book

books (plural)
boke (alternative obsolete)
booke (alternative archaic)

Sranan Tongo: buku

desctree

Tok Pisin: buk
→ Rotokas: vuku
→ Takia: buk

→ Chichewa: buku

→ Hawaiian: puke

→ Lingala: búku

→ Malagasy: boky

→ Maori: pukapuka (with reduplication)

→ Marshallese: bok

→ Motu: buka

→ Shona: bhuku

→ Somali: buugga

i

possibly also from Afrikaans <i class="Latn mention" lang="af">boek</i>

→ Sotho: buka (possibly also from Afrikaans boek)

→ Zulu: ibhuku (possibly also from Afrikaans boek)

From Middle English bok, book, from Old English bōc, from Proto-West Germanic *bōk, from Proto-Germanic *bōks. Eclipsed non-native Middle English livret, lyveret (“book, booklet”) from Old French livret (“book, booklet”). Bookmaker sense by clipping.

some speakers from Northern England and Ireland

buck (without the foot-strut split, when pronounced /bʊk/)

have more chins than a Chinese phone book

why buy a book when you can join a library

why buy a book when you can join the library

Getting your book (portfolio) organised is the first step, and knowing both what to include, and what to leave out, is an essential step towards achieving that important agency placement.

2017, Nik Mahon, Basics Advertising 02: Art Direction, page 8:

Your portfolio — your book — has to be killer.

(advertising, informal) A portfolio of one's previous work in the industry.


stickiness

en-noun

stickiness (usually uncountable, plural stickinesses)

The low stickiness rating helped explain why our ad’s brand linkage rating was so low: people were turned off by the blurriness of the main photo.

(advertising) A research measure that captures the extent to which viewers wish to spend more time looking at or reading a print advertisement.


stand

→ Catalan: estand

→ Danish: stand (semantic loan)

→ Dutch: stand

desctree

→ French: stand
→ Khmer: ស្តង់ (stɑng)
→ Romanian: stand

→ Italian: stand

→ Japanese: スタンド (sutando)

→ Norwegian Bokmål: stand

→ Norwegian Nynorsk: stand

→ Portuguese: estande, stand

→ Russian: стенд (stend)
→ Armenian: ստենդ (stend), սթենդ (stʻend)

→ Southern Ndebele: isitandi

→ Spanish: estand, stand

→ Swahili: stendi

From Middle English stonden, standen (verb) and stand, stond (noun, from the verb), from Old English standan (“to stand, occupy a place”), from Proto-West Germanic *standan, from Proto-Germanic *standaną (“to stand”), from Pre-Germanic *sth₂-n-t-´, an innovative extended n-infixed form of Proto-Indo-European *steh₂-.
Cognates
Cognate with Scots stand (“to stand”), Saterland Frisian stounde (“to stand”), West Frisian stean (“to stand”), dialectal German standen (“to stand”), Danish stande (“to stand”), Swedish stånda (“to stand”), Norwegian standa (“to stand”), Faroese standa (“to stand”), Icelandic standa (“to stand”), Gothic 𐍃𐍄𐌰𐌽𐌳𐌰𐌽 (standan), Russian стоя́ть (stojátʹ, “to stand”). Also from *steh₂-: Irish seas, Latin stare, Lithuanian stóti, Old Church Slavonic стояти (stojati), Albanian shtoj (“to increase”), Ancient Greek ἵστημι (hístēmi, “to put”), Avestan 𐬵𐬌𐬱𐬙𐬀𐬌𐬙𐬌 (hištaⁱti), Sanskrit तिष्ठति (tiṣṭhati). From the related Proto-Germanic *stāną (“to stand”): West Frisian stean, Dutch staan, German stehen, Danish stå.

スタンド

supernatural ability from JoJo's Bizarre Adventure

The cost of the printing alone will average $2 a 'stand.' The sheets are about 28x42 inches and are in four colors, which means they must go through the process four times.

1900, Marketing Communications, volume 30, page 12:

Crew of 14 billers and a four-man brigade will be 10 days ahead and will use all special paper including new jungle and animal designs being prepared by Enquirer Printing Company.
New this season will be a 20-sheet poster depicting 21 K-M elephants parading to local Chevrolet agencies. Deal calls for use of the 20-sheet on poster panels where the auto agency has space allotment. Smaller versions of the same art also will be used.
Circulation of Kelly-Miller heralds, which last season averaged between 5,000 and 6,000 copies per stand, will be in for one of the greatest boosts this year.

(advertising) An advertisement filling an entire billboard, comprising many sheets of paper.


traffic

en-noun

traffic (usually uncountable, plural traffics)

traffics (plural)
traffick (alternative)
traffique (alternative)

From Middle French trafique, traffique (“traffic”), from Italian traffico (“traffic”) from trafficare (“to carry on trade”). Potentially from Vulgar Latin *trānsfrīcāre (“to rub across”); Klein instead suggests the Italian has ultimate origin in Arabic تَفْرِيق (tafrīq, “distribution, dispersion”), reshaped to match the native prefix tra- (“trans-”).
The adjectival sense is possibly influenced by Tagalog trapik and follows a general trend in Philippine English to construct a noun from an adjective.

trafik

pedestrians or vehicles on roads or on the air

Vakea

Those fixed locations which are sold to advertisers become preferred according to the expected page traffic.

1950, Advertising & Selling (volume 43, part 2, page 53)

The exchange or flux of information, messages or data, as in a computer or telephone network.

(advertising) The amount of attention paid to a particular printed page etc., in a publication.


bleed

en-verb

bleed (third-person singular simple present bleeds, present participle bleeding, simple past and past participle bled)

bleeds (present singular third-person)
bleeding (participle present)
bled (participle past)
bled (past)

From Middle English bleden, from Old English blēdan (“to bleed”), from Proto-West Germanic *blōdijan, from Proto-Germanic *blōþijaną (“to bleed”), from *blōþą (“blood”).
Cognates
Cognate with Scots blede, bleid (“to bleed”), Saterland Frisian bläide (“to bleed”), West Frisian bliede (“to bleed”), Dutch bloeden (“to bleed”), Low German blöden (“to bleed”), German bluten (“to bleed”), Danish bløde (“to bleed”), Swedish blöda (“to bleed”).

кровоточи́ть

seldom used, име́ть кровотече́ние (imétʹ krovotečénije), идёт кровь (idjót krovʹ)

Full-page and double-page colour advertisements in the Sunday colour magazines usually bleed off the page' (or are 'bled to the margin'), […]

1998, Macmillan Dictionary of Marketing and Advertising, page 35:

Too, bleeding beyond margins provides editors with several picas of space for more layout.

2004, Dorothy A. Bowles, Diane L. Borden, Creative Editing, page 361:

(publishing, advertising, ambitransitive) To (cause to) extend to the edge of the page, without leaving any margin.


fit

Possibly from Middle English fit (“an adversary of equal power”), of uncertain further origin. The original sense appears to have been "to marshal or deploy troops", which shifted to "to suit (troops to a certain location" > "suitable", and may be further related to Icelandic fitja (“to web, knit, cast on”).

cog

The Wonder Bread advertising research results showed the “White Picket Fence” commercial had strong fit ratings.

(advertising) Measure of how well a particular commercial execution captures the character or values of a brand.

yhteensopivuus

advertising: measure of how well a commercial captures the character or values of a brand


ROM

en-noun

ROM (countable and uncountable, plural ROMs)

In all senses (except Romania in sports), by acronymy.

(advertising) Initialism of run of month.


key

From Middle English keye, kaye, keiȝe, from Old English cǣġ (“key, solution, experiment”) (whence also Scots key and kay (“key”)), of uncertain origin. The only sure cognates are Saterland Frisian Koai (“key”), West Frisian kaai (“key”), and North Frisian kay (“key”). Possibly from Proto-Germanic *kēgaz, *kēguz (“stake, post, pole”), from Proto-Indo-European *ǵogʰ-, *ǵegʰ-, *ǵegʰn- (“branch, stake, bush”), which would make it cognate with Middle Low German kāk (“whipping post, pillory”), and perhaps to Middle Dutch keige (“javelin, spear”) and Middle Low German keie, keige (“spear”). For the semantic development, note that medieval keys were simply long poles (ending in a hook) with which a crossbar obstructing a door from the inside could be removed from the outside, by lifting it through a hole in the door. Liberman has noted, however, "The original meaning of *kaig-jo- was presumably '*pin with a twisted end.' Words with the root *kai- followed by a consonant meaning 'crooked, bent; twisted' are common only in the North Germanic languages."

шпи́лка

object used to maintain the orientation between two others

Key in the Encyclopædia Britannica (11th edition, 1911)

Another popular way to key ads and mailings is to use a suite number, room number, department number, desk number, etc. as part of the ordering address. With a classified ad, using such a key may increase your ad cost.

(advertising) A modification of an advertisement so as to target a particular group or demographic.


key

en-verb

key (third-person singular simple present keys, present participle keying, simple past and past participle keyed)

keys (present singular third-person)
keying (participle present)
keyed (participle past)
keyed (past)

Keying advertisements and counting the number of inquiries received or the number of coupons returned to indicate the "pulling power" of a particular piece of copy or the coverage of a particular advertising medium.

1936, John Freeman Pyle, Marketing Principles, Organization and Policies, page 711:

Another popular way to key ads and mailings is to use a suite number, room number, department number, desk number, etc. as part of the ordering address. With a classified ad, using such a key may increase your ad cost. Why? Because you're using an extra word or two to key the ad.

(advertising, transitive) To modify (an advertisement) so as to target a particular group or demographic.


line

→ Scottish Gaelic: loidhne

From Middle English line, lyne, from Old English līne (“line, cable, rope, hawser, series, row, rule, direction”), from Proto-West Germanic *līnā, from Proto-Germanic *līnǭ (“line, rope, flaxen cord, thread”), from Proto-Germanic *līną (“flax, linen”), from Proto-Indo-European *līno- (“flax”).
Influenced in Middle English by Middle French ligne (“line”), from Latin linea. More at linen.
The oldest sense of the word is “rope, cord, thread”; from this the senses “path”, “continuous mark” were derived.

lyn

path through two or more points, threadlike mark

lyn

single horizontal row of text on a screen, printed paper, etc.

linja

measure of length, the main division of an inch or its local equivalent

Advertising rates, line contract, less than 500 agate lines, 12 cents per line; 1,000 to 2,000 lines, 7 cents; 5,000 to 10,000 lines, 5 cents.

1912, Miscellaneous Series, numbers 7-11, page 25:


flight

en-noun

flight (countable and uncountable, plural flights)

Etymology tree
Proto-Indo-European *plew-
Proto-Indo-European *plewk-der.
Proto-Germanic *fleuganą
Proto-West Germanic *fleugan
Proto-West Germanic *-þi
Proto-West Germanic *fluhti
Old English flyht
Middle English flight
English flight
From Middle English flight, from Old English flyht (“flight”), from Proto-West Germanic *fluhti (“flight”), derived from *fleuganą (“to fly”), from Proto-Indo-European *plewk- (“to fly”), enlargement of *plew- (“flow”). Analyzable as fly + -t (variant of -th).
Cognate with West Frisian flecht (“flight”), Dutch vlucht (“flight”), German Flucht (“flight”) (etymology 2).

etymon

After the first eight-week flight of advertising, the tracking research showed that consumers' predisposition to use Citi as a financial services provider jumped 50 percent.

2006, Pat Fallon, Fred Senn, Juicing the Orange, page 34:

(advertising, broadcasting) An advertising campaign of fixed length.


slogan

slogans (plural)
sloggorne (alternative)
slughorn (alternative)
slughorne (alternative)

→ Catalan: eslògan

→ Czech: slogan

→ German: Slogan

→ French: slogan

→ Indonesian: slogan

→ Italian: slogan

→ Japanese: スローガン (surōgan)

→ Korean: 슬로건 (seullogeon)

→ Malay: slogan

→ Portuguese: slogan

→ Russian: слоган (slogan)

→ Serbo-Croatian: slògān, сло̀га̄н

→ Spanish: eslogan

→ Turkish: slogan

From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).

cog

(advertising) A catchphrase associated with a product or service being advertised.


slogan

Borrowed from English slogan, from Scottish Gaelic sluagh-ghairm (“battle cry”).

