändäykseksensä (singular translative)
brändäyksikseen (plural translative)
brändäyksiksensä (plural translative)
brändäyksettään (abessive singular)
brändäyksettänsä (abessive singular)
brändäyksittään (abessive plural)
brändäyksittänsä (abessive plural)
brändäyksineen (comitative plural)
brändäyksinensä (comitative plural)


ಜಾಹೀರಾತು

head

ಜಾಹೀರಾತು • (jāhīrātu)

kn-noun

ಜಾಹೀರಾತು • (jāhīrātu)

jāhīrātu (romanization)
ಜಾಹೀರಾತು (nominative singular)
ಜಾಹೀರಾತುಗಳು (nominative plural)
ಜಾಹೀರಾತನ್ನು (accusative singular)
ಜಾಹೀರಾತುಗಳನ್ನು (accusative plural)
ಜಾಹೀರಾತಿನಿಂದ (instrumental singular)
ಜಾಹೀರಾತುಗಳಿಂದ (instrumental plural)
ಜಾಹೀರಾತಿಗೆ (dative singular)
ಜಾಹೀರಾತುಗಳಿಗೆ (dative plural)
ಜಾಹೀರಾತಿನ (genitive singular)
ಜಾಹೀರಾತುಗಳ (genitive plural)
ಜಾಹಿರಾತು (alternative)
ಜಾಹೀರಾತಿ (alternative)

kn-decl-table

ಜಾಹೀರಾತಿನಿಂದ

ಜಾಹೀರಾತಿನಲ್ಲಿ

ಜಾಹೀರಾತಿನಲ್ಲಿಂದ

ಜಾಹೀರಾತಿನಲ್ಲಿಗೆ

ಜಾಹೀರಾತುಗಳನ್ನು

ಜಾಹೀರಾತುಗಳಿಂದ

ಜಾಹೀರಾತುಗಳಿಗೆ

ಜಾಹೀರಾತುಗಳಲ್ಲಿ

ಜಾಹೀರಾತುಗಳಲ್ಲಿಂದ

ಜಾಹೀರಾತುಗಳಲ್ಲಿಗೆ

Borrowed from Classical Persian ظاهرت (zāhirat), from Arabic ظَاهِرَة (ẓāhira). Compare Marathi जाहिरात (jāhirāt), Gujarati જાહેરાત (jāherāt).

bor+

(marketing) proclamation or the paper containing it, public notice, announcement; commercial advertisement


ROW

en-noun

ROW (countable and uncountable, plural ROWs)

(advertising) Initialism of run of week.


ROY

(advertising) Initialism of run of year.


clickbaitowy

pl-adj

clickbaitowy (not comparable, no derived adverb)

clickbaitowy (masculine nominative singular)
clickbaitowa (feminine nominative singular)
clickbaitowe (neuter nominative singular)
clickbaitowi (nominative plural virile)
clickbaitowe (nominative plural)
clickbaitowego (genitive masculine singular)
clickbaitowej (feminine genitive singular)
clickbaitowego (genitive neuter singular)
clickbaitowych (genitive plural)
clickbaitowych (genitive plural virile)
clickbaitowemu (dative masculine singular)
clickbaitowej (dative feminine singular)
clickbaitowemu (dative neuter singular)
clickbaitowym (dative plural)
clickbaitowym (dative plural virile)
clickbaitowego (accusative animate masculine singular)
clickbaitowy (accusative inanimate masculine singular)
clickbaitową (accusative feminine singular)
clickbaitowe (accusative neuter singular)
clickbaitowych (accusative plural virile)
clickbaitowe (accusative plural)
clickbaitowym (instrumental masculine singular)
clickbaitową (feminine instrumental singular)
clickbaitowym (instrumental neuter singular)
clickbaitowymi (instrumental plural)
clickbaitowymi (instrumental plural virile)
clickbaitowym (locative masculine singular)
clickbaitowej (feminine locative singular)
clickbaitowym (locative neuter singular)
clickbaitowych (locative plural)
clickbaitowych (locative plural virile)

(colloquial, Internet, marketing, relational) clickbait (website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines)


masterbrand

(marketing) An overarching brand on which a range of products or services are based.


謳い文句

ja-noun

謳(うた)い文(もん)句(く) • (utai-monku) ^(←うたひもんく (utafimonku)?)

謳い文句 (canonical)
utai-monku (romanization)
utafimonku (romanization)
うたひもんく (hiragana historical)

[ɯ̟ta̠imõ̞ŋkɯ̟]


인플루언서

[inpʰɯɭɭuʌ̹ns͈ʌ̹]


lettermark

LL-Q1860 (eng)-Flame, not lame-lettermark.wav

(marketing, communication, typography) A text-only logo consisting of the initials of a brand name or business.


distribusi

From Dutch distributie (“distribution”).

(business, economics, marketing) the process by which goods get to final consumers over a geographical market, including storing, selling, shipping and advertising


reklamiarz

reklamiarz (nominative singular)
reklamiarze (nominative plural)
reklamiarza (genitive singular)
reklamiarzy (genitive plural)
reklamiarzowi (dative singular)
reklamiarzom (dative plural)
reklamiarza (accusative singular)
reklamiarzy (accusative plural)
reklamiarzem (instrumental singular)
reklamiarzami (instrumental plural)
reklamiarzu (locative singular)
reklamiarzach (locative plural)
reklamiarzu (singular vocative)
reklamiarze (plural vocative)

(advertising) ad-man (someone who makes advertisements)


Anreißer

de-noun

Anreißer m (strong, genitive Anreißers, plural Anreißer)

Anreißers (genitive)
Anreißer (plural)
Anreißer (nominative singular)
Anreißer (definite nominative plural)
Anreißers (genitive singular)
Anreißer (definite genitive plural)
Anreißer (dative singular)
Anreißern (dative definite plural)
Anreißer (accusative singular)
Anreißer (accusative definite plural)

/ˈanˌʁaɪ̯sɐ/

Denn ein Leserkommentar unter dem Anreißer bringt zum Glück das Wesentliche auf den Punkt: […]

2021 November 9, Uli Hannemann, “Die Wahrheit: Das Wesentliche und mehr”, in Die Tageszeitung: taz, →ISSN:


WOOF

(marketing) Initialism of well-off older folks.


