copywriter

copywriter (nominative singular)
copywriterit (nominative plural)
copywriter (accusative nominative singular)
copywriterit (accusative nominative plural)
copywriterin (accusative genitive singular)
copywriterit (accusative genitive plural)
copywriterin (genitive singular)
copywriterien (genitive plural)
copywritereiden (genitive plural)
copywritereitten (genitive plural)
copywriteria (partitive singular)
copywritereita (partitive plural)
copywritereja (partitive plural)
copywriterissa (inessive singular)
copywritereissa (inessive plural)
copywriterista (elative singular)
copywritereista (elative plural)
copywriteriin (illative singular)
copywritereihin (illative plural)
copywriterilla (adessive singular)
copywritereilla (adessive plural)
copywriterilta (ablative singular)
copywritereilta (ablative plural)
copywriterille (allative singular)
copywritereille (allative plural)
copywriterina (essive singular)
copywritereina (essive plural)
copywriteriksi (singular translative)
copywritereiksi (plural translative)
copywriteritta (abessive singular)
copywritereitta (abessive plural)
copywriterein (instructive plural)
See the possessive forms below. (comitative)
copywriterini (nominative singular)
copywriterini (nominative plural)
copywriterini (accusative nominative singular)
copywriterini (accusative nominative plural)
copywriterini (accusative genitive singular)
copywriterini (accusative genitive plural)
copywriterini (genitive singular)
copywriterieni (genitive plural)
copywritereideni (genitive plural)
copywritereitteni (genitive plural)
copywriteriani (partitive singular)
copywritereitani (partitive plural)
copywriterejani (partitive plural)
copywriterissani (inessive singular)
copywritereissani (inessive plural)
copywriteristani (elative singular)
copywritereistani (elative plural)
copywriteriini (illative singular)
copywritereihini (illative plural)
copywriterillani (adessive singular)
copywritereillani (adessive plural)
copywriteriltani (ablative singular)
copywritereiltani (ablative plural)
copywriterilleni (allative singular)
copywritereilleni (allative plural)
copywriterinani (essive singular)
copywritereinani (essive plural)
copywriterikseni (singular translative)
copywritereikseni (plural translative)
copywriterittani (abessive singular)
copywritereittani (abessive plural)
copywritereineni (comitative plural)
copywriterisi (nominative singular)
copywriterisi (nominative plural)
copywriterisi (accusative nominative singular)
copywriterisi (accusative nominative plural)
copywriterisi (accusative genitive singular)
copywriterisi (accusative genitive plural)
copywriterisi (genitive singular)
copywriteriesi (genitive plural)
copywritereidesi (genitive plural)
copywritereittesi (genitive plural)
copywriteriasi (partitive singular)
copywritereitasi (partitive plural)
copywriterejasi (partitive plural)
copywriterissasi (inessive singular)
copywritereissasi (inessive plural)
copywriteristasi (elative singular)
copywritereistasi (elative plural)
copywriteriisi (illative singular)
copywritereihisi (illative plural)
copywriterillasi (adessive singular)
copywritereillasi (adessive plural)
copywriteriltasi (ablative singular)
copywritereiltasi (ablative plural)
copywriterillesi (allative singular)
copywritereillesi (allative plural)
copywriterinasi (essive singular)
copywritereinasi (essive plural)
copywriteriksesi (singular translative)
copywritereiksesi (plural translative)
copywriterittasi (abessive singular)
copywritereittasi (abessive plural)
copywritereinesi (comitative plural)
copywriterimme (nominative singular)
copywriterimme (nominative plural)
copywriterimme (accusative nominative singular)
copywriterimme (accusative nominative plural)
copywriterimme (accusative genitive singular)
copywriterimme (accusative genitive plural)
copywriterimme (genitive singular)
copywriteriemme (genitive plural)
copywritereidemme (genitive plural)
copywritereittemme (genitive plural)
copywriteriamme (partitive singular)
copywritereitamme (partitive plural)
copywriterejamme (partitive plural)
copywriterissamme (inessive singular)
copywritereissamme (inessive plural)
copywriteristamme (elative singular)
copywritereistamme (elative plural)
copywriteriimme (illative singular)
copywritereihimme (illative plural)
copywriterillamme (adessive singular)
copywritereillamme (adessive plural)
copywriteriltamme (ablative singular)
copywritereiltamme (ablative plural)
copywriterillemme (allative singular)
copywritereillemme (allative plural)
copywriterinamme (essive singular)
copywritereinamme (essive plural)
copywriteriksemme (singular translative)
copywritereiksemme (plural translative)
copywriterittamme (abessive singular)
copywritereittamme (abessive plural)
copywritereinemme (comitative plural)
copywriterinne (nominative singular)
copywriterinne (nominative plural)
copywriterinne (accusative nominative singular)
copywriterinne (accusative nominative plural)
copywriterinne (accusative genitive singular)
copywriterinne (accusative genitive plural)
copywriterinne (genitive singular)
copywriterienne (genitive plural)
copywritereidenne (genitive plural)
copywritereittenne (genitive plural)
copywriterianne (partitive singular)
copywritereitanne (partitive plural)
copywriterejanne (partitive plural)
copywriterissanne (inessive singular)
copywritereissanne (inessive plural)
copywriteristanne (elative singular)
copywritereistanne (elative plural)
copywriteriinne (illative singular)
copywritereihinne (illative plural)
copywriterillanne (adessive singular)
copywritereillanne (adessive plural)
copywriteriltanne (ablative singular)
copywritereiltanne (ablative plural)
copywriterillenne (allative singular)
copywritereillenne (allative plural)
copywriterinanne (essive singular)
copywritereinanne (essive plural)
copywriteriksenne (singular translative)
copywritereiksenne (plural translative)
copywriterittanne (abessive singular)
copywritereittanne (abessive plural)
copywritereinenne (comitative plural)
copywriterinsa (nominative singular)
copywriterinsa (nominative plural)
copywriterinsa (accusative nominative singular)
copywriterinsa (accusative nominative plural)
copywriterinsa (accusative genitive singular)
copywriterinsa (accusative genitive plural)
copywriterinsa (genitive singular)
copywriteriensa (genitive plural)
copywritereidensa (genitive plural)
copywritereittensa (genitive plural)
copywriteriaan (partitive singular)
copywriteriansa (partitive singular)
copywritereitaan (partitive plural)
copywriterejaan (partitive plural)
copywritereitansa (partitive plural)
copywriterejansa (partitive plural)
copywriterissaan (inessive singular)
copywriterissansa (inessive singular)
copywritereissaan (inessive plural)
copywritereissansa (inessive plural)
copywriteristaan (elative singular)
copywriteristansa (elative singular)
copywritereistaan (elative plural)
copywritereistansa (elative plural)
copywriteriinsa (illative singular)
copywritereihinsa (illative plural)
copywriterillaan (adessive singular)
copywriterillansa (adessive singular)
copywritereillaan (adessive plural)
copywritereillansa (adessive plural)
copywriteriltaan (ablative singular)
copywriteriltansa (ablative singular)
copywritereiltaan (ablative plural)
copywritereiltansa (ablative plural)
copywriterilleen (allative singular)
copywriterillensa (allative singular)
copywritereilleen (allative plural)
copywritereillensa (allative plural)
copywriterinaan (essive singular)
copywriterinansa (essive singular)
copywritereinaan (essive plural)
copywritereinansa (essive plural)
copywriterikseen (singular translative)
copywriteriksensa (singular translative)
copywritereikseen (plural translative)
copywritereiksensa (plural translative)
copywriterittaan (abessive singular)
copywriterittansa (abessive singular)
copywritereittaan (abessive plural)
copywritereittansa (abessive plural)
copywritereineen (comitative plural)
copywritereinensa (comitative plural)


copywriter

pl-noun

copywriter m pers (female equivalent copywriterka)

copywriterka (feminine)
copywriter (nominative singular)
copywriterzy (nominative plural)
copywritery (derogatory nominative plural)
copywritera (genitive singular)
copywriterów (genitive plural)
copywriterowi (dative singular)
copywriterom (dative plural)
copywritera (accusative singular)
copywriterów (accusative plural)
copywriterem (instrumental singular)
copywriterami (instrumental plural)
copywriterze (locative singular)
copywriterach (locative plural)
copywriterze (singular vocative)
copywriterzy (plural vocative)

Unadapted borrowing from English copywriter.

ubor

(advertising, marketing) copywriter (person who writes advertising copy (the text used in advertisements))


blocker

→ Polish: bloker, blokers

From Middle English blocker, blokker, bloker, blokkere, equivalent to block + -er.

LL-Q1860 (eng)-Flame, not lame-blocker.wav

Sometimes your sales progress skids to a halt. We've all met more blockers than we'd care to. Some are assigned by the company to filter services […]

1992, Joan Guiducci, Joan Guiducci's power calling, page 49:

Agent noun of block (“obstruct or prevent”); something that blocks something else.

(marketing) A gatekeeper who refuses the marketer access to the person they wish to contact.


repeater

LL-Q1860 (eng)-Naomi Persephone Amethyst (NaomiAmethyst)-repeater.wav

(marketing) A consumer who repeatedly purchases the same goods or services.


kar

In the fifties the need for a Klown vehicle was evident and a King Midget Frame was acquired and a Klown Kar was added.

1989, International Shrine Clowns Association, page 26:

(marketing, in product names) Deliberate misspelling of car.


loader

Unique point-of-purchase materials and display loaders dramatically contribute to the display's attention-getting ability.

1990, Robert B. Konikow, Sales Promotion Design, page 197:

Marketers use dealer loaders to obtain new distributors and push larger quantities of goods.

1995, William M. Pride, O. C. Ferrell, Marketing: Concepts and Strategies, page 591:

Dealer (or buying) loaders are gifts offered to resellers for stocking products. Many companies specialize in providing premium and gift items, and publish catalogues from which you can select appropriate items.

2001, Stuart Clark Rogers, Marketing Strategies, Tactics, and Techniques, page 172:

(marketing) An incentive given to a dealer.


teaser

→ German: Teaser

→ Japanese: ティーザー (tīzā)

→ Korean: 티저 (tijeo)

→ Russian: ти́зер (tízɛr)

(marketing) A preview or part of a product released in preparation of its main advertising, typically a short film, song, or quote.


teaser

teaser (nominative singular)
teasery (nominative plural)
teasera (genitive singular)
teaserów (genitive plural)
teaserowi (dative singular)
teaserom (dative plural)
teaser (accusative singular)
teasery (accusative plural)
teaserem (instrumental singular)
teaserami (instrumental plural)
teaserze (locative singular)
teaserach (locative plural)
teaserze (singular vocative)
teasery (plural vocative)

Unadapted borrowing from English teaser.

(film, marketing, television) teaser (short acting scene preceding the actual lead of a film or television series)

(film, marketing) trailer (preview of a film)

(marketing) teaser (message used to advertise a product whose name is not disclosed in that advertisement)

(marketing) teaser (short document containing the most important information about an investment, presented in a simple way, addressed to a potential investor)


kel

hu-conj

Forms in parentheses are somewhat archaic or literary.