(advertising) a catch phrase associated with the product or service being advertised


slogan

slogan (nominative singular)
slogany (nominative plural)
sloganu (genitive singular)
sloganów (genitive plural)
sloganowi (dative singular)
sloganom (dative plural)
slogan (accusative singular)
slogany (accusative plural)
sloganem (instrumental singular)
sloganami (instrumental plural)
sloganie (locative singular)
sloganach (locative plural)
sloganie (singular vocative)
slogany (plural vocative)

Borrowed from English slogan, from earlier sloggorne, slughorne, from Scottish Gaelic sluagh-ghairm, from Old Irish slóg, from Proto-Celtic *slougos, from Proto-Indo-European *slowgʰo-, *slowgo- + Old Irish gairm, from Proto-Celtic *garman-, *garrman-, from Proto-Indo-European *ǵh₂r-smn-, from Proto-Indo-European *ǵh₂r-.

(advertising) slogan (catch phrase associated with the product or service being advertised)


slogan

Unadapted borrowing from English slogan.

(advertising) slogan (phrase associated with a product)


leaf

en-noun

leaf (countable and uncountable, plural leaves)

Tok Pisin: lip

From Middle English leef, from Old English lēaf, from Proto-West Germanic *laub, from Proto-Germanic *laubą (“leaf”), from Proto-Indo-European *lowbʰ-o-m, from *lewbʰ- (“leaf, rind”)
See also West Frisian leaf, Low German Loov, Dutch loof, German Laub, Danish løv, Swedish löv, Norwegian Nynorsk lauv, Icelandic lauf; also Irish luibh (“herb”), Latin liber (“bast; book”), Lithuanian lúoba (“bark”), Albanian labë (“rind”), Latvian luba (“plank, board”), Russian луб (lub, “bast”).
(Internet slang: Canadian): In reference to the maple leaf as national symbol.

flat-leaf parsley

Petroselinum crispum neapolitanum group; syn. Petroselinum crispum var. neapolitanum

Heretofore advertisers have had to buy and pay for a leaf — two pages.

1900, Profitable Advertising, volume 10, number 2, page 893:

(publishing, bookbinding, advertising) A sheet of a book, magazine, etc. (consisting of two pages, one on each face of the leaf).


copy

copies (plural)
coppy (alternative)
coppie (alternative)
copie (alternative)

Etymology tree
Middle English copy
English copy
From Middle English copy, copie, from Old French copie (“abundance, plenty; transcript, copy”), from Medieval Latin copia (“reproduction, transcript”), from Latin cōpia (“plenty, abundance”), from *coopia, from co- (“together”) + ops (“wealth, riches”). More at opulent.

ру́копись

для сда́чи в печа́ть

материа́л

для статьи́, заме́тки, книги, публика́ции

en:text that is to be typeset or similarly prepared and published

en:output of copywriters, as marketing or advertising matter

(typography, journalism, publishing) The text (words, content) that is to be typeset or similarly prepared and published.

(marketing, advertising) The output of copywriters, who are employed to write material which encourages consumers to buy goods or services.


spot

→ Catalan: espot

From Middle English spot, spotte, partially from Middle Dutch spotte (“spot, speck”), and partially merging with Middle English splot, from Old English splott (“spot, plot of land”), from Proto-West Germanic *splott, from Proto-Germanic *spluttaz (“segment”), from Proto-Indo-European *splt-no- (“an off-split, segment”), from Proto-Indo-European *(s)pel- (“to split”). Cognate with North Frisian spot (“speck, piece of ground”), Low German spot (“speck”), Old Norse spotti (“small piece”). See also splot, splotch.

cog

Did you see the spot on the news about the shoelace factory?

(US, advertising) A brief advertisement or program segment on television.


interstitial

/ɪntəɹˈstɪʃəl/

From Latin interstitiālis. By surface analysis, interstitium + -al.

An interstitial appeared before the download.

Interstitials should be used sparingly. Display an ad only the first time the user accesses a piece of content, not every time.

2007, Barbara Ballard, Designing the Mobile User Experience, page 126:

(Internet, advertising) A web page, usually carrying advertising, displayed when leaving one content page for another.

väli-ikkuna

web page displayed before a content page


mechanical

From Middle English mechanical, mechanicalle, mechanycalle, equivalent to mechanic + -al.

Since we are dealing with copy in paste-up form, we are now concerned with the preparation and assembly of elements suitable for camera-ready copy, positioned on the mechanical according to the rough layout supplied.

1980, Henry C. Latimer, Production planning and repro mechanicals for offset printing, page 92:

We'll start with a simple mechanical for a standard 7" x 10" ad, using one block of copy, some display type, and one picture.

1982, Jerry Demoney, Susan E. Meyer, Pasteups & mechanicals: a step-by-step guide to preparing art for reproduction:

In order to produce the posters, the advertising agency purchases photographs, composition and artwork and fabricates such property to produce layouts and mechanicals.

2009, New York State Sales and Use Tax Law and Regulations:

(advertising) Manually created layout of artwork that is camera ready for photographic reproduction.


avail

en-noun

avail (countable and uncountable, plural avails)

From Middle English availen (“to be of use”), from Old French a (“to”) + vail from valoir (“to be worth”), from Latin valere (“to be worthy, strong”).

The salesperson at an affiliate TV station might prepare an avail which offers two weeks of spots in early and late news[…].

1994, Barry L. Sherman, Telecommunications Management: Broadcasting/cable and the New Technologies, →ISBN, page 353:

At an avail, the ad server plays out the MPEG-2 audio/video elementary streams.

2004, Walter S. Ciciora et al., Modern Cable Television Technology: Video, Voice, and Data Communications, →ISBN, page 123:

(television, advertising) An advertising slot or package.


click

en-verb

click (third-person singular simple present clicks, present participle clicking, simple past and past participle clicked)

clicks (present singular third-person)
clicking (participle present)
clicked (participle past)
clicked (past)

Imitative of the "click" sound; first recorded in the 1500s. Compare Saterland Frisian klikke (“to click”), Middle Dutch clicken (Modern Dutch: klikken (“to click”)), Old High German klecchen (Modern German: klecken, klicken (“to click”)), Danish klikke (“to click”), Swedish klicka (“to click”), Norwegian klikke (“to click”), Norwegian klekke (“to hatch”).

onomatopoeic

Imitative

Visit a location, call, or click www.example.com.

(transitive, computing, advertising) To visit (a website).


banner

banner (nominative singular)
bannery (nominative plural)
banneru (genitive singular)
bannerów (genitive plural)
bannerowi (dative singular)
bannerom (dative plural)
banner (accusative singular)
bannery (accusative plural)
bannerem (instrumental singular)
bannerami (instrumental plural)
bannerze (locative singular)
bannerach (locative plural)
bannerze (singular vocative)
bannery (plural vocative)

Unadapted borrowing from English banner.

(advertising, Internet) alternative spelling of baner


viral

“Efficient way to disseminate information? I don't think.”
“But it is,” Cayce insists. “The model's viral. ‘Deep niche.’ The venues would be carefully selected—”

2003, William Gibson, Pattern Recognition (Bigend cycle; book 1), New York: G. P. Putnam's Sons, →ISBN, page 85:

Still, the movie [Ralph Breaks the Internet] manages to locate some gentle satire in our culture's love-hate relationship with the internet. At one point, Ralph must attain a certain level of viral popularity, assisted by the BuzzFeed-esque content guru Yesss (Taraji P. Henson), and the movie is savvy about how accidental spikes in fame can turn into cynical algorithm manipulation.

2018 November 14, Jesse Hassenger, “Disney Goes Viral with an Ambitious, Overstuffed Wreck-It Ralph Sequel”, in The A.V. Club, archived from the original on 2019-11-21:

(advertising and marketing) Spread by word of mouth with minimal intervention, in order to create buzz and interest.

viral

advertising and marketing: spread by word of mouth


viral

id-adj

viral (comparative lebih viral, superlative paling viral)

lebih viral (comparative)
paling viral (superlative)

(advertising, marketing, social media) circulated rapidly and widely from one user to another


hitchhike

hitchhikes (plural)
hitch-hike (alternative)

There are just too many diseases for each to have its own special organization, complete with radio hitchhikes, sponsored ads, expensive brochures, pledge cards, team captains and collection envelopes.

1952, Frank Emerson Andrews, Corporation Giving, page 183:

(radio, advertising) Alternative form of hitchhiker (“advertisement at the end of a programme”).


edgy

en-adj

edgy (comparative edgier, superlative edgiest)

edgier (comparative)
edgiest (superlative)

From edge + -y. Compare German eckig (“angular, edgy”).

(entertainment, advertising) Creatively challenging; cutting edge; leading edge.

(entertainment, advertising) On the edge between acceptable and offensive; pushing the boundaries of good taste; risqué.

provokující

on the edge between acceptable and offensive


spectacular

From Latin spectaculum (“a sight, show”) + -ar.

Here are a few examples of "spectaculars," or three-dimensional pieces, including those which have won awards […]

1966, Hanley Norins, The Compleat Copywriter:

(advertising) A pop-up (folded paper element) in material sent by postal mail.


premium

de-adj

premium (indeclinable, predicative only)

(advertising, often in compounds) premium


halo

From Latin halōs, from Ancient Greek ἅλως (hálōs, “threshing floor; disk; disk of the sun or moon; ring of light around the sun or moon”), of unknown origin. The threshing floor's circular threshold or oxen walking on it in a circle gave rise to the other meanings. Used in English since 1563; the sense of light around someone’s head since 1646.

aureole

luminous disc around head of saints in paintings

massive astronomical compact halo object

massive astrophysical compact halo object

In both cases, they found that […] there was a halo effect (e.g., when a "low cholesterol" claim was made, consumers perceived other nutrients, such as fat, also to be at low levels when they were actually high). Andrews reported that these misleading halos were reduced only when the claims were accompanied by an evaluative disclosure […]

2016, National Academies of Sciences, Engineering, and Medicine, Health and Medicine Division, Food and Nutrition Board, Food Literacy: How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior?, page 51:

(advertising) The bias caused by the halo effect.


voucher

From vouch + -er. The verb is from the noun.

Most agencies also have a vouchers department. It is its responsibility to obtain a copy of every advertisement that appears in print. It supplies the accounts department with the relevant newspaper or magazine, which is affixed to the agency's invoice for the space.

2014, Nigel Linacre, Advertising for Account Holders (RLE Marketing), page 9:

(advertising) A copy of a published advertisement sent by the agency to the client as proof of publication.


visual

visuals (plural)
visuall (alternative obsolete rare)

From Middle English vysual, from Old French, from Late Latin visualis (“of sight”), from Latin visus (“sight”), from videre (“to see”), past participle visus; see visage.


herald

From Latin heraldus, from Middle English herald, herauld, heraud, from Anglo-Norman heraud, from Old French heraut, hiraut (modern French héraut), from Frankish *heriwald, from Proto-Germanic *harjawaldaz, a compound consisting of Proto-Indo-European *ker- (“army”) + *h₂welh₁- (“to be strong”). Doublet of Harold and Harald; compare Walter, which has these elements reversed.

New this season will be a 20-sheet poster depicting 21 K-M elephants parading to local Chevrolet agencies. Deal calls for use of the 20-sheet on poster panels where the auto agency has space allotment. Smaller versions of the same art also will be used.
Circulation of Kelly-Miller heralds, which last season averaged between 5,000 and 6,000 copies per stand, will be in for one of the greatest boosts this year.