keihäänkärkituote

keihäänkärkituote (nominative singular)
keihäänkärkituotteet (nominative plural)
keihäänkärkituote (accusative nominative singular)
keihäänkärkituotteet (accusative nominative plural)
keihäänkärkituotteen (accusative genitive singular)
keihäänkärkituotteet (accusative genitive plural)
keihäänkärkituotteen (genitive singular)
keihäänkärkituotteiden (genitive plural)
keihäänkärkituotteitten (genitive plural)
keihäänkärkituotetta (partitive singular)
keihäänkärkituotteita (partitive plural)
keihäänkärkituotteessa (inessive singular)
keihäänkärkituotteissa (inessive plural)
keihäänkärkituotteesta (elative singular)
keihäänkärkituotteista (elative plural)
keihäänkärkituotteeseen (illative singular)
keihäänkärkituotteisiin (illative plural)
keihäänkärkituotteihin (illative plural)
keihäänkärkituotteella (adessive singular)
keihäänkärkituotteilla (adessive plural)
keihäänkärkituotteelta (ablative singular)
keihäänkärkituotteilta (ablative plural)
keihäänkärkituotteelle (allative singular)
keihäänkärkituotteille (allative plural)
keihäänkärkituotteena (essive singular)
keihäänkärkituotteina (essive plural)
keihäänkärkituotteeksi (singular translative)
keihäänkärkituotteiksi (plural translative)
keihäänkärkituotteetta (abessive singular)
keihäänkärkituotteitta (abessive plural)
keihäänkärkituottein (instructive plural)
See the possessive forms below. (comitative)
keihäänkärkituotteeni (nominative singular)
keihäänkärkituotteeni (nominative plural)
keihäänkärkituotteeni (accusative nominative singular)
keihäänkärkituotteeni (accusative nominative plural)
keihäänkärkituotteeni (accusative genitive singular)
keihäänkärkituotteeni (accusative genitive plural)
keihäänkärkituotteeni (genitive singular)
keihäänkärkituotteideni (genitive plural)
keihäänkärkituotteitteni (genitive plural)
keihäänkärkituotettani (partitive singular)
keihäänkärkituotteitani (partitive plural)
keihäänkärkituotteessani (inessive singular)
keihäänkärkituotteissani (inessive plural)
keihäänkärkituotteestani (elative singular)
keihäänkärkituotteistani (elative plural)
keihäänkärkituotteeseeni (illative singular)
keihäänkärkituotteisiini (illative plural)
keihäänkärkituotteihini (illative plural)
keihäänkärkituotteellani (adessive singular)
keihäänkärkituotteillani (adessive plural)
keihäänkärkituotteeltani (ablative singular)
keihäänkärkituotteiltani (ablative plural)
keihäänkärkituotteelleni (allative singular)
keihäänkärkituotteilleni (allative plural)
keihäänkärkituotteenani (essive singular)
keihäänkärkituotteinani (essive plural)
keihäänkärkituotteekseni (singular translative)
keihäänkärkituotteikseni (plural translative)
keihäänkärkituotteettani (abessive singular)
keihäänkärkituotteittani (abessive plural)
keihäänkärkituotteineni (comitative plural)
keihäänkärkituotteesi (nominative singular)
keihäänkärkituotteesi (nominative plural)
keihäänkärkituotteesi (accusative nominative singular)
keihäänkärkituotteesi (accusative nominative plural)
keihäänkärkituotteesi (accusative genitive singular)
keihäänkärkituotteesi (accusative genitive plural)
keihäänkärkituotteesi (genitive singular)
keihäänkärkituotteidesi (genitive plural)
keihäänkärkituotteittesi (genitive plural)
keihäänkärkituotettasi (partitive singular)
keihäänkärkituotteitasi (partitive plural)
keihäänkärkituotteessasi (inessive singular)
keihäänkärkituotteissasi (inessive plural)
keihäänkärkituotteestasi (elative singular)
keihäänkärkituotteistasi (elative plural)
keihäänkärkituotteeseesi (illative singular)
keihäänkärkituotteisiisi (illative plural)
keihäänkärkituotteihisi (illative plural)
keihäänkärkituotteellasi (adessive singular)
keihäänkärkituotteillasi (adessive plural)
keihäänkärkituotteeltasi (ablative singular)
keihäänkärkituotteiltasi (ablative plural)
keihäänkärkituotteellesi (allative singular)
keihäänkärkituotteillesi (allative plural)
keihäänkärkituotteenasi (essive singular)
keihäänkärkituotteinasi (essive plural)
keihäänkärkituotteeksesi (singular translative)
keihäänkärkituotteiksesi (plural translative)
keihäänkärkituotteettasi (abessive singular)
keihäänkärkituotteittasi (abessive plural)
keihäänkärkituotteinesi (comitative plural)
keihäänkärkituotteemme (nominative singular)
keihäänkärkituotteemme (nominative plural)
keihäänkärkituotteemme (accusative nominative singular)
keihäänkärkituotteemme (accusative nominative plural)
keihäänkärkituotteemme (accusative genitive singular)
keihäänkärkituotteemme (accusative genitive plural)
keihäänkärkituotteemme (genitive singular)
keihäänkärkituotteidemme (genitive plural)
keihäänkärkituotteittemme (genitive plural)
keihäänkärkituotettamme (partitive singular)
keihäänkärkituotteitamme (partitive plural)
keihäänkärkituotteessamme (inessive singular)
keihäänkärkituotteissamme (inessive plural)
keihäänkärkituotteestamme (elative singular)
keihäänkärkituotteistamme (elative plural)
keihäänkärkituotteeseemme (illative singular)
keihäänkärkituotteisiimme (illative plural)
keihäänkärkituotteihimme (illative plural)
keihäänkärkituotteellamme (adessive singular)
keihäänkärkituotteillamme (adessive plural)
keihäänkärkituotteeltamme (ablative singular)
keihäänkärkituotteiltamme (ablative plural)
keihäänkärkituotteellemme (allative singular)
keihäänkärkituotteillemme (allative plural)
keihäänkärkituotteenamme (essive singular)
keihäänkärkituotteinamme (essive plural)
keihäänkärkituotteeksemme (singular translative)
keihäänkärkituotteiksemme (plural translative)
keihäänkärkituotteettamme (abessive singular)
keihäänkärkituotteittamme (abessive plural)
keihäänkärkituotteinemme (comitative plural)
keihäänkärkituotteenne (nominative singular)
keihäänkärkituotteenne (nominative plural)
keihäänkärkituotteenne (accusative nominative singular)
keihäänkärkituotteenne (accusative nominative plural)
keihäänkärkituotteenne (accusative genitive singular)
keihäänkärkituotteenne (accusative genitive plural)
keihäänkärkituotteenne (genitive singular)
keihäänkärkituotteidenne (genitive plural)
keihäänkärkituotteittenne (genitive plural)
keihäänkärkituotettanne (partitive singular)
keihäänkärkituotteitanne (partitive plural)
keihäänkärkituotteessanne (inessive singular)
keihäänkärkituotteissanne (inessive plural)
keihäänkärkituotteestanne (elative singular)
keihäänkärkituotteistanne (elative plural)
keihäänkärkituotteeseenne (illative singular)
keihäänkärkituotteisiinne (illative plural)
keihäänkärkituotteihinne (illative plural)
keihäänkärkituotteellanne (adessive singular)
keihäänkärkituotteillanne (adessive plural)
keihäänkärkituotteeltanne (ablative singular)
keihäänkärkituotteiltanne (ablative plural)
keihäänkärkituotteellenne (allative singular)
keihäänkärkituotteillenne (allative plural)
keihäänkärkituotteenanne (essive singular)
keihäänkärkituotteinanne (essive plural)
keihäänkärkituotteeksenne (singular translative)
keihäänkärkituotteiksenne (plural translative)
keihäänkärkituotteettanne (abessive singular)
keihäänkärkituotteittanne (abessive plural)
keihäänkärkituotteinenne (comitative plural)
keihäänkärkituotteensa (nominative singular)
keihäänkärkituotteensa (nominative plural)
keihäänkärkituotteensa (accusative nominative singular)
keihäänkärkituotteensa (accusative nominative plural)
keihäänkärkituotteensa (accusative genitive singular)
keihäänkärkituotteensa (accusative genitive plural)
keihäänkärkituotteensa (genitive singular)
keihäänkärkituotteidensa (genitive plural)
keihäänkärkituotteittensa (genitive plural)
keihäänkärkituotettaan (partitive singular)
keihäänkärkituotettansa (partitive singular)
keihäänkärkituotteitaan (partitive plural)
keihäänkärkituotteitansa (partitive plural)
keihäänkärkituotteessaan (inessive singular)
keihäänkärkituotteessansa (inessive singular)
keihäänkärkituotteissaan (inessive plural)
keihäänkärkituotteissansa (inessive plural)
keihäänkärkituotteestaan (elative singular)
keihäänkärkituotteestansa (elative singular)
keihäänkärkituotteistaan (elative plural)
keihäänkärkituotteistansa (elative plural)
keihäänkärkituotteeseensa (illative singular)
keihäänkärkituotteisiinsa (illative plural)
keihäänkärkituotteihinsa (illative plural)
keihäänkärkituotteellaan (adessive singular)
keihäänkärkituotteellansa (adessive singular)
keihäänkärkituotteillaan (adessive plural)
keihäänkärkituotteillansa (adessive plural)
keihäänkärkituotteeltaan (ablative singular)
keihäänkärkituotteeltansa (ablative singular)
keihäänkärkituotteiltaan (ablative plural)
keihäänkärkituotteiltansa (ablative plural)
keihäänkärkituotteelleen (allative singular)
keihäänkärkituotteellensa (allative singular)
keihäänkärkituotteilleen (allative plural)
keihäänkärkituotteillensa (allative plural)
keihäänkärkituotteenaan (essive singular)
keihäänkärkituotteenansa (essive singular)
keihäänkärkituotteinaan (essive plural)
keihäänkärkituotteinansa (essive plural)
keihäänkärkituotteekseen (singular translative)
keihäänkärkituotteeksensa (singular translative)
keihäänkärkituotteikseen (plural translative)
keihäänkärkituotteiksensa (plural translative)
keihäänkärkituotteettaan (abessive singular)
keihäänkärkituotteettansa (abessive singular)
keihäänkärkituotteittaan (abessive plural)
keihäänkärkituotteittansa (abessive plural)
keihäänkärkituotteineen (comitative plural)
keihäänkärkituotteinensa (comitative plural)

[ˈk̟e̞i̯ɦæːŋˌk̟ærk̟iˌt̪uo̞̯t̪e̞(ʔ)]

keihäänkärki (“spearhead”) + tuote (“product”)

compound

X suunniteltiin keihäänkärkituotteeksi, joka vauhdittaisi kaikkien tuoteperheen tuotteiden myyntiä.