This verb has no prefix that could split, despite its first few letters.

kelek (indefinite informal second-person singular)
kelsz (formal indefinite second-person-semantically singular third-person)
kelsz (indefinite singular third-person)
kel (first-person indefinite plural)
kelünk (indefinite informal plural second-person)
keltek (formal indefinite plural second-person-semantically third-person)
keltek (indefinite plural third-person)
kelnek (indefinite)
intransitive verb (definite first-person plural)
intransitive verb (definite formal second-person-semantically third-person)
intransitive verb (definite informal second-person)
intransitive verb (definite third-person)
definite forms are not used (definite first-person plural)
definite forms are not used (definite formal second-person-semantically third-person)
definite forms are not used (definite informal second-person)
definite forms are not used (definite third-person)
keltem (indefinite informal past second-person singular)
keltél (formal indefinite past second-person-semantically singular third-person)
keltél (indefinite past singular third-person)
kelt (first-person indefinite past plural)
keltünk (indefinite informal past plural second-person)
keltetek (formal indefinite past plural second-person-semantically third-person)
keltetek (indefinite past plural third-person)
keltek (indefinite past)
or a time adverb (first-person future plural)
or a time adverb (formal future second-person-semantically third-person)
or a time adverb (future informal second-person)
or a time adverb (future third-person)
e.g. kelni fog. (first-person future plural)
e.g. kelni fog. (formal future second-person-semantically third-person)
e.g. kelni fog. (future informal second-person)
e.g. kelni fog. (future third-person)
kelék (future indefinite)
kelél (indefinite informal second-person singular)
kele (formal indefinite second-person-semantically singular third-person)
kele (indefinite singular third-person)
kelénk (first-person indefinite plural)
kelétek (indefinite informal plural second-person)
kelének (formal indefinite plural second-person-semantically third-person)
kelének (indefinite plural third-person)
e.g. kel vala (first-person future past plural)
e.g. kel vala (first-person future past singular third-person)
e.g. kel vala (first-person future plural)
e.g. kel vala (first-person future singular third-person)
e.g. kel vala (formal future past second-person-semantically singular third-person)
e.g. kel vala (formal future second-person-semantically singular third-person)
e.g. kel vala (future informal past second-person)
e.g. kel vala (future informal second-person)
kelt vala (first-person future past plural)
kelt vala (first-person future past singular third-person)
kelt vala (first-person future plural)
kelt vala (first-person future singular third-person)
kelt vala (formal future past second-person-semantically singular third-person)
kelt vala (formal future second-person-semantically singular third-person)
kelt vala (future informal past second-person)
kelt vala (future informal second-person)
volt. (first-person future past plural)
volt. (first-person future past singular third-person)
volt. (first-person future plural)
volt. (first-person future singular third-person)
volt. (formal future past second-person-semantically singular third-person)
volt. (formal future second-person-semantically singular third-person)
volt. (future informal past second-person)
volt. (future informal second-person)
kelendek (future indefinite)
kelendesz (indefinite informal second-person singular)
kelend (formal indefinite second-person-semantically singular third-person)
kelend (indefinite singular third-person)
kelendünk (first-person indefinite plural)
kelendetek (indefinite informal plural second-person)
kelendenek (formal indefinite plural second-person-semantically third-person)
kelendenek (indefinite plural third-person)
kelnék (indefinite informal second-person singular)
kelnél (formal indefinite second-person-semantically singular third-person)
kelnél (indefinite singular third-person)
kelne (first-person indefinite plural)
kelnénk (indefinite informal plural second-person)
kelnétek (formal indefinite plural second-person-semantically third-person)
kelnétek (indefinite plural third-person)
kelnének (indefinite)
Indicative past forms followed by volna (indefinite past)
e.g. kelt volna (indefinite past)
keljek (indefinite informal second-person singular)
kelj or (formal indefinite second-person-semantically singular third-person)
kelj or (indefinite singular third-person)
keljél (formal indefinite second-person-semantically singular third-person)
keljél (indefinite singular third-person)
keljen (first-person indefinite plural)
keljünk (indefinite informal plural second-person)
keljetek (formal indefinite plural second-person-semantically third-person)
keljetek (indefinite plural third-person)
keljenek (indefinite)
e.g. kelt légyen
kelni (infinitive)
kelnem (infinitive informal second-person singular)
kelned (formal infinitive second-person-semantically singular third-person)
kelned (infinitive singular third-person)
kelnie (first-person infinitive plural)
kelnünk (infinitive informal plural second-person)
kelnetek (formal infinitive plural second-person-semantically third-person)
kelnetek (infinitive plural third-person)
kelniük (infinitive)
kelés (noun-from-verb)
kelő (future)
kelt
kelve (adverbial first-person participle plural)
kelve (adverbial informal participle plural second-person)
kelvén (adverbial first-person participle plural)
kelvén (adverbial informal participle plural second-person)
kelhetek (indefinite informal second-person singular)
kelhetsz (formal indefinite second-person-semantically singular third-person)
kelhetsz (indefinite singular third-person)
kelhet (first-person indefinite plural)
kelhetünk (indefinite informal plural second-person)
kelhettek (formal indefinite plural second-person-semantically third-person)
kelhettek (indefinite plural third-person)
kelhetnek (indefinite)
intransitive verb (definite first-person plural)
intransitive verb (definite formal second-person-semantically third-person)
intransitive verb (definite informal second-person)
intransitive verb (definite third-person)
definite forms are not used (definite first-person plural)
definite forms are not used (definite formal second-person-semantically third-person)
definite forms are not used (definite informal second-person)
definite forms are not used (definite third-person)
kelhettem (indefinite informal past second-person singular)
kelhettél (formal indefinite past second-person-semantically singular third-person)
kelhettél (indefinite past singular third-person)
kelhetett (first-person indefinite past plural)
kelhettünk (indefinite informal past plural second-person)
kelhettetek (formal indefinite past plural second-person-semantically third-person)
kelhettetek (indefinite past plural third-person)
kelhettek (indefinite past)
kelheték (indefinite)
kelhetél (indefinite informal second-person singular)
kelhete (formal indefinite second-person-semantically singular third-person)
kelhete (indefinite singular third-person)
kelheténk (first-person indefinite plural)
kelhetétek (indefinite informal plural second-person)
kelhetének (formal indefinite plural second-person-semantically third-person)
kelhetének (indefinite plural third-person)
e.g. kelhet vala (first-person past plural)
e.g. kelhet vala (first-person past singular third-person)
e.g. kelhet vala (first-person plural)
e.g. kelhet vala (first-person singular third-person)
e.g. kelhet vala (formal past second-person-semantically singular third-person)
e.g. kelhet vala (formal second-person-semantically singular third-person)
e.g. kelhet vala (informal past second-person)
e.g. kelhet vala (informal second-person)
kelhetett vala (first-person past plural)
kelhetett vala (first-person past singular third-person)
kelhetett vala (first-person plural)
kelhetett vala (first-person singular third-person)
kelhetett vala (formal past second-person-semantically singular third-person)
kelhetett vala (formal second-person-semantically singular third-person)
kelhetett vala (informal past second-person)
kelhetett vala (informal second-person)
volt. (first-person past plural)
volt. (first-person past singular third-person)
volt. (first-person plural)
volt. (first-person singular third-person)
volt. (formal past second-person-semantically singular third-person)
volt. (formal second-person-semantically singular third-person)
volt. (informal past second-person)
volt. (informal second-person)
kelhetendek (indefinite)
or kelandhatok (indefinite)
kelhetendesz (indefinite informal second-person singular)
or kelandhatsz (indefinite informal second-person singular)
kelhetend (formal indefinite second-person-semantically singular third-person)
kelhetend (indefinite singular third-person)
or kelandhat (formal indefinite second-person-semantically singular third-person)
or kelandhat (indefinite singular third-person)
kelhetendünk (first-person indefinite plural)
or kelandhatunk (first-person indefinite plural)
kelhetendetek (indefinite informal plural second-person)
or kelandhattok (indefinite informal plural second-person)
kelhetendenek (formal indefinite plural second-person-semantically third-person)
kelhetendenek (indefinite plural third-person)
or kelandhatnak (formal indefinite plural second-person-semantically third-person)
or kelandhatnak (indefinite plural third-person)
kelhetnék (indefinite informal second-person singular)
kelhetnél (formal indefinite second-person-semantically singular third-person)
kelhetnél (indefinite singular third-person)
kelhetne (first-person indefinite plural)
kelhetnénk (indefinite informal plural second-person)
kelhetnétek (formal indefinite plural second-person-semantically third-person)
kelhetnétek (indefinite plural third-person)
kelhetnének (indefinite)
Indicative past forms followed by volna (first-person indefinite past third-person)
Indicative past forms followed by volna (formal indefinite past second-person-semantically third-person)
Indicative past forms followed by volna (indefinite informal past second-person)
e.g. kelhetett volna (first-person indefinite past third-person)
e.g. kelhetett volna (formal indefinite past second-person-semantically third-person)
e.g. kelhetett volna (indefinite informal past second-person)
kelhessek (indefinite informal second-person singular)
kelhess or (formal indefinite second-person-semantically singular third-person)
kelhess or (indefinite singular third-person)
kelhessél (formal indefinite second-person-semantically singular third-person)
kelhessél (indefinite singular third-person)
kelhessen (first-person indefinite plural)
kelhessünk (indefinite informal plural second-person)
kelhessetek (formal indefinite plural second-person-semantically third-person)
kelhessetek (indefinite plural third-person)
kelhessenek (indefinite)
e.g. kelhetett légyen
kelhetni (infinitive)
kelhetnem (infinitive informal second-person singular)
kelhetned (formal infinitive second-person-semantically singular third-person)
kelhetned (infinitive singular third-person)
kelhetnie (first-person infinitive plural)
kelhetnünk (infinitive informal plural second-person)
kelhetnetek (formal infinitive plural second-person-semantically third-person)
kelhetnetek (infinitive plural third-person)
kelhetniük (infinitive)
kelhetve / kelhetvén (adverbial first-person participle plural third-person)
kelhetve / kelhetvén (adverbial formal participle plural second-person-semantically third-person)
kelhetve / kelhetvén (adverbial informal participle plural second-person)
kél (alternative)

From Proto-Ugric *kälä-, possibly derived from Proto-Finno-Ugric *kälä- (“to ford”). Akin to Northern Mansi ква̄луӈкве (kvāluňkve, “to rise”).

cog

(intransitive, marketing, chiefly after adverbs) to be sought-after, in demand


wobbler

A wire "Wobbler" holds a card for counter display

1958 May 19, “Irish offers sales kit”, in Billboard, page 18:

Yesterday saw the launch of the initiative, which will use advertising “shelf wobblers” that usually publicise special offers to encourage Bristol shoppers to bring back their plastic bottles for recycling.

2006 February 28, “Recycling message hits supermarket shelves in Bristol”, in LetsRecycle.com:

(retail, advertising) A small publicity notice which appears to float at eye level, being attached to a fixture by a flexible arm.


lockup

(marketing, by extension) A fixed layout involving one or more logos and possibly related text.


MDT

en-noun

MDT (countable and uncountable, plural MDTs)

multidisciplinary team
multidisciplinary team#English

(business, marketing) Initialism of multidisciplinary team.


loss leader

Sugar was a strategic product in the scheme; in part, because it was the chief source of ‘disturbance’ in the wholesale and retail trades owing to its use as what would now be called a ‘loss leader’, and, in part, because on the supply side the industry was dominated by one refiner behind a substantial tariff wall, thereby facilitating ‘stabilised’ pricing.