(advertising) A handbill consisting of an advertisement.


reader

From Middle English reder, redar, redere, redare, from Old English rēdere, rǣdere (“a reader; scholar; diviner”), from Proto-West Germanic *rādāri, equivalent to read + -er. Cognate with Saterland Frisian Räider (“advisor”), Dutch rader (“advisor”), German Rater (“advisor”).

(advertising) A newspaper advertisement designed to look like a news article rather than a commercial solicitation.


cowcatcher

Hitchhiker and cowcatcher plugs will be considered.

National advertisers have probably been major contributors to this practice through the use of so-called hitchhike and cowcatcher announcements.

1945, Charles Harold Sandage, Radio Advertising for Retailers, page 185:

Sometime in the mid-40s, the Hummerts canceled Mr. Keen and Easy Aces from their early evening periods on CBS, which also killed my cowcatchers and hitchhikes.

2009, George Ansbro, I Have a Lady in the Balcony, page 138:

(radio, advertising) An advertisement at the start of a programme.


CTR

Remember Click-thru rate (CTR) is the number of people who click on an ad …

2008, Jerri L. Ledford, Google AdSense for Dummies, John Wiley & Sons, →ISBN:

click-through rate
click-through rate#English

(advertising) Initialism of click-through rate.


TC

(advertising) Initialism of till cancelled/countermanded.


CPA

en-noun

CPA (countable and uncountable, plural CPAs)

(advertising) Abbreviation of cost per action.


collarette

collarettes (plural)
collaret (alternative)

(advertising) An advertising card fitted around the neck of a bottle.


asu

asu (nominative singular)
asut (nominative plural)
asu (accusative nominative singular)
asut (accusative nominative plural)
asun (accusative genitive singular)
asut (accusative genitive plural)
asun (genitive singular)
asujen (genitive plural)
asua (partitive singular)
asuja (partitive plural)
asussa (inessive singular)
asuissa (inessive plural)
asusta (elative singular)
asuista (elative plural)
asuun (illative singular)
asuihin (illative plural)
asulla (adessive singular)
asuilla (adessive plural)
asulta (ablative singular)
asuilta (ablative plural)
asulle (allative singular)
asuille (allative plural)
asuna (essive singular)
asuina (essive plural)
asuksi (singular translative)
asuiksi (plural translative)
asutta (abessive singular)
asuitta (abessive plural)
asuin (instructive plural)
See the possessive forms below. (comitative)
asuni (nominative singular)
asuni (nominative plural)
asuni (accusative nominative singular)
asuni (accusative nominative plural)
asuni (accusative genitive singular)
asuni (accusative genitive plural)
asuni (genitive singular)
asujeni (genitive plural)
asuani (partitive singular)
asujani (partitive plural)
asussani (inessive singular)
asuissani (inessive plural)
asustani (elative singular)
asuistani (elative plural)
asuuni (illative singular)
asuihini (illative plural)
asullani (adessive singular)
asuillani (adessive plural)
asultani (ablative singular)
asuiltani (ablative plural)
asulleni (allative singular)
asuilleni (allative plural)
asunani (essive singular)
asuinani (essive plural)
asukseni (singular translative)
asuikseni (plural translative)
asuttani (abessive singular)
asuittani (abessive plural)
asuineni (comitative plural)
asusi (nominative singular)
asusi (nominative plural)
asusi (accusative nominative singular)
asusi (accusative nominative plural)
asusi (accusative genitive singular)
asusi (accusative genitive plural)
asusi (genitive singular)
asujesi (genitive plural)
asuasi (partitive singular)
asujasi (partitive plural)
asussasi (inessive singular)
asuissasi (inessive plural)
asustasi (elative singular)
asuistasi (elative plural)
asuusi (illative singular)
asuihisi (illative plural)
asullasi (adessive singular)
asuillasi (adessive plural)
asultasi (ablative singular)
asuiltasi (ablative plural)
asullesi (allative singular)
asuillesi (allative plural)
asunasi (essive singular)
asuinasi (essive plural)
asuksesi (singular translative)
asuiksesi (plural translative)
asuttasi (abessive singular)
asuittasi (abessive plural)
asuinesi (comitative plural)
asumme (nominative singular)
asumme (nominative plural)
asumme (accusative nominative singular)
asumme (accusative nominative plural)
asumme (accusative genitive singular)
asumme (accusative genitive plural)
asumme (genitive singular)
asujemme (genitive plural)
asuamme (partitive singular)
asujamme (partitive plural)
asussamme (inessive singular)
asuissamme (inessive plural)
asustamme (elative singular)
asuistamme (elative plural)
asuumme (illative singular)
asuihimme (illative plural)
asullamme (adessive singular)
asuillamme (adessive plural)
asultamme (ablative singular)
asuiltamme (ablative plural)
asullemme (allative singular)
asuillemme (allative plural)
asunamme (essive singular)
asuinamme (essive plural)
asuksemme (singular translative)
asuiksemme (plural translative)
asuttamme (abessive singular)
asuittamme (abessive plural)
asuinemme (comitative plural)
asunne (nominative singular)
asunne (nominative plural)
asunne (accusative nominative singular)
asunne (accusative nominative plural)
asunne (accusative genitive singular)
asunne (accusative genitive plural)
asunne (genitive singular)
asujenne (genitive plural)
asuanne (partitive singular)
asujanne (partitive plural)
asussanne (inessive singular)
asuissanne (inessive plural)
asustanne (elative singular)
asuistanne (elative plural)
asuunne (illative singular)
asuihinne (illative plural)
asullanne (adessive singular)
asuillanne (adessive plural)
asultanne (ablative singular)
asuiltanne (ablative plural)
asullenne (allative singular)
asuillenne (allative plural)
asunanne (essive singular)
asuinanne (essive plural)
asuksenne (singular translative)
asuiksenne (plural translative)
asuttanne (abessive singular)
asuittanne (abessive plural)
asuinenne (comitative plural)
asunsa (nominative singular)
asunsa (nominative plural)
asunsa (accusative nominative singular)
asunsa (accusative nominative plural)
asunsa (accusative genitive singular)
asunsa (accusative genitive plural)
asunsa (genitive singular)
asujensa (genitive plural)
asuaan (partitive singular)
asuansa (partitive singular)
asujaan (partitive plural)
asujansa (partitive plural)
asussaan (inessive singular)
asussansa (inessive singular)
asuissaan (inessive plural)
asuissansa (inessive plural)
asustaan (elative singular)
asustansa (elative singular)
asuistaan (elative plural)
asuistansa (elative plural)
asuunsa (illative singular)
asuihinsa (illative plural)
asullaan (adessive singular)
asullansa (adessive singular)
asuillaan (adessive plural)
asuillansa (adessive plural)
asultaan (ablative singular)
asultansa (ablative singular)
asuiltaan (ablative plural)
asuiltansa (ablative plural)
asulleen (allative singular)
asullensa (allative singular)
asuilleen (allative plural)
asuillensa (allative plural)
asunaan (essive singular)
asunansa (essive singular)
asuinaan (essive plural)
asuinansa (essive plural)
asukseen (singular translative)
asuksensa (singular translative)
asuikseen (plural translative)
asuiksensa (plural translative)
asuttaan (abessive singular)
asuttansa (abessive singular)
asuittaan (abessive plural)
asuittansa (abessive plural)
asuineen (comitative plural)
asuinensa (comitative plural)


CPM

CPM (countable and uncountable, plural CPMs)

(advertising) Initialism of cost per mille (“the cost of showing an advertisement one thousand times”).


pop-up advertisement

pop-up advertisement (plural pop-up advertisements)

(Internet, advertising) An advertisement that takes the form of a window that appears automatically on a computer screen when certain websites are visited.


jingle

/ˈd͡ʒɪŋɡ(ə)l/

The verb, which is older than the noun, is from Middle English gyngle. Onomatopoeic; compare jangle.

That used-car dealership's jingle has been stuck in my head since we heard that song.

The best of friends become the worst of enemies when Barney makes a hilarious attack ad where he viciously pummels a cardboard cut-out of Homer before special guest star Linda Ronstadt joins the fun to both continue the attack on the helpless Homer stand-in and croon a slanderously accurate, insanely catchy jingle about how “Mr. Plow is a loser/And I think he is a boozer.”

2012 June 3, Nathan Rabin, “TV: Review: THE SIMPSONS (CLASSIC): “Mr. Plow” (season 4, episode 9; originally aired 11/19/1992)”, in (Please provide the book title or journal name):

(broadcasting, advertising, music) A memorable short song, or in some cases a snippet of a popular song with its lyrics modified, used for the purposes of advertising a product or service in a TV or radio commercial.


jingle

[ˈd͡ʒĩ.ɡoʊ̯]

Unadapted borrowing from English jingle.

(advertising) jingle (short, memorable song used in an advertisement)


Black Friday

pt-noun

Black Friday f or (less common) m (plural Black Fridays)

Unadapted borrowing from English Black Friday.

ubor

(advertising, retailing) Black Friday (period with widespread discounts after the fourth Tuesday of November)


hitchhiker

hitchhikers (plural)
hitch-hiker (alternative)

[…] and networks have taken steps to modify or eliminate the bunching of spots and commercials between programs which results from the use of hitchhikers and cowcatchers.

1945, Charles Harold Sandage, Radio Advertising for Retailers, page 186:

(radio, advertising) An advertisement at the end of a programme.


scamp

It did not matter that the scamp (simple illustrative line-drawing) it contained could have been done in the pub the night before.

2007, Adrian Mackay, Practice of Advertising, page 124:

From the scamps, the creative idea can be developed more fully into a proposal for an actual ad. This needs to be clear enough to present to the client.

2009, FCS: Advertising & Promotions L4, page 25:

(advertising) A preliminary design sketch.


motivation

From French motivation.
Morphologically motivate + -ion

The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.

(advertising) A research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.

motivació

research rating that measures how a commercial affects consumer intention


top of mind awareness

Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.

(advertising) The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.


unaided awareness

Since the company was new and had only started advertising two weeks before the research began, it was not surprising to see low unaided awareness of the brand.

(advertising) In advertising research, recognition of a specific brand or product without being prompted with possible names.


aided awareness

Since respondents were asked specifically if they saw any of the company's ads in the aided awareness question, that score is higher than the one for unaided awareness.

(advertising) In advertising research, recognition of a specific brand or product from a list of possible names offered as a prompt.


brand image

en-noun

brand image (countable and uncountable, plural brand images)

Whenever Sally drinks her favorite beer, Duff's brand image floods her senses with scenes of being on a hot beach drinking something refreshing.

(advertising) A consumer's perception of a brand.


brand linkage

brand linkage (countable and uncountable, plural brand linkages)

If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.

(advertising) The degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category.


brand stretch

brand stretch (countable and uncountable, plural brand stretches)

(advertising) the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image.


copy test

(advertising) A method of market research that predicts in-market performance of an advertisement before it airs.


day-after recall test

day-after recall test (plural day-after recall tests)

The day-after recall test is one of the original forms of advertising research, but few people still use it because the data and analysis are limited.

(advertising) A method of advertising research measuring the proportion of people who remember seeing an advertisement the day after it was shown on television.


dramatic structure

dramatic structure (countable and uncountable, plural dramatic structures)

The laptop ad that first showed an IT team with a problem and then showed FooCorp as the solution used emotional pivot as its dramatic structure.

(advertising) One of four formats used in commercials that are designed to affect the audience emotionally, not just rationally: emotional pivot, positive transition, emotional build, and sustained emotion.


emotional pivot

emotional pivot (plural emotional pivots)

IBM utilized the dramatic structure known as emotional pivot in their ads about a company needing to cut costs and IBM products being the solution.

(advertising) one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end.

(advertising) a narrative structure used in commercials known as “star-type” advertising.


entry point for the eye

entry point for the eye (plural entry points for the eye)

We thought the entry point for the eye in this ad would be the actress’ face, but it was actually her legs.