X was planned as a spearhead product that would increase the sales of all products in the same family.


lovemark

From love + mark, modelled on trademark or similar. Introduced in the 2004 book Lovemarks, by businessman Kevin Roberts.

The corporate brand can become a lovemark because of the firm's products, but as a concept a lovemark in no explicit way dictates purchase, awareness or loyalty of ^([sic]) a particular product.

2013, Proceedings of the 3rd International Conference: Quantitative and Qualitative Methodologies in the Economic & Administrative Sciences (QMEAS 2013), page 383:

A recent attempt to add metrics to lovemarks can be seen in a Journal of Advertising Research article by Pawle and Cooper (2006). The authors developed a measure for emotion […]

2015, Douglas C. West, John Battice Ford, Essam Ibrahim, Strategic Marketing: Creating Competitive Advantage, page 206:

(marketing) An enhanced brand that inspires love and respect in consumers.


prutat och klart

prutat (“haggled”) + och (“and”) + klart (“done”)

af

(advertising) Used to indicate that the indicated price is not negotiable/bargainable.


quantity discount

en-noun

quantity discount (plural quantity discounts)

(marketing, finance) A type of incentive offered to a purchaser which results in a decreased cost of goods or materials per unit when purchased in greater numbers.


micromarket

en-verb

micromarket (third-person singular simple present micromarkets, present participle micromarketing, simple past and past participle micromarketed)

micromarkets (present singular third-person)
micromarketing (participle present)
micromarketed (participle past)
micromarketed (past)

(marketing) To market to a small niche audience.


MAID

en-noun

MAID (countable and uncountable, plural MAIDs)

(Internet, advertising, countable) Acronym of mobile advertising ID.


hajp

hajp (nominative singular)
hajpy (nominative plural)
hajpu (genitive singular)
hajpów (genitive plural)
hajpowi (dative singular)
hajpom (dative plural)
hajp (accusative singular)
hajpy (accusative plural)
hajpem (instrumental singular)
hajpami (instrumental plural)
hajpie (locative singular)
hajpach (locative plural)
hajpie (singular vocative)
hajpy (plural vocative)
hype (alternative)

Coordinate term: moda

+obj

(slang, marketing) hype [with na (+ accusative) ‘for what’] [with wokół (+ genitive) ‘around/surrounding what’]


Verkaufsraum

de-noun

Verkaufsraum m (strong, genitive Verkaufsraumes or Verkaufsraums, plural Verkaufsräume)

Verkaufsraumes (genitive)
Verkaufsraums (genitive)
Verkaufsräume (plural)
Verkaufsraum (nominative singular)
Verkaufsräume (definite nominative plural)
Verkaufsraumes (genitive singular)
Verkaufsraums (genitive singular)
Verkaufsräume (definite genitive plural)
Verkaufsraum (dative singular)
Verkaufsraume (dative singular)
Verkaufsräumen (dative definite plural)
Verkaufsraum (accusative singular)
Verkaufsräume (accusative definite plural)

(business, marketing) showroom, sales room


Verkaufsgespräch

Verkaufsgespräch n (strong, genitive Verkaufsgespräches or Verkaufsgesprächs, plural Verkaufsgespräche)

Verkaufsgespräches (genitive)
Verkaufsgesprächs (genitive)
Verkaufsgespräche (plural)
Verkaufsgespräch (nominative singular)
Verkaufsgespräche (definite nominative plural)
Verkaufsgespräches (genitive singular)
Verkaufsgesprächs (genitive singular)
Verkaufsgespräche (definite genitive plural)
Verkaufsgespräch (dative singular)
Verkaufsgespräche (dative singular)
Verkaufsgesprächen (dative definite plural)
Verkaufsgespräch (accusative singular)
Verkaufsgespräche (accusative definite plural)


Verkaufsverhandlung

Verkaufsverhandlung f (genitive Verkaufsverhandlung, plural Verkaufsverhandlungen)

Verkaufsverhandlung (genitive)
Verkaufsverhandlungen (plural)
Verkaufsverhandlung (nominative singular)
Verkaufsverhandlungen (definite nominative plural)
Verkaufsverhandlung (genitive singular)
Verkaufsverhandlungen (definite genitive plural)
Verkaufsverhandlung (dative singular)
Verkaufsverhandlungen (dative definite plural)
Verkaufsverhandlung (accusative singular)
Verkaufsverhandlungen (accusative definite plural)


Vertriebskompetenz

Vertriebskompetenz f (genitive Vertriebskompetenz, plural Vertriebskompetenzen)

Vertriebskompetenz (genitive)
Vertriebskompetenzen (plural)
Vertriebskompetenz (nominative singular)
Vertriebskompetenzen (definite nominative plural)
Vertriebskompetenz (genitive singular)
Vertriebskompetenzen (definite genitive plural)
Vertriebskompetenz (dative singular)
Vertriebskompetenzen (dative definite plural)
Vertriebskompetenz (accusative singular)
Vertriebskompetenzen (accusative definite plural)

(business, marketing) sales expertise, sales skills


Vertriebsweg

Vertriebsweg m (strong, genitive Vertriebsweges or Vertriebswegs, plural Vertriebswege)

Vertriebsweges (genitive)
Vertriebswegs (genitive)
Vertriebswege (plural)
Vertriebsweg (nominative singular)
Vertriebswege (definite nominative plural)
Vertriebsweges (genitive singular)
Vertriebswegs (genitive singular)
Vertriebswege (definite genitive plural)
Vertriebsweg (dative singular)
Vertriebswege (dative singular)
Vertriebswegen (dative definite plural)
Vertriebsweg (accusative singular)
Vertriebswege (accusative definite plural)

einen Vertriebsweg erschließen.

(business, marketing) distribution channel


Verkaufsangebot

Verkaufsangebot n (strong, genitive Verkaufsangebotes or Verkaufsangebots, plural Verkaufsangebote)

Verkaufsangebotes (genitive)
Verkaufsangebots (genitive)
Verkaufsangebote (plural)
Verkaufsangebot (nominative singular)
Verkaufsangebote (definite nominative plural)
Verkaufsangebotes (genitive singular)
Verkaufsangebots (genitive singular)
Verkaufsangebote (definite genitive plural)
Verkaufsangebot (dative singular)
Verkaufsangebote (dative singular)
Verkaufsangeboten (dative definite plural)
Verkaufsangebot (accusative singular)
Verkaufsangebote (accusative definite plural)


消費產品

ㄒㄧㄠ ㄈㄟˋ ㄔㄢˇ ㄆㄧㄣˇ

ㄒㄧㄠ ㄈㄟˋ ㄔㄢˇ ㄆㄧㄣˇ

сяофэй чаньпинь

/ɕi̯ɑʊ̯⁵⁵ feɪ̯⁵¹ ʈ͡ʂʰän²¹⁴⁻³⁵ pʰin²¹⁴⁻²¹⁽⁴⁾/


Reklamespot

Reklamespot m (strong, genitive Reklamespots, plural Reklamespots)

Reklamespots (genitive)
Reklamespots (plural)
Reklamespot (nominative singular)
Reklamespots (definite nominative plural)
Reklamespots (genitive singular)
Reklamespots (definite genitive plural)
Reklamespot (dative singular)
Reklamespots (dative definite plural)
Reklamespot (accusative singular)
Reklamespots (accusative definite plural)

Er hat einen Reklamespot gemacht.

(countable, marketing) (individual) commercial, advertisement


Turkish Riviera

Turkish+riviera. From being a coastline in Turkiye similar to the Riviera, like the French Riviera.

(tourism, marketing) A geographic region of Turkey, running from the southern Aegean Sea coast to the western Mediterranean, along the southwest coastline of Anatolia.


micro-retailing

From micro- + retailing. Grew in popularity as ecommerce merchants experiment with opening lower-risk physical retail spaces.

Micro-retailing helps create unique, in-person customer experiences. It can drive your brand’s convenience and make the most of the modern omnichannel shopping world. It even makes it easier for retailers to create physical human connections (all while staying within budget).