1966, L. K. Skeoch, “Canada”, in B[asil] S. Yamey, editor, Resale Price Maintenance, 3rd edition, Chicago, Ill.: Aldine Publishers, →OCLC; republished as Resale Price Maintenance: A Comparative American–European Perspective, 1st paperback edition, Piscataway, N.J.: AldineTransaction, Transaction Publishers, 2008, →ISBN, page 26:

Meanwhile, entrepreneurs were quick to capitalize on these shifts to stimulate purchase of their new wares, using new types of advertising, endorsements by prominent people, creation of shop displays, "loss leaders" (selling a popular item at a loss as a way to pull customers into a store), creative financial options, even consumer research and the stoking of new fads.

2010, Erik Assadourian, “The Rise and Fall of Consumer Cultures”, in Linda Starke, Lisa Mastny, editors, State of the World 2010: Transforming Cultures: From Consumerism to Sustainability: A Worldwatch Institute Report on Progress toward a Sustainable Society, New York, N.Y., London: W. W. Norton & Company, →ISBN, page 11, column 1:

Krystof Zizka, a co-owner of the restaurant, says he doesn't make a penny on the oysters, though they are one of the reasons his three-year-old restaurant is so successful. The cheap late-afternoon oyster is to a restaurant what a liter bottle of Coca-Cola is to a supermarket: the loss leader that gets customers in the door, at which point they buy something else at full price.

2014 February 22, Karen Stabiner, “Loss leaders on the half shell”, in The New York Times, archived from the original on 2017-05-09:

Siri can at least be a loss leader for iPhone sales, but Apple is also hunting around for more continual revenue from ads.

2022 November 21, Ron Amadeo, “Amazon Alexa is a “colossal failure,” on pace to lose $10 billion this year”, in Ars Technica:

(marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales.

損失領導物 /损失领导物

item sold at or below cost to stimulate sales

towar sprzedawany po niższej cenie dla większych sprzedaży


earned media

(politics, advertising) Publicitiy for political campaigns gained through newspaper articles, TV news stories, web news, letters to the editor, op-ed pieces, and "fast polls" on TV and the Web.


posterboard

posterboard (countable and uncountable, plural posterboards)

They sent me a nice posterboard on the new product.

(direct marketing) A flyer printed on stiff cardboard, approximately 8.5 by 11 inches, mailed flat.


transaction utility

transaction utility (countable and uncountable, plural transaction utilities)

(economics, marketing) The perceived value of getting a good deal; the difference between the amount paid and a notional reference price.


CPG

(advertising) Initialism of consumer packaged goods.


FMCG

(advertising) Initialism of fast-moving consumer goods.


point of purchase

point of purchase (plural points of purchase)

points of purchase (plural)
point-of-purchase (alternative)

Near-synonyms: point of sale, point of service, salespoint

point-of-purchase advertising

point-of-purchase display

(business, marketing) A place where a product or service may be or has been purchased.


beer garden

beer gardens (plural)
beergarden (alternative)

LL-Q1860 (eng)-Flame, not lame-beer garden.wav

A calque of German Biergarten, equivalent to beer + garden.

(branding, marketing) A restobar, a pub restaurant, a restaurant known for serving beer and food.


kidult

Organizational methods appear significantly more frequently in kidult programs, next most frequently in adult programs, and least frequently in children's programs. Escape methods appear most frequently in adult programs with kidult and children's programs about equal.

1963, Alpha Kappa Delta, Sociological Inquiry, volumes 33-34, page 189:

By casting popular culture as simplistic and ‘kidult’, as distinct from the authentic adult culture she approves of, she reduces a complex culture to a generational divide: the new is childish; while the old and established is timeless, worthy of consumption by adults.

2006, Kate Crawford, Adult Themes: Rewriting the Rules of Adulthood, page 192:

In the 21st century, whose “kidult” blurring of the lines sees grown-ups listening to “kindie rock,” feeding their kids gourmet gelato instead of Good Humor, and dissecting the last Pixar film, the notion of a tree house in our collective backyard with a misspelled sign saying “Kidz only” is a healthy thing[.]

2008, Dade Hayes, Anytime Playdate: Inside the Preschool Entertainment Boom, or, How Television Became My Baby’s Best Friend, page 86:

(informal, marketing, sociology) An adult who participates in youth culture and activities traditionally intended for children.

大細路 /大细路

middle-aged person who participates in youth culture


BU

BU (genitive)
BUen (plural)
BU (nominative singular)
BUen (definite nominative plural)
BU (genitive singular)
BUen (definite genitive plural)
BU (dative singular)
BUen (dative definite plural)
BU (accusative singular)
BUen (accusative definite plural)

(marketing, journalism) abbreviation of Bildunterschrift


DTR

(marketing) Initialism of direct-to-retail.


活動

/xu̯ɔ³⁵ tʊŋ⁵¹/

/xu̯ɔ³⁵ d̥ʊŋ³/

/wuːt̚² tʊŋ²²/

/fat̚⁵ tʰʊŋ⁵³/

/xuaʔ⁵⁴⁻² tuŋ⁴⁵/

/uaʔ⁵⁻²¹ touŋ²⁴²/

/uaʔ⁴⁻⁴² tɒŋ¹¹/

/uoʔ⁴ tɒŋ²¹/

/ua(ʔ)⁴⁻¹¹ taŋ³³/

/ua(ʔ)¹²¹⁻²¹ taŋ²²/

/ua(ʔ)⁴⁻²¹ taŋ²²/

/ua(ʔ)⁴³⁻²¹ taŋ²²/

/ua(ʔ)⁵⁴⁻¹² taŋ²²/

/ua(ʔ)⁴⁻²¹ taŋ³³/

/ua(ʔ)²⁴⁻² taŋ²²/

/ua(ʔ)²⁴⁻² taŋ³³/

/uaʔ⁴⁻² toŋ³⁵/

/ɦuəʔ¹¹ doŋ²³/

/xu̯ɔ³⁵ tʊŋ⁵¹/

/xu̯ɔ³⁵ d̥ʊŋ³/

/wuːt̚² tʊŋ²²/

/fat̚⁵ tʰʊŋ⁵³/

/xuaʔ⁵⁴⁻² tuŋ⁴⁵/

/uaʔ⁵⁻²¹ touŋ²⁴²/

/uaʔ⁴⁻⁴² tɒŋ¹¹/

/uoʔ⁴ tɒŋ²¹/

/ua(ʔ)⁴⁻¹¹ taŋ³³/

/ua(ʔ)¹²¹⁻²¹ taŋ²²/

/ua(ʔ)⁴⁻²¹ taŋ²²/

/ua(ʔ)⁴³⁻²¹ taŋ²²/

/ua(ʔ)⁵⁴⁻¹² taŋ²²/

/ua(ʔ)⁴⁻²¹ taŋ³³/

/ua(ʔ)²⁴⁻² taŋ²²/

/ua(ʔ)²⁴⁻² taŋ³³/

/uaʔ⁴⁻² toŋ³⁵/

/ɦuəʔ¹¹ doŋ²³/

(countable, uncountable, advertising) promotion; campaign; event (Classifier: 項／项 m)


Marmelade

de-noun

Marmelade f (genitive Marmelade, plural Marmeladen)

Marmelade (genitive)
Marmeladen (plural)
Marmelade (nominative singular)
Marmeladen (definite nominative plural)
Marmelade (genitive singular)
Marmeladen (definite genitive plural)
Marmelade (dative singular)
Marmeladen (dative definite plural)
Marmelade (accusative singular)
Marmeladen (accusative definite plural)

16th century, from Middle French marmelade, from Portuguese marmelada.


USP

I came across this recipe when Helen Graham cooked it for Bracia and Friends, a pop-up whose USP is that chefs must cook a single dish.

2024 July 13, Harriet Fitch Little, “A reimagined classic”, in FT Weekend, Life & Arts, page 19:

(marketing) Initialism of unique selling proposition/selling point.


USP

USP (indefinite nominative singular)
USP:s (genitive indefinite singular)
USP:en (definite nominative singular)
USP:ens (definite genitive singular)
USP:ar (indefinite nominative plural)
USP:ars (genitive indefinite plural)
USP:arna (definite nominative plural)
USP:arnas (definite genitive plural)
usp (alternative)

Folk hittar på så många roliga USP:ar i reklambranschen.

2015 September 1, Fredrik Thambert, “Jocke Jonason startar ny byrå med Jens Pamp [Jocke Jonason starts a new agency with Jens Pamp]”, in Resumé:

People come up with so many funny USPs in the advertising industry.

Hon började först att sälja träningskläder (där USP:en var att svetten skulle synas igenom), men det gick inte alls hem hos målgruppen.

2022 September 3, Julia Lundin, “Experten: “Det finns en övertro på influencern” [The expert: "There is an overbelief in the influencer"]”, in Breakit:

She first started selling workout clothes (where the USP was that the sweat would show through), but it didn't go down well with the target audience.

En stark inre marknad är EU:s USP (Unique Selling Point), enligt Stellinger.

2023 May 31, Carl-Fredrik Jaensson, “En stark inre marknad är EU:s USP [A strong internal market is the EU's USP]”, in Tidningen Näringslivet:

A strong internal market is the EU's USP (Unique Selling Point), according to Stellinger.

(marketing) A USP, a unique selling point; a unique feature of a product that makes it more attractive to the consumer compared with other products on the market.


MMF

en-noun

MMF (countable and uncountable, plural MMFs)

(marketing) Initialism of minimum marketable feature; the smallest piece of functionality providing value to customers.


web bug

When a Web bug is programmed into a Web page, its code looks similar to the code for just about any graphic image appearing on that page.

2002, John R. Levine, Ray Everett-Church, Greg Stebben, Internet Privacy For Dummies, Wiley, →ISBN:

Google had a web bug on 92 of the top 100 sites, and on 88 per cent of the total domains reported in the data set of almost 400,000 unique domains.

2011, Andrew McStay, The Mood of Information: A Critique of Online Behavioural Advertising, Bloomsbury, →ISBN:

(Internet, marketing) A small, usually transparent image added by an advertiser to a webpage (to track its popularity) or email message (to track when it is read).


used when omitting a section in quoted text

Free training ... with pay ... in the U.S. Cadet Nurse Corps

1944, advert for the U.S. Cadet Nurse Corps in Life magazine, Volume 16, Number 4 (page 31)

A relieved world then will eagerly turn to the task of reclaiming the destruction wrought by Mars ... A tremendous task, filled with infinite possibilities ... A profitable task, according to how well you are prepared to do your part in the rehabilitation

1944, McGraw-Hill, Engineering and Mining Journal, volume 145 (in English), page 54:

1951, advert for IBM in Fortune magazine, volume 44 number 6, December 1951, page 55.

Thousands of IBM business machines ... critical to our nation's defense ... are at work for science, industry, and the armed forces

Adds...subtracts...multiplies...divides...instantly & electronically!

