"guerrilla marketing" meaning in All languages combined

{
  "etymology_text": "Popularized by American ad executive and business writer Jay Conrad Levinson in Guerrilla Marketing (1984).",
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "guerrilla marketing (uncountable)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        {
          "kind": "other",
          "name": "English entries with incorrect language header",
          "parents": [
            "Entries with incorrect language header",
            "Entry maintenance"
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          "source": "w"
        },
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          "parents": [
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        },
        {
          "kind": "topical",
          "langcode": "en",
          "name": "Marketing",
          "orig": "en:Marketing",
          "parents": [
            "Business",
            "Economics",
            "Society",
            "Social sciences",
            "All topics",
            "Sciences",
            "Fundamental"
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          "source": "w"
        }
      ],
      "examples": [
        {
          "ref": "1984, Jay Conrad Levinson, Guerrilla Marketing: secrets for making big profits from your small business, Houghton Mifflin, page 35",
          "text": "Guerrilla marketing is addressed to both the unconscious and the conscious. It changes attitudes while modifying behavior. It comes at the customer from all directions. It persuades, coerces, tempts, compels, romances, and orders the customer to do your bidding.",
          "type": "quotation"
        },
        {
          "ref": "2008, Jonathan Margolis, Patrick Garrigan, Guerrilla Marketing For Dummies, John Wiley & Sons, page 21",
          "text": "We first felt the taste of guerrilla marketing in the theater industry. Why? For starters, often, theater professionals are big on passion, but not so big on funds.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "An advertising strategy that uses unconventional interactions in order to promote a product or service."
      ],
      "id": "en-guerrilla_marketing-en-noun-WNodRwwz",
      "tags": [
        "uncountable"
      ],
      "wikipedia": [
        "Jay Conrad Levinson"
      ]
    }
  ],
  "word": "guerrilla marketing"
}

{
  "etymology_text": "Popularized by American ad executive and business writer Jay Conrad Levinson in Guerrilla Marketing (1984).",
  "head_templates": [
    {
      "args": {
        "1": "-"
      },
      "expansion": "guerrilla marketing (uncountable)",
      "name": "en-noun"
    }
  ],
  "lang": "English",
  "lang_code": "en",
  "pos": "noun",
  "senses": [
    {
      "categories": [
        "English entries with incorrect language header",
        "English entries with topic categories using raw markup",
        "English lemmas",
        "English multiword terms",
        "English nouns",
        "English terms with non-redundant non-automated sortkeys",
        "English terms with quotations",
        "English uncountable nouns",
        "en:Marketing"
      ],
      "examples": [
        {
          "ref": "1984, Jay Conrad Levinson, Guerrilla Marketing: secrets for making big profits from your small business, Houghton Mifflin, page 35",
          "text": "Guerrilla marketing is addressed to both the unconscious and the conscious. It changes attitudes while modifying behavior. It comes at the customer from all directions. It persuades, coerces, tempts, compels, romances, and orders the customer to do your bidding.",
          "type": "quotation"
        },
        {
          "ref": "2008, Jonathan Margolis, Patrick Garrigan, Guerrilla Marketing For Dummies, John Wiley & Sons, page 21",
          "text": "We first felt the taste of guerrilla marketing in the theater industry. Why? For starters, often, theater professionals are big on passion, but not so big on funds.",
          "type": "quotation"
        }
      ],
      "glosses": [
        "An advertising strategy that uses unconventional interactions in order to promote a product or service."
      ],
      "tags": [
        "uncountable"
      ],
      "wikipedia": [
        "Jay Conrad Levinson"
      ]
    }
  ],
  "word": "guerrilla marketing"
}