2020 November 11, “What Is Micro-Retailing? Why & How Retailers Are Going Small”, in Shopify:

(economics, marketing, business, finance, technology, neologism) A retail model including things like small-scale pop-up shops and boutique storefronts that leverage a variety of innovative downsized activities.

(economics, marketing, business, neologism) A small, demographically targeted store with a focus on a small selection of popular products.

(economics, marketing, business, neologism) Small, independent, family owned business in a developing nation.


판촉

[pʰa̠ɲt͡ɕʰo̞k̚]

Sino-Korean word from 販促, Clipping of 판매촉진(販賣促進) (panmaechokjin). Compare with Japanese 販促(はんそく) (hansoku).


промоушен

ru-noun+

промо́ушен • (promóušen) m inan (genitive промо́ушена, nominative plural промо́ушены, genitive plural промо́ушенов)

промо́ушен (canonical)
promóušen (romanization)
промо́ушена (genitive)
промо́ушены (nominative plural)
промо́ушенов (genitive plural)
промо́ушен (nominative singular)
промо́ушены (nominative plural)
промо́ушена (genitive singular)
промо́ушенов (genitive plural)
промо́ушену (dative singular)
промо́ушенам (dative plural)
промо́ушен (accusative singular)
промо́ушены (accusative plural)
промо́ушеном (instrumental singular)
промо́ушенами (instrumental plural)
промо́ушене (prepositional singular)
промо́ушенах (plural prepositional)
промо́ушн (alternative often proscribed)

(neologism, commerce, marketing) promotion (dissemination of positive information)


промоутер

промо́утер//promóutɛr

промо́утерский

промо́утер • (promóutɛr) m anim (genitive промо́утера, nominative plural промо́утеры, genitive plural промо́утеров, relational adjective промо́утерский)

промо́утер (canonical)
promóutɛr (romanization)
промо́утера (genitive)
промо́утеры (nominative plural)
промо́утеров (genitive plural)
промо́утерский (adjective relational)
промо́утер (nominative singular)
промо́утеры (nominative plural)
промо́утера (genitive singular)
промо́утеров (genitive plural)
промо́утеру (dative singular)
промо́утерам (dative plural)
промо́утера (accusative singular)
промо́утеров (accusative plural)
промо́утером (instrumental singular)
промо́утерами (instrumental plural)
промо́утере (prepositional singular)
промо́утерах (plural prepositional)

(neologism, commerce, marketing) promoter (one who promotes)


product base

(business, marketing) The range of products that a company sells.


целевая аудитория

целева́я аудито́рия • (celevája auditórija) f inan (genitive целево́й аудито́рии, nominative plural целевы́е аудито́рии, genitive plural целевы́х аудито́рий)

целева́я аудито́рия (canonical)
celevája auditórija (romanization)
целево́й аудито́рии (genitive)
целевы́е аудито́рии (nominative plural)
целевы́х аудито́рий (genitive plural)
целева́я аудито́рия (nominative singular)
целевы́е аудито́рии (nominative plural)
целево́й аудито́рии (genitive singular)
целевы́х аудито́рий (genitive plural)
целево́й аудито́рии (dative singular)
целевы́м аудито́риям (dative plural)
целеву́ю аудито́рию (accusative singular)
целевы́е аудито́рии (accusative plural)
целево́й аудито́рией (instrumental singular)
целево́ю аудито́риею (instrumental singular)
целевы́ми аудито́риями (instrumental plural)
целево́й аудито́рии (prepositional singular)
целевы́х аудито́риях (plural prepositional)

[t͡sɨlʲɪˈvajə ɐʊdʲɪˈtorʲɪjə]

(marketing) target audience (the primary group of people that something, usually an advertising campaign, is aimed at appealing to)


целевая группа

целева́я гру́ппа • (celevája grúppa) f inan (genitive целево́й гру́ппы, nominative plural целевы́е гру́ппы, genitive plural целевы́х гру́пп)

целева́я гру́ппа (canonical)
celevája grúppa (romanization)
целево́й гру́ппы (genitive)
целевы́е гру́ппы (nominative plural)
целевы́х гру́пп (genitive plural)
целева́я гру́ппа (nominative singular)
целевы́е гру́ппы (nominative plural)
целево́й гру́ппы (genitive singular)
целевы́х гру́пп (genitive plural)
целево́й гру́ппе (dative singular)
целевы́м гру́ппам (dative plural)
целеву́ю гру́ппу (accusative singular)
целевы́е гру́ппы (accusative plural)
целево́й гру́ппой (instrumental singular)
целево́ю гру́ппою (instrumental singular)
целевы́ми гру́ппами (instrumental plural)
целево́й гру́ппе (prepositional singular)
целевы́х гру́ппах (plural prepositional)

целева́я аудито́рия
целевая аудитория#Russian

(marketing) synonym of целева́я аудито́рия (celevája auditórija, “target audience”)

ru:целевая группа


lokowanie produktu

lokowanie produktu (nominative singular)
lokowania produktu (nominative plural)
lokowania produktu (genitive singular)
lokowań produktu (genitive plural)
lokowaniu produktu (dative singular)
lokowaniom produktu (dative plural)
lokowanie produktu (accusative singular)
lokowania produktu (accusative plural)
lokowaniem produktu (instrumental singular)
lokowaniami produktu (instrumental plural)
lokowaniu produktu (locative singular)
lokowaniach produktu (locative plural)
lokowanie produktu (singular vocative)
lokowania produktu (plural vocative)


przebranżawiać

pl-verb

przebranżawiać impf (perfective przebranżowić)

przebranżowić (perfective)
przebranżawiać (infinitive)
przebranżawiam (present singular)
przebranżawiamy (plural present)
przebranżawiasz (present singular)
przebranżawiacie (plural present)
przebranżawia (present singular third-person)
przebranżawiają (plural present third-person)
przebranżawia się (impersonal present)
przebranżawiałem (masculine past singular)
-(e)m przebranżawiał (masculine past singular)
przebranżawiałam (feminine past singular)
-(e)m przebranżawiała (feminine past singular)
przebranżawiałom (neuter past singular)
-(e)m przebranżawiało (neuter past singular)
przebranżawialiśmy (past plural virile)
-(e)śmy przebranżawiali (past plural virile)
przebranżawiałyśmy (nonvirile past plural)
-(e)śmy przebranżawiały (nonvirile past plural)
przebranżawiałeś (masculine past singular)
-(e)ś przebranżawiał (masculine past singular)
przebranżawiałaś (feminine past singular)
-(e)ś przebranżawiała (feminine past singular)
przebranżawiałoś (neuter past singular)
-(e)ś przebranżawiało (neuter past singular)
przebranżawialiście (past plural virile)
-(e)ście przebranżawiali (past plural virile)
przebranżawiałyście (nonvirile past plural)
-(e)ście przebranżawiały (nonvirile past plural)
przebranżawiał (masculine past singular third-person)
przebranżawiała (feminine past singular third-person)
przebranżawiało (neuter past singular third-person)
przebranżawiali (past plural third-person virile)
przebranżawiały (nonvirile past plural third-person)
przebranżawiano (impersonal past)
będę przebranżawiał (future masculine singular)
będę przebranżawiać (future masculine singular)
będę przebranżawiała (feminine future singular)
będę przebranżawiać (feminine future singular)
będę przebranżawiało (future neuter singular)
będę przebranżawiać (future neuter singular)
będziemy przebranżawiali (future plural virile)
będziemy przebranżawiać (future plural virile)
będziemy przebranżawiały (future nonvirile plural)
będziemy przebranżawiać (future nonvirile plural)
będziesz przebranżawiał (future masculine singular)
będziesz przebranżawiać (future masculine singular)
będziesz przebranżawiała (feminine future singular)
będziesz przebranżawiać (feminine future singular)
będziesz przebranżawiało (future neuter singular)
będziesz przebranżawiać (future neuter singular)
będziecie przebranżawiali (future plural virile)
będziecie przebranżawiać (future plural virile)
będziecie przebranżawiały (future nonvirile plural)
będziecie przebranżawiać (future nonvirile plural)
będzie przebranżawiał (future masculine singular third-person)
będzie przebranżawiać (future masculine singular third-person)
będzie przebranżawiała (feminine future singular third-person)
będzie przebranżawiać (feminine future singular third-person)
będzie przebranżawiało (future neuter singular third-person)
będzie przebranżawiać (future neuter singular third-person)
będą przebranżawiali (future plural third-person virile)
będą przebranżawiać (future plural third-person virile)
będą przebranżawiały (future nonvirile plural third-person)
będą przebranżawiać (future nonvirile plural third-person)
będzie przebranżawiać się (future impersonal)
przebranżawiałbym (conditional masculine singular)
bym przebranżawiał (conditional masculine singular)
przebranżawiałabym (conditional feminine singular)
bym przebranżawiała (conditional feminine singular)
przebranżawiałobym (conditional neuter singular)
bym przebranżawiało (conditional neuter singular)
przebranżawialibyśmy (conditional plural virile)
byśmy przebranżawiali (conditional plural virile)
przebranżawiałybyśmy (conditional nonvirile plural)
byśmy przebranżawiały (conditional nonvirile plural)
przebranżawiałbyś (conditional masculine singular)
byś przebranżawiał (conditional masculine singular)
przebranżawiałabyś (conditional feminine singular)
byś przebranżawiała (conditional feminine singular)
przebranżawiałobyś (conditional neuter singular)
byś przebranżawiało (conditional neuter singular)
przebranżawialibyście (conditional plural virile)
byście przebranżawiali (conditional plural virile)
przebranżawiałybyście (conditional nonvirile plural)
byście przebranżawiały (conditional nonvirile plural)
przebranżawiałby (conditional masculine singular third-person)
by przebranżawiał (conditional masculine singular third-person)
przebranżawiałaby (conditional feminine singular third-person)
by przebranżawiała (conditional feminine singular third-person)
przebranżawiałoby (conditional neuter singular third-person)
by przebranżawiało (conditional neuter singular third-person)
przebranżawialiby (conditional plural third-person virile)
by przebranżawiali (conditional plural third-person virile)
przebranżawiałyby (conditional nonvirile plural third-person)
by przebranżawiały (conditional nonvirile plural third-person)
przebranżawiano by (conditional impersonal)
niech przebranżawiam (imperative singular)
przebranżawiajmy (imperative plural)
przebranżawiaj (imperative singular)
przebranżawiajcie (imperative plural)
niech przebranżawia (imperative singular third-person)
niech przebranżawiają (imperative plural third-person)
przebranżawiający (active adjectival masculine participle singular)
przebranżawiająca (active adjectival feminine participle singular)
przebranżawiające (active adjectival neuter participle singular)
przebranżawiający (active adjectival participle plural virile)
przebranżawiające (active adjectival nonvirile participle plural)
przebranżawiany (adjectival masculine participle passive singular)
przebranżawiana (adjectival feminine participle passive singular)
przebranżawiane (adjectival neuter participle passive singular)
przebranżawiani (adjectival participle passive plural virile)
przebranżawiane (adjectival nonvirile participle passive plural)
przebranżawiając (adjectival contemporary participle)
przebranżawianie (noun-from-verb)