(advertising) The first spot in a print advertisement noticed by the reader.


experiential advertising

Commercials that make you want to run to the fridge for a soda or drive to the restaurant for a burger are examples of one type of experiential advertising.

(advertising) Commercials designed to evoke strong sensory responses from the audience as opposed to pitching a rational sales message.


picture sort

(advertising) A research tool used to assess the effectiveness of advertising by asking consumers to select the pictures that best describe a brand.


positive transition

The SUV ad featuring an ordinary man walking away from his ordinary home on his way to work, and then feeling like a daredevil behind the wheel of his SUV, utilizes a positive transition.

(advertising) One of four archetypal dramatic structures of commercials, characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use.

(advertising) A narrative structure used in commercials known as “supporting actor-type” advertising.


semantic network

semantic network (plural semantic networks)

Our semantic network results showed that the phrase “good cooks use it” in our commercials was increasing sales because it made people think “fresh” and “taste” which are two of our key attributes.

(advertising) A quantitative research technique that analyzes the data in a control cell against a test cell to determine how viewing an ad strengthens the linkages between related ideas in a product category.


stopping power

stopping power
stopping power (particle radiation)

The Victoria's Secret ad's racy image generated strong stopping power ratings.

(advertising) A research measure that captures a print advertisement's ability to grab the attention of the reader; also known as the attention rating.


subjective time

Instead of selecting an image for testing every 0.2 seconds, the new research team used a subjective time approach, selecting an image to represent each significant change in the ad, no matter how fast or slow the ad’s edits may be.

(advertising) A system by which intervals are measured by actions or emotions in a commercial for research purposes.


virtual consumption

When we see someone eat a hamburger in a commercial, we store that experience as having happened in reality when, in reality, it was a case of virtual consumption.

(advertising) The artificial memories created by experiential advertising.


copywriter

/ˈkɑːpiˌɹaɪtɚ/

LL-Q1860 (eng)-Flame, not lame-copywriter.wav

(marketing, advertising) A person who writes advertising copy (the text used in advertisements).


copywriter

cs-noun

copywriter m anim (female equivalent copywriterka, relational adjective copywriterský)

copywriterka (feminine)
copywriterský (adjective relational)
copywriter (nominative singular)
copywriteři (nominative plural)
copywritera (genitive singular)
copywriterů (genitive plural)
copywriterovi (dative singular)
copywriteru (dative singular)
copywriterům (dative plural)
copywritera (accusative singular)
copywritery (accusative plural)
copywritere (singular vocative)
copywriteři (plural vocative)
copywriterovi (locative singular)
copywriteru (locative singular)
copywriterech (locative plural)
copywriterem (instrumental singular)
copywritery (instrumental plural)

Unadapted borrowing from English copywriter.


copywriter

copywriter (nominative singular)
copywriterit (nominative plural)
copywriter (accusative nominative singular)
copywriterit (accusative nominative plural)
copywriterin (accusative genitive singular)
copywriterit (accusative genitive plural)
copywriterin (genitive singular)
copywriterien (genitive plural)
copywritereiden (genitive plural)
copywritereitten (genitive plural)
copywriteria (partitive singular)
copywritereita (partitive plural)
copywritereja (partitive plural)
copywriterissa (inessive singular)
copywritereissa (inessive plural)
copywriterista (elative singular)
copywritereista (elative plural)
copywriteriin (illative singular)
copywritereihin (illative plural)
copywriterilla (adessive singular)
copywritereilla (adessive plural)
copywriterilta (ablative singular)
copywritereilta (ablative plural)
copywriterille (allative singular)
copywritereille (allative plural)
copywriterina (essive singular)
copywritereina (essive plural)
copywriteriksi (singular translative)
copywritereiksi (plural translative)
copywriteritta (abessive singular)
copywritereitta (abessive plural)
copywriterein (instructive plural)
See the possessive forms below. (comitative)
copywriterini (nominative singular)
copywriterini (nominative plural)
copywriterini (accusative nominative singular)
copywriterini (accusative nominative plural)
copywriterini (accusative genitive singular)
copywriterini (accusative genitive plural)
copywriterini (genitive singular)
copywriterieni (genitive plural)
copywritereideni (genitive plural)
copywritereitteni (genitive plural)
copywriteriani (partitive singular)
copywritereitani (partitive plural)
copywriterejani (partitive plural)
copywriterissani (inessive singular)
copywritereissani (inessive plural)
copywriteristani (elative singular)
copywritereistani (elative plural)
copywriteriini (illative singular)
copywritereihini (illative plural)
copywriterillani (adessive singular)
copywritereillani (adessive plural)
copywriteriltani (ablative singular)
copywritereiltani (ablative plural)
copywriterilleni (allative singular)
copywritereilleni (allative plural)
copywriterinani (essive singular)
copywritereinani (essive plural)
copywriterikseni (singular translative)
copywritereikseni (plural translative)
copywriterittani (abessive singular)
copywritereittani (abessive plural)
copywritereineni (comitative plural)
copywriterisi (nominative singular)
copywriterisi (nominative plural)
copywriterisi (accusative nominative singular)
copywriterisi (accusative nominative plural)
copywriterisi (accusative genitive singular)
copywriterisi (accusative genitive plural)
copywriterisi (genitive singular)
copywriteriesi (genitive plural)
copywritereidesi (genitive plural)
copywritereittesi (genitive plural)
copywriteriasi (partitive singular)
copywritereitasi (partitive plural)
copywriterejasi (partitive plural)
copywriterissasi (inessive singular)
copywritereissasi (inessive plural)
copywriteristasi (elative singular)
copywritereistasi (elative plural)
copywriteriisi (illative singular)
copywritereihisi (illative plural)
copywriterillasi (adessive singular)
copywritereillasi (adessive plural)
copywriteriltasi (ablative singular)
copywritereiltasi (ablative plural)
copywriterillesi (allative singular)
copywritereillesi (allative plural)
copywriterinasi (essive singular)
copywritereinasi (essive plural)
copywriteriksesi (singular translative)
copywritereiksesi (plural translative)
copywriterittasi (abessive singular)
copywritereittasi (abessive plural)
copywritereinesi (comitative plural)
copywriterimme (nominative singular)
copywriterimme (nominative plural)
copywriterimme (accusative nominative singular)
copywriterimme (accusative nominative plural)
copywriterimme (accusative genitive singular)
copywriterimme (accusative genitive plural)
copywriterimme (genitive singular)
copywriteriemme (genitive plural)
copywritereidemme (genitive plural)
copywritereittemme (genitive plural)
copywriteriamme (partitive singular)
copywritereitamme (partitive plural)
copywriterejamme (partitive plural)
copywriterissamme (inessive singular)
copywritereissamme (inessive plural)
copywriteristamme (elative singular)
copywritereistamme (elative plural)
copywriteriimme (illative singular)
copywritereihimme (illative plural)
copywriterillamme (adessive singular)
copywritereillamme (adessive plural)
copywriteriltamme (ablative singular)
copywritereiltamme (ablative plural)
copywriterillemme (allative singular)
copywritereillemme (allative plural)
copywriterinamme (essive singular)
copywritereinamme (essive plural)
copywriteriksemme (singular translative)
copywritereiksemme (plural translative)
copywriterittamme (abessive singular)
copywritereittamme (abessive plural)
copywritereinemme (comitative plural)
copywriterinne (nominative singular)
copywriterinne (nominative plural)
copywriterinne (accusative nominative singular)
copywriterinne (accusative nominative plural)
copywriterinne (accusative genitive singular)
copywriterinne (accusative genitive plural)
copywriterinne (genitive singular)
copywriterienne (genitive plural)
copywritereidenne (genitive plural)
copywritereittenne (genitive plural)
copywriterianne (partitive singular)
copywritereitanne (partitive plural)
copywriterejanne (partitive plural)
copywriterissanne (inessive singular)
copywritereissanne (inessive plural)
copywriteristanne (elative singular)
copywritereistanne (elative plural)
copywriteriinne (illative singular)
copywritereihinne (illative plural)
copywriterillanne (adessive singular)
copywritereillanne (adessive plural)
copywriteriltanne (ablative singular)
copywritereiltanne (ablative plural)
copywriterillenne (allative singular)
copywritereillenne (allative plural)
copywriterinanne (essive singular)
copywritereinanne (essive plural)
copywriteriksenne (singular translative)
copywritereiksenne (plural translative)
copywriterittanne (abessive singular)
copywritereittanne (abessive plural)
copywritereinenne (comitative plural)
copywriterinsa (nominative singular)
copywriterinsa (nominative plural)
copywriterinsa (accusative nominative singular)
copywriterinsa (accusative nominative plural)
copywriterinsa (accusative genitive singular)
copywriterinsa (accusative genitive plural)
copywriterinsa (genitive singular)
copywriteriensa (genitive plural)
copywritereidensa (genitive plural)
copywritereittensa (genitive plural)
copywriteriaan (partitive singular)
copywriteriansa (partitive singular)
copywritereitaan (partitive plural)
copywriterejaan (partitive plural)
copywritereitansa (partitive plural)
copywriterejansa (partitive plural)
copywriterissaan (inessive singular)
copywriterissansa (inessive singular)
copywritereissaan (inessive plural)
copywritereissansa (inessive plural)
copywriteristaan (elative singular)
copywriteristansa (elative singular)
copywritereistaan (elative plural)
copywritereistansa (elative plural)
copywriteriinsa (illative singular)
copywritereihinsa (illative plural)
copywriterillaan (adessive singular)
copywriterillansa (adessive singular)
copywritereillaan (adessive plural)
copywritereillansa (adessive plural)
copywriteriltaan (ablative singular)
copywriteriltansa (ablative singular)
copywritereiltaan (ablative plural)
copywritereiltansa (ablative plural)
copywriterilleen (allative singular)
copywriterillensa (allative singular)
copywritereilleen (allative plural)
copywritereillensa (allative plural)
copywriterinaan (essive singular)
copywriterinansa (essive singular)
copywritereinaan (essive plural)
copywritereinansa (essive plural)
copywriterikseen (singular translative)
copywriteriksensa (singular translative)
copywritereikseen (plural translative)
copywritereiksensa (plural translative)
copywriterittaan (abessive singular)
copywriterittansa (abessive singular)
copywritereittaan (abessive plural)
copywritereittansa (abessive plural)
copywritereineen (comitative plural)
copywritereinensa (comitative plural)


copywriter

pl-noun

copywriter m pers (female equivalent copywriterka)

copywriterka (feminine)
copywriter (nominative singular)
copywriterzy (nominative plural)
copywritery (derogatory nominative plural)
copywritera (genitive singular)
copywriterów (genitive plural)
copywriterowi (dative singular)
copywriterom (dative plural)
copywritera (accusative singular)
copywriterów (accusative plural)
copywriterem (instrumental singular)
copywriterami (instrumental plural)
copywriterze (locative singular)
copywriterach (locative plural)
copywriterze (singular vocative)
copywriterzy (plural vocative)

(advertising, marketing) copywriter (person who writes advertising copy (the text used in advertisements))


wobbler

A wire "Wobbler" holds a card for counter display

1958 May 19, “Irish offers sales kit”, in Billboard, page 18:

Yesterday saw the launch of the initiative, which will use advertising “shelf wobblers” that usually publicise special offers to encourage Bristol shoppers to bring back their plastic bottles for recycling.

2006 February 28, “Recycling message hits supermarket shelves in Bristol”, in LetsRecycle.com:

(retail, advertising) A small publicity notice which appears to float at eye level, being attached to a fixture by a flexible arm.


earned media

(politics, advertising) Publicitiy for political campaigns gained through newspaper articles, TV news stories, web news, letters to the editor, op-ed pieces, and "fast polls" on TV and the Web.


CPG

(advertising) Initialism of consumer packaged goods.


FMCG

(advertising) Initialism of fast-moving consumer goods.