1973, advert for MIT calculators in Radio-Electronics, January issue, page 15

(chiefly advertising, dated) Links loosely related clauses and surrounds parentheticals in the manner of the comma, semicolon or em dash


innovator

innovators (plural)
innovatour (alternative obsolete rare)

/ˈɪnəˌveɪtəɹ/

From Late Latin innovātor, from innovō; equivalent to innovate + -or.


handyman's special

handyman's special (plural handyman's specials)

handyman's specials (plural)
handyman special (alternative)

(real estate, advertising, euphemistic) A house that is sold at a reduced price because it requires extensive repairs or renovations.


merch

Many musicians make merch you can only get if you join the fanclub.

2012, Jesse Cannon, Todd Thomas, Get More Fans: The DIY Guide to the New Music Business:

With almost two months until Inauguration Day, fans who were "With Her" (or are still "With Her") can grab Clinton merch — now at deeply marked-down prices.

2016 November 15, Sam Reed, “Still Fired Up? Hillary Clinton Merch Marked Down to Move”, in Hollywood Reporter:

The merch is proof of how much the sentiment resonates with people.

2019 October 19, “'OK Boomer' Marks the End of Friendly Generational Relations”, in NY Times:

(informal) goods which are or were offered or intended for sale.

(especially in entertainment, sports, marketing) goods connected with an entity such as a team, band, work of fiction, etc.


salesmanship

salesmanship (countable and uncountable, plural salesmanships)

(UK, marketing, business) A position as salesman.


market research

(marketing) The systematic collection and evaluation of data regarding customers' preferences for actual and potential products and services.


web beacon

The sole purpose of putting a Web beacon in a page is to cause a secondary transaction in order to set third-party cookies.

2005, Craig D. Knuckles, David S. Yuen, Web Applications: Concepts & Real World Design, John Wiley & Sons, →ISBN, page 363:

A web beacon is a small graphic image that is usually transparent (and therefore invisible to the user) and no larger than one pixel by one pixel that is placed on a website or in an email.

2012, Lori Andrews, I Know Who You Are and I Saw What You Did, Simon and Schuster, →ISBN, page 23:


discriminator

An especially strong warranty can be a discriminator in some marketplaces.

(marketing) A feature of the seller's offering that differs from a competitor's offering and is important to the buyer in question.


tabletop

LL-Q1860 (eng)-Flame, not lame-tabletop.wav

Photographic greeting cards are usually tabletops.

1946, U.S. Camera, volume 9, numbers 6-11, page 72:

(photography, advertising) A photograph of an object or product placed on a table.


Christmas season

Christmas season (plural Christmas seasons)

(US, informal, retail and marketing) The winter season starting around Thanksgiving (typically Black Friday) and ending at or about New Year's Eve.

(informal, business, marketing) The period at the end of the year when retailers promote Christmas shopping opportunities


wordmark

(marketing) A logotype; a standardized graphic representation of the name of a company or product used for purposes of easy identification. It is often text with unique typographic or graphical treatment.

ordmærke

a standardized graphic representation of a company or product name


下線

/ɕi̯ä⁵¹⁻⁵³ ɕi̯ɛn⁵¹/

/ɕi̯ä⁵¹⁻⁵³ ɕi̯ɛn⁵¹/


brand avatar

(marketing, Internet) A company's online brand personality, which is an online overview of the feedback of the organization and its brands.


up line

up lines (plural)
upline (alternative)
up-line (alternative)

Many uplines convince their distributors to develop an "us vs. them" attitude that is completely unfounded in reality.

1998, Charles F. Amick, Network Marketing: How to Play by Your Own Rules and Win, page 48:

2019, Tom “Big Al” Schreiter, How to Build Network Marketing Leaders Volume One
No one purposely goes into network marketing saying: “I hope my upline sponsor decides to make me a success and not a failure. I hope my upline is in a good mood today.”

multi-level marketing
multi-level marketing

(marketing, often attributive) A member of a multi-level marketing scheme who has recruited others (their down line) and receives a portion of their earnings.


down line

down lines (plural)
downline (alternative)
down-line (alternative)

I declared to everyone that I would concentrate on selling, not on recruiting, and build my downline slowly over time.

1998, Charles F. Amick, Network Marketing: How to Play by Your Own Rules and Win, page 148:

If we asked you why you invite Bart to dinner, you might say, “I never know when someone will decide to join my organization, although I'm not sure I'd really want Bart in my downline! […]

2001, Zig Ziglar, John P. Hayes, Network Marketing For Dummies:

2019, Tom “Big Al” Schreiter, How To Build Network Marketing Leaders Volume Two
It wasn't specifically for network marketing, but it gave me a broader view of how I will develop a recruiting campaign for my downline.

(marketing, often attributive) A member or members of a multi-level marketing scheme recruited by another (their up line) and paying that recruiter a portion of their earnings.


brändi

brändi (nominative singular)
brändit (nominative plural)
brändi (accusative nominative singular)
brändit (accusative nominative plural)
brändin (accusative genitive singular)
brändit (accusative genitive plural)
brändin (genitive singular)
brändien (genitive plural)
brändiä (partitive singular)
brändejä (partitive plural)
brändissä (inessive singular)
brändeissä (inessive plural)
brändistä (elative singular)
brändeistä (elative plural)
brändiin (illative singular)
brändeihin (illative plural)
brändillä (adessive singular)
brändeillä (adessive plural)
brändiltä (ablative singular)
brändeiltä (ablative plural)
brändille (allative singular)
brändeille (allative plural)
brändinä (essive singular)
brändeinä (essive plural)
brändiksi (singular translative)
brändeiksi (plural translative)
brändittä (abessive singular)
brändeittä (abessive plural)
brändein (instructive plural)
See the possessive forms below. (comitative)
brändini (nominative singular)
brändini (nominative plural)
brändini (accusative nominative singular)
brändini (accusative nominative plural)
brändini (accusative genitive singular)
brändini (accusative genitive plural)
brändini (genitive singular)
brändieni (genitive plural)
brändiäni (partitive singular)
brändejäni (partitive plural)
brändissäni (inessive singular)
brändeissäni (inessive plural)
brändistäni (elative singular)
brändeistäni (elative plural)
brändiini (illative singular)
brändeihini (illative plural)
brändilläni (adessive singular)
brändeilläni (adessive plural)
brändiltäni (ablative singular)
brändeiltäni (ablative plural)
brändilleni (allative singular)
brändeilleni (allative plural)
brändinäni (essive singular)
brändeinäni (essive plural)
brändikseni (singular translative)
brändeikseni (plural translative)
brändittäni (abessive singular)
brändeittäni (abessive plural)
brändeineni (comitative plural)
brändisi (nominative singular)
brändisi (nominative plural)
brändisi (accusative nominative singular)
brändisi (accusative nominative plural)
brändisi (accusative genitive singular)
brändisi (accusative genitive plural)
brändisi (genitive singular)
brändiesi (genitive plural)
brändiäsi (partitive singular)
brändejäsi (partitive plural)
brändissäsi (inessive singular)
brändeissäsi (inessive plural)
brändistäsi (elative singular)
brändeistäsi (elative plural)
brändiisi (illative singular)
brändeihisi (illative plural)
brändilläsi (adessive singular)
brändeilläsi (adessive plural)
brändiltäsi (ablative singular)
brändeiltäsi (ablative plural)
brändillesi (allative singular)
brändeillesi (allative plural)
brändinäsi (essive singular)
brändeinäsi (essive plural)
brändiksesi (singular translative)
brändeiksesi (plural translative)
brändittäsi (abessive singular)
brändeittäsi (abessive plural)
brändeinesi (comitative plural)
brändimme (nominative singular)
brändimme (nominative plural)
brändimme (accusative nominative singular)
brändimme (accusative nominative plural)
brändimme (accusative genitive singular)
brändimme (accusative genitive plural)
brändimme (genitive singular)
brändiemme (genitive plural)
brändiämme (partitive singular)
brändejämme (partitive plural)
brändissämme (inessive singular)
brändeissämme (inessive plural)
brändistämme (elative singular)
brändeistämme (elative plural)
brändiimme (illative singular)
brändeihimme (illative plural)
brändillämme (adessive singular)
brändeillämme (adessive plural)
brändiltämme (ablative singular)
brändeiltämme (ablative plural)
brändillemme (allative singular)
brändeillemme (allative plural)
brändinämme (essive singular)
brändeinämme (essive plural)
brändiksemme (singular translative)
brändeiksemme (plural translative)
brändittämme (abessive singular)
brändeittämme (abessive plural)
brändeinemme (comitative plural)
brändinne (nominative singular)
brändinne (nominative plural)
brändinne (accusative nominative singular)
brändinne (accusative nominative plural)
brändinne (accusative genitive singular)
brändinne (accusative genitive plural)
brändinne (genitive singular)
brändienne (genitive plural)
brändiänne (partitive singular)
brändejänne (partitive plural)
brändissänne (inessive singular)
brändeissänne (inessive plural)
brändistänne (elative singular)
brändeistänne (elative plural)
brändiinne (illative singular)
brändeihinne (illative plural)
brändillänne (adessive singular)
brändeillänne (adessive plural)
brändiltänne (ablative singular)
brändeiltänne (ablative plural)
brändillenne (allative singular)
brändeillenne (allative plural)
brändinänne (essive singular)
brändeinänne (essive plural)
brändiksenne (singular translative)
brändeiksenne (plural translative)
brändittänne (abessive singular)
brändeittänne (abessive plural)
brändeinenne (comitative plural)
brändinsä (nominative singular)
brändinsä (nominative plural)
brändinsä (accusative nominative singular)
brändinsä (accusative nominative plural)
brändinsä (accusative genitive singular)
brändinsä (accusative genitive plural)
brändinsä (genitive singular)
brändiensä (genitive plural)
brändiään (partitive singular)
brändiänsä (partitive singular)
brändejään (partitive plural)
brändejänsä (partitive plural)
brändissään (inessive singular)
brändissänsä (inessive singular)
brändeissään (inessive plural)
brändeissänsä (inessive plural)
brändistään (elative singular)
brändistänsä (elative singular)
brändeistään (elative plural)
brändeistänsä (elative plural)
brändiinsä (illative singular)
brändeihinsä (illative plural)
brändillään (adessive singular)
brändillänsä (adessive singular)
brändeillään (adessive plural)
brändeillänsä (adessive plural)
brändiltään (ablative singular)
brändiltänsä (ablative singular)
brändeiltään (ablative plural)
brändeiltänsä (ablative plural)
brändilleen (allative singular)
brändillensä (allative singular)
brändeilleen (allative plural)
brändeillensä (allative plural)
brändinään (essive singular)
brändinänsä (essive singular)
brändeinään (essive plural)
brändeinänsä (essive plural)
brändikseen (singular translative)
brändiksensä (singular translative)
brändeikseen (plural translative)
brändeiksensä (plural translative)
brändittään (abessive singular)
brändittänsä (abessive singular)
brändeittään (abessive plural)
brändeittänsä (abessive plural)
brändeineen (comitative plural)
brändeinensä (comitative plural)
brandi (alternative)

(marketing) brand (intangible sum of a product's attributes)


tagline

taglines (plural)
tag line (alternative)

Microsoft, Pfizer and JP Morgan Chase have set up offices in the country, a streamlined visa program has incentivized thousands of digital nomads to relocate to Athens, and a relentless tourism push — “You will want to stay forever!” runs the tagline — has lured a record number of Americans to the Aegean this summer.