(transitive, marketing) to change the sector of operation (of an enterprise)


przebranżowić

przebranżowić pf (imperfective przebranżawiać)

przebranżawiać (imperfective)
przebranżowić (infinitive)
przebranżowię (future singular)
przebranżowimy (future plural)
przebranżowisz (future singular)
przebranżowicie (future plural)
przebranżowi (future singular third-person)
przebranżowią (future plural third-person)
przebranżowi się (future impersonal)
przebranżowiłem (masculine past singular)
-(e)m przebranżowił (masculine past singular)
przebranżowiłam (feminine past singular)
-(e)m przebranżowiła (feminine past singular)
przebranżowiłom (neuter past singular)
-(e)m przebranżowiło (neuter past singular)
przebranżowiliśmy (past plural virile)
-(e)śmy przebranżowili (past plural virile)
przebranżowiłyśmy (nonvirile past plural)
-(e)śmy przebranżowiły (nonvirile past plural)
przebranżowiłeś (masculine past singular)
-(e)ś przebranżowił (masculine past singular)
przebranżowiłaś (feminine past singular)
-(e)ś przebranżowiła (feminine past singular)
przebranżowiłoś (neuter past singular)
-(e)ś przebranżowiło (neuter past singular)
przebranżowiliście (past plural virile)
-(e)ście przebranżowili (past plural virile)
przebranżowiłyście (nonvirile past plural)
-(e)ście przebranżowiły (nonvirile past plural)
przebranżowił (masculine past singular third-person)
przebranżowiła (feminine past singular third-person)
przebranżowiło (neuter past singular third-person)
przebranżowili (past plural third-person virile)
przebranżowiły (nonvirile past plural third-person)
przebranżowiono (impersonal past)
przebranżowiłbym (conditional masculine singular)
bym przebranżowił (conditional masculine singular)
przebranżowiłabym (conditional feminine singular)
bym przebranżowiła (conditional feminine singular)
przebranżowiłobym (conditional neuter singular)
bym przebranżowiło (conditional neuter singular)
przebranżowilibyśmy (conditional plural virile)
byśmy przebranżowili (conditional plural virile)
przebranżowiłybyśmy (conditional nonvirile plural)
byśmy przebranżowiły (conditional nonvirile plural)
przebranżowiłbyś (conditional masculine singular)
byś przebranżowił (conditional masculine singular)
przebranżowiłabyś (conditional feminine singular)
byś przebranżowiła (conditional feminine singular)
przebranżowiłobyś (conditional neuter singular)
byś przebranżowiło (conditional neuter singular)
przebranżowilibyście (conditional plural virile)
byście przebranżowili (conditional plural virile)
przebranżowiłybyście (conditional nonvirile plural)
byście przebranżowiły (conditional nonvirile plural)
przebranżowiłby (conditional masculine singular third-person)
by przebranżowił (conditional masculine singular third-person)
przebranżowiłaby (conditional feminine singular third-person)
by przebranżowiła (conditional feminine singular third-person)
przebranżowiłoby (conditional neuter singular third-person)
by przebranżowiło (conditional neuter singular third-person)
przebranżowiliby (conditional plural third-person virile)
by przebranżowili (conditional plural third-person virile)
przebranżowiłyby (conditional nonvirile plural third-person)
by przebranżowiły (conditional nonvirile plural third-person)
przebranżowiono by (conditional impersonal)
niech przebranżowię (imperative singular)
przebranżówmy (imperative plural)
przebranżów (imperative singular)
przebranżówcie (imperative plural)
niech przebranżowi (imperative singular third-person)
niech przebranżowią (imperative plural third-person)
przebranżowiony (adjectival masculine participle passive singular)
przebranżowiona (adjectival feminine participle passive singular)
przebranżowione (adjectival neuter participle passive singular)
przebranżowieni (adjectival participle passive plural virile)
przebranżowione (adjectival nonvirile participle passive plural)
przebranżowiwszy (adverbial anterior participle)
przebranżowienie (noun-from-verb)


human directional

en-noun

human directional (plural human directionals)

(advertising) A human billboard indicating the location of a nearby business, for example with an arrow-shaped sign.


MOFU

(marketing) Initialism of middle of funnel.


BOFU

(marketing) Initialism of bottom of funnel.


pattern interrupt

pattern interrupt (countable and uncountable, plural pattern interrupts)

When pattern interrupts are used strategically, they can pay out huge dividends. One of most intriguing examples of the empowerment is the queen of shock herself: Lady Gaga.

2012, Douglas Van Praet, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing, St. Martin's Press, →ISBN:

Coming at things from a different angle is an extremely effective way to achieve pattern interrupt because your message can stand out within the muddle of an inbox.

2020 July 17, Patricia Duchene, “The Science Behind Pattern Interrupt”, in Forbes:

(marketing) Such a technique used strategically for marketing or sales purposes.


market penetration

market penetration (countable and uncountable, plural market penetrations)

(business, marketing) The degree to which a product or service has reached its target market; the amount of sales volume of an existing good or service compared to the total target market for that product or service.


pay-per-click

(Internet marketing, often attributively) An online advertising model in which the advertiser pays the publisher (typically a search engine or website owner) whenever the ad is clicked by a user.


chwŏlidło

chwŏlidło (nominative singular)
chwŏlidła (nominative plural)
chwŏlidła (genitive singular)
chwŏlideł (genitive plural)
chwŏlidłu (dative singular)
chwŏlidłōm (dative plural)
chwŏlidło (accusative singular)
chwŏlidła (accusative plural)
chwŏlidłym (instrumental singular)
chwŏlidłami (instrumental plural)
chwŏlidłōma (instrumental plural)
chwŏlidle (locative singular)
chwŏlidłach (locative plural)
chwŏlidło (singular vocative)
chwŏlidła (plural vocative)
chwolidło (alternative simplified)

From chwŏlić (“to praise”) + -dło (tool suffix).

af

(Cieszyn, marketing) advertisement, commercial (something used to try and sell a product or service)


hype cycle

It is hard to recall the last time a drug so excited the general public. Fen-phen in the 1990s, maybe? Viagra or Botox in the 2000s? Each had amazing hype cycles but none as explosive as Ozempic.

