See rebrand on Wiktionary
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Rebrand, restart, reboot.", "type": "quote" }, { "ref": "2021 June 14, Mark Landler, “Boris Johnson’s ‘Global Britain’ Makes Shaky Start at G7 Summit”, in The New York Times, →ISSN:", "text": "The latter issue dramatizes the long shadow Brexit is casting on Mr. Johnson’s effort to rebrand Britain as a vital player on the global stage.", "type": "quote" }, { "ref": "2022 November 2, Paul Bigland, “New trains, old trains, and splendid scenery”, in RAIL, number 969, page 59:", "text": "Gaining a new headcode, it is then rebranded as the 2103 Carmarthen-Fishguard Harbour - a place I'd never visited by rail.", "type": "quote" } ], "glosses": [ "To change the brand name, logo, or image of a product or company." ], "id": "en-rebrand-en-verb-23J4zAuM", "links": [ [ "marketing", "marketing#Noun" ], [ "brand name", "brand name" ], [ "logo", "logo" ], [ "image", "image" ], [ "product", "product" ], [ "company", "company" ] ], "raw_glosses": [ "(originally marketing) To change the brand name, logo, or image of a product or company." ] } ], "sounds": [ { "ipa": "/ɹiːˈbɹænd/" }, { "audio": "LL-Q1860 (eng)-Vealhurl-rebrand.wav", "mp3_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/4/48/LL-Q1860_%28eng%29-Vealhurl-rebrand.wav/LL-Q1860_%28eng%29-Vealhurl-rebrand.wav.mp3", "ogg_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/4/48/LL-Q1860_%28eng%29-Vealhurl-rebrand.wav/LL-Q1860_%28eng%29-Vealhurl-rebrand.wav.ogg" }, { "ipa": "/ˈɹiːbɹænd/" }, { "audio": "LL-Q1860 (eng)-Vealhurl-rebrand2.wav", "mp3_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/3/3e/LL-Q1860_%28eng%29-Vealhurl-rebrand2.wav/LL-Q1860_%28eng%29-Vealhurl-rebrand2.wav.mp3", "ogg_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/3/3e/LL-Q1860_%28eng%29-Vealhurl-rebrand2.wav/LL-Q1860_%28eng%29-Vealhurl-rebrand2.wav.ogg" }, { "rhymes": "-ænd" } ], "word": "rebrand" } { "etymology_templates": [ { "args": { "1": "en", "2": "re", "3": "brand" }, "expansion": "re- + brand", "name": "prefix" } ], "etymology_text": "From re- + brand.", "forms": [ { "form": "rebrands", "tags": [ "plural" ] } ], "head_templates": [ { "args": {}, "expansion": "rebrand (plural rebrands)", "name": "en-noun" } ], "lang": "English", "lang_code": "en", "pos": "noun", "senses": [ { "categories": [ { "_dis": "50 50", "kind": "other", "name": "English entries with incorrect language header", "parents": [ "Entries with incorrect language header", "Entry maintenance" ], "source": "w+disamb" }, { "_dis": "50 50", "kind": "other", "name": "English heteronyms", "parents": [], "source": "w+disamb" }, { "_dis": "60 40", "kind": "other", "name": "English terms prefixed with re-", "parents": [], "source": "w+disamb" }, { "_dis": "50 50", "kind": "other", "name": "Pages with 1 entry", "parents": [], "source": "w+disamb" }, { "_dis": "50 50", "kind": "other", "name": "Pages with entries", "parents": [], "source": "w+disamb" }, { "_dis": "51 49", "kind": "topical", "langcode": "en", "name": "Marketing", "orig": "en:Marketing", "parents": [ "Business", "Economics", "Society", "Social sciences", "All topics", "Sciences", "Fundamental" ], "source": "w+disamb" } ], "examples": [ { "text": "Management decided it was time for a complete rebrand.", "type": "example" }, { "ref": "2015 May 22, Jason Hartley, “Lib Dems don't need a rebrand - they need to reconnect to their existing brand”, in The Guardian:", "text": "Typically, a rebrand is either a fundamental change of the core ideology of everything you are, or at a more pithy level, a change in how you visually manifest that core idea.", "type": "quote" }, { "ref": "2015 July 6, Lottie O'Conor, “Presenteeism over productivity: why flexible working needs a rebrand”, in The Guardian:", "text": "There are a number of issues here. First up, non-traditional working practices need a major rebrand. We need to move away from the assumption that “working flexibly” means “working less”.", "type": "quote" }, { "ref": "2016, “Collegiate Athletic Rebranding”, in Journal of School Public Relations, volume 37, number 2, Rowman & Littlefield, →ISBN, →ISSN, page 264:", "text": "Before engaging in a rebrand, it is important to consider how a rebrand can and will influence loyal consumers, fans, students, and alumni.", "type": "quote" } ], "glosses": [ "A change to the brand name, logo, or image of a product or company." ], "id": "en-rebrand-en-noun-wkV3VLJS", "related": [ { "word": "rebadge" }, { "word": "reboot" } ], "synonyms": [ { "word": "rebranding" } ] } ], "sounds": [ { "ipa": "/ɹiːˈbɹænd/" }, { "audio": "LL-Q1860 (eng)-Vealhurl-rebrand.wav", "mp3_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/4/48/LL-Q1860_%28eng%29-Vealhurl-rebrand.wav/LL-Q1860_%28eng%29-Vealhurl-rebrand.wav.mp3", "ogg_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/4/48/LL-Q1860_%28eng%29-Vealhurl-rebrand.wav/LL-Q1860_%28eng%29-Vealhurl-rebrand.wav.ogg" }, { "ipa": "/ˈɹiːbɹænd/" }, { "audio": "LL-Q1860 (eng)-Vealhurl-rebrand2.wav", "mp3_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/3/3e/LL-Q1860_%28eng%29-Vealhurl-rebrand2.wav/LL-Q1860_%28eng%29-Vealhurl-rebrand2.wav.mp3", "ogg_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/3/3e/LL-Q1860_%28eng%29-Vealhurl-rebrand2.wav/LL-Q1860_%28eng%29-Vealhurl-rebrand2.wav.ogg" }, { "rhymes": "-ænd" } ], "word": "rebrand" }
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Rebrand, restart, reboot.", "type": "quote" }, { "ref": "2021 June 14, Mark Landler, “Boris Johnson’s ‘Global Britain’ Makes Shaky Start at G7 Summit”, in The New York Times, →ISSN:", "text": "The latter issue dramatizes the long shadow Brexit is casting on Mr. Johnson’s effort to rebrand Britain as a vital player on the global stage.", "type": "quote" }, { "ref": "2022 November 2, Paul Bigland, “New trains, old trains, and splendid scenery”, in RAIL, number 969, page 59:", "text": "Gaining a new headcode, it is then rebranded as the 2103 Carmarthen-Fishguard Harbour - a place I'd never visited by rail.", "type": "quote" } ], "glosses": [ "To change the brand name, logo, or image of a product or company." ], "links": [ [ "marketing", "marketing#Noun" ], [ "brand name", "brand name" ], [ "logo", "logo" ], [ "image", "image" ], [ "product", "product" ], [ "company", "company" ] ], "raw_glosses": [ "(originally marketing) To change the brand name, logo, or image of a product or company." ] } ], "sounds": [ { "ipa": "/ɹiːˈbɹænd/" }, { "audio": "LL-Q1860 (eng)-Vealhurl-rebrand.wav", "mp3_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/4/48/LL-Q1860_%28eng%29-Vealhurl-rebrand.wav/LL-Q1860_%28eng%29-Vealhurl-rebrand.wav.mp3", "ogg_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/4/48/LL-Q1860_%28eng%29-Vealhurl-rebrand.wav/LL-Q1860_%28eng%29-Vealhurl-rebrand.wav.ogg" }, { "ipa": "/ˈɹiːbɹænd/" }, { "audio": "LL-Q1860 (eng)-Vealhurl-rebrand2.wav", "mp3_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/3/3e/LL-Q1860_%28eng%29-Vealhurl-rebrand2.wav/LL-Q1860_%28eng%29-Vealhurl-rebrand2.wav.mp3", "ogg_url": "https://upload.wikimedia.org/wikipedia/commons/transcoded/3/3e/LL-Q1860_%28eng%29-Vealhurl-rebrand2.wav/LL-Q1860_%28eng%29-Vealhurl-rebrand2.wav.ogg" }, { "rhymes": "-ænd" } ], "word": "rebrand" } { "categories": [ "English countable nouns", "English entries with incorrect language header", "English heteronyms", "English lemmas", "English nouns", "English terms prefixed with re-", "English verbs", "Pages with 1 entry", "Pages with entries", "Rhymes:English/ænd", "Rhymes:English/ænd/2 syllables", "en:Marketing" ], "etymology_templates": [ { "args": { "1": "en", "2": "re", "3": "brand" }, "expansion": "re- + brand", "name": "prefix" } ], "etymology_text": "From re- + brand.", "forms": [ { "form": "rebrands", "tags": [ "plural" ] } ], "head_templates": [ { "args": {}, "expansion": "rebrand (plural rebrands)", "name": "en-noun" } ], "lang": "English", "lang_code": "en", "pos": "noun", "related": [ { "word": "rebadge" }, { "word": "reboot" } ], "senses": [ { "categories": [ "English terms with quotations", "English terms with usage examples" ], "examples": [ { "text": "Management decided it was time for a complete rebrand.", "type": "example" }, { "ref": "2015 May 22, Jason Hartley, “Lib Dems don't need a rebrand - they need to reconnect to their existing brand”, in The Guardian:", "text": "Typically, a rebrand is either a fundamental change of the core ideology of everything you are, or at a more pithy level, a change in how you visually manifest that core idea.", "type": "quote" }, { "ref": "2015 July 6, Lottie O'Conor, “Presenteeism over productivity: why flexible working needs a rebrand”, in The Guardian:", "text": "There are a number of issues here. 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This page is a part of the kaikki.org machine-readable All languages combined dictionary. This dictionary is based on structured data extracted on 2024-12-21 from the enwiktionary dump dated 2024-12-04 using wiktextract (d8cb2f3 and 4e554ae). The data shown on this site has been post-processed and various details (e.g., extra categories) removed, some information disambiguated, and additional data merged from other sources. See the raw data download page for the unprocessed wiktextract data.
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