活動

/xu̯ɔ³⁵ tʊŋ⁵¹/

/xu̯ɔ³⁵ d̥ʊŋ³/

/wuːt̚² tʊŋ²²/

/fat̚⁵ tʰʊŋ⁵³/

/xuaʔ⁵⁴⁻² tuŋ⁴⁵/

/uaʔ⁵⁻²¹ touŋ²⁴²/

/uaʔ⁴⁻⁴² tɒŋ¹¹/

/uoʔ⁴ tɒŋ²¹/

/ua(ʔ)⁴⁻¹¹ taŋ³³/

/ua(ʔ)¹²¹⁻²¹ taŋ²²/

/ua(ʔ)⁴⁻²¹ taŋ²²/

/ua(ʔ)⁴³⁻²¹ taŋ²²/

/ua(ʔ)⁵⁴⁻¹² taŋ²²/

/ua(ʔ)⁴⁻²¹ taŋ³³/

/ua(ʔ)²⁴⁻² taŋ²²/

/ua(ʔ)²⁴⁻² taŋ³³/

/uaʔ⁴⁻² toŋ³⁵/

/ɦuəʔ¹¹ doŋ²³/

/xu̯ɔ³⁵ tʊŋ⁵¹/

/xu̯ɔ³⁵ d̥ʊŋ³/

/wuːt̚² tʊŋ²²/

/fat̚⁵ tʰʊŋ⁵³/

/xuaʔ⁵⁴⁻² tuŋ⁴⁵/

/uaʔ⁵⁻²¹ touŋ²⁴²/

/uaʔ⁴⁻⁴² tɒŋ¹¹/

/uoʔ⁴ tɒŋ²¹/

/ua(ʔ)⁴⁻¹¹ taŋ³³/

/ua(ʔ)¹²¹⁻²¹ taŋ²²/

/ua(ʔ)⁴⁻²¹ taŋ²²/

/ua(ʔ)⁴³⁻²¹ taŋ²²/

/ua(ʔ)⁵⁴⁻¹² taŋ²²/

/ua(ʔ)⁴⁻²¹ taŋ³³/

/ua(ʔ)²⁴⁻² taŋ²²/

/ua(ʔ)²⁴⁻² taŋ³³/

/uaʔ⁴⁻² toŋ³⁵/

/ɦuəʔ¹¹ doŋ²³/

(countable, uncountable, advertising) promotion; campaign; event (Classifier: 項／项 m)


used when omitting a section in quoted text

Free training ... with pay ... in the U.S. Cadet Nurse Corps

1944, advert for the U.S. Cadet Nurse Corps in Life magazine, Volume 16, Number 4 (page 31)

A relieved world then will eagerly turn to the task of reclaiming the destruction wrought by Mars ... A tremendous task, filled with infinite possibilities ... A profitable task, according to how well you are prepared to do your part in the rehabilitation

1944, McGraw-Hill, Engineering and Mining Journal, volume 145 (in English), page 54:

1951, advert for IBM in Fortune magazine, volume 44 number 6, December 1951, page 55.

Thousands of IBM business machines ... critical to our nation's defense ... are at work for science, industry, and the armed forces

Adds...subtracts...multiplies...divides...instantly & electronically!

1973, advert for MIT calculators in Radio-Electronics, January issue, page 15

(chiefly advertising, dated) Links loosely related clauses and surrounds parentheticals in the manner of the comma, semicolon or em dash


handyman's special

en-noun

handyman's special (plural handyman's specials)

handyman's specials (plural)
handyman special (alternative)

(real estate, advertising, euphemistic) A house that is sold at a reduced price because it requires extensive repairs or renovations.


tabletop

LL-Q1860 (eng)-Flame, not lame-tabletop.wav

Photographic greeting cards are usually tabletops.

1946, U.S. Camera, volume 9, numbers 6-11, page 72:

(photography, advertising) A photograph of an object or product placed on a table.


ордер

order (romanization)
ордер (nominative singular)
ордерлер (nominative plural)
ордердің (genitive singular)
ордерлердің (genitive plural)
ордерге (dative singular)
ордерлерге (dative plural)
ордерді (accusative singular)
ордерлерді (accusative plural)
ордерде (locative singular)
ордерлерде (locative plural)
ордерден (ablative singular)
ордерлерден (ablative plural)
ордермен (instrumental singular)
ордерлермен (instrumental plural)

Borrowed from Russian о́рдер (órder), from German Order, from Latin ōrdinem (accusative of ōrdo).

Kazakh alphabets#Arabic script
Kazakh alphabets#Cyrillic script
Kazakh alphabets#Latin script
kk:ордер


ордер

ru-noun+

о́рдер • (órder) m inan (genitive о́рдера, nominative plural ордера́, genitive plural ордеро́в)

о́рдер (canonical)
órder (romanization)
о́рдера (genitive)
ордера́ (nominative plural)
ордеро́в (genitive plural)
о́рдер (nominative singular)
ордера́ (irregular nominative plural)
о́рдера (genitive singular)
ордеро́в (genitive plural)
о́рдеру (dative singular)
ордера́м (dative plural)
о́рдер (accusative singular)
ордера́ (accusative irregular plural)
о́рдером (instrumental singular)
ордера́ми (instrumental plural)
о́рдере (prepositional singular)
ордера́х (plural prepositional)
о/. (alternative)

→ Kazakh: ордер (order)


viral marketing

A famous example of viral marketing is the rapid spread of Hotmail as a free email service. Attached to each email was a short advertisement and Hotmail's URL, and customers spread the word about Hotmail simply by emailing their family and friends.

2006, Oded Maimon, Lior Rokach, Data Mining and Knowledge Discovery Handbook, Springer Science & Business Media, →ISBN, page 424:

(advertising and marketing) A technique aiming at reproducing "word of mouth", usually on the Internet or by email, for humorous, political or marketing purposes.


copy sort

The copy sort revealed that few people noticed the company name at the end of the commercial.

(advertising) An advertising research technique that assesses individual phrases and verbal ideas in a commercial by the audience's levels of attention or recall, relevance, and feelings.


semafor

pl-noun

semafor m inan (related adjective semaforowy)

semaforowy (adjective)
semafor (nominative singular)
semafory (nominative plural)
semafora (genitive singular)
semaforów (genitive plural)
semaforowi (dative singular)
semaforom (dative plural)
semafor (accusative singular)
semafory (accusative plural)
semaforem (instrumental singular)
semaforami (instrumental plural)
semaforze (locative singular)
semaforach (locative plural)
semaforze (singular vocative)
semafory (plural vocative)

Borrowed from French sémaphore. First attested in 1830.

(countable, advertising) semaphore; business sign (two-sided advertising sign mounted on a building wall perpendicular to it, often with a business's logo, etc.)


drop-in

(advertising, broadcasting) A message or advertisement inserted into other material.


pre-owned

Admiral Koris: Our people have, during difficult periods, purchased pre-owned vessels from other cultures!

2010, BioWare, Mass Effect 2 (Science Fiction), Redwood City: Electronic Arts, →OCLC, PC, scene: Rayya:


promuovere

it-verb

promuòvere (first-person singular present promuòvo, first-person singular past historic promòssi, past participle promòsso, auxiliary avére)

promuòvere (canonical)
promuòvo (first-person present singular)
promòssi (first-person historic past singular)
promòsso (participle past)
avére (auxiliary)
promuòvere (infinitive)
avére (auxiliary)
promuovèndo (gerund)
promovèndo (archaic gerund)
promuovènte (participle present)
promovènte (archaic participle present)
promòsso (participle past)
promuòvo (first-person indicative present singular)
promuòvi (indicative present second-person singular)
promuòve (indicative present singular third-person)
promuoviàmo (first-person indicative plural present)
promoviàmo (archaic first-person indicative plural present)
promuovéte (indicative plural present second-person)
promovéte (archaic indicative plural present second-person)
promuòvono (indicative plural present third-person)
promuovévo (first-person imperfect indicative singular)
promovévo (archaic first-person imperfect indicative singular)
promuovévi (imperfect indicative second-person singular)
promovévi (archaic imperfect indicative second-person singular)
promuovéva (imperfect indicative singular third-person)
promovéva (archaic imperfect indicative singular third-person)
promuovevàmo (first-person imperfect indicative plural)
promovevàmo (archaic first-person imperfect indicative plural)
promuovevàte (imperfect indicative plural second-person)
promovevàte (archaic imperfect indicative plural second-person)
promuovévano (imperfect indicative plural third-person)
promovévano (archaic imperfect indicative plural third-person)
promòssi (first-person historic indicative past singular)
promuovésti (historic indicative past second-person singular)
promovésti (archaic historic indicative past second-person singular)
promòsse (historic indicative past singular third-person)
promuovémmo (first-person historic indicative past plural)
promovémmo (archaic first-person historic indicative past plural)
promuovéste (historic indicative past plural second-person)
promovéste (archaic historic indicative past plural second-person)
promòssero (historic indicative past plural third-person)
promuoverò (first-person future indicative singular)
promoverò (archaic first-person future indicative singular)
promuoverài (future indicative second-person singular)
promoverài (archaic future indicative second-person singular)
promuoverà (future indicative singular third-person)
promoverà (archaic future indicative singular third-person)
promuoverémo (first-person future indicative plural)
promoverémo (archaic first-person future indicative plural)
promuoveréte (future indicative plural second-person)
promoveréte (archaic future indicative plural second-person)
promuoverànno (future indicative plural third-person)
promoverànno (archaic future indicative plural third-person)
promuoverèi (conditional first-person singular)
promoverèi (archaic conditional first-person singular)
promuoverésti (conditional second-person singular)
promoverésti (archaic conditional second-person singular)
promuoverèbbe (conditional singular third-person)
promuoverébbe (conditional singular third-person)
promoverèbbe (archaic conditional singular third-person)
promoverébbe (archaic conditional singular third-person)
promuoverémmo (conditional first-person plural)
promoverémmo (archaic conditional first-person plural)
promuoveréste (conditional plural second-person)
promoveréste (archaic conditional plural second-person)
promuoverèbbero (conditional plural third-person)
promuoverébbero (conditional plural third-person)
promoverèbbero (archaic conditional plural third-person)
promoverébbero (archaic conditional plural third-person)
promuòva (first-person present singular subjunctive)
promuòva (present second-person singular subjunctive)
promuòva (present singular subjunctive third-person)
promuoviàmo (first-person plural present subjunctive)
promoviàmo (archaic first-person plural present subjunctive)
promuoviàte (plural present second-person subjunctive)
promoviàte (archaic plural present second-person subjunctive)
promuòvano (plural present subjunctive third-person)
promuovéssi (first-person imperfect singular subjunctive)
promovéssi (archaic first-person imperfect singular subjunctive)
promuovéssi (imperfect second-person singular subjunctive)
promovéssi (archaic imperfect second-person singular subjunctive)
promuovésse (imperfect singular subjunctive third-person)
promovésse (archaic imperfect singular subjunctive third-person)
promuovéssimo (first-person imperfect plural subjunctive)
promovéssimo (archaic first-person imperfect plural subjunctive)
promuovéste (imperfect plural second-person subjunctive)
promovéste (archaic imperfect plural second-person subjunctive)
promuovéssero (imperfect plural subjunctive third-person)
promovéssero (archaic imperfect plural subjunctive third-person)
promuòvi (imperative second-person singular)
promuòva (formal imperative second-person-semantically singular third-person)
promuoviàmo (first-person imperative plural)
promoviàmo (archaic first-person imperative plural)
promuovéte (imperative plural second-person)
promovéte (archaic imperative plural second-person)
promuòvano (formal imperative plural second-person-semantically third-person)
promuòvere (imperative negative second-person singular)
promuòva (formal imperative negative second-person-semantically singular third-person)
promuoviàmo (first-person imperative negative plural)
promoviàmo (archaic first-person imperative negative plural)
promuovéte (imperative negative plural second-person)
promovéte (archaic imperative negative plural second-person)
promuòvano (formal imperative negative plural second-person-semantically third-person)

(advertising, commerce) to promote (a product)


ad truck

An ad truck passed down the lane blaring out a shrill announcement for a new perfume and cosmetics line that would be available Saturday in the town's department store.