2023 October 9, Tressie McMillan Cottom, “Ozempic Can’t Fix What Our Culture Has Broken”, in The New York Times, →ISSN:

(business, marketing) The various stages in the adoption of a new technology or product.


hard-launch

en-verb

hard-launch (third-person singular simple present hard-launches, present participle hard-launching, simple past and past participle hard-launched)

hard-launches (present singular third-person)
hard-launching (participle present)
hard-launched (participle past)
hard-launched (past)
hard launch (alternative)

(transitive, marketing) To release (a product or service) to the general public.


soft-launch

soft-launch (third-person singular simple present soft-launches, present participle soft-launching, simple past and past participle soft-launched)

soft-launches (present singular third-person)
soft-launching (participle present)
soft-launched (participle past)
soft-launched (past)
soft launch (alternative)

(transitive, marketing) To release (a product or service) to a limited audience.


tanıtım

head

tanıtım (definite accusative tanıtımı, plural tanıtımlar)

tanıtımı (accusative definite)
tanıtımlar (plural)
tanıtım (nominative singular)
tanıtımlar (nominative plural)
tanıtımı (accusative definite singular)
tanıtımları (accusative definite plural)
tanıtıma (dative singular)
tanıtımlara (dative plural)
tanıtımda (locative singular)
tanıtımlarda (locative plural)
tanıtımdan (ablative singular)
tanıtımlardan (ablative plural)
tanıtımın (genitive singular)
tanıtımların (genitive plural)
tanıtımım (first-person nominative singular)
tanıtımlarım (first-person nominative singular)
tanıtımın (nominative second-person singular)
tanıtımların (nominative second-person singular)
tanıtımı (nominative singular third-person)
tanıtımları (nominative singular third-person)
tanıtımımız (first-person nominative plural)
tanıtımlarımız (first-person nominative plural)
tanıtımınız (nominative plural second-person)
tanıtımlarınız (nominative plural second-person)
tanıtımları (nominative plural third-person)
tanıtımımı (accusative definite first-person singular)
tanıtımlarımı (accusative definite first-person singular)
tanıtımını (accusative definite second-person singular)
tanıtımlarını (accusative definite second-person singular)
tanıtımını (accusative definite singular third-person)
tanıtımlarını (accusative definite singular third-person)
tanıtımımızı (accusative definite first-person plural)
tanıtımlarımızı (accusative definite first-person plural)
tanıtımınızı (accusative definite plural second-person)
tanıtımlarınızı (accusative definite plural second-person)
tanıtımlarını (accusative definite plural third-person)
tanıtımıma (dative first-person singular)
tanıtımlarıma (dative first-person singular)
tanıtımına (dative second-person singular)
tanıtımlarına (dative second-person singular)
tanıtımına (dative singular third-person)
tanıtımlarına (dative singular third-person)
tanıtımımıza (dative first-person plural)
tanıtımlarımıza (dative first-person plural)
tanıtımınıza (dative plural second-person)
tanıtımlarınıza (dative plural second-person)
tanıtımlarına (dative plural third-person)
tanıtımımda (first-person locative singular)
tanıtımlarımda (first-person locative singular)
tanıtımında (locative second-person singular)
tanıtımlarında (locative second-person singular)
tanıtımında (locative singular third-person)
tanıtımlarında (locative singular third-person)
tanıtımımızda (first-person locative plural)
tanıtımlarımızda (first-person locative plural)
tanıtımınızda (locative plural second-person)
tanıtımlarınızda (locative plural second-person)
tanıtımlarında (locative plural third-person)
tanıtımımdan (ablative first-person singular)
tanıtımlarımdan (ablative first-person singular)
tanıtımından (ablative second-person singular)
tanıtımlarından (ablative second-person singular)
tanıtımından (ablative singular third-person)
tanıtımlarından (ablative singular third-person)
tanıtımımızdan (ablative first-person plural)
tanıtımlarımızdan (ablative first-person plural)
tanıtımınızdan (ablative plural second-person)
tanıtımlarınızdan (ablative plural second-person)
tanıtımlarından (ablative plural third-person)
tanıtımımın (first-person genitive singular)
tanıtımlarımın (first-person genitive singular)
tanıtımının (genitive second-person singular)
tanıtımlarının (genitive second-person singular)
tanıtımının (genitive singular third-person)
tanıtımlarının (genitive singular third-person)
tanıtımımızın (first-person genitive plural)
tanıtımlarımızın (first-person genitive plural)
tanıtımınızın (genitive plural second-person)
tanıtımlarınızın (genitive plural second-person)
tanıtımlarının (genitive plural third-person)
tanıtımım (first-person singular)
tanıtımlarım (first-person singular)
tanıtımsın (second-person singular)
tanıtımlarsın (second-person singular)
tanıtım (singular third-person)
tanıtımdır (singular third-person)
tanıtımlar (singular third-person)
tanıtımlardır (singular third-person)
tanıtımız (first-person plural)
tanıtımlarız (first-person plural)
tanıtımsınız (plural second-person)
tanıtımlarsınız (plural second-person)
tanıtımlar (plural third-person)
tanıtımlardır (plural third-person)

Compound of tanı (“recognition, identification”) + tım (“action or process suffix”).


IDFV

(marketing) Initialism of identifier for vendors.


IDFA

(marketing) Initialism of identifier for advertisers.


badge drinking

(marketing) The practice of drinking a particular brand of alcoholic drink because of the social cachet it provides.


ROAS

(marketing) Initialism of return on ad spend, a metric for the revenue earned per advertising cost.


WAM

en-noun

WAM (countable and uncountable, plural WAMs)

(Internet, marketing) Initialism of Web audience measurement.


commission breath

(marketing) The obvious eagerness of a salesperson to make sales in order to earn money, seen as offputting to their potential customers.


вірусний

uk-adj

ві́русний • (vírusnyj)

ві́русний (canonical)
vírusnyj (romanization)
ві́русний (masculine nominative singular)
ві́русне (neuter nominative singular)
ві́русна (feminine nominative singular)
ві́русні (nominative plural)
ві́русного (genitive masculine neuter singular)
ві́русної (feminine genitive singular)
ві́русних (genitive plural)
ві́русному (dative masculine neuter singular)
ві́русній (dative feminine singular)
ві́русним (dative plural)
ві́русного (accusative animate masculine singular)
ві́русне (accusative neuter singular)
ві́русну (accusative feminine singular)
ві́русних (accusative animate plural)
ві́русний (accusative inanimate masculine singular)
ві́русні (accusative inanimate plural)
ві́русним (instrumental masculine neuter singular)
ві́русною (feminine instrumental singular)
ві́русними (instrumental plural)
ві́русному (locative masculine neuter singular)
ві́руснім (locative masculine neuter singular)
ві́русній (feminine locative singular)
ві́русних (locative plural)
ві́русний (masculine singular vocative)
ві́русне (neuter singular vocative)
ві́русна (feminine singular vocative)
ві́русні (plural vocative)

From ві́рус (vírus) + -ний (-nyj). Compare Russian ви́русный (vírusnyj), Belarusian ві́русны (vírusny).