2022 August 22, Alexander Clapp, “The Rot at the Heart of Greece Is Now Clear for Everyone to See”, in The New York Times, →ISSN:


ордер

order (romanization)
ордер (nominative singular)
ордерлер (nominative plural)
ордердің (genitive singular)
ордерлердің (genitive plural)
ордерге (dative singular)
ордерлерге (dative plural)
ордерді (accusative singular)
ордерлерді (accusative plural)
ордерде (locative singular)
ордерлерде (locative plural)
ордерден (ablative singular)
ордерлерден (ablative plural)
ордермен (instrumental singular)
ордерлермен (instrumental plural)

Borrowed from Russian о́рдер (órder), from German Order, from Latin ōrdinem (accusative of ōrdo).

Kazakh alphabets#Arabic script
Kazakh alphabets#Cyrillic script
Kazakh alphabets#Latin script
kk:ордер


ордер

ru-noun+

о́рдер • (órder) m inan (genitive о́рдера, nominative plural ордера́, genitive plural ордеро́в)

о́рдер (canonical)
órder (romanization)
о́рдера (genitive)
ордера́ (nominative plural)
ордеро́в (genitive plural)
о́рдер (nominative singular)
ордера́ (irregular nominative plural)
о́рдера (genitive singular)
ордеро́в (genitive plural)
о́рдеру (dative singular)
ордера́м (dative plural)
о́рдер (accusative singular)
ордера́ (accusative irregular plural)
о́рдером (instrumental singular)
ордера́ми (instrumental plural)
о́рдере (prepositional singular)
ордера́х (plural prepositional)
о/. (alternative)

→ Kazakh: ордер (order)


insertion order

en-noun

insertion order (plural insertion orders)

(business, marketing) A document that specifies the dates and scope of a media buy. Used in print, online, and broadcast media.


viral marketing

A famous example of viral marketing is the rapid spread of Hotmail as a free email service. Attached to each email was a short advertisement and Hotmail's URL, and customers spread the word about Hotmail simply by emailing their family and friends.

2006, Oded Maimon, Lior Rokach, Data Mining and Knowledge Discovery Handbook, Springer Science & Business Media, →ISBN, page 424:

(advertising and marketing) A technique aiming at reproducing "word of mouth", usually on the Internet or by email, for humorous, political or marketing purposes.


best-selling

The set includes all of the LTM's [London Transport Museum's] best-selling vintage and modern moquette patterned socks, [...].

2021 October 20, “Stop & Examine”, in RAIL, number 942, page 70:

(marketing) Highly popular with consumers purchasing goods within a specific class.


copy sort

The copy sort revealed that few people noticed the company name at the end of the commercial.

(advertising) An advertising research technique that assesses individual phrases and verbal ideas in a commercial by the audience's levels of attention or recall, relevance, and feelings.


flanker

Audio (US)

From flank + -er. The verb is from the noun (sense 3).

(business, marketing) A usually lower-end brand or product introduced in order to target competitors and protect a company's main market share.


fill-in

Since consumer buying behaviour to obtain staples is different from fill-ins, retailers strategy will also differ.

2009, K. V. S. Madaan, Fundamentals of Retailing, page 145:

Variety enhancers may have medium to high margins, while the fill-ins will have higher profit margins due to the longer time these items may need to move off the shelf in a retail store.

2011, Chiplunkar, Product Category Management, page 104:

(marketing) A product category that is used to complete a range or variety of a product line.


semafor

pl-noun

semafor m inan (related adjective semaforowy)

semaforowy (adjective)
semafor (nominative singular)
semafory (nominative plural)
semafora (genitive singular)
semaforów (genitive plural)
semaforowi (dative singular)
semaforom (dative plural)
semafor (accusative singular)
semafory (accusative plural)
semaforem (instrumental singular)
semaforami (instrumental plural)
semaforze (locative singular)
semaforach (locative plural)
semaforze (singular vocative)
semafory (plural vocative)

Borrowed from French sémaphore. First attested in 1830.

(countable, advertising) semaphore; business sign (two-sided advertising sign mounted on a building wall perpendicular to it, often with a business's logo, etc.)


CPI

en-noun

CPI (countable and uncountable, plural CPIs)

(marketing) Initialism of cost per install (“pricing model for mobile app campaigns”).


drop-in

(advertising, broadcasting) A message or advertisement inserted into other material.


trickle-down

Trickle-down patterns are very common for technological innovations, especially when new gadgets come to market with high price tags. The first black-and-white televisions cost more than some automobiles.

2022, W. David Marx, chapter 8, in Status and Culture, Viking, →ISBN:

(marketing) Describing a model of product adoption that flows vertically from the upper classes to the lower classes within society.


pre-owned

Admiral Koris: Our people have, during difficult periods, purchased pre-owned vessels from other cultures!

2010, BioWare, Mass Effect 2 (Science Fiction), Redwood City: Electronic Arts, →OCLC, PC, scene: Rayya:


promuovere

it-verb

promuòvere (first-person singular present promuòvo, first-person singular past historic promòssi, past participle promòsso, auxiliary avére)

promuòvere (canonical)
promuòvo (first-person present singular)
promòssi (first-person historic past singular)
promòsso (participle past)
avére (auxiliary)
promuòvere (infinitive)
avére (auxiliary)
promuovèndo (gerund)
promovèndo (archaic gerund)
promuovènte (participle present)
promovènte (archaic participle present)
promòsso (participle past)
promuòvo (first-person indicative present singular)
promuòvi (indicative present second-person singular)
promuòve (indicative present singular third-person)
promuoviàmo (first-person indicative plural present)
promoviàmo (archaic first-person indicative plural present)
promuovéte (indicative plural present second-person)
promovéte (archaic indicative plural present second-person)
promuòvono (indicative plural present third-person)
promuovévo (first-person imperfect indicative singular)
promovévo (archaic first-person imperfect indicative singular)
promuovévi (imperfect indicative second-person singular)
promovévi (archaic imperfect indicative second-person singular)
promuovéva (imperfect indicative singular third-person)
promovéva (archaic imperfect indicative singular third-person)
promuovevàmo (first-person imperfect indicative plural)
promovevàmo (archaic first-person imperfect indicative plural)
promuovevàte (imperfect indicative plural second-person)
promovevàte (archaic imperfect indicative plural second-person)
promuovévano (imperfect indicative plural third-person)
promovévano (archaic imperfect indicative plural third-person)
promòssi (first-person historic indicative past singular)
promuovésti (historic indicative past second-person singular)
promovésti (archaic historic indicative past second-person singular)
promòsse (historic indicative past singular third-person)
promuovémmo (first-person historic indicative past plural)
promovémmo (archaic first-person historic indicative past plural)
promuovéste (historic indicative past plural second-person)
promovéste (archaic historic indicative past plural second-person)
promòssero (historic indicative past plural third-person)
promuoverò (first-person future indicative singular)
promoverò (archaic first-person future indicative singular)
promuoverài (future indicative second-person singular)
promoverài (archaic future indicative second-person singular)
promuoverà (future indicative singular third-person)
promoverà (archaic future indicative singular third-person)
promuoverémo (first-person future indicative plural)
promoverémo (archaic first-person future indicative plural)
promuoveréte (future indicative plural second-person)
promoveréte (archaic future indicative plural second-person)
promuoverànno (future indicative plural third-person)
promoverànno (archaic future indicative plural third-person)
promuoverèi (conditional first-person singular)
promoverèi (archaic conditional first-person singular)
promuoverésti (conditional second-person singular)
promoverésti (archaic conditional second-person singular)
promuoverèbbe (conditional singular third-person)
promuoverébbe (conditional singular third-person)
promoverèbbe (archaic conditional singular third-person)
promoverébbe (archaic conditional singular third-person)
promuoverémmo (conditional first-person plural)
promoverémmo (archaic conditional first-person plural)
promuoveréste (conditional plural second-person)
promoveréste (archaic conditional plural second-person)
promuoverèbbero (conditional plural third-person)
promuoverébbero (conditional plural third-person)
promoverèbbero (archaic conditional plural third-person)
promoverébbero (archaic conditional plural third-person)
promuòva (first-person present singular subjunctive)
promuòva (present second-person singular subjunctive)
promuòva (present singular subjunctive third-person)
promuoviàmo (first-person plural present subjunctive)
promoviàmo (archaic first-person plural present subjunctive)
promuoviàte (plural present second-person subjunctive)
promoviàte (archaic plural present second-person subjunctive)
promuòvano (plural present subjunctive third-person)
promuovéssi (first-person imperfect singular subjunctive)
promovéssi (archaic first-person imperfect singular subjunctive)
promuovéssi (imperfect second-person singular subjunctive)
promovéssi (archaic imperfect second-person singular subjunctive)
promuovésse (imperfect singular subjunctive third-person)
promovésse (archaic imperfect singular subjunctive third-person)
promuovéssimo (first-person imperfect plural subjunctive)
promovéssimo (archaic first-person imperfect plural subjunctive)
promuovéste (imperfect plural second-person subjunctive)
promovéste (archaic imperfect plural second-person subjunctive)
promuovéssero (imperfect plural subjunctive third-person)
promovéssero (archaic imperfect plural subjunctive third-person)
promuòvi (imperative second-person singular)
promuòva (formal imperative second-person-semantically singular third-person)
promuoviàmo (first-person imperative plural)
promoviàmo (archaic first-person imperative plural)
promuovéte (imperative plural second-person)
promovéte (archaic imperative plural second-person)
promuòvano (formal imperative plural second-person-semantically third-person)
promuòvere (imperative negative second-person singular)
promuòva (formal imperative negative second-person-semantically singular third-person)
promuoviàmo (first-person imperative negative plural)
promoviàmo (archaic first-person imperative negative plural)
promuovéte (imperative negative plural second-person)
promovéte (archaic imperative negative plural second-person)
promuòvano (formal imperative negative plural second-person-semantically third-person)

(advertising, commerce) to promote (a product)


ad truck

An ad truck passed down the lane blaring out a shrill announcement for a new perfume and cosmetics line that would be available Saturday in the town's department store.

2004, John Dalton, Heaven Lake, page 449:

(advertising) A truck whose sole purpose is to advertise, for example by means of billboards, electronic displays, or music.


hương

Sino-Vietnamese word from 香 (“fragrance”). Compare Japanese 香 (kō, “incense”).

vi-etym-sino

hương đồng gió nội

Nước xả hương hoa hồng mới, nay đậm đặc hơn !

New rose-scented softener, now even more concentrated!

(usually literary or marketing) fragrance; scent


click-through

en-noun

click-through (countable and uncountable, plural click-throughs)

click-throughs (plural)
clickthrough (alternative)
click-thru (alternative)
clickthru (alternative)

(Internet, especially advertising) An online advertising performance metric representing an individual responding to an ad by clicking on it.