2004, John Dalton, Heaven Lake, page 449:

(advertising) A truck whose sole purpose is to advertise, for example by means of billboards, electronic displays, or music.


click-through

en-noun

click-through (countable and uncountable, plural click-throughs)

click-throughs (plural)
clickthrough (alternative)
click-thru (alternative)
clickthru (alternative)

(Internet, especially advertising) An online advertising performance metric representing an individual responding to an ad by clicking on it.


CPT

CPT (countable and uncountable, plural CPTs)

(advertising) Initialism of cost per thousand.


valu

(advertising, marketing, branding) Alternative form of value: Pertaining to value for money, or being discounted.


reklama

reklama (nominative singular)
reklamy (nominative plural)
reklamy (genitive singular)
reklam (genitive plural)
reklamie (dative singular)
reklamom (dative plural)
reklamę (accusative singular)
reklamy (accusative plural)
reklamą (instrumental singular)
reklamami (instrumental plural)
reklamie (locative singular)
reklamach (locative plural)
reklamo (singular vocative)
reklamy (plural vocative)

Borrowed from French réclame, from Latin reclāmāre.

(advertising) commercial (advertisement in a common media format)


banner ad

(Internet, advertising) An advertisement which extends horizontally across a web-page.


riposizionare

it-verb

riposizionàre (first-person singular present riposizióno, first-person singular past historic riposizionài, past participle riposizionàto, auxiliary avére)

riposizionàre (canonical)
riposizióno (first-person present singular)
riposizionài (first-person historic past singular)
riposizionàto (participle past)
avére (auxiliary)
riposizionàre (infinitive)
avére (auxiliary)
riposizionàndo (gerund)
riposizionànte (participle present)
riposizionàto (participle past)
riposizióno (first-person indicative present singular)
riposizióni (indicative present second-person singular)
riposizióna (indicative present singular third-person)
riposizioniàmo (first-person indicative plural present)
riposizionàte (indicative plural present second-person)
riposiziónano (indicative plural present third-person)
riposizionàvo (first-person imperfect indicative singular)
riposizionàvi (imperfect indicative second-person singular)
riposizionàva (imperfect indicative singular third-person)
riposizionavàmo (first-person imperfect indicative plural)
riposizionavàte (imperfect indicative plural second-person)
riposizionàvano (imperfect indicative plural third-person)
riposizionài (first-person historic indicative past singular)
riposizionàsti (historic indicative past second-person singular)
riposizionò (historic indicative past singular third-person)
riposizionàmmo (first-person historic indicative past plural)
riposizionàste (historic indicative past plural second-person)
riposizionàrono (historic indicative past plural third-person)
riposizionerò (first-person future indicative singular)
riposizionerài (future indicative second-person singular)
riposizionerà (future indicative singular third-person)
riposizionerémo (first-person future indicative plural)
riposizioneréte (future indicative plural second-person)
riposizionerànno (future indicative plural third-person)
riposizionerèi (conditional first-person singular)
riposizionerésti (conditional second-person singular)
riposizionerèbbe (conditional singular third-person)
riposizionerébbe (conditional singular third-person)
riposizionerémmo (conditional first-person plural)
riposizioneréste (conditional plural second-person)
riposizionerèbbero (conditional plural third-person)
riposizionerébbero (conditional plural third-person)
riposizióni (first-person present singular subjunctive)
riposizióni (present second-person singular subjunctive)
riposizióni (present singular subjunctive third-person)
riposizioniàmo (first-person plural present subjunctive)
riposizioniàte (plural present second-person subjunctive)
riposiziónino (plural present subjunctive third-person)
riposizionàssi (first-person imperfect singular subjunctive)
riposizionàssi (imperfect second-person singular subjunctive)
riposizionàsse (imperfect singular subjunctive third-person)
riposizionàssimo (first-person imperfect plural subjunctive)
riposizionàste (imperfect plural second-person subjunctive)
riposizionàssero (imperfect plural subjunctive third-person)
riposizióna (imperative second-person singular)
riposizióni (formal imperative second-person-semantically singular third-person)
riposizioniàmo (first-person imperative plural)
riposizionàte (imperative plural second-person)
riposiziónino (formal imperative plural second-person-semantically third-person)
riposizionàre (imperative negative second-person singular)
riposizióni (formal imperative negative second-person-semantically singular third-person)
riposizioniàmo (first-person imperative negative plural)
riposizionàte (imperative negative plural second-person)
riposiziónino (formal imperative negative plural second-person-semantically third-person)


EIK

(real estate advertising) A kitchen with room for a table and chairs, or with a counter meant for eating on and room for barstools.


midroll

midrolls (plural)
mid-roll (alternative)

He says he has never used an edited thumbnail, inserted a midroll ad or tried to chase any kind of YouTube trend.

2024 May 23, Chris Almeida, “They’re Ignoring MrBeast’s Rules of YouTube, and Thriving”, in The New York Times, →ISSN:

(Internet, advertising) An advertisement that interrupts an online video, playing before the video resumes.


ad inventory

(advertising) The types of advertisements (web banners) that can be displayed.


iklan

→ Tetum: iklan

From Arabic إِعْلَان (ʔiʕlān). Coined by Indonesian journalist Soedardjo Tjokrosisworo in 1951 with intention to replace adpertensi (current spelling advertensi). As the pronunciation of syllable-final ⟨k⟩ is ambiguous for many speakers of Indonesian, it triggers the spelling pronunciation with a hard /k/.

bor

Arabic إِعْلَان (ʔiʕlān)

coinage

(advertising) advertisement (commercial solicitation)

mengiklankan [agent focus + causative benefactive]

periklanan [causative passive + resultative


海報

/xaɪ̯²¹⁴⁻²¹ pɑʊ̯⁵¹/

/hɔːi̯³⁵ pou̯³³/

/hai⁵³⁻⁴⁴ po²¹/

/hai⁵⁵⁴⁻²⁴ po⁴¹/

/hai⁵³⁻⁴⁴ po²¹/

/hai⁵³⁻⁴⁴ po¹¹/

/hai⁴¹⁻⁴⁴ pɤ²¹/

/hai⁵²⁻³⁵ po²¹³/

/xaɪ̯²¹⁴⁻²¹ pɑʊ̯⁵¹/

/hɔːi̯³⁵ pou̯³³/

/hai⁵³⁻⁴⁴ po²¹/

/hai⁵⁵⁴⁻²⁴ po⁴¹/

/hai⁵³⁻⁴⁴ po²¹/

/hai⁵³⁻⁴⁴ po¹¹/

/hai⁴¹⁻⁴⁴ pɤ²¹/

/hai⁵²⁻³⁵ po²¹³/

(advertising, decoration) poster; placard


accepted pairing

en-noun

accepted pairing (plural accepted pairings)

(advertising) A technique in which two or more competing products are compared in such a manner that certain good qualities are connected, while one product is made to appear more beneficial or desirable than its competitors.


packshot

packshots (plural)
pack shot (alternative)

(advertising) A still or moving close-up of a (usually packaged) product, used to portray the product in advertising.


virality

virality (usually uncountable, plural viralities)

The point is virality—content so outlandish that people can’t help but talk about it.

2020 April 7, Sophie Gilbert, “The Most-Watched Show in America Is a Moral Failure”, in The Atlantic:

(advertising, marketing) The state or condition of being viral; tendency to spread by word of mouth.

viralité

the state or condition of being viral; tendency to spread by word of mouth


TAP

TAP (countable and uncountable, plural TAPs)

(advertising) Initialism of total audience package: an offering that includes ads broadcast during every part of the schedule.


reklamować

reklamować (infinitive)
reklamuję (present singular)
reklamujemy (plural present)
reklamujesz (present singular)
reklamujecie (plural present)
reklamuje (present singular third-person)
reklamują (plural present third-person)
reklamuje się (impersonal present)
reklamowałem (masculine past singular)
-(e)m reklamował (masculine past singular)
reklamowałam (feminine past singular)
-(e)m reklamowała (feminine past singular)
reklamowałom (neuter past singular)
-(e)m reklamowało (neuter past singular)
reklamowaliśmy (past plural virile)
-(e)śmy reklamowali (past plural virile)
reklamowałyśmy (nonvirile past plural)
-(e)śmy reklamowały (nonvirile past plural)
reklamowałeś (masculine past singular)
-(e)ś reklamował (masculine past singular)
reklamowałaś (feminine past singular)
-(e)ś reklamowała (feminine past singular)
reklamowałoś (neuter past singular)
-(e)ś reklamowało (neuter past singular)
reklamowaliście (past plural virile)
-(e)ście reklamowali (past plural virile)
reklamowałyście (nonvirile past plural)
-(e)ście reklamowały (nonvirile past plural)
reklamował (masculine past singular third-person)
reklamowała (feminine past singular third-person)
reklamowało (neuter past singular third-person)
reklamowali (past plural third-person virile)
reklamowały (nonvirile past plural third-person)
reklamowano (impersonal past)
będę reklamował (future masculine singular)
będę reklamować (future masculine singular)
będę reklamowała (feminine future singular)
będę reklamować (feminine future singular)
będę reklamowało (future neuter singular)
będę reklamować (future neuter singular)
będziemy reklamowali (future plural virile)
będziemy reklamować (future plural virile)
będziemy reklamowały (future nonvirile plural)
będziemy reklamować (future nonvirile plural)
będziesz reklamował (future masculine singular)
będziesz reklamować (future masculine singular)
będziesz reklamowała (feminine future singular)
będziesz reklamować (feminine future singular)
będziesz reklamowało (future neuter singular)
będziesz reklamować (future neuter singular)
będziecie reklamowali (future plural virile)
będziecie reklamować (future plural virile)
będziecie reklamowały (future nonvirile plural)
będziecie reklamować (future nonvirile plural)
będzie reklamował (future masculine singular third-person)
będzie reklamować (future masculine singular third-person)
będzie reklamowała (feminine future singular third-person)
będzie reklamować (feminine future singular third-person)
będzie reklamowało (future neuter singular third-person)
będzie reklamować (future neuter singular third-person)
będą reklamowali (future plural third-person virile)
będą reklamować (future plural third-person virile)
będą reklamowały (future nonvirile plural third-person)
będą reklamować (future nonvirile plural third-person)
będzie reklamować się (future impersonal)
reklamowałbym (conditional masculine singular)
bym reklamował (conditional masculine singular)
reklamowałabym (conditional feminine singular)
bym reklamowała (conditional feminine singular)
reklamowałobym (conditional neuter singular)
bym reklamowało (conditional neuter singular)
reklamowalibyśmy (conditional plural virile)
byśmy reklamowali (conditional plural virile)
reklamowałybyśmy (conditional nonvirile plural)
byśmy reklamowały (conditional nonvirile plural)
reklamowałbyś (conditional masculine singular)
byś reklamował (conditional masculine singular)
reklamowałabyś (conditional feminine singular)
byś reklamowała (conditional feminine singular)
reklamowałobyś (conditional neuter singular)
byś reklamowało (conditional neuter singular)
reklamowalibyście (conditional plural virile)
byście reklamowali (conditional plural virile)
reklamowałybyście (conditional nonvirile plural)
byście reklamowały (conditional nonvirile plural)
reklamowałby (conditional masculine singular third-person)
by reklamował (conditional masculine singular third-person)
reklamowałaby (conditional feminine singular third-person)
by reklamowała (conditional feminine singular third-person)
reklamowałoby (conditional neuter singular third-person)
by reklamowało (conditional neuter singular third-person)
reklamowaliby (conditional plural third-person virile)
by reklamowali (conditional plural third-person virile)
reklamowałyby (conditional nonvirile plural third-person)
by reklamowały (conditional nonvirile plural third-person)
reklamowano by (conditional impersonal)
niech reklamuję (imperative singular)
reklamujmy (imperative plural)
reklamuj (imperative singular)
reklamujcie (imperative plural)
niech reklamuje (imperative singular third-person)
niech reklamują (imperative plural third-person)
reklamujący (active adjectival masculine participle singular)
reklamująca (active adjectival feminine participle singular)
reklamujące (active adjectival neuter participle singular)
reklamujący (active adjectival participle plural virile)
reklamujące (active adjectival nonvirile participle plural)
reklamowany (adjectival masculine participle passive singular)
reklamowana (adjectival feminine participle passive singular)
reklamowane (adjectival neuter participle passive singular)
reklamowani (adjectival participle passive plural virile)
reklamowane (adjectival nonvirile participle passive plural)
reklamując (adjectival contemporary participle)
reklamowanie (noun-from-verb)

(reflexive with się, advertising) to self-promote


concepting

(advertising, nonstandard) The generation of new ideas.