ві́русний ма́ркетинг

(advertising, marketing) viral (spread by word of mouth, with minimal intervention in order to create buzz and interest)


fidelização

Fidelização de clientes.


lívsháttur

lívsháttur (indefinite nominative singular)
lívshátturin (definite nominative singular)
lívsháttir (indefinite nominative plural)
lívsháttirnir (definite nominative plural)
lívshátt (accusative indefinite singular)
lívsháttin (accusative definite singular)
lívsháttir (accusative indefinite plural)
lívsháttirnar (accusative definite plural)
lívshátti (dative indefinite singular)
lívsháttinum (dative definite singular)
lívsháttum (dative indefinite plural)
lívsháttunum (dative definite plural)
lívsháttar (genitive indefinite singular)
lívsháttarins (definite genitive singular)
lívshátta (genitive indefinite plural)
lívsháttanna (definite genitive plural)
lívsháttur (indefinite nominative singular)
lívshátturin (definite nominative singular)
lívshættir (indefinite nominative plural)
lívshættirnir (definite nominative plural)
lívshátt (accusative indefinite singular)
lívsháttin (accusative definite singular)
lívshættir (accusative indefinite plural)
lívshættirnar (accusative definite plural)
lívshátti (dative indefinite singular)
lívsháttinum (dative definite singular)
lívsháttum (dative indefinite plural)
lívsháttunum (dative definite plural)
lívsháttar (genitive indefinite singular)
lívsháttarins (definite genitive singular)
lívshátta (genitive indefinite plural)
lívsháttanna (definite genitive plural)


BFCM

(Canada, US, marketing) Initialism of Black Friday Cyber Monday.


акаунт

bg-noun

ака́унт • (akáunt) m

ака́унт (canonical)
akáunt (romanization)
ака́унт (indefinite singular)
ака́унти (indefinite plural)
ака́унтът (definite singular subjective)
ака́унтите (definite plural subjective)
ака́унта (definite objective singular)
ака́унтите (definite objective plural)
ака́унта (count-form plural)

дире́ктор на ака́унта

(advertising) account (activities related to maintaining a business relationship with a customer)


rich media

(business, advertising) A type of online advertising that uses text, music, video, and animations to attract a user's attention.


инфлюэнсер

ru-noun+

инфлюэ́нсер//infljuénsɛr

инфлюэ́нсер • (infljuénser, infljuénsɛr) m anim (genitive инфлюэ́нсера, nominative plural инфлюэ́нсеры, genitive plural инфлюэ́нсеров)

инфлюэ́нсер (canonical)
infljuénser (romanization)
infljuénsɛr (romanization)
инфлюэ́нсера (genitive)
инфлюэ́нсеры (nominative plural)
инфлюэ́нсеров (genitive plural)
инфлюэ́нсер (nominative singular)
infljuénser (nominative singular)
infljuénsɛr (nominative singular)
инфлюэ́нсеры (nominative plural)
infljuénsery (nominative plural)
infljuénsɛry (nominative plural)
инфлюэ́нсера (genitive singular)
infljuénsera (genitive singular)
infljuénsɛra (genitive singular)
инфлюэ́нсеров (genitive plural)
infljuénserov (genitive plural)
infljuénsɛrov (genitive plural)
инфлюэ́нсеру (dative singular)
infljuénseru (dative singular)
infljuénsɛru (dative singular)
инфлюэ́нсерам (dative plural)
infljuénseram (dative plural)
infljuénsɛram (dative plural)
инфлюэ́нсера (accusative singular)
infljuénsera (accusative singular)
infljuénsɛra (accusative singular)
инфлюэ́нсеров (accusative plural)
infljuénserov (accusative plural)
infljuénsɛrov (accusative plural)
инфлюэ́нсером (instrumental singular)
infljuénserom (instrumental singular)
infljuénsɛrom (instrumental singular)
инфлюэ́нсерами (instrumental plural)
infljuénserami (instrumental plural)
infljuénsɛrami (instrumental plural)
инфлюэ́нсере (prepositional singular)
infljuénsere (prepositional singular)
infljuénsɛre (prepositional singular)
инфлюэ́нсерах (plural prepositional)
infljuénserax (plural prepositional)
infljuénsɛrax (plural prepositional)

[ɪnflʲʊˈɛn⁽ʲ⁾sʲɪr]


tuotteisto

tuotteisto (nominative singular)
tuotteistot (nominative plural)
tuotteisto (accusative nominative singular)
tuotteistot (accusative nominative plural)
tuotteiston (accusative genitive singular)
tuotteistot (accusative genitive plural)
tuotteiston (genitive singular)
tuotteistojen (genitive plural)
tuotteistoiden (genitive plural)
tuotteistoitten (genitive plural)
tuotteistoa (partitive singular)
tuotteistoja (partitive plural)
tuotteistoita (partitive plural)
tuotteistossa (inessive singular)
tuotteistoissa (inessive plural)
tuotteistosta (elative singular)
tuotteistoista (elative plural)
tuotteistoon (illative singular)
tuotteistoihin (illative plural)
tuotteistolla (adessive singular)
tuotteistoilla (adessive plural)
tuotteistolta (ablative singular)
tuotteistoilta (ablative plural)
tuotteistolle (allative singular)
tuotteistoille (allative plural)
tuotteistona (essive singular)
tuotteistoina (essive plural)
tuotteistoksi (singular translative)
tuotteistoiksi (plural translative)
tuotteistotta (abessive singular)
tuotteistoitta (abessive plural)
tuotteistoin (instructive plural)
See the possessive forms below. (comitative)
tuotteistoni (nominative singular)
tuotteistoni (nominative plural)
tuotteistoni (accusative nominative singular)
tuotteistoni (accusative nominative plural)
tuotteistoni (accusative genitive singular)
tuotteistoni (accusative genitive plural)
tuotteistoni (genitive singular)
tuotteistojeni (genitive plural)
tuotteistoideni (genitive plural)
tuotteistoitteni (genitive plural)
tuotteistoani (partitive singular)
tuotteistojani (partitive plural)
tuotteistoitani (partitive plural)
tuotteistossani (inessive singular)
tuotteistoissani (inessive plural)
tuotteistostani (elative singular)
tuotteistoistani (elative plural)
tuotteistooni (illative singular)
tuotteistoihini (illative plural)
tuotteistollani (adessive singular)
tuotteistoillani (adessive plural)
tuotteistoltani (ablative singular)
tuotteistoiltani (ablative plural)
tuotteistolleni (allative singular)
tuotteistoilleni (allative plural)
tuotteistonani (essive singular)
tuotteistoinani (essive plural)
tuotteistokseni (singular translative)
tuotteistoikseni (plural translative)
tuotteistottani (abessive singular)
tuotteistoittani (abessive plural)
tuotteistoineni (comitative plural)
tuotteistosi (nominative singular)
tuotteistosi (nominative plural)
tuotteistosi (accusative nominative singular)
tuotteistosi (accusative nominative plural)
tuotteistosi (accusative genitive singular)
tuotteistosi (accusative genitive plural)
tuotteistosi (genitive singular)
tuotteistojesi (genitive plural)
tuotteistoidesi (genitive plural)
tuotteistoittesi (genitive plural)
tuotteistoasi (partitive singular)
tuotteistojasi (partitive plural)
tuotteistoitasi (partitive plural)
tuotteistossasi (inessive singular)
tuotteistoissasi (inessive plural)
tuotteistostasi (elative singular)
tuotteistoistasi (elative plural)
tuotteistoosi (illative singular)
tuotteistoihisi (illative plural)
tuotteistollasi (adessive singular)
tuotteistoillasi (adessive plural)
tuotteistoltasi (ablative singular)
tuotteistoiltasi (ablative plural)
tuotteistollesi (allative singular)
tuotteistoillesi (allative plural)
tuotteistonasi (essive singular)
tuotteistoinasi (essive plural)
tuotteistoksesi (singular translative)
tuotteistoiksesi (plural translative)
tuotteistottasi (abessive singular)
tuotteistoittasi (abessive plural)
tuotteistoinesi (comitative plural)
tuotteistomme (nominative singular)
tuotteistomme (nominative plural)
tuotteistomme (accusative nominative singular)
tuotteistomme (accusative nominative plural)
tuotteistomme (accusative genitive singular)
tuotteistomme (accusative genitive plural)
tuotteistomme (genitive singular)
tuotteistojemme (genitive plural)
tuotteistoidemme (genitive plural)
tuotteistoittemme (genitive plural)
tuotteistoamme (partitive singular)
tuotteistojamme (partitive plural)
tuotteistoitamme (partitive plural)
tuotteistossamme (inessive singular)
tuotteistoissamme (inessive plural)
tuotteistostamme (elative singular)
tuotteistoistamme (elative plural)
tuotteistoomme (illative singular)
tuotteistoihimme (illative plural)
tuotteistollamme (adessive singular)
tuotteistoillamme (adessive plural)
tuotteistoltamme (ablative singular)
tuotteistoiltamme (ablative plural)
tuotteistollemme (allative singular)
tuotteistoillemme (allative plural)
tuotteistonamme (essive singular)
tuotteistoinamme (essive plural)
tuotteistoksemme (singular translative)
tuotteistoiksemme (plural translative)
tuotteistottamme (abessive singular)
tuotteistoittamme (abessive plural)
tuotteistoinemme (comitative plural)
tuotteistonne (nominative singular)
tuotteistonne (nominative plural)
tuotteistonne (accusative nominative singular)
tuotteistonne (accusative nominative plural)
tuotteistonne (accusative genitive singular)
tuotteistonne (accusative genitive plural)
tuotteistonne (genitive singular)
tuotteistojenne (genitive plural)
tuotteistoidenne (genitive plural)
tuotteistoittenne (genitive plural)
tuotteistoanne (partitive singular)
tuotteistojanne (partitive plural)
tuotteistoitanne (partitive plural)
tuotteistossanne (inessive singular)
tuotteistoissanne (inessive plural)
tuotteistostanne (elative singular)
tuotteistoistanne (elative plural)
tuotteistoonne (illative singular)
tuotteistoihinne (illative plural)
tuotteistollanne (adessive singular)
tuotteistoillanne (adessive plural)
tuotteistoltanne (ablative singular)
tuotteistoiltanne (ablative plural)
tuotteistollenne (allative singular)
tuotteistoillenne (allative plural)
tuotteistonanne (essive singular)
tuotteistoinanne (essive plural)
tuotteistoksenne (singular translative)
tuotteistoiksenne (plural translative)
tuotteistottanne (abessive singular)
tuotteistoittanne (abessive plural)
tuotteistoinenne (comitative plural)
tuotteistonsa (nominative singular)
tuotteistonsa (nominative plural)
tuotteistonsa (accusative nominative singular)
tuotteistonsa (accusative nominative plural)
tuotteistonsa (accusative genitive singular)
tuotteistonsa (accusative genitive plural)
tuotteistonsa (genitive singular)
tuotteistojensa (genitive plural)
tuotteistoidensa (genitive plural)
tuotteistoittensa (genitive plural)
tuotteistoaan (partitive singular)
tuotteistoansa (partitive singular)
tuotteistojaan (partitive plural)
tuotteistoitaan (partitive plural)
tuotteistojansa (partitive plural)
tuotteistoitansa (partitive plural)
tuotteistossaan (inessive singular)
tuotteistossansa (inessive singular)
tuotteistoissaan (inessive plural)
tuotteistoissansa (inessive plural)
tuotteistostaan (elative singular)
tuotteistostansa (elative singular)
tuotteistoistaan (elative plural)
tuotteistoistansa (elative plural)
tuotteistoonsa (illative singular)
tuotteistoihinsa (illative plural)
tuotteistollaan (adessive singular)
tuotteistollansa (adessive singular)
tuotteistoillaan (adessive plural)
tuotteistoillansa (adessive plural)
tuotteistoltaan (ablative singular)
tuotteistoltansa (ablative singular)
tuotteistoiltaan (ablative plural)
tuotteistoiltansa (ablative plural)
tuotteistolleen (allative singular)
tuotteistollensa (allative singular)
tuotteistoilleen (allative plural)
tuotteistoillensa (allative plural)
tuotteistonaan (essive singular)
tuotteistonansa (essive singular)
tuotteistoinaan (essive plural)
tuotteistoinansa (essive plural)
tuotteistokseen (singular translative)
tuotteistoksensa (singular translative)
tuotteistoikseen (plural translative)
tuotteistoiksensa (plural translative)
tuotteistottaan (abessive singular)
tuotteistottansa (abessive singular)
tuotteistoittaan (abessive plural)
tuotteistoittansa (abessive plural)
tuotteistoineen (comitative plural)
tuotteistoinensa (comitative plural)