Verbraucher

de-noun

Verbraucher m (strong, genitive Verbrauchers, plural Verbraucher, feminine Verbraucherin)

Verbrauchers (genitive)
Verbraucher (plural)
Verbraucherin (feminine)
Verbraucher (nominative singular)
Verbraucher (definite nominative plural)
Verbrauchers (genitive singular)
Verbraucher (definite genitive plural)
Verbraucher (dative singular)
Verbrauchern (dative definite plural)
Verbraucher (accusative singular)
Verbraucher (accusative definite plural)

/fɛʁˈbʁaʊ̯χəʁ/

[fɛʁˈbʁaʊ̯χɐ]

Die Verbraucher in Deutschland halten sich beim Konsum von Fisch angesichts hoher Preise eher zurück.

2012 June 18, Die Welt, archived from the original on 2013-04-12, page 10:

Consumers in Germany somewhat hold back from the consumption of fish in the face of high prices.


peitto

peitto (nominative singular)
peitot (nominative plural)
peitto (accusative nominative singular)
peitot (accusative nominative plural)
peiton (accusative genitive singular)
peitot (accusative genitive plural)
peiton (genitive singular)
peittojen (genitive plural)
peittoa (partitive singular)
peittoja (partitive plural)
peitossa (inessive singular)
peitoissa (inessive plural)
peitosta (elative singular)
peitoista (elative plural)
peittoon (illative singular)
peittoihin (illative plural)
peitolla (adessive singular)
peitoilla (adessive plural)
peitolta (ablative singular)
peitoilta (ablative plural)
peitolle (allative singular)
peitoille (allative plural)
peittona (essive singular)
peittoina (essive plural)
peitoksi (singular translative)
peitoiksi (plural translative)
peitotta (abessive singular)
peitoitta (abessive plural)
peitoin (instructive plural)
See the possessive forms below. (comitative)
peittoni (nominative singular)
peittoni (nominative plural)
peittoni (accusative nominative singular)
peittoni (accusative nominative plural)
peittoni (accusative genitive singular)
peittoni (accusative genitive plural)
peittoni (genitive singular)
peittojeni (genitive plural)
peittoani (partitive singular)
peittojani (partitive plural)
peitossani (inessive singular)
peitoissani (inessive plural)
peitostani (elative singular)
peitoistani (elative plural)
peittooni (illative singular)
peittoihini (illative plural)
peitollani (adessive singular)
peitoillani (adessive plural)
peitoltani (ablative singular)
peitoiltani (ablative plural)
peitolleni (allative singular)
peitoilleni (allative plural)
peittonani (essive singular)
peittoinani (essive plural)
peitokseni (singular translative)
peitoikseni (plural translative)
peitottani (abessive singular)
peitoittani (abessive plural)
peittoineni (comitative plural)
peittosi (nominative singular)
peittosi (nominative plural)
peittosi (accusative nominative singular)
peittosi (accusative nominative plural)
peittosi (accusative genitive singular)
peittosi (accusative genitive plural)
peittosi (genitive singular)
peittojesi (genitive plural)
peittoasi (partitive singular)
peittojasi (partitive plural)
peitossasi (inessive singular)
peitoissasi (inessive plural)
peitostasi (elative singular)
peitoistasi (elative plural)
peittoosi (illative singular)
peittoihisi (illative plural)
peitollasi (adessive singular)
peitoillasi (adessive plural)
peitoltasi (ablative singular)
peitoiltasi (ablative plural)
peitollesi (allative singular)
peitoillesi (allative plural)
peittonasi (essive singular)
peittoinasi (essive plural)
peitoksesi (singular translative)
peitoiksesi (plural translative)
peitottasi (abessive singular)
peitoittasi (abessive plural)
peittoinesi (comitative plural)
peittomme (nominative singular)
peittomme (nominative plural)
peittomme (accusative nominative singular)
peittomme (accusative nominative plural)
peittomme (accusative genitive singular)
peittomme (accusative genitive plural)
peittomme (genitive singular)
peittojemme (genitive plural)
peittoamme (partitive singular)
peittojamme (partitive plural)
peitossamme (inessive singular)
peitoissamme (inessive plural)
peitostamme (elative singular)
peitoistamme (elative plural)
peittoomme (illative singular)
peittoihimme (illative plural)
peitollamme (adessive singular)
peitoillamme (adessive plural)
peitoltamme (ablative singular)
peitoiltamme (ablative plural)
peitollemme (allative singular)
peitoillemme (allative plural)
peittonamme (essive singular)
peittoinamme (essive plural)
peitoksemme (singular translative)
peitoiksemme (plural translative)
peitottamme (abessive singular)
peitoittamme (abessive plural)
peittoinemme (comitative plural)
peittonne (nominative singular)
peittonne (nominative plural)
peittonne (accusative nominative singular)
peittonne (accusative nominative plural)
peittonne (accusative genitive singular)
peittonne (accusative genitive plural)
peittonne (genitive singular)
peittojenne (genitive plural)
peittoanne (partitive singular)
peittojanne (partitive plural)
peitossanne (inessive singular)
peitoissanne (inessive plural)
peitostanne (elative singular)
peitoistanne (elative plural)
peittoonne (illative singular)
peittoihinne (illative plural)
peitollanne (adessive singular)
peitoillanne (adessive plural)
peitoltanne (ablative singular)
peitoiltanne (ablative plural)
peitollenne (allative singular)
peitoillenne (allative plural)
peittonanne (essive singular)
peittoinanne (essive plural)
peitoksenne (singular translative)
peitoiksenne (plural translative)
peitottanne (abessive singular)
peitoittanne (abessive plural)
peittoinenne (comitative plural)
peittonsa (nominative singular)
peittonsa (nominative plural)
peittonsa (accusative nominative singular)
peittonsa (accusative nominative plural)
peittonsa (accusative genitive singular)
peittonsa (accusative genitive plural)
peittonsa (genitive singular)
peittojensa (genitive plural)
peittoaan (partitive singular)
peittoansa (partitive singular)
peittojaan (partitive plural)
peittojansa (partitive plural)
peitossaan (inessive singular)
peitossansa (inessive singular)
peitoissaan (inessive plural)
peitoissansa (inessive plural)
peitostaan (elative singular)
peitostansa (elative singular)
peitoistaan (elative plural)
peitoistansa (elative plural)
peittoonsa (illative singular)
peittoihinsa (illative plural)
peitollaan (adessive singular)
peitollansa (adessive singular)
peitoillaan (adessive plural)
peitoillansa (adessive plural)
peitoltaan (ablative singular)
peitoltansa (ablative singular)
peitoiltaan (ablative plural)
peitoiltansa (ablative plural)
peitolleen (allative singular)
peitollensa (allative singular)
peitoilleen (allative plural)
peitoillensa (allative plural)
peittonaan (essive singular)
peittonansa (essive singular)
peittoinaan (essive plural)
peittoinansa (essive plural)
peitokseen (singular translative)
peitoksensa (singular translative)
peitoikseen (plural translative)
peitoiksensa (plural translative)
peitottaan (abessive singular)
peitottansa (abessive singular)
peitoittaan (abessive plural)
peitoittansa (abessive plural)
peittoineen (comitative plural)
peittoinensa (comitative plural)

From Proto-Finnic *peitto, equivalent to peittää (“to cover”) + -o.

(marketing) penetration (proportion of the target audience who buy or use the specified product or service)


CPT

en-noun

CPT (countable and uncountable, plural CPTs)

(advertising) Initialism of cost per thousand.


izakaya

izakaya (countable and uncountable, plural izakaya or izakayas)

Borrowed from Japanese 居(い)酒(ざか)屋(や) (izakaya).

(informal, marketing) A Japanese restaurant outside of Japan; used in the naming or styling of the restaurant.


ekosistem

ékosistêm (canonical)
ekosistem-ekosistem (plural)

Affixed eko- + sistem, from Dutch ecosysteem, from English ecosystem.

(business, marketing) a set of interconnected products and services


information velocity

information velocity (countable and uncountable, plural information velocities)

(marketing) The speed of information flow about a product in a market.


teksti

teksti (nominative singular)
tekstit (nominative plural)
teksti (accusative nominative singular)
tekstit (accusative nominative plural)
tekstin (accusative genitive singular)
tekstit (accusative genitive plural)
tekstin (genitive singular)
tekstien (genitive plural)
tekstiä (partitive singular)
tekstejä (partitive plural)
tekstissä (inessive singular)
teksteissä (inessive plural)
tekstistä (elative singular)
teksteistä (elative plural)
tekstiin (illative singular)
teksteihin (illative plural)
tekstillä (adessive singular)
teksteillä (adessive plural)
tekstiltä (ablative singular)
teksteiltä (ablative plural)
tekstille (allative singular)
teksteille (allative plural)
tekstinä (essive singular)
teksteinä (essive plural)
tekstiksi (singular translative)
teksteiksi (plural translative)
tekstittä (abessive singular)
teksteittä (abessive plural)
tekstein (instructive plural)
See the possessive forms below. (comitative)
tekstini (nominative singular)
tekstini (nominative plural)
tekstini (accusative nominative singular)
tekstini (accusative nominative plural)
tekstini (accusative genitive singular)
tekstini (accusative genitive plural)
tekstini (genitive singular)
tekstieni (genitive plural)
tekstiäni (partitive singular)
tekstejäni (partitive plural)
tekstissäni (inessive singular)
teksteissäni (inessive plural)
tekstistäni (elative singular)
teksteistäni (elative plural)
tekstiini (illative singular)
teksteihini (illative plural)
tekstilläni (adessive singular)
teksteilläni (adessive plural)
tekstiltäni (ablative singular)
teksteiltäni (ablative plural)
tekstilleni (allative singular)
teksteilleni (allative plural)
tekstinäni (essive singular)
teksteinäni (essive plural)
tekstikseni (singular translative)
teksteikseni (plural translative)
tekstittäni (abessive singular)
teksteittäni (abessive plural)
teksteineni (comitative plural)
tekstisi (nominative singular)
tekstisi (nominative plural)
tekstisi (accusative nominative singular)
tekstisi (accusative nominative plural)
tekstisi (accusative genitive singular)
tekstisi (accusative genitive plural)
tekstisi (genitive singular)
tekstiesi (genitive plural)
tekstiäsi (partitive singular)
tekstejäsi (partitive plural)
tekstissäsi (inessive singular)
teksteissäsi (inessive plural)
tekstistäsi (elative singular)
teksteistäsi (elative plural)
tekstiisi (illative singular)
teksteihisi (illative plural)
tekstilläsi (adessive singular)
teksteilläsi (adessive plural)
tekstiltäsi (ablative singular)
teksteiltäsi (ablative plural)
tekstillesi (allative singular)
teksteillesi (allative plural)
tekstinäsi (essive singular)
teksteinäsi (essive plural)
tekstiksesi (singular translative)
teksteiksesi (plural translative)
tekstittäsi (abessive singular)
teksteittäsi (abessive plural)
teksteinesi (comitative plural)
tekstimme (nominative singular)
tekstimme (nominative plural)
tekstimme (accusative nominative singular)
tekstimme (accusative nominative plural)
tekstimme (accusative genitive singular)
tekstimme (accusative genitive plural)
tekstimme (genitive singular)
tekstiemme (genitive plural)
tekstiämme (partitive singular)
tekstejämme (partitive plural)
tekstissämme (inessive singular)
teksteissämme (inessive plural)
tekstistämme (elative singular)
teksteistämme (elative plural)
tekstiimme (illative singular)
teksteihimme (illative plural)
tekstillämme (adessive singular)
teksteillämme (adessive plural)
tekstiltämme (ablative singular)
teksteiltämme (ablative plural)
tekstillemme (allative singular)
teksteillemme (allative plural)
tekstinämme (essive singular)
teksteinämme (essive plural)
tekstiksemme (singular translative)
teksteiksemme (plural translative)
tekstittämme (abessive singular)
teksteittämme (abessive plural)
teksteinemme (comitative plural)
tekstinne (nominative singular)
tekstinne (nominative plural)
tekstinne (accusative nominative singular)
tekstinne (accusative nominative plural)
tekstinne (accusative genitive singular)
tekstinne (accusative genitive plural)
tekstinne (genitive singular)
tekstienne (genitive plural)
tekstiänne (partitive singular)
tekstejänne (partitive plural)
tekstissänne (inessive singular)
teksteissänne (inessive plural)
tekstistänne (elative singular)
teksteistänne (elative plural)
tekstiinne (illative singular)
teksteihinne (illative plural)
tekstillänne (adessive singular)
teksteillänne (adessive plural)
tekstiltänne (ablative singular)
teksteiltänne (ablative plural)
tekstillenne (allative singular)
teksteillenne (allative plural)
tekstinänne (essive singular)
teksteinänne (essive plural)
tekstiksenne (singular translative)
teksteiksenne (plural translative)
tekstittänne (abessive singular)
teksteittänne (abessive plural)
teksteinenne (comitative plural)
tekstinsä (nominative singular)
tekstinsä (nominative plural)
tekstinsä (accusative nominative singular)
tekstinsä (accusative nominative plural)
tekstinsä (accusative genitive singular)
tekstinsä (accusative genitive plural)
tekstinsä (genitive singular)
tekstiensä (genitive plural)
tekstiään (partitive singular)
tekstiänsä (partitive singular)
tekstejään (partitive plural)
tekstejänsä (partitive plural)
tekstissään (inessive singular)
tekstissänsä (inessive singular)
teksteissään (inessive plural)
teksteissänsä (inessive plural)
tekstistään (elative singular)
tekstistänsä (elative singular)
teksteistään (elative plural)
teksteistänsä (elative plural)
tekstiinsä (illative singular)
teksteihinsä (illative plural)
tekstillään (adessive singular)
tekstillänsä (adessive singular)
teksteillään (adessive plural)
teksteillänsä (adessive plural)
tekstiltään (ablative singular)
tekstiltänsä (ablative singular)
teksteiltään (ablative plural)
teksteiltänsä (ablative plural)
tekstilleen (allative singular)
tekstillensä (allative singular)
teksteilleen (allative plural)
teksteillensä (allative plural)
tekstinään (essive singular)
tekstinänsä (essive singular)
teksteinään (essive plural)
teksteinänsä (essive plural)
tekstikseen (singular translative)
tekstiksensä (singular translative)
teksteikseen (plural translative)
teksteiksensä (plural translative)
tekstittään (abessive singular)
tekstittänsä (abessive singular)
teksteittään (abessive plural)
teksteittänsä (abessive plural)
teksteineen (comitative plural)
teksteinensä (comitative plural)