Slogan

de-noun

Slogan m (strong, genitive Slogans, plural Slogans)

Slogans (genitive)
Slogans (plural)
Slogan (nominative singular)
Slogans (definite nominative plural)
Slogans (genitive singular)
Slogans (definite genitive plural)
Slogan (dative singular)
Slogans (dative definite plural)
Slogan (accusative singular)
Slogans (accusative definite plural)

/ˈslɔʊ̯.ɡən/

(advertising) slogan (phrase associated with a product)


baner

baner (nominative singular)
banery (nominative plural)
baneru (genitive singular)
banerów (genitive plural)
banerowi (dative singular)
banerom (dative plural)
baner (accusative singular)
banery (accusative plural)
banerem (instrumental singular)
banerami (instrumental plural)
banerze (locative singular)
banerach (locative plural)
banerze (singular vocative)
banery (plural vocative)
banner (alternative)


preroll

en-noun

preroll (countable and uncountable, plural prerolls)

prerolls (plural)
pre-roll (alternative)

Are ads that play before video clips, known as prerolls, more effective when paired with banner ads?

2009 July 27, Brooks Barnes, “Lab Watches Web Surfers to See Which Ads Work”, in New York Times:

(Internet, advertising, countable) An advertisement that plays before the main content.


文案

/wən³⁵ ˀän⁵¹/

/bun²⁴⁻²² an²¹/

/bun²⁴⁻²² an⁴¹/

/bun¹³⁻²² an²¹/

/bun²⁴⁻¹¹ an¹¹/

/bun²³⁻³³ an²¹/

/wən³⁵ ˀän⁵¹/

/bun²⁴⁻²² an²¹/

/bun²⁴⁻²² an⁴¹/

/bun¹³⁻²² an²¹/

/bun²⁴⁻¹¹ an¹¹/

/bun²³⁻³³ an²¹/

寫文案

写文案


RTB

(advertising) Initialism of real-time bidding.


Superstitial

Over 10% of viewers have visited the truth site through one of these Superstitial ads.

2003 June, K. M. Ribisl, “The Potential of the Internet as a Medium to Encourage and Discourage Youth Tobacco Use”, in Tobacco Control, volume 12, page i55:

[T]he value of superstitials, say, or any type of out-of-banner rich media ad, is just as potent as it was two years ago.

2005 September 19, Gavin O'Malley, “Pace Thyself”, in MediaPost, retrieved 2011-08-12:

A revolutionary new idea can eventually become a mainstay in our media options. For example, I executed the first Unicast superstitial back in 1998 to promote the Universal Pictures movie “The Mummy.”

2006 April 24, Pam Stein, “Innovative Media Plans”, in iMEDIA Connection, retrieved 2011-08-12:

(advertising, often capitalized, sometimes used attributively) A proprietary standard in online advertising created by Unicast, featuring animation and interactivity; advertising produced under this standard.


makegood

makegoods (plural)
make-good (alternative)

(television, radio, advertising) A rerun of an advertisement to make up for previous cancellation or error by the broadcaster.


minutage

The Statement set conditions for cross-promotion of digital services outside of designated advertising minutage, addressing in particular how analogue terrestrial licensees could promote their associated digital services.

2010, Jonathan Hardy, Cross-media Promotion, page 207:

(advertising) The amount of time, in minutes, during which advertising can be broadcast.


reklamowy

pl-adj

reklamowy (not comparable, no derived adverb)

reklamowy (masculine nominative singular)
reklamowa (feminine nominative singular)
reklamowe (neuter nominative singular)
reklamowi (nominative plural virile)
reklamowe (nominative plural)
reklamowego (genitive masculine singular)
reklamowej (feminine genitive singular)
reklamowego (genitive neuter singular)
reklamowych (genitive plural)
reklamowych (genitive plural virile)
reklamowemu (dative masculine singular)
reklamowej (dative feminine singular)
reklamowemu (dative neuter singular)
reklamowym (dative plural)
reklamowym (dative plural virile)
reklamowego (accusative animate masculine singular)
reklamowy (accusative inanimate masculine singular)
reklamową (accusative feminine singular)
reklamowe (accusative neuter singular)
reklamowych (accusative plural virile)
reklamowe (accusative plural)
reklamowym (instrumental masculine singular)
reklamową (feminine instrumental singular)
reklamowym (instrumental neuter singular)
reklamowymi (instrumental plural)
reklamowymi (instrumental plural virile)
reklamowym (locative masculine singular)
reklamowej (feminine locative singular)
reklamowym (locative neuter singular)
reklamowych (locative plural)
reklamowych (locative plural virile)

(advertising, relational) advertising, advertisement


halo effect

In general on this index BP gained most on the items featured in the advertising but there was a 'halo' effect on items not included. There was also a very small halo effect on the other two companies.

1980, Advertising Magazine, volumes 63-69, page 13:

In both cases, they found that […] there was a halo effect (e.g., when a "low cholesterol" claim was made, consumers perceived other nutrients, such as fat, also to be at low levels when they were actually high). Andrews reported that these misleading halos were reduced only when the claims were accompanied by an evaluative disclosure […]

2016, National Academies of Sciences, Engineering, and Medicine, Health and Medicine Division, Food and Nutrition Board, Food Literacy: How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior?, page 51:

(advertising) The situation where the consumer's attitudes or beliefs are influenced by association, for example by a related product or service.


ROP

en-noun

ROP (countable and uncountable, plural ROPs)

(uncountable, advertising) Initialism of run of paper.

(uncountable, advertising) Initialism of run of press.


アドバルーン

[a̠do̞ ba̠ɾɯ̟̃ːɴ]

Wasei eigo (和製英語; pseudo-anglicism), derived from ad + balloon, equivalent to アド (ado) + バルーン (barūn)

pseudo-loan

(advertising) a balloon for floating ad banners in the air


Mascara

de-noun

Mascara f (genitive Mascara, plural Mascaras)

Mascara m (strong, genitive Mascaras or Mascara, plural Mascaras)

Mascara (genitive)
Mascaras (plural)
Mascaras (genitive)
Mascara (genitive)
Mascaras (plural)
Mascara (nominative singular)
Mascaras (definite nominative plural)
Mascara (genitive singular)
Mascaras (definite genitive plural)
Mascara (dative singular)
Mascaras (dative definite plural)
Mascara (accusative singular)
Mascaras (accusative definite plural)
Mascara (nominative singular)
Mascaras (definite nominative plural)
Mascaras (genitive singular)
Mascara (genitive singular)
Mascaras (definite genitive plural)
Mascara (dative singular)
Mascaras (dative definite plural)
Mascara (accusative singular)
Mascaras (accusative definite plural)
Maskara (alternative uncommon)

Borrowed from English mascara with a spelling pronunciation.

(neologism, especially advertising) synonym of Wimperntusche (“mascara”)


vinheta

(advertising) jingle (short, memorable song used in an advertisement)


treo đầu dê bán thịt chó

[t͡ɕɛw˧˧ ʔɗəw˨˩ ze˧˧ ʔɓaːn˧˦ tʰit̚˧˨ʔ t͡ɕɔ˧˦]

[ʈɛw˧˧ ʔɗəw˦˩ jej˧˧ ʔɓaːŋ˦˧˥ tʰit̚˨˩ʔ t͡ɕɔ˨˩˦]

[ʈɛw˧˧ ʔɗəw˨˩ jej˧˧ ʔɓaːŋ˦˥ tʰɨt̚˨˩˨ cɔ˦˥]

Calque of Chinese 掛羊頭賣狗肉 /挂羊头卖狗肉 (quải dương đầu mại cẩu nhục).

cal

(figurative, advertising) to practice blatantly false advertising, to pull off a bait and switch


viralness

Well, more than 16 million people didn’t miss it, and the family parlayed the viralness into a G-rated franchise that continues at 9 p.m.

2015 October 22, Neil Genzlinger, “10 Unconventional Halloween Diversions”, in New York Times:

(advertising, marketing) Synonym of virality.


OOH

(advertising) Initialism of out of home (“denoting forms of advertising, such as billboards, that reach consumers outside of their homes”).


coined name

For example, the coined name "Hardiclad" used to describe molded plastic drawer fronts having the appearance of wood, is not sufficient to disclose that such parts are plastic or that they are not wood.

"Corn Dogs" made from poultry cooked sausage, e.g., poultry franks or poultry frankfurters, must show the "kind" of poultry used in conjunction with the coined name "Corn Dogs," e.g., "Chicken (or Turkey) Corn Dogs."

2005, Y. H. Hui, Frank Sherkat, Handbook of Food Science, Technology, and Engineering, →ISBN, page 4:

The coined name, too, should be easy to pronounce and easy to spell. It should not be grotesque or in any way displeasing. Possibly the name "Mak-Mor Sales Company" can be criticised on this score.

2008, Paul Terry Cherington, Advertising as a Business Force, →ISBN, page 361:

(advertising) A newly invented word used as the name of an ingredient, product, or brand. For example, the use of "Kreme" for non-dairy cream-like products.


longform

(advertising, of a television advertisement) Running for a relatively long time, typically more than two minutes.


shortform

(advertising, of a television advertisement) Running for a relatively short time, typically no more than two minutes.


招貼

/ʈ͡ʂɑʊ̯⁵⁵ tʰi̯ɛ⁵⁵/

/t͡siːu̯⁵⁵ tʰiːp̚³/

/ʈ͡ʂɑʊ̯⁵⁵ tʰi̯ɛ⁵⁵/

/t͡siːu̯⁵⁵ tʰiːp̚³/

(advertising, decoration) poster; placard


eletroeletrônico

pt-noun

eletroeletrônico m (plural eletroeletrônicos)

eletroeletrônicos (plural)
eletroeletrónico (alternative Portugal)

(Brazil, chiefly advertising slang) an electric appliance or an electronic device


angel dusting

(advertising, marketing, pharmacology) The misleading marketing practice of including a minuscule amount of an active ingredient in a product (such as food or cosmetics), insufficient to give any measurable benefit.


poster stamp

(philately, advertising) A label, resembling a postage stamp, issued to advertise or commemorate a product or event.


OTH

Half of all workers have a radio at work and nearly 90 per cent of those who drive to work listen in the car on their way. Because it is often a background medium, advertisements need to be repeated to allow a greater opportunity to hear (OTH) and should be simple and novel so as to attract attention.