(business, marketing) product range, product base


pemengaruh

Affixed peng- + pengaruh. Compare to Standard Malay pempengaruh.

(social media, marketing, uncommon) a person who is able to influence consumption, lifestyle, and/or political preferences of their online audience by creating and/or engaging social media content, often as a part of a marketing campaign


pempengaruh

ms-noun

pempengaruh (Jawi spelling ڤمڤڠاروه, plural pempengaruh-pempengaruh)

ڤمڤڠاروه (Jawi)
pempengaruh-pempengaruh (plural)
pemengaruh (alternative)

Affixation of peng- + pengaruh (“influence”), calque of English influencer.

(social media, marketing) An influencer.


ride-along

Stacks of ride-alongs that share the cost of the mailing.

1994, Jay Conrad Levinson, Seth Godin, The Guerrilla Marketing Handbook, page 178:

Since the dessert advertisement is a ride-along with your ads for other foods, your only additional cost is the printing and paper charges or Internet page cost for your dessert and/or ice-cream ads.

2010, Tyler G. Hicks, 101 Great Mail-Order Businesses:

In the corporate world, a company puts a ride-along into a mailer that another company is doing.

2021, Nelson Searcy, Jennifer Dykes Henson, Maximize: How to Develop Extravagant Givers in Your Church:

(marketing) A piece of marketing material that is included in a mailing about a different product.


deinfluence

en-verb

deinfluence (third-person singular simple present deinfluences, present participle deinfluencing, simple past and past participle deinfluenced)

deinfluences (present singular third-person)
deinfluencing (participle present)
deinfluenced (participle past)
deinfluenced (past)

(social media, marketing, neologism) To post material that encourages people to consume less, as the opposite of an influencer.

(social media, marketing, neologism) To post material that draws attention to the downsides of a particular product or service and may recommend alternatives.


deinfluencer

(social media, marketing, neologism) One who deinfluences (posts material that encourages people to avoid a particular product or service, or to consume less in general).


consumer brand

(business, marketing) A brand that targets consumers rather than businesses.


brand awareness

(business, marketing) The extent to which customers are able to recall or recognize a brand under different conditions.


target marketing

(business, marketing) The act or practice of matching a group of people with a product range of a company.


time-to-market

(business, marketing) Of or referring to the length of time between the conception of a product and its availability for sale.


relation client

fr-noun

relation client f (plural relations clients)

gestion de la relation client

customer relationship
customer relationship

(business, marketing) customer relationship


customer relationship

en-noun

customer relationship (plural customer relationships)

customer relationship management

(business, marketing) The relationship of a business with a customer.


buzz score

From Yahoo! Buzz Index feature, where a "buzz score" was displayed.

BA’s Buzz score is now second only to Virgin Atlantic, with a rating of 8.12.

2012 October 5, Russell Parsons, “BA brand comes through industry turbulence”, in Marketing Week, archived from the original on 2024-04-23:

A brand’s ‘Buzz Score’ (also an average of 100) was multiplied by the ‘Positive Score’ to produce the Buzz Index. ‘The resulting Buzz Index shows some relationship between brand value and positive online buzz, but it is not absolute, Mr Walshe warns.

2012, Pepe Martínez, The Consumer Mind: Brand Perception and the Implications for Marketers, Kogan Page, page 140:

It came to the conclusion that the proportion of award-winning campaigns that obtain a high buzz score has increased dramatically in recent years; from less than a third (28 per cent) in 2004 to an impressive 70 per cent at the time of writing.

2014, Fons Van Dyck, Advertising Transformed: The New Rules for the Digital Age, Kogan Page, page 55:

As of March 11, Paris Saint-Germain’s 30-day average Buzz score is 25.9, making a sizable margin ahead of second-place club Olympique Lyonnais (14.4) and third-place club LOSC Lille (13). These three clubs are also battling for top spot in the league standings.

2021 March 19, “Football in France: Which clubs have the highest Buzz score?”, in YouGov, archived from the original on 2024-04-23:

A company’s score is calculated by subtracting negative feedback from positive feedback. Surveys have shown how companies who experienced high-profile cyberattacks in the past few years, such as Target, Sony PlayStation, Sony Pictures, Anthem, and ‘TalkTalk, have had significant declines in their Buzz scores.

2021, Nir Kshetri, Cybersecurity Management: An Organizational and Strategic Approach, University of Toronto Press, page 173:

(marketing, informal) Measurement of the level of (positive) attention or excitement generated by a particular topic, product, or event.


forecast lead time

forecast lead time (countable and uncountable, plural forecast lead times)

(business, marketing) The forecasted number of days between the moment of ordering a product from a source or vendor and the moment from when it is available for sale.


network option time

network option time (countable and uncountable, plural network option times)

(advertising, broadcasting) The amount of programming time that a network controls on each of its affiliate stations.