See overbrand on Wiktionary
{ "etymology_templates": [ { "args": { "1": "en", "2": "over", "3": "brand" }, "expansion": "over- + brand", "name": "prefix" } ], "etymology_text": "From over- + brand.", "forms": [ { "form": "overbrands", "tags": [ "present", "singular", "third-person" ] }, { "form": "overbranding", "tags": [ "participle", "present" ] }, { "form": "overbranded", "tags": [ "participle", "past" ] }, { "form": "overbranded", "tags": [ "past" ] } ], "head_templates": [ { "args": {}, "expansion": "overbrand (third-person singular simple present overbrands, present participle overbranding, simple past and past participle overbranded)", "name": "en-verb" } ], "lang": "English", "lang_code": "en", "pos": "verb", "senses": [ { "categories": [ { "kind": "other", "name": "English entries with incorrect language header", "parents": [ "Entries with incorrect language header", "Entry maintenance" ], "source": "w" }, { "kind": "other", "name": "English terms prefixed with over-", "parents": [], "source": "w" }, { "kind": "other", "name": "Pages with 1 entry", "parents": [], "source": "w" }, { "kind": "other", "name": "Pages with entries", "parents": [], "source": "w" }, { "kind": "topical", "langcode": "en", "name": "Marketing", "orig": "en:Marketing", "parents": [ "Business", "Economics", "Society", "Social sciences", "All topics", "Sciences", "Fundamental" ], "source": "w" } ], "examples": [ { "ref": "2006, Ronald J Alsop, The 18 Immutable Laws of Corporate Reputation:", "text": "\"They had overbranded and had too many branding levels with three different divisions and all of their products using the ITT prefix,\" says Hayes Roth...", "type": "quote" }, { "ref": "2007, Neil Henry, American carnival: journalism under siege in an age of new media:", "text": "If the product name is mentioned more than once in a sound bite and in the narration, you've more than likely overbranded it. Don't overburden your expert.", "type": "quote" }, { "ref": "2008, David A Aaker, Spanning Silos: The New CMO Imperative:", "text": "The good news is that overbranding and the absence of a coherent brand strategy are an obvious problem, if not a crisis. Anyone can count brands...", "type": "quote" } ], "glosses": [ "To use too many brands (proprietary names in marketing)." ], "id": "en-overbrand-en-verb-0uYkrBPU", "links": [ [ "marketing", "marketing#Noun" ], [ "brand", "brand" ] ], "raw_glosses": [ "(marketing) To use too many brands (proprietary names in marketing)." ], "topics": [ "business", "marketing" ] } ], "word": "overbrand" }
{ "etymology_templates": [ { "args": { "1": "en", "2": "over", "3": "brand" }, "expansion": "over- + brand", "name": "prefix" } ], "etymology_text": "From over- + brand.", "forms": [ { "form": "overbrands", "tags": [ "present", "singular", "third-person" ] }, { "form": "overbranding", "tags": [ "participle", "present" ] }, { "form": "overbranded", "tags": [ "participle", "past" ] }, { "form": "overbranded", "tags": [ "past" ] } ], "head_templates": [ { "args": {}, "expansion": "overbrand (third-person singular simple present overbrands, present participle overbranding, simple past and past participle overbranded)", "name": "en-verb" } ], "lang": "English", "lang_code": "en", "pos": "verb", "senses": [ { "categories": [ "English entries with incorrect language header", "English lemmas", "English terms prefixed with over-", "English terms with quotations", "English verbs", "Pages with 1 entry", "Pages with entries", "Quotation templates to be cleaned", "en:Marketing" ], "examples": [ { "ref": "2006, Ronald J Alsop, The 18 Immutable Laws of Corporate Reputation:", "text": "\"They had overbranded and had too many branding levels with three different divisions and all of their products using the ITT prefix,\" says Hayes Roth...", "type": "quote" }, { "ref": "2007, Neil Henry, American carnival: journalism under siege in an age of new media:", "text": "If the product name is mentioned more than once in a sound bite and in the narration, you've more than likely overbranded it. Don't overburden your expert.", "type": "quote" }, { "ref": "2008, David A Aaker, Spanning Silos: The New CMO Imperative:", "text": "The good news is that overbranding and the absence of a coherent brand strategy are an obvious problem, if not a crisis. Anyone can count brands...", "type": "quote" } ], "glosses": [ "To use too many brands (proprietary names in marketing)." ], "links": [ [ "marketing", "marketing#Noun" ], [ "brand", "brand" ] ], "raw_glosses": [ "(marketing) To use too many brands (proprietary names in marketing)." ], "topics": [ "business", "marketing" ] } ], "word": "overbrand" }
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This page is a part of the kaikki.org machine-readable All languages combined dictionary. This dictionary is based on structured data extracted on 2025-01-31 from the enwiktionary dump dated 2025-01-20 using wiktextract (bcd5c38 and 9dbd323). The data shown on this site has been post-processed and various details (e.g., extra categories) removed, some information disambiguated, and additional data merged from other sources. See the raw data download page for the unprocessed wiktextract data.
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