2000, Ray Wright, Advertising, page 224:

(advertising) Initialism of opportunity to hear.


apelli

apelli (nominative singular)
apellit (nominative plural)
apelli (accusative nominative singular)
apellit (accusative nominative plural)
apellin (accusative genitive singular)
apellit (accusative genitive plural)
apellin (genitive singular)
apellien (genitive plural)
apellia (partitive singular)
apelleja (partitive plural)
apellissa (inessive singular)
apelleissa (inessive plural)
apellista (elative singular)
apelleista (elative plural)
apelliin (illative singular)
apelleihin (illative plural)
apellilla (adessive singular)
apelleilla (adessive plural)
apellilta (ablative singular)
apelleilta (ablative plural)
apellille (allative singular)
apelleille (allative plural)
apellina (essive singular)
apelleina (essive plural)
apelliksi (singular translative)
apelleiksi (plural translative)
apellitta (abessive singular)
apelleitta (abessive plural)
apellein (instructive plural)
See the possessive forms below. (comitative)
apellini (nominative singular)
apellini (nominative plural)
apellini (accusative nominative singular)
apellini (accusative nominative plural)
apellini (accusative genitive singular)
apellini (accusative genitive plural)
apellini (genitive singular)
apellieni (genitive plural)
apelliani (partitive singular)
apellejani (partitive plural)
apellissani (inessive singular)
apelleissani (inessive plural)
apellistani (elative singular)
apelleistani (elative plural)
apelliini (illative singular)
apelleihini (illative plural)
apellillani (adessive singular)
apelleillani (adessive plural)
apelliltani (ablative singular)
apelleiltani (ablative plural)
apellilleni (allative singular)
apelleilleni (allative plural)
apellinani (essive singular)
apelleinani (essive plural)
apellikseni (singular translative)
apelleikseni (plural translative)
apellittani (abessive singular)
apelleittani (abessive plural)
apelleineni (comitative plural)
apellisi (nominative singular)
apellisi (nominative plural)
apellisi (accusative nominative singular)
apellisi (accusative nominative plural)
apellisi (accusative genitive singular)
apellisi (accusative genitive plural)
apellisi (genitive singular)
apelliesi (genitive plural)
apelliasi (partitive singular)
apellejasi (partitive plural)
apellissasi (inessive singular)
apelleissasi (inessive plural)
apellistasi (elative singular)
apelleistasi (elative plural)
apelliisi (illative singular)
apelleihisi (illative plural)
apellillasi (adessive singular)
apelleillasi (adessive plural)
apelliltasi (ablative singular)
apelleiltasi (ablative plural)
apellillesi (allative singular)
apelleillesi (allative plural)
apellinasi (essive singular)
apelleinasi (essive plural)
apelliksesi (singular translative)
apelleiksesi (plural translative)
apellittasi (abessive singular)
apelleittasi (abessive plural)
apelleinesi (comitative plural)
apellimme (nominative singular)
apellimme (nominative plural)
apellimme (accusative nominative singular)
apellimme (accusative nominative plural)
apellimme (accusative genitive singular)
apellimme (accusative genitive plural)
apellimme (genitive singular)
apelliemme (genitive plural)
apelliamme (partitive singular)
apellejamme (partitive plural)
apellissamme (inessive singular)
apelleissamme (inessive plural)
apellistamme (elative singular)
apelleistamme (elative plural)
apelliimme (illative singular)
apelleihimme (illative plural)
apellillamme (adessive singular)
apelleillamme (adessive plural)
apelliltamme (ablative singular)
apelleiltamme (ablative plural)
apellillemme (allative singular)
apelleillemme (allative plural)
apellinamme (essive singular)
apelleinamme (essive plural)
apelliksemme (singular translative)
apelleiksemme (plural translative)
apellittamme (abessive singular)
apelleittamme (abessive plural)
apelleinemme (comitative plural)
apellinne (nominative singular)
apellinne (nominative plural)
apellinne (accusative nominative singular)
apellinne (accusative nominative plural)
apellinne (accusative genitive singular)
apellinne (accusative genitive plural)
apellinne (genitive singular)
apellienne (genitive plural)
apellianne (partitive singular)
apellejanne (partitive plural)
apellissanne (inessive singular)
apelleissanne (inessive plural)
apellistanne (elative singular)
apelleistanne (elative plural)
apelliinne (illative singular)
apelleihinne (illative plural)
apellillanne (adessive singular)
apelleillanne (adessive plural)
apelliltanne (ablative singular)
apelleiltanne (ablative plural)
apellillenne (allative singular)
apelleillenne (allative plural)
apellinanne (essive singular)
apelleinanne (essive plural)
apelliksenne (singular translative)
apelleiksenne (plural translative)
apellittanne (abessive singular)
apelleittanne (abessive plural)
apelleinenne (comitative plural)
apellinsa (nominative singular)
apellinsa (nominative plural)
apellinsa (accusative nominative singular)
apellinsa (accusative nominative plural)
apellinsa (accusative genitive singular)
apellinsa (accusative genitive plural)
apellinsa (genitive singular)
apelliensa (genitive plural)
apelliaan (partitive singular)
apelliansa (partitive singular)
apellejaan (partitive plural)
apellejansa (partitive plural)
apellissaan (inessive singular)
apellissansa (inessive singular)
apelleissaan (inessive plural)
apelleissansa (inessive plural)
apellistaan (elative singular)
apellistansa (elative singular)
apelleistaan (elative plural)
apelleistansa (elative plural)
apelliinsa (illative singular)
apelleihinsa (illative plural)
apellillaan (adessive singular)
apellillansa (adessive singular)
apelleillaan (adessive plural)
apelleillansa (adessive plural)
apelliltaan (ablative singular)
apelliltansa (ablative singular)
apelleiltaan (ablative plural)
apelleiltansa (ablative plural)
apellilleen (allative singular)
apellillensa (allative singular)
apelleilleen (allative plural)
apelleillensa (allative plural)
apellinaan (essive singular)
apellinansa (essive singular)
apelleinaan (essive plural)
apelleinansa (essive plural)
apellikseen (singular translative)
apelliksensa (singular translative)
apelleikseen (plural translative)
apelleiksensa (plural translative)
apellittaan (abessive singular)
apellittansa (abessive singular)
apelleittaan (abessive plural)
apelleittansa (abessive plural)
apelleineen (comitative plural)
apelleinensa (comitative plural)


bite and smile

(advertising) The depiction of people enjoying a product, rather than a mere exposition of the product's benefits.


軟文

/ʐu̯än²¹⁴⁻²¹ wən³⁵/

/ʐu̯än²¹⁴⁻²¹ wən³⁵/

(chiefly Mainland China, advertising) advertorial


biên tập

[ʔɓiən˧˧ təp̚˧˨ʔ]

[ʔɓiəŋ˧˧ təp̚˨˩ʔ]

[ʔɓiəŋ˧˧ təp̚˨˩˨]

LL-Q9199 (vie)-Penn Zero MSSJ-biên tập.wav

Sino-Vietnamese word from 編輯, from Chinese 編輯 /编辑 (biānjí).

Biên tập
Vũ Văn A

(writing, publishing, journalism, advertising, film, television) to edit


shoutline

The shoutline of the poster for the film (which had some theatrical exhibition in countries like Spain, Germany and some in South America and a substantial video release) was: 'He came to destroy her family. And she fell in love with him.'

1999, Julian Friedmann, Roy Ascott, How to Make Money Scriptwriting, →ISBN, page 74:

Apart from the imprint, and the type size, the two versions differ only in the spelling on the front cover, in that the Duckworth shoutline describes the book as 'an hilarous collection of apocryphal anecdotes', a mistake that for ever more mortified the meticulous Colin when, in proudly passing me a copy of the book hot from the press, his eye suddenly fell on the misprint on the jacket.

2000, Rodney Dale, The Wordsworth Book of Urban Legend, →ISBN, page 191:

The third shoutline and final paragraph hint at this final conflict.

2014, Kris James, Hook, Tagline, and Sinker: Writing Irresistible Book Descriptions:

(advertising) A line of text that is formatted to be particularly eye-catching.


white coat rule

en-noun

white coat rule (plural white coat rules)

(advertising) A rule prohibiting the use of actors dressed as medical professionals to give a misleading impression of the medical benefits of a product being advertised.


prestitial

(Internet, advertising) Of a webpage, usually carrying advertising: displayed when the user arrives on a site and before they are shown the desired content.


use the user

A "Use the User" plan will also be conducted by the outside salesmen and by the floor sales people by telephone.

1931, American Gas Engineering Journal, volumes 134-135, page 8:

Use-the-user premium plans can be devised to fit a great many different types of businesses. Among the largest users of such techniques are appliance manufacturers and their dealers, […]

1962, George Meredith, Effective Merchandising with Premiums, page 140:

(advertising) A promotion that offers some additional bonus to customers who refer further customers.


island site

At this very moment, solus, semi-solus and island sites are practically unobtainable except during this month of August.

1951, Newspaper World and Advertising Review:

(advertising) A space for an advertisement surrounded mostly or entirely by editorial matter.


postroll

(Internet, advertising, chiefly attributive) An advertisement that plays after the main content.


DNT

(Internet, advertising) Initialism of Do Not Track.


account man

(US, advertising) A male account manager.


OTS

In traditional media, the vehicle might be a television program or a magazine, but not the ad itself. For in-store advertising, the store is the vehicle, which makes an OTS an exposure to the store, not necessarily the ad itself.

2004, Robert Liljenwall, The Power of Point-of-Purchase Advertising: Marketing at Retail:

(advertising) Initialism of opportunity to see.


BTA

(advertising) Initialism of best time available (for publishing or broadcasting).


guard book

Most of the advertising material surviving from Rowntree & Co. is in the form of guard books of cuttings and proofs of press and magazine advertising, and therefore most of the material pre c. 1950 is in black and white.

1997, Judith Burg, A Guide to the Rowntree and Mackintosh Company Archives:

(advertising) An advertising agency's internal archive of work done for a particular client.


adshel

(advertising) A kind of large poster for display at a bus shelter.


ride the boards

en-verb

ride the boards (third-person singular simple present rides the boards, present participle riding the boards, simple past rode the boards, past participle ridden the boards)

rides the boards (present singular third-person)
riding the boards (participle present)
rode the boards (past)
ridden the boards (participle past)

In order to see the exact location of the boards being purchased, advertisers or their agencies will often ride the boards to visit some of the sites.

1999, Bruce G. Vanden Bergh, Helen E. Katz, Advertising Principles: Choice, Challenge, Change, page 362:

A Day in the Life of an Advertising Media Planner […] 4:30 Go out riding the boards — checking out outdoor advertising locations — with the media buyer.

2003, The WetFeet Insider Guide to Careers in Advertising and Public Relations, page 86:

(advertising) To visit and inspect potential sites for billboard advertising.


beauty shot

Cut to beauty shot of skin care products with beauty show going on in the background. Cut to business woman on street.

1983, John A. Quelch, Paul Farris, Cases in Advertising and Promotion Management, →ISBN, page 71:

(advertising, photography) A close-up of the product being advertised.


ripamatic

ripamatics (plural)
ripomatic (alternative)

(advertising) A mockup advertisement assembled from portions of existing advertisements.


liveamatic

(advertising) A mockup advertisement filmed with live actors.


reading notice

(advertising) Synonym of reader (“newspaper advertisement designed to look like a news article”).


brandstanding

There are many ways to get attention with a publicity stunt. Most risk making you look cheap or silly. The best method is to produce a stunt that doesn't look like a stunt. This is the “brandstanding” event.

A steep rise in the cost of advertising in the mass media, especially television, has resulted in "brandstanding"; the term used for corporate sponsorship of events. The "official Olympic Games sponsors" of everything from toothpaste to fast food […]

1988, Pam Korza, Dian Magie, Barbara Schaffer Bacon, The Arts Festival Work Kit, page 121:

1986, Philip D. Cooper, Academy for Health Services Marketing (American Marketing Association), Responding to the challenge: health care marketing comes of age
An excellent example of a "brandstanding" event is Burson-Marsteller's promotion of Dramamine, the antinauseant drug.

(advertising) The promotion of goods or services by associating them with popular events.


pre-to-post

This was then plotted against the change or lack of change among respondents on the pre-to-post questionnaire […]

1977, Proceedings of the Annual Conference of the American Academy of Advertising:

The pre-to-post shift in preferences toward the advertised brand is the persuasion measure.

2006, Rajiv Grover, Marco Vriens, The Handbook of Marketing Research:

(advertising) Relating to the change in a potential consumer's attitude to goods or services as a result of seeing or hearing an advertisement for them.