Borrowed from Swedish text, ultimately from Latin textus.

(marketing) copy (output of copywriter; short for mainosteksti)


target market

(business, marketing) A group of people whose needs and preferences match the product range of a company and to whom those products are marketed.


membership marketing

(marketing) The process of acquiring, engaging, upgrading, and renewing members for an association or relationship-driven organization.


valu

(advertising, marketing, branding) Alternative form of value: Pertaining to value for money, or being discounted.


reattribution

reattribution (countable and uncountable, plural reattributions)

(marketing) A change of attribution for a target (usually a customer or user) that was previously active.


misbrand

en-verb

misbrand (third-person singular simple present misbrands, present participle misbranding, simple past and past participle misbranded)

misbrands (present singular third-person)
misbranding (participle present)
misbranded (participle past)
misbranded (past)

(business, marketing) To make a mistake in branding a product or service, as by poor association of the name in a significant group of potential customers.


акция

ru-noun+

а́кция • (ákcija) f inan (genitive а́кции, nominative plural а́кции, genitive plural а́кций)

а́кция (canonical)
ákcija (romanization)
а́кции (genitive)
а́кции (nominative plural)
а́кций (genitive plural)
а́кция (nominative singular)
а́кции (nominative plural)
а́кции (genitive singular)
а́кций (genitive plural)
а́кции (dative singular)
а́кциям (dative plural)
а́кцию (accusative singular)
а́кции (accusative plural)
а́кцией (instrumental singular)
а́кциею (instrumental singular)
а́кциями (instrumental plural)
а́кции (prepositional singular)
а́кциях (plural prepositional)

→ Georgian: აქცია (akcia)

→ Lithuanian: akcija

Ultimately from Latin āctiō, probably through German Aktie and Aktion.

рекла́мная а́кция

(marketing) promotion, campaign; special offer


M&A

(marketing) Initialism of marketing and advertising.


white paper

white papers (plural)
whitepaper (alternative)
white-paper (alternative)

→ Malay: kertas putih (calque)

→ Polish: biała księga (calque)

(management, marketing) A document based on research informing and educating a reader regarding a topic, which may also promote a product or a solution.


pehmyt

pehmyt (nominative singular)
pehmyet (nominative plural)
pehmyt (accusative nominative singular)
pehmyet (accusative nominative plural)
pehmyen (accusative genitive singular)
pehmyet (accusative genitive plural)
pehmyen (genitive singular)
pehmyiden (genitive plural)
pehmyitten (genitive plural)
pehmyttä (partitive singular)
pehmyitä (partitive plural)
pehmyessä (inessive singular)
pehmyissä (inessive plural)
pehmyestä (elative singular)
pehmyistä (elative plural)
pehmyeen (illative singular)
pehmyisiin (illative plural)
pehmyihin (illative plural)
pehmyellä (adessive singular)
pehmyillä (adessive plural)
pehmyeltä (ablative singular)
pehmyiltä (ablative plural)
pehmyelle (allative singular)
pehmyille (allative plural)
pehmyenä (essive singular)
pehmyinä (essive plural)
pehmyeksi (singular translative)
pehmyiksi (plural translative)
pehmyettä (abessive singular)
pehmyittä (abessive plural)
pehmyin (instructive plural)
See the possessive forms below. (comitative)
pehmyeni (nominative singular)
pehmyeni (nominative plural)
pehmyeni (accusative nominative singular)
pehmyeni (accusative nominative plural)
pehmyeni (accusative genitive singular)
pehmyeni (accusative genitive plural)
pehmyeni (genitive singular)
pehmyideni (genitive plural)
pehmyitteni (genitive plural)
pehmyttäni (partitive singular)
pehmyitäni (partitive plural)
pehmyessäni (inessive singular)
pehmyissäni (inessive plural)
pehmyestäni (elative singular)
pehmyistäni (elative plural)
pehmyeeni (illative singular)
pehmyisiini (illative plural)
pehmyihini (illative plural)
pehmyelläni (adessive singular)
pehmyilläni (adessive plural)
pehmyeltäni (ablative singular)
pehmyiltäni (ablative plural)
pehmyelleni (allative singular)
pehmyilleni (allative plural)
pehmyenäni (essive singular)
pehmyinäni (essive plural)
pehmyekseni (singular translative)
pehmyikseni (plural translative)
pehmyettäni (abessive singular)
pehmyittäni (abessive plural)
pehmyineni (comitative plural)
pehmyesi (nominative singular)
pehmyesi (nominative plural)
pehmyesi (accusative nominative singular)
pehmyesi (accusative nominative plural)
pehmyesi (accusative genitive singular)
pehmyesi (accusative genitive plural)
pehmyesi (genitive singular)
pehmyidesi (genitive plural)
pehmyittesi (genitive plural)
pehmyttäsi (partitive singular)
pehmyitäsi (partitive plural)
pehmyessäsi (inessive singular)
pehmyissäsi (inessive plural)
pehmyestäsi (elative singular)
pehmyistäsi (elative plural)
pehmyeesi (illative singular)
pehmyisiisi (illative plural)
pehmyihisi (illative plural)
pehmyelläsi (adessive singular)
pehmyilläsi (adessive plural)
pehmyeltäsi (ablative singular)
pehmyiltäsi (ablative plural)
pehmyellesi (allative singular)
pehmyillesi (allative plural)
pehmyenäsi (essive singular)
pehmyinäsi (essive plural)
pehmyeksesi (singular translative)
pehmyiksesi (plural translative)
pehmyettäsi (abessive singular)
pehmyittäsi (abessive plural)
pehmyinesi (comitative plural)
pehmyemme (nominative singular)
pehmyemme (nominative plural)
pehmyemme (accusative nominative singular)
pehmyemme (accusative nominative plural)
pehmyemme (accusative genitive singular)
pehmyemme (accusative genitive plural)
pehmyemme (genitive singular)
pehmyidemme (genitive plural)
pehmyittemme (genitive plural)
pehmyttämme (partitive singular)
pehmyitämme (partitive plural)
pehmyessämme (inessive singular)
pehmyissämme (inessive plural)
pehmyestämme (elative singular)
pehmyistämme (elative plural)
pehmyeemme (illative singular)
pehmyisiimme (illative plural)
pehmyihimme (illative plural)
pehmyellämme (adessive singular)
pehmyillämme (adessive plural)
pehmyeltämme (ablative singular)
pehmyiltämme (ablative plural)
pehmyellemme (allative singular)
pehmyillemme (allative plural)
pehmyenämme (essive singular)
pehmyinämme (essive plural)
pehmyeksemme (singular translative)
pehmyiksemme (plural translative)
pehmyettämme (abessive singular)
pehmyittämme (abessive plural)
pehmyinemme (comitative plural)
pehmyenne (nominative singular)
pehmyenne (nominative plural)
pehmyenne (accusative nominative singular)
pehmyenne (accusative nominative plural)
pehmyenne (accusative genitive singular)
pehmyenne (accusative genitive plural)
pehmyenne (genitive singular)
pehmyidenne (genitive plural)
pehmyittenne (genitive plural)
pehmyttänne (partitive singular)
pehmyitänne (partitive plural)
pehmyessänne (inessive singular)
pehmyissänne (inessive plural)
pehmyestänne (elative singular)
pehmyistänne (elative plural)
pehmyeenne (illative singular)
pehmyisiinne (illative plural)
pehmyihinne (illative plural)
pehmyellänne (adessive singular)
pehmyillänne (adessive plural)
pehmyeltänne (ablative singular)
pehmyiltänne (ablative plural)
pehmyellenne (allative singular)
pehmyillenne (allative plural)
pehmyenänne (essive singular)
pehmyinänne (essive plural)
pehmyeksenne (singular translative)
pehmyiksenne (plural translative)
pehmyettänne (abessive singular)
pehmyittänne (abessive plural)
pehmyinenne (comitative plural)
pehmyensä (nominative singular)
pehmyensä (nominative plural)
pehmyensä (accusative nominative singular)
pehmyensä (accusative nominative plural)
pehmyensä (accusative genitive singular)
pehmyensä (accusative genitive plural)
pehmyensä (genitive singular)
pehmyidensä (genitive plural)
pehmyittensä (genitive plural)
pehmyttään (partitive singular)
pehmyttänsä (partitive singular)
pehmyitään (partitive plural)
pehmyitänsä (partitive plural)
pehmyessään (inessive singular)
pehmyessänsä (inessive singular)
pehmyissään (inessive plural)
pehmyissänsä (inessive plural)
pehmyestään (elative singular)
pehmyestänsä (elative singular)
pehmyistään (elative plural)
pehmyistänsä (elative plural)
pehmyeensä (illative singular)
pehmyisiinsä (illative plural)
pehmyihinsä (illative plural)
pehmyellään (adessive singular)
pehmyellänsä (adessive singular)
pehmyillään (adessive plural)
pehmyillänsä (adessive plural)
pehmyeltään (ablative singular)
pehmyeltänsä (ablative singular)
pehmyiltään (ablative plural)
pehmyiltänsä (ablative plural)
pehmyelleen (allative singular)
pehmyellensä (allative singular)
pehmyilleen (allative plural)
pehmyillensä (allative plural)
pehmyenään (essive singular)
pehmyenänsä (essive singular)
pehmyinään (essive plural)
pehmyinänsä (essive plural)
pehmyekseen (singular translative)
pehmyeksensä (singular translative)
pehmyikseen (plural translative)
pehmyiksensä (plural translative)
pehmyettään (abessive singular)
pehmyettänsä (abessive singular)
pehmyittään (abessive plural)
pehmyittänsä (abessive plural)
pehmyineen (comitative plural)
pehmyinensä (comitative plural)
pehmyt (nominative singular)
pehmytit (nominative plural)
pehmyt (accusative nominative singular)
pehmytit (accusative nominative plural)
pehmytin (accusative genitive singular)
pehmytit (accusative genitive plural)
pehmytin (genitive singular)
pehmytien (genitive plural)
pehmytiä (partitive singular)
pehmytejä (partitive plural)
pehmytissä (inessive singular)
pehmyteissä (inessive plural)
pehmytistä (elative singular)
pehmyteistä (elative plural)
pehmytiin (illative singular)
pehmyteihin (illative plural)
pehmytillä (adessive singular)
pehmyteillä (adessive plural)
pehmytiltä (ablative singular)
pehmyteiltä (ablative plural)
pehmytille (allative singular)
pehmyteille (allative plural)
pehmytinä (essive singular)
pehmyteinä (essive plural)
pehmytiksi (singular translative)
pehmyteiksi (plural translative)
pehmytittä (abessive singular)
pehmyteittä (abessive plural)
pehmytein (instructive plural)
See the possessive forms below. (comitative)
pehmytini (nominative singular)
pehmytini (nominative plural)
pehmytini (accusative nominative singular)
pehmytini (accusative nominative plural)
pehmytini (accusative genitive singular)
pehmytini (accusative genitive plural)
pehmytini (genitive singular)
pehmytieni (genitive plural)
pehmytiäni (partitive singular)
pehmytejäni (partitive plural)
pehmytissäni (inessive singular)
pehmyteissäni (inessive plural)
pehmytistäni (elative singular)
pehmyteistäni (elative plural)
pehmytiini (illative singular)
pehmyteihini (illative plural)
pehmytilläni (adessive singular)
pehmyteilläni (adessive plural)
pehmytiltäni (ablative singular)
pehmyteiltäni (ablative plural)
pehmytilleni (allative singular)
pehmyteilleni (allative plural)
pehmytinäni (essive singular)
pehmyteinäni (essive plural)
pehmytikseni (singular translative)
pehmyteikseni (plural translative)
pehmytittäni (abessive singular)
pehmyteittäni (abessive plural)
pehmyteineni (comitative plural)
pehmytisi (nominative singular)
pehmytisi (nominative plural)
pehmytisi (accusative nominative singular)
pehmytisi (accusative nominative plural)
pehmytisi (accusative genitive singular)
pehmytisi (accusative genitive plural)
pehmytisi (genitive singular)
pehmytiesi (genitive plural)
pehmytiäsi (partitive singular)
pehmytejäsi (partitive plural)
pehmytissäsi (inessive singular)
pehmyteissäsi (inessive plural)
pehmytistäsi (elative singular)
pehmyteistäsi (elative plural)
pehmytiisi (illative singular)
pehmyteihisi (illative plural)
pehmytilläsi (adessive singular)
pehmyteilläsi (adessive plural)
pehmytiltäsi (ablative singular)
pehmyteiltäsi (ablative plural)
pehmytillesi (allative singular)
pehmyteillesi (allative plural)
pehmytinäsi (essive singular)
pehmyteinäsi (essive plural)
pehmytiksesi (singular translative)
pehmyteiksesi (plural translative)
pehmytittäsi (abessive singular)
pehmyteittäsi (abessive plural)
pehmyteinesi (comitative plural)
pehmytimme (nominative singular)
pehmytimme (nominative plural)
pehmytimme (accusative nominative singular)
pehmytimme (accusative nominative plural)
pehmytimme (accusative genitive singular)
pehmytimme (accusative genitive plural)
pehmytimme (genitive singular)
pehmytiemme (genitive plural)
pehmytiämme (partitive singular)
pehmytejämme (partitive plural)
pehmytissämme (inessive singular)
pehmyteissämme (inessive plural)
pehmytistämme (elative singular)
pehmyteistämme (elative plural)
pehmytiimme (illative singular)
pehmyteihimme (illative plural)
pehmytillämme (adessive singular)
pehmyteillämme (adessive plural)
pehmytiltämme (ablative singular)
pehmyteiltämme (ablative plural)
pehmytillemme (allative singular)
pehmyteillemme (allative plural)
pehmytinämme (essive singular)
pehmyteinämme (essive plural)
pehmytiksemme (singular translative)
pehmyteiksemme (plural translative)
pehmytittämme (abessive singular)
pehmyteittämme (abessive plural)
pehmyteinemme (comitative plural)
pehmytinne (nominative singular)
pehmytinne (nominative plural)
pehmytinne (accusative nominative singular)
pehmytinne (accusative nominative plural)
pehmytinne (accusative genitive singular)
pehmytinne (accusative genitive plural)
pehmytinne (genitive singular)
pehmytienne (genitive plural)
pehmytiänne (partitive singular)
pehmytejänne (partitive plural)
pehmytissänne (inessive singular)
pehmyteissänne (inessive plural)
pehmytistänne (elative singular)
pehmyteistänne (elative plural)
pehmytiinne (illative singular)
pehmyteihinne (illative plural)
pehmytillänne (adessive singular)
pehmyteillänne (adessive plural)
pehmytiltänne (ablative singular)
pehmyteiltänne (ablative plural)
pehmytillenne (allative singular)
pehmyteillenne (allative plural)
pehmytinänne (essive singular)
pehmyteinänne (essive plural)
pehmytiksenne (singular translative)
pehmyteiksenne (plural translative)
pehmytittänne (abessive singular)
pehmyteittänne (abessive plural)
pehmyteinenne (comitative plural)
pehmytinsä (nominative singular)
pehmytinsä (nominative plural)
pehmytinsä (accusative nominative singular)
pehmytinsä (accusative nominative plural)
pehmytinsä (accusative genitive singular)
pehmytinsä (accusative genitive plural)
pehmytinsä (genitive singular)
pehmytiensä (genitive plural)
pehmytiään (partitive singular)
pehmytiänsä (partitive singular)
pehmytejään (partitive plural)
pehmytejänsä (partitive plural)
pehmytissään (inessive singular)
pehmytissänsä (inessive singular)
pehmyteissään (inessive plural)
pehmyteissänsä (inessive plural)
pehmytistään (elative singular)
pehmytistänsä (elative singular)
pehmyteistään (elative plural)
pehmyteistänsä (elative plural)
pehmytiinsä (illative singular)
pehmyteihinsä (illative plural)
pehmytillään (adessive singular)
pehmytillänsä (adessive singular)
pehmyteillään (adessive plural)
pehmyteillänsä (adessive plural)
pehmytiltään (ablative singular)
pehmytiltänsä (ablative singular)
pehmyteiltään (ablative plural)
pehmyteiltänsä (ablative plural)
pehmytilleen (allative singular)
pehmytillensä (allative singular)
pehmyteilleen (allative plural)
pehmyteillensä (allative plural)
pehmytinään (essive singular)
pehmytinänsä (essive singular)
pehmyteinään (essive plural)
pehmyteinänsä (essive plural)
pehmytikseen (singular translative)
pehmytiksensä (singular translative)
pehmyteikseen (plural translative)
pehmyteiksensä (plural translative)
pehmytittään (abessive singular)
pehmytittänsä (abessive singular)
pehmyteittään (abessive plural)
pehmyteittänsä (abessive plural)
pehmyteineen (comitative plural)
pehmyteinensä (comitative plural)


reklama

reklama (nominative singular)
reklamy (nominative plural)
reklamy (genitive singular)
reklam (genitive plural)
reklamie (dative singular)
reklamom (dative plural)
reklamę (accusative singular)
reklamy (accusative plural)
reklamą (instrumental singular)
reklamami (instrumental plural)
reklamie (locative singular)
reklamach (locative plural)
reklamo (singular vocative)
reklamy (plural vocative)

Borrowed from French réclame, from Latin reclāmāre.

(advertising) commercial (advertisement in a common media format)


banner ad

(Internet, advertising) An advertisement which extends horizontally across a web-page.


CX

en-noun

CX (countable and uncountable, plural CXes)

CX has become the new marketing. It influences brand perceptions and impacts business performance just as strongly as traditional marketing such as media advertising and price promotions once did.

2019 June 13, Denise Lee Yohn, “Why Every Company Needs a Chief Experience Officer”, in Harvard Business Review, →ISSN:

(business, marketing) Initialism of customer experience.


red week

(marketing) A week that is in high demand because it is in a holiday high season. Especially used in time-share, but not limited to this industry.

Red Week on Wikipedia. Italian week of unrest.


white week

(marketing) A week that is in low demand because it is in a holiday low season. Especially used in time-share, but not limited to this industry.


ACV

ACV (countable and uncountable, plural ACVs)

A brand's ACV is simply the sum of the ACVs of the chains and stores that stock that brand.

2010, Philip Kotler, Nancy Lee, Paul W. Farris, Marketing Strategy from the Masters:

(marketing) Initialism of all-commodity volume.


long tail

In the marketing sense popularized by journalist Chris Anderson in 2004, alluding to the long tail of a power law distribution.

What’s really amazing about the Long Tail is the sheer size of it. Combine enough nonhits on the Long Tail and you’ve got a market bigger than the hits.

2004 October, Chris Anderson, “The Long Tail”, in Wired, →ISSN, archived from the original on 2016-01-12:

“I would like to tell you that the Internet has made such a level playing field that the Long Tail is absolutely the place to be, that there's so much differentiation, so much diversity, so many new voices. I'd love to tell you that that's in fact how it really works. Unfortunately, it's not,” Schmidt said.

2014, Astra Taylor, quoting Eric Schmidt, chapter 4, in The People's Platform: Taking Back Power and Culture in the Digital Age, Henry Holt and Company, →ISBN:

(marketing, sometimes capitalized) Sales made for less usual goods within a very large choice, which can return a profit through reduced marketing and distribution costs.